Qualitative research jobs
Purpose of role: To support monitoring and evaluation, and day-to-day running of international conservation grants programmes at WFN: an impactful fundraising and grant-giving wildlife conservation charity focused on supporting grassroots projects across the Global South.
Reports to: Head of Grants
Whitley Fund for Nature
Whitley Fund for Nature (WFN) is a UK charity supporting grassroots conservation leaders across the Global South. Through project funding (Awards), training, and media profile, we support local solutions to the planet’s most pressing conservation challenges. Our winners are courageous changemakers, working alongside communities to save species and protect ecosystems. Established in 1993, we have channeled £24 million to +220 conservation leaders in 80 countries, benefitting wildlife, landscapes, and people. We fund mainly in Africa, Asia and Latin America where income is often hardest to raise and can have the biggest impact for people and biodiversity. WFN is governed by a committed trustee board. Our team is dynamic, passionate about our mission, and ambitious. The charity benefits from high profile support from Patron, HRH The Princess Royal, and Ambassador Sir David Attenborough.
Our funding is raised each year, mainly from family trusts and foundations, as well as from individuals, corporates, and international NGOs, with a current annual income of around £2.6m/year. We raise funds based on winner need, and in the coming years are seeking to steadily grow what we provide in support to winners, and so are bolstering the capacity of our team in line with this ambition.
The Opportunity
We are looking for a diligent and data-minded Grants Assistant to join our small and dynamic team. This new role will support the WFN grants team in monitoring and evaluating active grants, analysing and assessing the charity’s impact, and in the smooth running of our grants programmes. This is an entry level role, ideal for a candidate looking to put their conservation expertise into practice, and to support impactful grassroots conservation work around the world.
The Grants Assistant will support the Head of Grants and Grants and Network Manager in WFN’s application and review processes, grant management, and impact evaluation work, and will support the flow of information about the work our winners are doing on the ground to the rest of the WFN team. If you have keen interest in monitoring and evaluation and a passion for biodiversity conservation, then please consider this exciting opportunity to contribute to a highly respected conservation organisation making a real difference on the ground.
GRANTS ASSISTANT - PERSONAL SPECIFICATION
Essential:
· MSc or equivalent experience in a relevant field (e.g. Conservation/ Zoology/ Environmental Science)
· Demonstrable understanding of grassroots conservation projects, issues and solutions (ideally in Asia, Africa, Latin America)
· Data-minded and analytical, with solid understanding of evaluation methods and trends
· Strong writing skills with ability to turn technical reports and language into accessible content for a lay audience
· Efficient and organised, with high attention to detail and ability to manage logistics
· Proficient and comfortable using databases
· Proficient in Outlook, Word, Excel and Powerpoint
· Flexible ‘can do’ approach and will flourish in a small team and charity environment
· A knowledge of and passion for wildlife conservation
Desirable:
· Experience working and/or travelling in the Global South
· Experience of event organisation
· Experience using Salesforce/CRM databases.
Additional details and benefits
· Attractive holiday package totaling 30 days p.a. plus bank holidays.
· Training and professional development opportunities provided.
· Hybrid working opportunities
· The charity operates a Pension Scheme and a Life Assurance Scheme.
How to apply
· Apply as soon as possible via our website and before the 24th August (end of day).
· Please indicate what your notice period, if any, would be in your letter.
· Please also send a signed copy of our Candidate Privacy Notice with your application (available from our website).
This role is not eligible for UK Visa Sponsorship. Only applicants who have the right to work in the UK at the time of application will be considered for this role.
Regrettably, due to limited resources and the high number of applications we receive, we are only able to contact short-listed candidates. If you do not hear from us within four weeks of the closing date, please assume that you have not been successful on this occasion.
