Regional campaigns and public affairs officer jobs
Youth Futures Foundation is looking for a senior External Affairs professional to lead a busy multi-disciplinary team to drive our reputational, influencing and engagement work as the What Works Centre for Youth Employment.
About the role
- This is a newly created role where you will have responsibility for driving an integrated approach to our audience influencing to deliver our strategic objectives, through collective oversight across our public affairs, stakeholder relations, communications and marketing work.
- The post holder will report to the Director of Policy and External Affairs and work closely with the CEO, wider Senior Leadership Team (SLT) and the Deputy Director of Strategic Development to enable purposeful reputational growth, enhanced brand recognition and the delivery of external impact.
- The post holder will need to be an experienced leader and manager; a people person able to inspire, nurture and support a team of motivated engagement and communications professionals as well as deputising for the Director more widely when required.
- To be successful, the post holder will need to be able to balance big picture thinking with driving practical implementation and outcomes across the team and thriving in ambiguity when needed. The skills and experience to drive and support internal change to foster an optimal operating environment and ability to design and embed future focused ways of working will be important to the success of the role
This role can be based at any of our hubs located in Birmingham, Leeds or London. We currently operate a hybrid model of two-days per week in the office and three-days from home.
For more information, please download our recruitment pack.
Registered Charity
51 - 100
We are the national What Works Centre for youth employment, with a specific focus on marginalised young people.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Have you got the tenacity and talent to shape and execute the eoa’s digital marketing strategy to drive higher and more meaningful engagement with our target audiences?
Do you enjoy persistently looking for ways to improve performance and drive best practice to optimise audience experiences and create amazing engagement results?
As our Digital Marketing Lead you will be responsible for all digital channels including website, socials and email marketing campaigns ensuring they are aligned with and support the eoa’s strategic and operational goals.
You will also collaborate across teams sourcing and contributing content, supporting cross channel campaigns and aligning and optimising our digital activities. This will include managing and maintaining the eoa website, ensuring it has engaging, compliant and up to date content that is optimised to deliver a seamless user experience through intuitive, accessible navigation and engaging content that meets the evolving needs of our users.
This role is perfect for a strategic thinker who is passionate about email and digital marketing and eager to drive impactful campaigns.
This role is perfect for a strategic thinker who is passionate about email and digital marketing and eager to drive impactful campaigns.
Join us on this exciting journey where your expertise will contribute to growing an economy that puts people at the heart of business.
Role Summary
Contract: Permanent
Hours: Full time, 37.5 hours per week
Location: eoa HQ (Brough) Mon - Wed, WFH Tur - Fri. Occasional UK-wide travel
Annual leave: 30 days (plus Bank Holidays)
Pension: up to 7% (matched against your own contribution) after 1 year's service
Reports to: Strategic Communications and Public Affairs Manager
Management: none
Key responsibilities
Email Marketing
- Plan and execute targeted, data-driven email marketing campaigns aligned with the eoa’s business calendar and goals, using segmentation, A/B testing, and marketing automation tools.
- Optimise email performance and reach through continuous testing, tracking, and refinement, ensuring compliance with industry best practices.
- Report campaign outcomes and performance insights regularly to stakeholders to inform future strategies
Website Management
- Manage and maintain the eoa website, ensuring timely, relevant, and SEO-optimised content through collaboration with content creators.
- Monitor analytics and user behaviour to enhance navigation, performance, and overall user experience.
- Ensure website compliance with accessibility, GDPR, and brand guidelines, coordinating with all stakeholders as needed.
Digital Strategy and Analytics
- Align and optimise digital activity across all our digital channels (website, membership community platform, and social channels) with eoa goals, collaborating across teams and supporting cross-channel campaigns.
- Monitor performance and trends, reporting on KPIs and providing insights for improvement, while staying current with best practices.
Success in this role
Success in this role means developing and delivering an effective email marketing strategy that drives higher engagement and reach with our target audiences, while also ensuring our website and digital channels offer a co-ordinated seamless user experience. This includes creating intuitive, accessible navigation and maintaining clear, engaging, and relevant content that meets the evolving needs of our users.
Key outcomes for the role
- High-Quality Content: Creation of compelling and visually appealing email templates and campaigns.
- Campaign Performance Optimisation: Continuous improvement of campaign performance through A/B testing and data-driven insights
- Audience Engagement: Increased engagement rates, including open rates, click-through rates, and conversion rates, increase in email subscribers, reduction in unsubscribe rates
- Seamless and inclusive user experience (UX): Ease of navigation (low bounce rates, high click-throughs), mobile responsiveness (consistent performance across devices), and accessibility compliance (WCAG standards and accessibility audits).
- High-quality, user focussed content experience: Content relevance and engagement (time on page, scroll depth, user feedback), clarity of messaging (user comprehension testing, bounce rates), and content freshness (frequency of updates, return visit metrics).
- SEO (Search Engine Optimization): Keyword Optimisation: Use of relevant keywords to improve search engine rankings. Meta Tags: Proper use of meta tags, titles, and descriptions. Alt Text: Use of alt text for images to improve accessibility and SEO.
About you
- Proven experience in successful email campaign marketing and website management.
- A high degree of experience using design tools including Canva and Adobe and managing relationships with agencies.
- Strong knowledge of CRM and marketing automation platforms such as iMIS.
- Experienced in using a mailing platform such as Mailchimp or HubSpot.
- Competence in Google Analytics and SEO best practices.
- Excellent writing, proofreading, and digital content creation skills including Canva and Adobe.
- Managing, coordinating or supporting communications or marketing campaigns and projects from start to end.
- Strong analytical skills and experience with web analytics tools to translate insights into actionable strategies.
- Adept at working independently and collaboratively within a small team.
- Experience working with membership organisations or charities.
- Familiarity with employee ownership or purpose-driven business sectors.
- Organised, with strong time and project management skills.
The eoa commits to recruiting from a diverse range of backgrounds and welcome applications from under-represented groups. These include people from Black, Asian and minority ethnic backgrounds, disabled people, LGBTQI+ people. We recruit on both skills and fit with the values of the eoa as a purpose-driven organisation.
We will close this vacancy early if we receive sufficient applications for the role. If you are interested, please submit your application as early as possible.
Non Charity Employer
11 - 20
We exist to grow and strengthen employee ownership as a force for powering fairer livelihoods, stronger businesses, and a more resilient economy.
The client requests no contact from agencies or media sales.