Product manager jobs

Summary

We’re looking for a Product Manager to join our ambitious Individual Giving team on a permanent full-time basis. As we continue to grow and optimise our programme, this role will help deliver outstanding supporter experiences and sustainable income growth. 

Reporting to the Head of Individual Giving, you’ll manage and develop key products including Adopt a Plot and Plant a Tree, ensuring strong supporter engagement, financial performance and long-term value. 

You’ll have experience developing Individual Giving products and creating audience-focused supporter journeys across acquisition, stewardship, retention and renewal. Using donor insight, data and performance analysis, you’ll identify opportunities to improve engagement, maximise lifetime value and drive continuous improvement. 

Comfortable working in an agile environment, you’ll take a test-and-learn approach to optimise ROI, net income and long-term growth. You’ll also be confident managing budgets, forecasts and targets, balancing short-term priorities with sustainable performance. 

A collaborative relationship-builder, you’ll work across teams to deliver integrated fundraising and stewardship activities, championing excellent supporter experiences both digitally and at our places. 

Combining strategic thinking with practical delivery, you’ll be skilled at managing projects, solving problems and driving improvements. Above all, you’ll share our ambition to transform how we engage audiences at scale, creating compelling opportunities for people to support the National Trust and understand the impact of their giving. 

What it's like to work here

You’ll be working in a newly formed team with the Head of Individual Giving – contributing to building on the success of the current programme, whilst highlighting opportunities to grow and develop ensuring we reach our exciting fundraising goals.

As this is a national role, there is flexibility on your contractual place of work. Our hybrid working policy means you can balance office and home working with site visits and meetings at other National Trust places. We’ll talk about this in more detail at interview, but you should expect to be at a National Trust site for 40–60% of your working week.

What you'll be doing

As one of our Product Managers, you'll use data and insight to evaluate performance, identifying opportunities to improve engagement, retention, stewardship and income, while regularly reporting progress to the Head of Individual Giving. You'll manage and optimise Individual Giving products and campaigns end-to-end, ensuring marketing activity delivers an excellent donor experience and a strong return on investment. You'll develop effective fundraising journeys and create more personalised communications based on donor giving levels and preferences to strengthen retention and engagement. You'll also spot new opportunities and emerging trends across the sector, bringing valuable learnings into your role to drive continuous improvement. In addition, you'll build and monitor product budgets, including developing financial modelling scenarios to support planning and decision-making. Using your strong relationship-building and influencing skills, you'll gain buy-in and support for individual giving and fundraising initiatives across the organisation, including at our places.

You can view the full role profile for this role in the document attached. You don't need to have all of the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what’s possible in this role.

Who we're looking for

• Extensive and demonstrable experience in managing individual giving products in the not-for-profit sector – including supporter acquisition, stewardship, retention and renewal activity.
• Strong project management experience delivering on time and on budget; resulting in growth of income, retention, audience etc.
• An articulate and confident manner with the ability to build relationships and networks with a wide range of stakeholders at all levels – understanding who to work with to get things done.
• Experience in influencing and collaborating across multiple stakeholders in different teams with different priorities and building consensus on next steps
• Working in collaboration with a range of internal stakeholders to deliver supporter journeys, communications and collateral
• A proactive problem solver, self-starter with a high level of energy and self-motivation, able to prioritize workload in a dynamic environment

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary

• Free entry to National Trust places for you, a guest and your children (under 18)

• Rental deposit loan scheme

• Season ticket loan

• EV car lease scheme (for roles that meet the salary criteria)

• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

• Flexible working whenever possible

• Employee assistance programme

• Free parking at most Trust places

About The Role

This is an opportunity to shape the future direction of fundraising at the Royal British Legion in a role that blends strategic thinking, commercial awareness and collaboration across a large and ambitious directorate. As one of two Product Strategy Managers, you’ll take ownership of developing clear, insight-led strategies across a varied fundraising portfolio, helping teams understand where the biggest opportunities for growth sit and how different products can work together to create stronger audience engagement. Working across areas such as Regular Giving, Lottery, Legacy, Events and Philanthropy, you’ll play a key role in influencing how products are positioned, prioritised and developed for the future.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

We’re looking for someone who enjoys operating at both a strategic and operational level, someone who can take complex information, audience insight and market research and turn it into practical, actionable plans that people can get behind. You’ll be confident building relationships with stakeholders across multiple teams, challenging existing ways of working and bringing people together around a shared direction. This role would suit someone who is naturally curious, commercially minded and comfortable working in a fast paced environment where priorities evolve and collaboration is essential. You’ll also have the opportunity to help shape new processes, improve ways of working and become a trusted expert within the directorate on product strategy and portfolio development.

Alongside the strategic focus, this is a role with real variety and visibility. You’ll work closely with senior colleagues across Acquisition and Development, Planning, Data, Market Research and Innovation, influencing how fundraising products are used across the supporter journey and helping ensure audiences are engaging with the right propositions at the right time. It’s a fantastic opportunity for someone with strong product strategy experience within the charity sector who wants to step into a highly collaborative role with genuine scope to influence future growth, bring fresh thinking to an evolving function and help shape how a major national charity approaches fundraising strategy moving forward.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.