Diversity and Inclusion
At WFN we are committed to developing an inclusive and diverse organisation, in which everyone feels supported, valued, and able to be their full selves. We celebrate and respect diversity in nature and among the people and partners with whom we work. We need more people and diversity across the environment sector, and to achieve our vision. We are therefore particularly keen to receive applications from Black, Asian or minority ethnic; disabled; LGBTQ+; or from lower socio-economic backgrounds. As a small organisation we are committed to progressing and continuing development across DE&I. Please contact us to discuss any additional support you may need to complete your application. Applications are considered solely on your demonstrated suitability for the role.
Registered Charity
6 - 10
Whitley Fund for Nature is a fundraising and grant-giving nature conservation charity supporting grassroots practitioners across the Global South.
The client requests no contact from agencies or media sales.
Thank you!
Job Title: Impact and Evaluation Lead
Job Ref: IEL445
Hours: 21 hours per week, worked over 3-4 days
Salary: £33k - £35k pro-rata, per annum depending on experience
Contract: Permanent
Location: The role is offered on a hybrid basis with attendance at the Penny Brohn UK National Centre in Pill BS20 on a circa 50/50 home and office split.
About Us
Penny Brohn UK is the cancer health and wellbeing charity. We help people feel better in mind, body and spirit by offering support through our team of cancer support experts (which includes doctors, nutritionists, counsellors and exercise therapists)
Penny Brohn UK helps people with cancer to feel more physically and emotionally able to manage the impacts of their diagnosis and treatment, be more in control of their choices and have the best quality of life possible. By making our services freely available, our aim is for all people with cancer to be able to access the high-quality support they need.
The role
Reporting to our Head of Services, this exciting and varied role is your opportunity to lead the evaluation of our online and in-person services as a key member of the Services Lead team. The role will work collaboratively with colleagues across the Charity including the fundraising team to prepare applications and impact reports and our partner organisation GenesisCare.,
Key role considerations are to ensure that:
- Services offered by the charity meet clients’ needs and lead to demonstrable impact
- Information provided is evidence-based, balanced, and consistent
- The voice of the person with cancer is integrated into strategy and service development
- Capacity to support the above functions is developed through skilled volunteer, student and associate recruitment and management
This important role will suit a proactive, highly organised person with experience in the evaluation and impact assessment of health-related services, analysing information and data, producing objective reports, and undertaking or overseeing desk research. You will be highly literate and able to write succinctly and compellingly for different audiences including academic, funders, health care professionals and individuals with cancer. Candidates will have experience of designing and using mixed-methods of service evaluation, ideally within a health-based environment.
In return for your hard work and dedication you will enjoy a wide variety of benefits including:
- 30 days holiday pro-rata plus 8 bank holidays pro-rata
- Beautiful workspace in a semi-rural location on the outskirts of Bristol with free onsite parking
- Subsidised lunch, freshly prepared onsite in the Penny Brohn kitchen
- Flexible and hybrid working
- Enhanced sick pay after six month’s service
- Auto enrolment into the Penny Brohn UK pension scheme
- Free Life Assurance
- Family friendly policies with enhanced maternity and paternity leave after one year of service
- Specsavers Corporate eyecare test
- Cycle to work scheme
- Access to subsidised wellbeing at the Penny Brohn UK National Centre
Timetable for appointment
The vacancy will remain open until a suitable candidate has been found.
To avoid disappointment, please submit your application as soon as possible.
Thank you for considering Penny Brohn UK, we look forward to hearing from you!
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
At Penny Brohn UK, we are committed to promoting equality, diversity, and inclusion throughout the organisation. We are proactively taking action to support EDI and Wellbeing to support our ethos of creating a diverse culture that is reflective of both our employees and the lived experience of all communities touched by cancer. We welcome applications from individuals from all backgrounds regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, faith or disability.
No agencies please.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Job Title: Policy and Influencing Manager
Organisation: Kids
Location: Remote (with travel to London up to once a week for meetings)
Salary: £33,000–£35,000
Contract: Full-time or 4 days/week (Flexible working available)
Make change happen – for every child.
