Ppc and seo manager jobs
Job Title: Marketing Manager
Location: Remote
Hours: 35 hours per week
Salary: £45,000
Contract: Permanent
Interviews will be held on 27th May via Teams
What we are looking for:
A skilled marketing professional to join our team and help us improve our brand awareness and reach our target audiences. We’re a charity that delivers services locally but has a national impact and this role will help us grow our reach nationally while supporting the wider team in connecting with our audiences at a more local level.
We’re looking for someone who can put strategy into action and, importantly, track performance. You’ll have experience in line management or have led a similar-sized marketing team, so you’re comfortable providing support and guidance to develop people and help them achieve their KPIs. As a small team, you’ll be comfortable being hands-on and able to deliver impact with limited resources.
You’ll take the lead on developing concepts for campaigns to achieve our goals and support your team to deliver projects that optimise and improve our channels. As a creative thinker, you’ll know what makes compelling content. As you keep up with marketing trends and use data insights, you’ll know when to shift strategy to drive channel performance. You’ll be responsible for our estate of digital assets and you’ll manage the day-to-day relationship with our digital agency. You’ll work with them to ensure we’re making the most of our Google Ad grant and that our website is optimised.
Passionate about accessibility you’ll use your marketing skills to co-produce campaigns and content with our lived experienced experts that help encourage people to join our services, work in our teams and advocate for the rights of the people we support.
Key Purpose of the Role:
To develop and lead marketing strategies and plans to support our organisational aims
Essential Criteria
To thrive in this role, you must have:
- Previous experience in a marketing role
- Line management experience where you’ve supported someone to meet objectives and KPIs
- Adept at using data and insights to devise effective strategies
- Experience of delivering marketing, digital and communications campaigns
- Experience of delivering against and reporting on KPIs
- Demonstrable experience of SEO, PPC, social media and email marketing
- Strong knowledge of GA4
- Proven track record in utilising paid channels, including Google and Meta Ads
- Excellent interpersonal skills with the ability to manage the needs of both internal and external stakeholders
- Experience of managing multiple projects whilst still meeting deadlines
- Excellent problem-solving skills with the ability to develop creative solutions with limited resources
- A flexible approach to working and a willingness to support colleagues across the organisation
- Alignment with United Response’s values and a commitment to delivering our vision and mission
Desirable
- Experience of working in a marketing or communications role in social care
- Experience of the management and development of brand strategy
- Experience leading and coaching a similar sized team
Benefits
At United Response, we recognise and reward your contribution with:
- Annual Leave: 25 days of paid leave plus 8 bank holidays (pro-rated for part-time roles).
- Career Development: Fully funded training and recognised qualifications.
- Financial Security: Pension and life assurance benefits, alongside enhanced maternity and paternity pay.
- Wellbeing Support: Free access to occupational health, physiotherapy, and counselling services.
- Recognition Programs: Celebrate achievements through our UR Stars Recognition Scheme.
- Discounts: Savings at over 3,500 retailers via our online shopping platform.
- Travel Support: Season ticket loans for commuting.
- Referral Incentives: Rewards for introducing friends to our team.
About Us
United Response is a leading national charity, passionate about empowering individuals to lead fulfilling lives. We are committed to promoting independence, inclusivity, and equality for all, breaking barriers to ensure everyone can live, work, and socialise in their communities.
Our core values Creativity, Strength, Honesty, Responsiveness, and Unity drive everything we do.
Equal Opportunity Employer
As a Disability Confident Leader, United Response is committed to creating an inclusive recruitment process. We guarantee interviews for disabled applicants who meet the minimum criteria.
The client requests no contact from agencies or media sales.
Thank you!
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
We’re looking for an experienced Digital Marketing Manager to drive forward and innovate our digital marketing strategy, ensuring our online visibility, engagement and revenue are key enablers for our fundraising efforts.
Sitting within the Marketing and Communications team, this strategic role will focus on delivering impactful digital experiences to strengthen our brand presence, maximise audience reach and support growth. The role is primarily based at the charity office at Birmingham Children’s Hospital, with the requirement to also work from the charity office at Birmingham Women’s Hospital alongside some remote and out of hours working.
