Retention direct marketing manager jobs

Working on our Health Charity Partnership (HCP) with counterparts at the British Heart Foundation, and Cancer Research UK, this award winning, UK-wide partnership aims to improve the health of the nation using the retailer’s reach and influence.

You will be responsible for leading and delivering income generation, project managing strategic activities, and delivering against shared and charity specific goals. You will also contribute to the development and success of the Account Management Team, and support cross team-projects and take on additional tasks as required.

This role will also see you line manage a Partnership Officer (Account Management) who supports on the delivery of the Tesco Partnership.

Role description:

This role works very closely with colleagues across multiple internal teams including our Clinical Team (working with a Health Lead), our Marketing team (including Social Media Manager, Senior Marketing Manager, and Brand and Creative colleagues) and our Policy Team. This role will need to be well networked across teams including Nations and Regions teams and Strategy and Planning.

Externally, this role will work closely with peers at the British Heart Foundation, and Cancer Research UK. The role will also work with colleagues at Tesco, which will also include their PR and communications agencies.

You will also play an active role in driving and supporting best practice across the team and charity and will also contribute to cross-team projects and other tasks as required.

The ideal candidate:

The ideal candidate will have account management experience with a track record of delivering six and seven-figure strategic partnerships either within a charity or corporate setting. Good time management and organisational skills are required to manage a busy and diverse workload. You’ll need strong interpersonal skills and the ability to influence and negotiate effectively with a range of stakeholders at all levels of seniority. Using your excellent communication skills, you will be able to convey ideas succinctly and persuasively to create impactful proposals and other communications.

You’ll have good understanding of commercial principles, understand what drives businesses, and how to lead and deliver multi-stream income generation that are mutually beneficial through partnership.  You’ll have a passion for identifying new financial and non-financial opportunities and be proactive in your approach to seeking these out. Having a collaborative approach to work is vital in this role, so you’ll build excellent relationships with internal colleagues and external stakeholders, operating with trust, respect, and transparency.

As Individual Giving Officer, you will plan and deliver compelling campaigns to engage with and drive action from existing supporters. 

You will work on a range of products in this crucial income stream including regular giving, cash and lottery. 

This is an exciting time for the Individual Giving team and as a vital member of our team, you’ll work to maximise the return on investment made by Maggie’s in this area and achieve significant growth in revenue income - ultimately to bring Maggie’s cancer care to everyone who needs us.

Please note that interviews will take place w/c 11th May in our Hammersmith office.

Please see the attached job description for further details.

Famous Through Innovation (internally known as FAME) is the strategic pillar that aims to embed a bold, insight-led innovation culture across ARUK to unlock new fundraising opportunities, expand our supporter base, and future-proof income. ​By scanning for trends, testing new ideas and products and scaling what works, this strategy will help drive the transformational growth needed to reach our income target by 2030.

The Head of Fundraising Innovation is responsible for the development and delivery of the 5-year strategy across fundraising product innovation. They are responsible for the leading the Fundraising Innovation team in strategic development, testing and scaling of innovative fundraising products, as well as the testing and optimisation of online fundraising to improve conversion, retention and lifetime value. Ensuring the team stay ahead of sector and digital trends, translating insight into practical product development that grows income and enhances supporter experience.

Key Responsibilities:

Fundraising and Marketing Strategy

· In collaboration with the Director of Supporter Led Fundraising and fellow F&M Heads, plan, implement and deliver the 2033 Fundraising & Marketing Strategy.

· Shapes and oversees the fundraising innovation programme, creating the systems, culture, and strategic direction needed to enable a sustainable pipeline of breakthrough ideas that drive long‑term income growth.

· Maintain a central and neutral position across Fundraising and Marketing, ensuring cross organisational alignment and impartial prioritisation of innovation across portfolios.

· Responsible for the overarching Innovation and Online Fundraising in year plans and strategy

· Direct line management of 2 managers.

· Lead Fundraising Innovation team of 5.

Fundraising Product Strategy

· Lead fundraising innovation team of two.

· Support the Fundraising Innovation Manager on their leadership of the innovation programme board FAME, and fundraising product innovation roadmap aligned to driving income growth and supporter engagement objectives.

· Support the Fundraising Innovation Manager to identify opportunities to evolve existing fundraising products and create new digital-first income streams.

Online Fundraising Innovation

· Lead online fundraising team of three.

· Support Online Fundraising Manager in testing and optimising online fundraising to improve conversion, retention and lifetime value.

· Stay ahead of sector and digital trends, translating insight into practical product development.

· Supporter Experience & Insight

· Ensure Innovation and online fundraising teams design supporter-centred fundraising products informed by insight, data and user research.

· Ensure products are accessible, inclusive and aligned with brand and values.

Testing, Data & Performance

· Establish and monitor processes for the team that allow robust testing and evaluation frameworks for new and existing fundraising products.

· Establish processes and ways of working for the team that ensure they use data and analytics to inform product decisions and prioritisation.

· Define and track KPIs including income performance, engagement metrics and ROI.

Cross-Functional Collaboration

· Collaborate across ARUK to deliver fundraising innovation that drives organisational strategic priorities.