At Kids, we believe every child should have the opportunity to thrive – regardless of disability or circumstance. As our Policy and Influencing Manager, you’ll play a vital role in making this a reality. You’ll help shape policies that amplify the voices and experiences of disabled children and young people, turning insight into influence and ideas into action.
This is a unique opportunity to lead bold, evidence-based policy work that reflects the lived experiences of the families we support. Working closely with colleagues across the organisation and sector, you’ll inform decision-makers, respond to developments in the SEND landscape, and ensure that young people’s voices are at the heart of the change we seek.
We’re looking for a passionate and proactive policy professional who’s ready to help build something powerful – and lasting – at a critical time for SEND reform in the UK.
What you'll do
Policy & Influencing
- Develop accessible and compelling policy briefings, consultation responses, reports, speeches, and presentations for a range of stakeholders, including MPs, government officials, and sector partners.
- Translate complex ideas into clear, persuasive communications that support positive change.
- Collaborate with our Youth Voice Manager to ensure our policy positions reflect the real experiences of the young people and families we support.
- Help deliver and monitor our policy and influencing strategy in collaboration with the Head of Policy, Voice and Influencing.
Research & Evidence
- Carry out high-quality research and analysis from both internal and external sources.
- Centre the experiences and insights of disabled children, young people, and their families in policy solutions
- Monitor policy developments across the SEND landscape and lead on timely, evidence-led responses.
- Track progress against our influencing goals and ensure our actions remain targeted and impactful.
Engagement & Relationship Building
- Build strong relationships with decision-makers across government and the public sector.
- Support the Head of Policy, Voice and Influencing to plan and deliver our strategic external engagement plan in order to focus and drive our wider influencing work
- Represent Kids at meetings and events, including engaging MPs, civil servants, and other key influencers.
- Work closely with internal teams and front-line colleagues to ensure our influencing work is grounded in practice and informed by those delivering services.
Collaboration & Strategic Partnerships
- Work alongside the Head of Policy, Voice and Influencing and Youth Voice Manager to deliver our external engagement strategy including deputising at meetings when required.
- Support collaboration across teams to bring in parent, carer, and young person voices.
- Contribute to external coalitions and alliances – attending meetings, aligning with others’ work, and championing Kids' policy priorities.
What you'll bring
Essential Skills & Experience
- Proven experience in a policy role and demonstrable experience of using policy and evidence to influence outcomes– ideally within the disability sector.
- Strong understanding of the SEND system and related policies and legislation (through lived or professional experience).
- Excellent writing skills – able to craft persuasive policy briefings, consultation responses, and reports with clarity and purpose.
- Confident communicator, able to engage a range of audiences in person and in writing.
- Strong research and analytical skills – able to sift through evidence and develop insight-driven policy recommendations.
- Ability to build and manage relationships with senior stakeholders and external partners.
- Highly organised, adaptable, and comfortable working in a fast-paced, evolving environment.
- Passionate about inclusion, equity, and social justice – with a strong motivation to elevate the voices of disabled children and young people.
Why work at Kids?
We’re a mission-driven organisation, building a fairer world where all children have the opportunity to flourish. You’ll join a growing team in a pivotal role, helping to shape the future of policy and advocacy at Kids.
We’re committed to equity, diversity and inclusion, and we welcome applications from candidates of all backgrounds, identities, and experiences. We’re especially keen to hear from people with lived experience of disability or SEND, either personally or within your family or community.
Ready to create change that counts?
Apply now and help us influence a better, more inclusive future for disabled children and young people.
Note: We may close the vacancy early if we receive a high volume of suitable applications. Please apply promptly
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Network Development Manager, NCN Planning Scotland
£32,145 per annum (pro rata for part time hours)
Ref: 15REC
Full Time: 37.5 hours per week – happy to talk flexible working
Contract: Maternity 12 months contract
Base: Hybrid working from either Edinburgh, Glasgow or Newcastle Hubs
About the role
This is an exciting opportunity to work with Sustrans as part of the Paths for Everyone Strategy to shape and develop the future vision for the National Cycle Network in across Scotland.
