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Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Your mission
As part of CALM's small, multi-skilled Product Team, you will lead the development, optimisation and delivery of digital products that support our mission and improve the experience for fundraisers, service users, supporters, subscribers and other audiences. You will manage products across CALM's digital portfolio - including the website, mobile app, chatbot and CRM - and bring proven experience in both website (desktop and mobile) and mobile app product management.
Your profile
Responsibilities
Product Strategy & Delivery
- Deliver the product strategy, as defined by the Senior Product Manager.
- Own the optimisation of CALM’s products, optimising user experience, accessibility, and performance.
- Create, maintain, and prioritise product backlogs, ensuring alignment with business goals and user needs.
- Define user stories with acceptance criteria and guide development teams through delivery.
- Manage products through all stages of the lifecycle: discovery, design, development, launch, optimisation, and iteration.
User Experience & Insight
- Act as a UX lead mapping and optimising user journeys across web and mobile, ensuring they are intuitive, inclusive, and insight-led.
- Generate user insights through research, usability testing, and data analysis, and translate findings into actionable improvements.
- Champion user-centred design and accessibility best practices across all products.
- Collaborate with researchers, designers, developers, and agencies to ensure excellent UX and delivery.
- Stakeholder Engagement & Communication
- Engage with stakeholders at all levels to gather requirements/ ideas, align priorities, and report progress.
- Act as a translator between technical and non-technical stakeholders.
- Promote a data-driven, test-and-learn culture across teams.
- Ensure that all digital products are strategically aligned and deliver maximum impact for CALM audiences.
- Continuous Improvement
- Monitor and analyse product performance using data, analytics, and feedback loops.
- Drive a culture of continuous optimisation across CALM’s digital portfolio.
- Keep up-to-date with product management best practices, trends, and innovations, bringing insights and application into CALM.
Required Skills & Experience
- 2+ years in product preferably managing both web and mobile products through the full product lifecycle.
- Hands-on website management experience (CMS ownership, optimisation, UX improvements).
- Strong UX background with experience leading user journey mapping, defining user stories, and ensuring inclusive, accessible design.
- Excellent ability to work across teams and with external partners (designers, developers, agencies).
- Strong analytical skills, using data and research to inform decisions.
- Confident communicator and stakeholder manager, able to champion product thinking across CALM.
Desirable Skills & Experience
- Experience with helpline products such as telephony systems, WhatsApp, or AWS webchat.
- Familiarity with CRM systems (especially Salesforce) and product management in this context.
- Experience working in an environment where time-management, prioritisation and adaptability are key.
- Awareness of the not-for-profit or charity sector, or experience working with diverse user groups.
Why us?
Reports to: Senior Product Manager
Contract: Full-time, Permanent
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: £38,000 - £45,000 per annum. We benchmark our salaries to ensure our pay structure remains fair, transparent, and equitable for everyone in our team.
A work environment that values creativity, personal growth and collaboration.
Applications will close on Thursday 27th August and are reviewed on a rolling basis; we encourage interested candidates to apply early.
Right to work in the UK
To apply, you will need to have a valid right to work in the UK (such as a British/Irish passport, Settled Status, or Indefinite Leave to Remain).
About us
We’re Campaign Against Living Miserably (CALM), and we’re united against suicide.
We’re a suicide prevention charity, on a mission to help people end their misery, not their lives. We run stigma-smashing campaigns, offer loads of digital tools and resources, and run a life-saving helpline - all designed to help people find hope and a way forward. We are - united against suicide.
Don't meet every requirement? We’re still interested.
Research shows that people from marginalised groups – including women, LGBTQ+ people, people from global majority backgrounds, disabled people, and those from lower socioeconomic backgrounds – are less likely to apply for a role unless they meet the full criteria. At CALM, we know that skills and potential come in many forms, and that diverse perspectives and lived experience of mental health or suicide can be just as valuable as formal qualifications.
If you're passionate about our mission but your experience doesn't tick every box, we'd still love to hear from you. You could be exactly who we're looking for.
Safeguarding
We are committed to safeguarding and promoting the welfare of children, young people, and adults at risk, both offline and online. We recognise that harm can occur in physical, digital, and virtual environments, and we take our safeguarding responsibilities seriously across all areas of our work.
To help people end their misery, not their lives.

The client requests no contact from agencies or media sales.
We are looking for a Senior Product Strategy and Planning Manager to lead the way in strengthening how Fundraising plans, prioritises and delivers growth. Bringing together strategic thinking and operational delivery, you will ensure our product strategies are audience-led, insight-driven and focused on long-term, sustainable income growth.
Leading two Product Strategy Managers, the Fundraising Planning Manager and the Fundraising Planning Officer, you will build a clear, joined-up approach to product strategy and planning. You will support your team to turn ideas and opportunities into actionable plans that help deliver real impact.
Working closely with Senior Managers across Acquisition and Development, you will help embed smarter ways of working so that product strategies shape supporter journeys, strengthen loyalty and unlock sustainable income across a broad fundraising portfolio.This is an exciting opportunity to shape a newly created role, influence planning at scale and lead a team at the heart of turning fundraising strategy into action. If you enjoy making sense of complex information, helping plans take shape and supporting teams to make confident decisions, we would love to hear from you.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
This role is based in London, with flexible and hybrid working options available in line with business needs.
Employee benefits include -
- 28 days’ paid holiday, plus bank holidays, increasing with service, with an optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension scheme with employer contributions ranging from 6% to 14%, depending on length of service
- A range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- A range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
If you require the job advert or job description in an alternative format, please contact 0808 802 8080.
About The Company
Since 1921, the Royal British Legion has been dedicated to supporting members of the Armed Forces community, and we will continue to be there for as long as we are needed, ensuring their unique contribution is never forgotten.
As the UK's largest Armed Forces charity, we are proud to have over 180,000 members, 110,000 volunteers, 1,900 employees, and a wide network of partners and charities working together to provide lifelong support, whatever the need and whenever it is required.
We are committed to supporting our people through flexible and hybrid working where possible, a strong focus on wellbeing, and opportunities to develop skills and grow careers while making a meaningful impact.
Visit ourCareers Pageto discover more about the Royal British Legion, including our departments, employee benefits, values, candidate guidance, and the strategy that underpins our work and impact.