· Manage relationships with external platforms, agencies and suppliers.

· Ensure compliance with GDPR, ethical fundraising standards and safeguarding policies.

Leadership & Capability Building

· Lead and develop a high-performing fundraising innovation team and online fundraising team.

· Responsibility of innovation budgets and forecasts.

· Build product-led thinking and innovation capability across fundraising teams.

Budget management and reporting

· Ensure that all financial targets are met and that the team is managed in the most cost-effective way possible

· Compile 3-year forecasts and annual budgets in line with operational planning

· Ensure any necessary mitigation planning is carried out to achieve budget.

Knowledge, skills and experience needed:

• Significant experience in fundraising product development or innovation, ideally in the charity or not-for-profit sector.
• Proven track record of developing and scaling fundraising products or online income streams.
• Experience working with testing frameworks, analytics and performance measurement.

· Experience of leading multi-function teams to achieve goals and maintain a wave-maker team culture.

· Experience of managing agencies and suppliers and ensuring all contractual requirements are delivered on time and budget.

· Experience of analysing and monitoring data in a consumer/supporter environment and utilising outputs to advise and drive forward activity.

· Skills in producing evaluations, proposals and reporting on objectives and sharing insights.

· Demonstrable ability to work with a variety of different internal and external stakeholders at all levels.

• Strong product mindset with the ability to balance innovation, income and supporter experience.
• Strategic thinker with excellent delivery and stakeholder management skills.
• Data-driven, curious and comfortable working in an iterative, test-and-learn environment.

· Strong understanding of online fundraising channels.

Additional Information:

Ways of working:

As part of our Agile ways of working, you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals.  This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD. 

Salary: Circa £70,000 per annum, plus benefits.

Please download the Vacancy Pack on our website for more information.

The closing date for applications is the 26th April 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.  We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.

As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website. 

How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.

About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure.  Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope. 

Prostate Cancer Research – Individual Giving Manager

Location: Holborn, London. Hybrid working.

Salary: £43,000–£48,000 per annum, with a clear progression pathway.

Contract: Permanent, full-time hours.

Prostate Cancer Research is seeking a driven Individual Giving Manager to play a pivotal role in building and delivering a high-performing fundraising programme at a time of significant growth.

Prostate cancer is now the most common cancer in the UK. At Prostate Cancer Research (PCR), the focus is on accelerating better outcomes for patients, from funding pioneering research to shaping national screening policy. Individual Giving is central to this mission. With a rapidly expanding supporter base and increasing investment in growth, PCR is looking for someone who can help take this programme to the next level.

Working closely with the Head of Individual Giving and Legacies, this role will act as the operational lead for Individual Giving activity, translating strategic direction into effective, insight-led campaigns. The post-holder will take ownership of campaign planning and delivery across multiple channels, driving both acquisition and retention, ensuring activity is optimised for impact and return on investment.

​​​​​​​This role will lead the implementation of integrated campaigns across digital and offline channels, including social media, search, email, direct mail and telemarketing. It will also involve managing agency relationships and analysing performance data while continuously testing and refining approaches to maximise results. Alongside this, the Individual Giving Manager will play a key role in developing supporter journeys, creating compelling content and strengthening long-term supporter engagement.

​​​​​​​The successful candidate will have proven experience in Individual Giving, with a strong track record in delivering multi-channel campaigns across acquisition and retention. They will be confident managing agencies, working with digital platforms such as Meta and Google Ads and using data to inform decision-making. Strong communication, organisational and analytical skills are essential, alongside a proactive mindset and a desire to test, learn and innovate.

​​​​​This is an exciting opportunity for someone looking to step into a role where they can shape and grow an Individual Giving programme in a forward-thinking, life-saving charity.
​​​​​
Please download our Candidate Pack for further information [PDF], which includes details on how to apply.

Closing date: Wednesday 13th May

Closing date: Monday 27, April 2026 at 23:59pm

This role is perfect for a retention marketer who is passionate about engaging people to support our mission to halve emissions and restore biodiversity.

Greenpeace UK is an independent national/regional organisation within the global Greenpeace campaigning network, which acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace. The global network of Greenpeace organisations comprises 26 independent national/regional Greenpeace organisations with presence in over 55 countries across Europe, Africa, the Americas, Asia and the Pacific, as well as a coordinating and supporting organisation, Greenpeace International.

Location: Islington, London. Our hybrid working model enables us to enjoy the benefits of both office based and remote working. We ask that staff work from the office in Islington 40% of their time, with 20% required as a minimum. Reasonable adjustments as well as specific office based needs will be considered for those with long term health conditions and disabilities.

As our Senior Direct Marketing Executive, you will support the development of specific strategies and be responsible for the development and implementation of complex fundraising campaigns designed to develop and retain individual supporters through a range of channels and products.

You will use your experience in direct response to lead on the development and delivery of the retention (multi-channel) and upgrade (mail and SMS) strategies.