As Network Development Manager for NCN Planning, you will work closely with councils and partners to identify and initiate a range of projects that will fix and grow the National Cycle Network in Scotland. You will undertake and assist in the population of the project pipeline across Scotland by determining projects for investment, managing them through the feasibility stage and liaising with local authorities and other partners to agree design proposals.
Contributing to Paths for Everyone, your day-to-day work will involve dealing with network queries from the public, councils, and interest groups so you will build and manage internal and external relationships.
This role will require travel and work at locations across Scotland as necessary to undertake projects on behalf of Sustrans.
About you
You should have experience of transport planning or a related subject, effective negotiation skills and experience in working with stakeholders and the public sector.
You will be skilled in advocacy, project management and implementation. You will have the ability to research and produce reports, as well as being able to coordinate activities with the wider NCN team and across the organisation.
Sustrans has a long-term commitment to being a charity for everyone - reducing inequality, valuing diversity, enabling inclusion and ensuring all people are treated with dignity and respect. We aim to be a truly inclusive employer and welcome applications from people from all parts of the community, in particular from under-represented groups.
What we offer
In return we can offer true hybrid working to suit individual circumstances and a flexible, supportive and rewarding working environment.
Wellbeing
- 28 days’ leave per annum plus bank holidays for full-time working
- Ability to buy an extra week of annual leave (pro-rata for part-time staff)
- Staff volunteer days
- 24/7 free, impartial and confidential support service
- We are members of the Green Commute Initiative and Cycle Scheme who both offer cycle to work schemes
Financial
- Group Personal Pension scheme with a 6% or 7% of basic salary contribution being matched by Sustrans
- Bike, computer and season ticket loans
- Discount benefits
- London Weighting Allowance of £4,530 for all those living within a London Borough (32 local authority districts plus the City of London)
- Death in Service benefit – 3 x annual Salary
Family Friendly
- Enhanced maternity and paternity pay
- Flexible Working practices (full time hours are 37.5 per week, Monday - Friday)
Additional information
- Closing date for the receipt of completed applications is 23:59, 31 August 2025.
- Interviews will take place via MS Teams on the 8th or 9th September 2025
About Sustrans
At Sustrans you'll be part of a movement to make it easier for people to walk and cycle.
We're all here to change things! You’ll be part of an incredible community of talented, passionate, creative, problem solvers all working together to change things for the better. We act locally and think big - we have a vision of a society where the way we travel creates healthier places and happier lives for everyone.
You'll be questioning the status quo and daring to imagine a different world. You'll work on exciting, impactful projects that will stretch and empower you and you'll be rewarded by seeing the difference you make to people, communities and the planet.
We believe including everyone is central to who we are and what we want to achieve, we welcome difference and pride ourselves on creating a culture where you can be yourself and where your wellness is supported.
You'll be guaranteed to make friends for life and work with a team that is incredibly flexible, supportive, ethical and fun.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Project Manager
England South
£32,145 per annum (pro rata for part time hours)
Ref: 29REC
Full Time 37.5 hours per week – happy to talk flexible working
Base: London / Southeast hybrid working
About the role
This is an exciting opportunity to join Sustrans as part of our Active Journeys South and East team covering projects across London and South East, where you will help shape healthier, happier communities through walking, wheeling, and cycling.
As Project Manager, you will play a pivotal role in the design, delivery, and oversight of behaviour change and engagement projects, as well as leading and supporting the delivery team. You’ll be at the heart of creating positive change, ensuring projects are cost-efficient, timely, and impactful.
You will be involved with exciting projects such as Wheels4Me London and Moveability (East Sussex) funded by the Motability Foundation. Exploring how cities can improve accessibility by involving disabled people in decision-making, with the goal of creating more inclusive and equitable transportation systems.
This role will require travel and work at various locations across London and the Southeast area as necessary to undertake projects on behalf of Sustrans.