The Digital Marketing Manager will be accountable for the performance of our website, email, SEO, CRM, PPC and paid social, ensuring all our digital channels are optimised for both awareness and income generation. This hands-on role will see you lead the team to implement, deliver and evaluate exceptional and effective digital activity, using data and insight to inform decisions. To spearhead our digital marketing transformation, you’ll need to be an ambitious and experienced professional, who thrives in a fast-paced environment.
Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives
• Shape the way we connect with our audiences, primarily through strategic (but not limited to) use of email, content creation, website management, SEO, PPC, paid social and CRM marketing
• Identify opportunities to maximise brand awareness, engagement and online revenue generation
• Track, analyse and report on digital performance metrics, providing actionable insights as well as data and market research to improve and inform digital marketing effectiveness
• Oversee the delivery, roll-out and continual improvement of a new website by setting the strategy, implementing SEO best practices and using data insight and analytics to improve visibility and traffic, as well as establishing engaging user journeys which increase conversion rates and improve fundraising campaigns
• Plan, execute and optimise bespoke digital campaigns, paid as well as organic, which leverage data to refine strategies, boost engagement, maximise reach and increase supporter interaction and brand advocacy
• Lead the creation, segmentation, automation and deployment of email and CRM campaigns to enhance audience journeys and maximise engagement and conversion, using performance and insights to inform improvements
• Maximise our paid advertising accounts, including Google Ads, monitoring performance to ensure they are data-driven, cost-efficient and deliver ROI as well as cross-selling opportunities
• Maintain a culture of data-driven decision making and bring visibility and transparency to marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations, the Freedom of Information Act and any other applicable legislation.
What we offer:
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Flexible and hybrid working to support work-life balance
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Generous annual leave entitlement with additional leave for long service
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Enhanced sick pay
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Enhanced Maternity Pay
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Free flu jabs
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Cycle to work scheme
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Charity events throughout the year
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Employer enhanced auto-enrolment pension scheme with 8% employer contribution
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Ongoing commitment to education and professional development
The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.
Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.
If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it.
The closing date for return of applications is 30th April 2025.
Registered Charity
21 - 50
The client requests no contact from agencies or media sales.
Thank you!
Location: Remote with occasional travel
Salary: £40,000- £45,000
Permanent, full-time
The Fundraising & Digital Engagement Manager will lead an exciting new fundraising and engagement initiative aimed at raising the charity profile, expanding supporter base, and boosting income generation.
With a strong background in digital marketing and fundraising, you will take the lead in implementing a test-and-learn strategy that leverages digital tools to enhance supporter engagement and drive donations.
In addition to growing our network of supporters, you will assess the potential scalability and sustainability of a range of income streams, including regular giving, in-memory donations, legacy gifts, community and challenge events, and broader public fundraising campaigns.
About the Role
As the Fundraising & Digital Engagement Manager, you will:
- Lead the development and delivery of the charities Fundraising and Engagement strategic plan, ensuring alignment with broader marketing initiatives.
- Collaborate with internal teams to create compelling multimedia content, including videos, digital advertisements, email campaigns, case studies, and landing pages.
- Expand social media presence by identifying, creating, and scheduling engaging and relevant content.
- Monitor and manage the performance of live campaigns, taking the lead on evaluating and reporting outcomes for all fundraising and engagement activities within the test-and-learn framework.
- Partner with colleagues to design and implement digital fundraising products and initiatives aimed at engaging target audiences.
- Maintain accurate and up-to-date supporter records to support the growth and effective use of the charity supporter database.
- Support the development and execution of a coordinated supporter journey to strengthen donor engagement and expand the donor base.
?
About you:
We’re looking for a proven marketing leader with:
- An eagerness to get behind our mission and a strong alignment with our charitable values.
- Extensive experience in digital marketing and fundraising.
- Proven track record in planning, executing, and evaluating successful digital marketing campaigns.
- Skilled in leading and managing email marketing and social media campaigns.
- Highly creative, with a talent for developing engaging, informative, and motivating digital content.
- Proficient in a range of online marketing tools and platforms, including SEO/PPC, CRM systems, WordPress, Mailchimp, Hootsuite, HTML, Google Analytics, Google Data Studio, Meta Ads Manager, and Google Ads Manager.
The deadline for applications is 7th May 2025
We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.