You will achieve this by:

• Leading complex multi-channel direct marketing campaigns to develop and retain supporters
• Delivering an exceptional supporter experience to our base of supporters, through tailored and personalised communications
• Analysing and interpreting campaign performance data across multiple channels, drawing out meaningful insights and translating them into clear actions and recommendations
• Setting up campaign tracking and working collaboratively with data and insights teams to shape and act on strategic analysis
• Managing multiple projects at any one time, including making and communicating prioritisation decisions and see tasks through to a clear outcome.
• Successfully bring others around to your point of view, using skills in persuasion, clear communication, and navigating different perspectives constructively.
• Actively championing anti-racist values - tailoring your approach to those with different perspectives, and helping Greenpeace to reach a broader, more diverse audience.

About you

You will love autonomy and will enjoy working collaboratively across the fundraising department and wider organisation. You’ll be a retention specialist with plenty of experience leading digital and traditional direct marketing programmes, and you’ll be able to take a strategic approach to delivery, independently taking on key areas of the retention and upgrade programmes.

You’ll be fully responsible for planning and assessing the fundraising campaigns you lead, and you’ll focus on optimising performance to deliver income and a retained, loyal base of supporters to power our fundraising and campaigns. You’ll draw on key retention metrics, and you’ll have our supporters at the heart of your decision-making to inform stewardship.

Essential criteria

• Leading complex multi-channel direct marketing campaigns - Proven, hands-on experience in strategising, developing, and leading complex, multi-channel direct marketing campaigns that steward, retain and develop regular financial supporters. Specifically, through mass email campaigns, digital journeys and retention mailings.
• Deliver an exceptional supporter experience - Experience leading on the development of engaging communications that enhance supporter experience
• Data analysis and planning - Able to analyse and interpret campaign performance data across multiple channels, drawing out meaningful insights and translating them into clear actions and recommendations.
• Experience supporting planning and budgeting processes - Support the annual planning and budgeting process, and ongoing forecasts for relevant areas of the fundraising programme.
• Organisation and prioritisation - Proven ability to manage competing demands across multiple projects with limited capacity, including how they make and communicate prioritisation decisions and see tasks through to a clear outcome.
• Collaboration and influence - Able to demonstrate a time they have successfully brought others round to their point of view, showing skills in persuasion, clear communication, and navigating different perspectives constructively.

We give you

You’ll be encouraged to develop both personally and professionally, taking advantage of the wide range of learning and development opportunities available to our staff. We offer great benefits such as a generous pension scheme, subsidised lunches, free yoga and a wealth of well-being resources, just to name a few. Take a look at our Work for Greenpeace pages to find out more about what it’s like to work for us and why you should apply.

Our commitment to diversity

We acknowledge that people from certain backgrounds are under-represented in environmental and campaigning organisations and we’re committed to doing what we can to correct this.

One of our Anti Racism Plan objectives is to proactively achieve stronger representation of people of colour, particularly within leadership positions, and we have recently published ambitious race representation targets. 

As part of our commitment to increasing representation of people from underrepresented communities in the environmental sector, we are piloting a Guaranteed Interview Scheme (GIS) as a new approach to make our recruitment more equitable. If you identify as a person of colour, you can choose to opt in to the Guaranteed Interview Scheme.

We will be aiming to offer everyone who opts into the scheme and meets the essential criteria a first stage interview. While we fully intend to honour this, exceptionally high application volumes may affect our capacity. If so, we will communicate clearly and keep candidates informed as we continue to learn and improve.

To Apply

For further information including the job description, please download the applicant information pack. Please ensure to save this file to your computer for future reference. Once the job listing has closed you will no longer be able to access it online.

We recommend taking a look at this document that contains top tips for filling out your application, complied by our recruitment team.

Greenpeace UK is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds and do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age or any other category protected by law

HEAD OF RETENTION & DEVELOPMENT

Senior supporter retention and donor development role with individuals, churches and charitable trusts at Christian charity Embrace the Middle East.

Why work for Embrace the Middle East?

• Hybrid role: High Wycombe (minimum onsite twice a month)
• 10% employer pension contribution
• 24 days annual leave plus 8 bank holidays, increasing to 25 days after 5 years and 26 days after 10 years. Plus 3 days between Christmas and New Year.
• Life Assurance: 3× salary
• Flexi-time and home-working options
• Employee Assistance Programme (confidential counselling, legal and financial advice, available 24/7)
• Access to retail discount portal
• Training and development programme
• A values-led team committed to mission, integrity, and compassion

About the Role

Working with the Director of Fundraising and Communications, you will lead the development and delivery of Embrace’s supporter retention and donor development strategy, building deep and lasting relationships with individuals, churches, and communities. You’ll be responsible for shaping the full supporter lifecycle, from onboarding and ongoing relationship building to reactivation, cross-engagement, and long-term value growth. This is a role that blends strategy, creativity, and data insight, requiring someone who can hold the big picture while empowering a diverse team of fundraising and subject matter experts.

You’ll have:

• Proven experience in supporter engagement, donor retention, and income growth strategies.
• Strong analytical skills, experience using data for segmentation, trend analysis,
• and performance optimisation.
• Strategic thinking, with the ability to innovate and diversify income streams.
• Excellent leadership and team management skills, with an ability to lead and develop high‑performing teams in hybrid/remote settings.
• Demonstrated ability to manage complex projects from planning to delivery.
• Knowledge of UK fundraising regulations, GDPR, and ethical practice.