About you
You will bring a solid understanding of active travel and the barriers faced by communities experiencing inequalities, alongside knowledge or practical experience in behaviour change concepts and approaches.
You will have demonstrable experience in:
- Managing complex projects involving multiple stakeholders, particularly those with a strong emphasis on community engagement.
- Facilitating workshops and delivering presentations to diverse audiences, both in person and online.
- Communicating effectively across a range of formats and with varied audiences.
You are a skilled problem solver with excellent organisational abilities, capable of managing and prioritising work across multiple projects to meet deadlines and targets.
With the leadership responsibilities of this role, you will be confident in your ability to:
- Lead and mentor colleagues, providing guidance and support both in-person and remotely.
- Foster a collaborative, inclusive team environment focused on shared success and continuous improvement.
Sustrans has a long-term commitment to being a charity for everyone - reducing inequality, valuing diversity, enabling inclusion and ensuring all people are treated with dignity and respect. We aim to be a truly inclusive employer and welcome applications from people from all parts of the community, in particular from under-represented groups.
What we offer
In return we can offer true hybrid working to suit individual circumstances and a flexible, supportive and rewarding working environment.
Wellbeing
- 28 days’ leave per annum plus bank holidays for full-time working
- Ability to buy an extra week of annual leave (pro-rata for part-time staff)
- Staff volunteer days
- 24/7 free, impartial and confidential support service
- We are members of the Green Commute Initiative and Cycle Scheme who both offer cycle to work schemes
Financial
- Group Personal Pension scheme with a 6% or 7% of basic salary contribution being matched by Sustrans
- Bike, computer and season ticket loans
- Discount benefits
- London Weighting Allowance of £4,530 for all those living within a London Borough (32 local authority districts plus the City of London)
- Death in Service benefit – 3 x annual Salary
Family Friendly
- Enhanced maternity and paternity pay
- Flexible Working practices (full time hours are 37.5 per week, Monday - Friday)
Additional information
- Closing date for the receipt of completed applications is 23:59, 12 August 2025.
- Interviews will take place in via MS Teams between the 2nd and 4th September 2025
About Sustrans
At Sustrans you'll be part of a movement to make it easier for people to walk and cycle.
We're all here to change things! You’ll be part of an incredible community of talented, passionate, creative, problem solvers all working together to change things for the better. We act locally and think big - we have a vision of a society where the way we travel creates healthier places and happier lives for everyone.
You'll be questioning the status quo and daring to imagine a different world. You'll work on exciting, impactful projects that will stretch and empower you and you'll be rewarded by seeing the difference you make to people, communities and the planet.
We believe including everyone is central to who we are and what we want to achieve, we welcome difference and pride ourselves on creating a culture where you can be yourself and where your wellness is supported.
You'll be guaranteed to make friends for life and work with a team that is incredibly flexible, supportive, ethical and fun.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Project Officer
West Midlands
£28,831 per annum (pro rata for part time hours)
Ref: 37REC
Full Time: 37.5 hours per week – happy to talk flexible working
Base: Sustrans offices in Birmingham with the flexibility to work from home on some days when not delivering activities.
About the role
A new and exciting opportunity to work with us supporting the developments of active travel and liveable spaces for communities across the West Midlands.
As the Project Officer you will lead and support behaviour change projects across the West Midlands and Staffordshire with schools, workplaces, job seekers and communities. Engaging with a range of key individuals and delivering walking and cycling activities such as Dr Bike sessions, led walks and rides, school assemblies and community workshops.
As part of the Active Journeys Team, you will support people to walk, wheel and cycle by promoting opportunities and help overcome barriers to active travel. Projects will include improved walking and cycling infrastructure and making it possible for every child to walk, wheel and cycle to school.
Activities will be delivered both Online and face to face, and likely to include schools, workplaces and the diverse range of communities in the Midlands.
This role will require travel and work at locations as necessary to undertake projects on behalf of Sustrans.
About you
You should have experience of leading physical activity or other behaviour change projects within schools, workplaces or communities. You should also have experience of working on projects within an established project management framework.