Role Requirements

• Commitment to Embrace’s Christian mission and values (as a practising Christian or someone supportive of our ethos).
• Willingness to travel occasionally to the Middle East (every 2–3 years).
• Right to work in the UK.

About Embrace the Middle East

At Embrace the Middle East, we believe in hope, dignity, and partnership. For over 170 years, we’ve worked with local Christian partners to bring healthcare, education, and opportunity to vulnerable and marginalised communities.

We are strengthening our marketing to deepen engagement and expand our supporter base. We are now seeking an experienced, visionary Head of Marketing & Acquisition to lead multi‑channel supporter and donor growth, build a digital‑first marketing strategy, and drive sustainable organisational impact.

Embrace the Middle East is committed to equal opportunities and to creating an inclusive working environment. We welcome applications from all individuals regardless of age, ethnicity, gender, sexual orientation, disability, religion or belief. If you require adjustments during the application or interview process, please let us know in your online response.

The successful candidate will be required to complete a medical questionnaire and undertake a disclosure check as part of our safer recruitment policy.

For an informal chat to ask any questions, please contact Nick Thomas, Senior Consultant, Charisma Charity Recruitment. Please apply through the Charisma Charity Recruitment website with your CV and supporting statement.

Key dates:

Closing date: Tuesday 28th April 2026

Charisma vetting interviews must be completed by: Tuesday 5th May 2026

Interviews with Embrace the Middle East: w/c 11th May 2026

Please refer to the candidate pack for more comprehensive information.

HEAD OF MARKETING & ACQUISITION

Senior marketing and fundraising acquisition leadership role with Embrace the Middle East, a Christian charity, leading new supporter engagement.   

Why work for Embrace the Middle East?

• Hybrid role: High Wycombe (minimum onsite twice a month)
• 10% employer pension contribution
• 24 days annual leave plus 8 bank holidays, increasing to 25 days after 5 years and 26 after 10. Plus 3 days between Christmas and New Year.
• Life Assurance: 3× salary
• Flexi-time and home-working options
• Employee Assistance Programme (confidential counselling, legal and financial advice, available 24/7)
• Access to retail discount portal
• Training and development programme
• A values-led team committed to mission, integrity, and compassion

About the Role

Working with the Director of Fundraising and Communications, you will play a central leadership role in Embrace’s Fundraising & Communications cluster, shaping how new supporters discover Embrace, experience their brand, engage with their stories, and begin their relationship with the charity. This is a role for someone energised by growth, experimentation, and building high-performing teams, with the strategic vision, creative ambition, and analytical rigour to match.

You’ll have:

• Strategic leadership in marketing, supporter acquisition, or fundraising within a charity or mission‑driven organisation.
• Strong multi‑channel acquisition experience (digital, print, social, paid, email, ecommerce).
• Proven ability to lead and develop high‑performing teams in hybrid/remote settings.
• Expertise in digital performance, optimisation, testing, and analytics.
• Managing sizeable budgets, forecasting, and ROI‑driven planning.
• Understanding of supporter behaviour, segmentation, attribution, and LTV modelling.
• Knowledge of UK fundraising regulations, GDPR, and ethical marketing practice.

Role Requirements

• Commitment to Embrace’s Christian mission and values (as a practising Christian or someone supportive of our ethos).
• Willingness to travel occasionally to the Middle East (every 2–3 years).
• Right to work in the UK.

About Embrace the Middle East

At Embrace the Middle East, we believe in hope, dignity, and partnership. For over 170 years, we’ve worked with local Christian partners to bring healthcare, education, and opportunity to vulnerable and marginalised communities.

We are strengthening our marketing to deepen engagement and expand our supporter base. We are now seeking an experienced, visionary Head of Marketing & Acquisition to lead multi‑channel supporter and donor growth, build a digital‑first marketing strategy, and drive sustainable organisational impact.

Embrace the Middle East is committed to equal opportunities and to creating an inclusive working environment. We welcome applications from all individuals regardless of age, ethnicity, gender, sexual orientation, disability, religion or belief. If you require adjustments during the application or interview process, please let us know in your online response.

The successful candidate will be required to complete a medical questionnaire and undertake a disclosure check as part of our safer recruitment policy.

For an informal chat to ask any questions, please contact Nick Thomas, Senior Consultant, Charisma Charity Recruitment. Please apply through the Charisma Charity Recruitment website with your CV and supporting statement.

Key dates:

Closing date: Tuesday 28th April 2026

Charisma vetting interviews must be completed by: Tuesday 5th May 2026

Interviews with Embrace the Middle East: w/c 11th May 2026

Please refer to the candidate pack for more comprehensive information.

Ronald McDonald House Charities UK is seeking a proactive and creative Mass Participation Events Manager to lead the delivery and growth of our mass participation portfolio. The role will lead on the strategy, performance and delivery of our challenge events programme, ensuring events achieve agreed income and participation targets and work closely with the Head of Mass Engagement to shape and test future Ronald McDonald House Charities UK owned mass participation events, supporting sustainable, diversified income growth.

Key Responsibilities:

Event Strategy & Planning

• Develop and deliver a clear strategy for challenge and mass participation events, aligned to fundraising targets and audience engagement objectives.
• Identify and assess new event opportunities, including third party and bespoke challenges, to diversify and grow income.
• To play a key role in developing new events, taking them to market and adopting a test and learn approach in collaboration with the Head of Mass Engagement & wider Engagement Directorate.

Event Delivery & Logistics

• Support the Senior Event Fundraiser to lead the end-to-end management of events, including budgeting, planning, supplier coordination, risk management, and on-the-day execution.
• Ensure all events are delivered to a high standard, providing an exceptional experience for supporters.

Supporter Engagement & Stewardship

• Build strong relationships with event participants, providing excellent supporter experience and tailored stewardship journeys.
• Support the development, delivery of and evaluation of effective supporter journeys across the events portfolio, focused on maximising net return and supporter retention.
• Create and develop engaging communications and materials to inspire fundraising and deepen supporters’ connections to the charity.

Marketing & Promotion

• Lead the delivery of an audience and insight led events marketing programme, working closely with the Brand, Communications and Digital team to maximise participation and net return.
• Keep abreast of income and data trends across the sector to help inform future activities and events fundraising programmes.

Monitoring & Evaluation

• Agree and deliver against ambitious income and acquisition targets, maintaining costs within agreed budgets.
• Set, manage and report against budgets, milestones and KPIs across the events portfolio, demonstrating accountability for performance.
• Use data and insight to evaluate event performance, inform decision making and continuously improve participant experience.
• Produce regular performance reports and insights for internal stakeholders

Collaboration & Partnership

• Work closely with senior managers and colleagues across the department to maximise opportunities for collaboration and integrated delivery.
• Build and maintain effective relationships with key stakeholders, including but not limited to - McDonald’s Relationship Team, House teams, fundraising partners, suppliers and third party event organisers.

Skills & Experience

Essential

• A proven track record of excellent management of an event portfolio to meet income and acquisition targets.
• Experience of delivering data and insight led marketing and stewardship programmes to drive acquisition and net income.
• Experience of managing multiple projects with complex budgets, multiple stakeholders and stretching KPIs.
• Line management and team development experience.
• Knowledge of health and safety, risk management in event delivery & fundraising compliance.

Desirable

• Experience of virtual fundraising and development of new events.
• Ability to plan, prioritise and balance a busy and varied workload.
• Familiarity with digital fundraising platforms and MS Dynamics.
• Experience supporting innovation or new product development, working with agencies to deliver new fundraising products.

About Action for Pulmonary Fibrosis

Action for Pulmonary Fibrosis (APF) is the UK’s leading patient charity dedicated to improving the lives of individuals and families affected by pulmonary fibrosis. Our mission is underpinned by values of compassionate, bold, expert and collaborative. We believe in creating a supportive environment in which both our employees and beneficiaries can thrive.

Role purpose

The Senior Individual Giving Manager is responsible for driving the growth of Action for Pulmonary Fibrosis’ individual giving income through data-led acquisition, engaging fundraising campaigns and exceptional donor stewardship. This role owns the income targets and leads the strategy and execution of individual gifts, regular giving, direct mail appeals (digital and print), inmemory giving and lottery. They will coordinate direct mail campaigns and support the Operations team to deliver meaningful stewardship. Collaborating with teams across the organisation, the post holder will proactively identify opportunities to introduce fundraising asks within engagement journeys, helping convert new audiences into long-term supporters. They will ensure APF’s campaign planning and engagement pathways are designed with inclusion and lived experience at their core, while driving sustainable income growth through acquisition and retention. Combining strategic thinking with storytelling, data insight, careful planning and management of warm stewardship, you’ll ensure donors feel valued and inspired to continue supporting APF.

Key Responsibilities

1. Individual giving strategy and stewardship

• Lead and grow APF’s individual giving programme, helping to build meaningful relationships with our supporters.
• Map out and improve the donor journey from first interaction through to long-term support, increasing acquisition, retention and lifetime value.
• Track and monitor income performance, contributing insight to forecasting and helping shape realistic and ambitious targets.
• Lead on the evaluation and analysis of the Individual Giving programme by monitoring performance against objectives and using sector trends, benchmarking and competitor insights to strengthen our approach.
• Identify and address any barriers in the donor journey to improve conversion and engagement.
• Support the Operations Team to deliver consistently meaningful and timely stewardship to individuals including those giving in memory of loved ones.

2. Direct mail campaign coordination

• Coordinate direct mail appeals and renewal campaigns from planning through to delivery, developing compelling fundraising requests aligned to organisational priorities and connect supporters with APF’s impact.
• Develop campaign briefs, segmentation plans and income projections.
• Manage campaign timelines and work with external suppliers where required to ensure activity runs smoothly.
• Monitor response rates, ROI and overall income performance.
• Capture and apply learning from each campaign to continually improve and strengthen future activity.