You will have excellent organisational skills, including the ability to prioritise and manage own workload. You will be able to build and maintain strong relationships and a flexible and enthusiastic approach. With the ability to engage and support lesser heard voices in the community.
We ask you demonstrate your knowledge of Microsoft Office packages and relevant knowledge of the West Midlands and its diverse range of communities.
Sustrans has a long-term commitment to being a charity for everyone - reducing inequality, valuing diversity, enabling inclusion and ensuring all people are treated with dignity and respect. We aim to be a truly inclusive employer and welcome applications from people from all parts of the community, in particular from under-represented groups.
What we offer
In return we can offer true hybrid working to suit individual circumstances and a flexible, supportive and rewarding working environment.
Wellbeing
- 28 days’ leave per annum plus bank holidays for full-time working
- Ability to buy an extra week of annual leave (pro-rata for part-time staff)
- Staff volunteer days
- 24/7 free, impartial and confidential support service
- We are members of the Green Commute Initiative and Cycle Scheme who both offer cycle to work schemes
Financial
- Group Personal Pension scheme with a 6% or 7% of basic salary contribution being matched by Sustrans
- Bike, computer and season ticket loans
- Discount benefits
- London Weighting Allowance of £4,530 for all those living within a London Borough (32 local authority districts plus the City of London)
- Death in Service benefit – 3 x annual Salary
Family Friendly
- Enhanced maternity and paternity pay
- Flexible Working practices (full time hours are 37.5 per week, Monday - Friday)
Additional information
- Closing date for the receipt of completed applications is 23:59, 25 August 2025.
- Interviews will take place at the Sustrans Birmingham Hub on the 4th or 5th of September 2025. If you are unable to attend in-person, please contact us for alternative arrangements.
About Sustrans
At Sustrans you'll be part of a movement to make it easier for people to walk and cycle.
We're all here to change things! You’ll be part of an incredible community of talented, passionate, creative, problem solvers all working together to change things for the better. We act locally and think big - we have a vision of a society where the way we travel creates healthier places and happier lives for everyone.
You'll be questioning the status quo and daring to imagine a different world. You'll work on exciting, impactful projects that will stretch and empower you and you'll be rewarded by seeing the difference you make to people, communities and the planet.
We believe including everyone is central to who we are and what we want to achieve, we welcome difference and pride ourselves on creating a culture where you can be yourself and where your wellness is supported.
You'll be guaranteed to make friends for life and work with a team that is incredibly flexible, supportive, ethical and fun.
Thank you!
Head of Audiences
Summary:
Are you passionate about using audience and data insight to spark curiosity and inspire change? As our new Head of Audiences, you’ll lead a bold, data-driven strategy that places audience understanding at the heart of everything we do - shaping programmes, experiences and campaigns that reach further, resonate deeper, and include everyone. You’ll be joining a values-driven charity with a welcoming, collaborative culture, outstanding staff benefits, and a deep commitment to inclusion, wellbeing, and work-life balance.
Job details
Hours: 37.5 per week (flexible working considered, working a minimum of 0.9 FTE/33.75 hours per week)
Location: Between both sites – Winchester Science Centre (WSC), Winchester, SO21 1HZ, and Wonderseekers HQ, Eastleigh, SO50 9DE. Onsite presence is essential for the majority of this role, however occasional remote working is possible for a small proportion of time – this can be discussed at the interview stage.
Work pattern: Usually Monday to Friday working during office hours. Occasional out of hours work will be required. The charity operates 7 days a week.
Salary: Between £40,000 - £43,500 per annum (1 FTE)
Contract: Permanent
Line manager: Chief Operating Officer
Responsible for: Marketing Officer, Digital Content and Brand Producer
Holiday: 25 days per annum plus bank holidays. Option to buy/sell some leave and gain additional days for continuous service after four years. The post-holder will not usually be expected to work bank holidays however when duties require, time off in lieu will be available.