3. Regular giving programme development

• Lead the development and growth of APF’s regular giving programme, including the lottery product, helping to build a strong and sustainable base of monthly supporters.
• Create recruitment, onboarding and retention strategies that welcome and inspire regular donors.
• Develop tailored stewardship journeys that keep monthly supporters connected to the impact of their giving.
• Monitor and track acquisition, attrition and upgrade trends to inform future growth.
• Test and refine propositions to strengthen long term income and supporter engagement.

4. Data segmentation and insight

• Lead audience segmentation across individual giving activity to ensure supporters receive relevant and meaningful communications.
• Use CRM data and behavioural insight to inform targeting and messaging and campaign planning.
• Produce regular analysis of performance sharing insights and recommendations.
• Champion a culture of testing, learning and continuous improvement across fundraising activity.

5. Acquisition through engagement pathways

• Work collaboratively with colleagues across Services, Involvement and other teams to identify opportunities to introduce appropriate fundraising requests within wider engagement journeys.
• Use a mixture of digital and direct mail acquisition techniques to attract new supporters, increasing both the number of donors and their engagement with APF.
• Support the development of workflows that that define next steps following different types of engagement and shape clear engagement pathways that support conversion from initial engagement through to appropriate fundraising opportunities.
• Ensure lived experience and inclusive practice are reflected in all design and messaging.

6. Supporter care standards and compliance

• Support operational teams to deliver a high standard of supporter care at every stage of the supporter journey.
• Provide guidance on stewardship principles and help navigate more complex supporter relationships.
• Work with the Governance and Operations Manager to ensure all activities complies with GDPR and the Code of Fundraising Practice.
• Use data and engagement insights to identify high-value or high-potential supporters and refer them appropriately.
• Work in collaboration with internal stakeholders to achieve objectives, including attending and contributing to cross organisational meetings.

How to apply

Please submit a CV and a covering letter (maximum of two pages) highlighting your skills and suitability to the role, reflecting the key responsibilities in the job description.

First stage interviews to be held virtually on 1st May 2026, second stage interviews to be held at the Peterborough office on 8th May 2026.

Do you enjoy building relationships and inspiring people to support a meaningful cause, while being an inspiring team leader and manager? This could be the role for you.

Job Description

As a senior member of the Bristol & Weston Hospitals Charity (BWHC) Fundraising & Marketing team, your main objective is to lead the development and management of our community fundraising programme to maximise income to meet annual targets.

You will play a vital role in stewarding effective relationships to maximise support from our existing supporters and crucially, for driving new donor acquisition to ensure the sustainability of our work.  Developing our community fundraising programme is essential to our income base and profile. Central to our work is supporting our volunteer fundraisers, driving participant numbers for challenge events, recruiting and engaging volunteers to help raise awareness of the impact of our hospitals across Bristol and Weston. Crucially, delivering on our 2025-2030 strategy alongside the rest of the Fundraising and Marketing team will be a key part of your role.

Supported by the Head Public Fundraising, you will develop strategic and operational plans and budgets for your operational area to meet growth targets and you will ensure to focus on the objective of focusing on current and lapsed supporters.

This is a dynamic and varied role where you will work closely with colleagues across fundraising, marketing and hospital teams to deliver our 2025–2030 strategy and bring our community closer to the charity’s mission.

Key Accountabilities

Community & Events Fundraising

• To maximise fundraising income by managing and delivering overall recruitment and stewardship of fundraising groups, individual supporters (including in memory fundraisers and funeral collections), ambassadors and volunteers
• To develop and manage the team, empowering them to deliver the BWHC ‘In Aid of’ strategic plan, focussing on expanding the network of supporters who fundraise for and are happy to represent BWHC externally
• To develop, manage and deliver the BWHC Community Group plan, focusing on acquisition of new supporters and development of our retention plan
• To raise income and profile through the development, management, promotion of a portfolio of events (BWHC events, third party events and In Aid of events), ensuring maximum participation
• To develop and manage the team to deliver stewardship of in memory fundraisers and income from funeral collection
• To work with the Hospital Partnership Manager to develop a strategic approach to increase levels of hospital staff fundraising
• To manage and develop BWHC’s trading offer, including overall management of the physical Fundraising Hub and development of online shop
• To ensure exceptional, personalised but proportionate donor stewardship including continued development of product led stewardship e.g. in celebration
• To oversee the recruitment, training, stewardship and management of volunteers to provide support across the charity
• To work with the Brand & Marketing Team to create and deliver a media programme to maximise participation in BWHC activity
• Supported by the Head of Public Fundraising, to work with the IG & Legacy Manager and Supporter Experience, Data & Insight Team in particular to define, develop and deliver cross-portfolio supporter journeys and consistent supporter care.
   

Leadership & Management

• To provide strong leadership and management to the Community Partnerships & Events Fundraising Officer, Community Partnerships & Event Assistant and Volunteer Officer to ensure they are encouraged and motivated to perform at their best, fulfil their role and achieve agreed targets/KPI’s.

Strategy and Planning

• Contribute to the development and review of Fundraising & Marketing strategy.  
• Accountability for Community Fundraising plan and maximising long-term growth in this area
• Develop, implement and monitor annual operational plans, budgets and income forecasting, and ensure internal reporting is completed
• Ongoing evaluation of activity to ensure maximised return on investment
•  Keep up to date with relevant legislation and developments which affect the charity
• To contribute to the overall work and reporting of the fundraising and communications team through excellent team-work and cross-team working

Deadline for applications: 11.30pm, Friday 24th April
Interviews planned for: W/C 27th Apri. 

Our Benefits:
 

• 27 days annual holiday entitlement (pro-rata) plus an additional day off on your birthday and a wellbeing day. Plus an additional two days leave after five years of service. 
• Commitment to hybrid and flexible working
•  Competitive pension scheme. We'll match employee pension contributions up to 8% (minimum 5%)
•  Additional support via our enhanced Employee Assistance Programme, including up to eight sessions with a licensed counsellor
•  Life assurance cover - 4x annual salary
•  Commitment to training and development with budget set aside
•  Medicash health plan - claim cash towards a range of medical costs
•  Free Blue Light Card that allows access to hundreds of discounts at major retailers.

How to Apply:

Please submit your CV and cover letter, outlining how your experience fits the role and skills required. 

Help tackle loneliness among older people in care homes

Thousands of older people living in care homes receive few or no visitors. Friends for Life Bedfordshire exists to change that.

Through our befriending and group activities, we bring companionship, connection and meaningful relationships to care home residents across Bedford and the surrounding area.

We are now looking for a Manager to lead the charity through a period of growth and transition – expanding our reach, strengthening our team, improving our delivery whilst building a sustainable future.

About Friends for Life Bedfordshire

We are a Bedford-based charity working to address the social isolation of older residents in Bedfordshire’s care homes.

Founded in 2007, we have grown from a small local initiative to a registered charity with c90 volunteers supporting more than 30 care homes across Bedford Borough. In the last year, over 1,100 care home residents received our services.

The Role

This is a leadership role responsible for the overall management, performance and development of the charity.

You will lead a small team which includes specialist leads responsible for fundraising, volunteer management, and marketing & partnerships.

Your role is to set direction for the team to deliver the charity’s strategy and business plan, aligning priorities and creating the conditions for the team to succeed.

You will also act as the public face of Friends for Life, working closely with the Board of Trustees. Whilst we are small charity and this is a hands-on leadership role, success will come from enabling others, not by doing everything yourself.

Key Responsibilities

Management of the Charity

• Lead the day-to-day running of the charity and the delivery of its business plan
• Work with Trustees to shape and implement plans for development, sustainability and impact
• As a member of the Board, contribute to the wider governance of the charity

Management of People

• Lead and develop a team of 5 part-time staff, including functional leads for fundraising, volunteer management, and marketing/partnerships
• Set clear priorities, objectives and accountability across the team
• Support and challenge team members to deliver against ambitious targets

· Rebuild and stabilise the team following a period of transition

Operational Management

• Ensure effective delivery of the befriending and activity programmes
• Drive growth in the number of residents supported by scaling volunteer recruitment and engagement
• Use digital tools and services to improve the quality and efficiency of service delivery
• Ensure services remain high-quality, safe and responsive to need, whilst complying with legislation and safeguarding requirements

Management of Fundraising

• Ensure effective delivery of fundraising strategy
• Support the development of new income streams including community fundraising, individual giving and partnerships
• Ensure income targets are met and funding relationships are effectively managed

Management of Partnerships & Profile

• Build and maintain relationships with care homes, other partners and stakeholders
• Raise the profile of the charity through external engagement, advocacy and partnerships

Financial Management & Governance

• Oversee budgets and ensure effective financial management
• Work with the Treasurer and Board on financial planning, risk and compliance
• Ensure safeguarding, governance and regulatory requirements are met

About You

We are looking for a strong people leader who can bring clarity, structure and momentum to a small but ambitious charity.

You will likely bring:

Experience

• Experience in a management role, ideally in a charity, community or care setting
• Experience leading and developing teams, including through change or growth
• Experience overseeing service delivery, process improvement and organisational performance
• Experience of fundraising, income generation or partnership development (at a strategic level)
• Financial and budget management experience

Skills & Attributes

• Strong people management skills—you know how to get the best out of both staff and volunteers
• Ability to set direction and hold others accountable for delivery
• Ability to work co-operatively with the Board of trustees, playing an active role in the governance of the charity, and ensuring alignment between strategy and operations
• Organised and outcome-focused, able to prioritise in a resource-constrained environment to maximise positive impacts for our beneficiaries
• Confident in the use of digital tools and technologies to improve performance
• Confident communicator, able to represent the charity externally and build strong relationships with partners and funders
• Resilient and comfortable in leading change and managing ambiguity
• Empathy and understanding of the challenges facing older people in care homes
• Commitment to safeguarding, equality, diversity and inclusion

Experience working with trustees, knowledge of charity governance or experience in services for older people would be an advantage.