Benefits: Cash health scheme, life assurance, buy/sell annual leave, long service holiday bonus, café and shop discount, electric vehicle salary sacrifice scheme, free tickets to WSC and partner attractions, family friendly leave, wellbeing policy, mental health first aiders, cycle to work scheme, financial loans, flexible IT, casual dress, staff events, enhanced pension contribution and pension salary sacrifice scheme, inflationary pay rise subject to charity performance and more.
Deadline: Monday 25th August 5pm
Interviews: 1st and/or 3rd September
About our Charity
Wonderseekers (the Charity behind Winchester Science Centre) strives to engage all children with science so they can live happier, healthier and more sustainable lives and contribute to improving life on Earth. The Charity runs Winchester Science Centre - a vibrant, hands-on experience for young children. Promising an exciting day out for families, with curriculum-linked trips for schools and an evening events programme, the Science Centre welcomes over 170,000 visitors every year. Through our magnificent planetarium and live science experiences, science is brought to life in imaginative, fun and accessible ways that means everyone is included.
1. The Role
The Head of Audiences is a new leadership role in the Commercial Operations team designed to ensure that audience insight and segmentation are at the heart of everything we do. This role will lead on understanding who our current and prospective audiences are, how they engage with us and what they need now and in the future. You will use this insight to guide programming, marketing, visitor experience at Winchester Science Centre but as we evolve our Charity’s reach and engagement you will play an important role in ensuring we fulfil our ambitious plans and reaching a diverse community. By building an inclusive and evidence-based audience strategy, this role will enable Winchester Science Centre to grow reach and engagement, deepen impact and fulfil its charitable mission to inspire a lifetime of curiosity in science.
The role is part of the Commercial Operations team led by the Chief Operating Officer and will work closely with the Head of Programming and Head of Visitor Experience. However, you will work with the wider leadership and their teams to ensure that both the community programme and on-site experience are insight-led, responsive to audience needs, and relevant to a wide range of segments. It plays a key role in championing access, equity and inclusion across all areas of the Charity’s work.
As we embark on a chapter of significant growth, you will play a pivotal role in identifying the audiences and ensuring they sit at the heart of our decision making. You will work with key stakeholders across the business, including our Children’s Voice, to ensure the Charity can achieve its commercial and impact objectives. At the heart of that conversation is a deep understanding of our audiences through geo-demographic and / or psychographic audience segmentation, that you will lead on.
You will lead a small team, with the potential for growth, comprising a Marketing Officer and a Digital Content and Brand Producer. Together, you will be responsible for driving bold, creative campaigns that are grounded in audience insight, developing engaging content across all channels, and supporting the evolution of our brand to reflect the diversity and ambition of our mission. As the team grows, you will shape its direction, nurture talent, and ensure alignment between strategy and delivery across all audience touchpoints.
2. Job Description
Key Responsibilities
· Lead the organisation’s audience strategy, embedding a data-led approach that informs programme development, marketing and wider organisational planning and offer.
· Lead the audiences' team to deliver high impact campaigns that delivers on organisational objectives and visitation targets, that contributes to the continued brand development of Wonderseekers and Winchester Science Centre.
· Use your expertise in audience segmentation to design, shape and oversee the delivery of multi-channel marketing strategies that maximises return on investment and successfully drives visitation and audience engagement targets.
· Gather, analyse and communicate audience insight using internal data, commissioned research and external benchmarking to build a shared understanding of current and potential audiences.
· Develop strategic campaigns to deliver audience growth with a focus on breadth (reach), depth (repeat engagement), equity (inclusive access) and impact (positive change).
· Collaborate with the Head of Programming to ensure audience needs, motivations and barriers directly inform the content, tone and timing of all programmes.
· Collaborate with the Development team to identify and align target audiences for new exhibitions and experiences.
· Collaborate with the fundraising team to ensure audience alignment for fundraising activities.
· Champion a culture of audience-centred decision-making across the organisation, ensuring all teams understand and use segmentation to shape their work and programmes.