What We Offer

• £40, 930 per annum (£22,921 pro rata for 21 hours a week)
• Employer Pension
• Flexible and Hybrid working
• A supportive and passionate team of staff, volunteers and trustees
• The chance to transform the lives of care home residents every single week

How to Apply

Please submit your CV and a short covering statement outlining how your experience aligns with the position.

Selection will be via an interview.

Please note that applicants must have the right to work in the UK and be able to evidence this prior to interview.

Finally, the role is subject to an Enhanced DBS check.

Closing date is Friday 1 May 2026.

Salary: £40,000 - £45,000
Contract: Permanent
Location: Hybrid (Peterborough office 1 day per month)
Closing date: 29^th April
Benefits: Flexible working policies, free gym membership at Peterborough office, life assurance

We have a great opportunity for a Senior Individual Giving Manager working for a national health charity dedicated to improving the lives of people and families affected by a serious, life limiting lung condition.

This is a fantastic opportunity for an experienced individual giving specialist to take real ownership of a growing programme, shaping strategy while remaining closely connected to delivery. The role offers the chance to lead data?led acquisition, develop meaningful donor journeys and embed inclusive, donor centred fundraising approaches within an ambitious organisation working to a new five year strategy.

As part of this exciting role, you will lead and grow the individual giving programme across regular giving, direct mail (digital and print), in memory giving and lottery activity. You will develop and deliver engaging multichannel campaigns, using insight and segmentation to improve acquisition, retention and lifetime value. Working collaboratively across the organisation, you will identify opportunities to introduce fundraising asks within wider engagement journeys, ensuring supporters feel valued, informed and inspired.

To be successful as the Senior Individual Giving Manager, you will need:

• Significant experience managing individual giving or direct marketing fundraising programmes
• Ability to monitor campaign performance and use data to inform decisions to achieve maximum impact
• Proven ability to use CRM systems and data insight

If you would like to discuss this role with us please email your CV to [email protected] or contact us and quote the reference 2953AJ
Interviews – virtual – 1st or 4th May
Second stage in person  - 8th May or 11th
Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.
We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.
If enough applications are received the charity reserve the right to end the application period sooner.
 

Role Overview

The Talent Set are delighted to partner with our client on a fantastic Individual Giving Manager role. This pivotal position involves leading and growing the organisation’s direct public engagement efforts, supporting sustainable fundraising growth within an admired environmental charity.

Key Responsibilities

• Manage and develop a comprehensive individual giving programme to increase supporter retention and acquisition.
• Oversee multiple channels including regular giving, payroll giving, legacies, and digital campaigns to optimise engagement.
• Lead the planning, execution, and evaluation of marketing and stewardship campaigns, ensuring strong donor relationships.
• Use data insights to monitor performance, inform strategies, and evaluate the success of acquisition and retention initiatives.
• Collaborate with key teams to ensure seamless supporter experiences and programme growth.

Person Specification

• Solid understanding of individual giving fundamentals and supporter management.
• Experience managing regular giving and donor retention programmes.
• Confidence in coordinating multi-channel campaigns, including digital, direct mail, and events.
• Data-driven mindset with strong organisational and analytical skills.
• Ability to prioritise work effectively and work collaboratively across teams.
• Demonstrated success in developing or supporting successful fundraising initiatives.

What’s on Offer
Salary: £39,000 - £43,000
Location: Hybrid, 2 Days In London Office

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Role Overview:
The Talent Set are delighted to partner with their client on a fantastic Legacy Marketing Manager role. This key position involves leading strategic development and growth of the legacy programme, ensuring effective supporter engagement and sustainable income generation to support the organisation’s mission.

Key Responsibilities:

• Develop and implement a comprehensive legacy and in-memory supporter journey across multiple channels, including direct mail, telemarketing, DRTV, digital, and events.
• Manage the delivery of acquisition and stewardship campaigns, optimising existing channels and exploring new opportunities for growth.
• Collaborate with internal teams and external suppliers to ensure campaign success, maintaining strong relationships with agencies, printers, and third-party providers.
• Monitor and control budgets, delivering projects within financial parameters while maximising supporter contribution and retention.
• Analyse performance data to inform strategic planning, reporting on KPIs, adjusting activities as needed to meet income targets.
• Advocate for the legacy programme internally, communicating its value and securing ongoing support and resources.
• Support and line manage senior executive staff, fostering a collaborative and motivated team environment.
• Prepare for upcoming campaigns, including major summer and autumn initiatives, and contribute to long-term strategic planning.

Person Specification:

• Extensive experience in legacy or direct marketing, with a track record of successful campaign planning and execution.
• Strong understanding of supporter segmentation, data-driven insights, and relationship management.
• Proven ability to manage budgets, assess risks, and deliver projects on time and within scope.
• Excellent communication and negotiation skills, with an ability to influence stakeholders across varying levels.
• Experience of managing and motivating remote teams.
• Skilled in analysing complex data, making informed decisions, and translating insights into actionable strategies.
• Organised, detail-oriented, and able to prioritise effectively in a fast-paced environment.
• Committed to fostering diversity, equality, and inclusion in all aspects of work.

What’s on Offer:

• Salary: £37,000–£41,000
• Location: Remote
• Contract: 12-month FTC

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity:
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.