· Provide actionable insight to the marketing team to refine messaging, campaign targeting, content tone and channel strategy by segment.
· Work in partnership with the Head of Visitor Experience to ensure audience insight and segmentation inform all aspects of the on-site experience including welcome, signage, wayfinding, service tone, flow and accessibility.
· Ensure programme, marketing and visitor experience are aligned to deliver a coherent, satisfying and inclusive journey for every audience group.
· Evaluate the audience experience across all touchpoints, using qualitative and quantitative feedback to support continuous improvement and operational learning.
· Contributing with the Head of Equity, Community, and Outreach to access and inclusion planning, ensuring physical, cultural and digital barriers are identified and addressed through evidence and audience consultation.
· Lead the piloting and testing of new engagement approaches, using segmentation insight to design and evaluate innovative offers across programme and experience.
· Collaborate with the Head of Digital Infrastructure and our web developers to ensure CRM, ticketing and digital platforms support effective tracking, evaluation and personalisation by audience segment
· Build internal capability by supporting colleagues to interpret and apply audience insight in their own work across programming, schools, visitor experience and marketing.
· Report regularly to the Executive Leadership Team and Board, sharing insight on audience trends, performance, and opportunities for future growth.
· Represent the organisation externally at relevant stakeholder events, networks and sector forums to share learning and maintain visibility.
· Manage the department budget effectively, ensuring resources are allocated to maximise insight, impact, engagement, and visitation.
· Actively participate in senior leadership meetings and planning processes, ensuring key audience insight is integrated into organisational decision-making.
· Any other reasonable tasks commensurate with the position.
Special Circumstances
There may be occasional work, meetings and events in evenings, early mornings and at weekends which will be compensated by time off in lieu. Additional overtime would be arranged only with agreement of both the employee and line manager. Occasional travel may be required.
3. Person Specification
Essential skills and experience
- Significant experience in using geo-demographic and / or psychographic audience insights in a cultural, visitor attraction or charitable setting to drive visitation and engagement.
- Expertise and experience in developing and applying segmentation models to inform marketing, visitor experience and programming strategies.
- Demonstrable experience in leading, creating and delivering audience-led marketing campaigns that have achieved significant step changes in engagement, visitation or other key performance outcomes.
- Demonstrated ability to turn complex data into actionable strategy and influence decision-making across teams.
- Experience in co-creating programmes or campaigns with diverse or underserved audience groups.
- Strong understanding of evaluation and impact measurement tools (e.g. surveys, focus groups, behavioural data, CRM analytics).
- Confident working across multiple departments and building organisational capability in audience understanding.
- Strong facilitation, presentation and reporting skills.
Core Competencies
- Passionate about public engagement, access and inclusion.
- An infectious enthusiasm and commitment that drives change.
- Strategic and analytical thinker who can join the dots across insight and experience.
- Strong communicator and collaborator.
- Self-motivated and able to lead and influence a range of stakeholders.
- Values-driven with an enthusiasm for data-informed storytelling.
- A proactive, ‘can-do’ attitude with a willingness to take measured risks to deliver beyond the brief and mission of the Charity.
- Able to work in an agile and responsive way, adapting quickly to changing priorities, emerging insights and audience needs while maintaining focus on long-term goals.
In addition applicants will have:
- A clean record on the Disclosure and Barring Service
Ready to Apply?
When you are ready to apply, please submit your application through our recruitment portal - see website for link.
You will be asked to submit your contact details and answer a few questions so we can get to know you. Please keep your responses concise, this is your opportunity to really stand out. After answering these questions, please upload your cover letter and CV.
Need information in a different format or would like to apply in an alternative way? Just get in touch using the email address above or call our office and book a call with HR - see website for details.
No recruitment agencies, thank you.
Registered Charity
51 - 100
To create a more equitable world where all children treasure science and are equipped and empowered to improve lives and protect and heal our planet.
The client requests no contact from agencies or media sales.