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The Fundraising and Communications Officer is a vital member of the Membership and Development team, responsible for engaging and communicating with Humanists International's members and the wider public, with a strong focus on fundraising. This role involves developing and implementing communication and fundraising strategies, managing social media channels, creating compelling content, and utilizing AI tools to optimize outreach and fundraising effectiveness, particularly in engaging standard value supporters.
Key Responsibilities:
Fundraising and Development:
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Develop and implement fundraising plans and campaigns, with a focus on strategies to engage and cultivate standard value supporters.
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Create compelling content for fundraising appeals, ensuring alignment with Humanists International's values and mission.
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Analyze fundraising data to identify trends and opportunities for improvement, using AI-driven analytics where appropriate to understand standard value supporter behavior.
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Implement strategies to cultivate and steward relationships with donors, with a focus on upgrading standard value supporters.
Membership Communications:
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Manage all membership-related communications, including the monthly newsletter, ensuring content is engaging, informative, and promotes fundraising opportunities to standard value supporters.
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Establish and maintain a strong online presence through existing social media accounts (e.g., Twitter, Facebook) and by creating new accounts on platforms like Instagram and BlueSky.
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Develop and implement social media strategies to increase engagement and reach, with targeted campaigns for standard value supporters.
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Respond to inquiries and engage with members online, fostering a sense of community among standard value supporters.
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Utilize AI tools to schedule posts, analyze social media performance, and identify target audiences within the standard value supporter segment for fundraising.
Campaigns:
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Invest time and effort in relaunching the "End Blasphemy Laws" campaign, developing engaging content and promoting it across various channels to maximize fundraising and awareness, with specific strategies for standard value supporters.
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Support other campaigns led by Humanists International, contributing to their communication strategies and execution, with a focus on integrating fundraising elements and engaging standard value supporters.
Content Creation and Publication:
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Produce high-quality written and visual content for various platforms, including the website, social media, newsletters, fundraising appeals, and reports, tailored to appeal to standard value supporters.
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Support the Chief Executive in writing the annual report, ensuring it effectively communicates the organization's achievements and impact to all supporters.
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Use AI tools to assist in content creation, including generating initial drafts, optimizing content for different platforms, and ensuring consistency in tone and style, particularly for communications targeting standard value supporters.
Collaboration and Support:
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Work closely with the Advocacy and Membership Development teams to ensure consistent messaging and effective communication of Humanists International's work, with a focus on integrating fundraising into all communications with standard value supporters.
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Provide communications support to Young Humanists International, assisting with their campaigns and initiatives.
Planning and Strategy:
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Work with the Chief Executive Officer to develop a comprehensive annual communications and fundraising plan that aligns with the organization's strategic goals, with specific strategies for standard value supporters.
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Monitor and evaluate the effectiveness of communication activities and make recommendations for improvement, using data and AI-driven analytics to assess engagement and fundraising outcomes among standard value supporters.
Person Specification:
Essential:
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Excellent written and verbal communication skills, with the ability to tailor messages to different audiences, including standard value supporters.
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Strong understanding of social media platforms and best practices, with experience in using social media for fundraising.
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Experience in creating engaging content for online and offline channels, including fundraising appeals.
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Ability to work independently and as part of a team.
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Strong organizational and time management skills.
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Commitment to the values of Humanists International.
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Demonstrable experience and comfort using AI tools for content creation, social media management, or data analysis, with a focus on fundraising applications.
Desirable:
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Experience in campaign development and execution, with a focus on fundraising campaigns targeting specific donor segments.
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Graphic design skills and experience with design software.
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Knowledge of website content management systems.
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Familiarity with the international human rights landscape.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Mary’s Meals serves nutritious school meals to children living in some of the world’s poorest countries. The promise of a meal attracts these hungry children into the classroom, giving them the energy to learn and hope for a better future.
We are excited to be recruiting for a Director of Supporter Engagement to join Mary’s Meals UK. Reporting the Executive Director and serving as an integral member of the UK leadership team, the Director of Supporter Engagement will lead, inspire and develop the Supporter Engagement function, balancing strategic leadership with a hands-on approach to fundraising.
MMUK is the largest and longest established National Affiliate in the Mary’s Meals network, currently raising c.£20M to support global school feeding programmes, reaching children living some of the world’s poorest countries. The promise of a meal attracts these hungry children into the classroom, giving them the energy to learn and hope for a better future.
We have a remote-first approach to work and are happy for you to work remotely and flexibly from anywhere in the UK, in a way that best supports your work-life balance. This role will also require regular travel throughout the UK, particularly London and Glasgow.
Key responsibilities include but are not limited to:
Strategy and Leadership
- To support the day-to-day management of the charity and contribute to the organisation’s strategic direction and growth, as part of the senior leadership team.
- To contribute to the preparation of the charity's strategic plan and the monitoring and reporting of progress against organisational goals and objectives.
- Lead on cross-organisational projects in line with organisational strategy.
Fundraising:
- To develop a clear and inspiring vision for fundraising, backed up by ambitious strategies and activities that significantly raise awareness of Mary’s Meals in the UK, and grow and diversify income.
- To ensure our fundraising approach and activities remain aligned with our organisational strategy, values and fundraising model.
- To lead, inspire and develop the Supporter Engagement team (formed of the Grassroots, Philanthropy, Institutional Giving and Supporter Care teams).
- To manage a portfolio of donor, volunteer and prospect relationships, travelling regularly to attend meetings, and network to cultivate new prospects and funding opportunities.
- To support the team to develop professional and engaging fundraising materials including fundraising propositions, applications, proposals, appeals, pitches, presentations and reports.
- To oversee volunteer strategy, management and support to further empower our volunteers with a greater role in our shared vision and maximise their skills and networks.
Budgeting, Reporting and Compliance
- To set, monitor and deliver annual income and expenditure budgets, providing regular reports as required to the Executive Director, Leadership team, wider Mary’s Meals family, and our Board of Trustees.
- To feed into organisational strategic KPIs and team KPIs, and ensure a regular schedule of reporting, and insight gathering is in place to monitor activity and use insight to guide decision-making and drive growth.
People and culture
- To create a high performing team that is ambitious and passionate about the Mary’s Meals vision.
- To ensure teams receive consistent and motivating direction and feedback to enable them to work to the best of their ability.
- Build strong working relationships with colleagues across the charity at all levels, adopting and encouraging a collaborative working approach across the Mary’s Meals family. This role must work particularly closely with the Director of Communications, and collaboration with this role will be key.
- To work with the Head of People to ensure that MMUK is an employer of choice which attracts, recruits and retains a talented team of values-led, paid employees and volunteers, throughout the UK.
- To actively promote safeguarding practices and model behaviours that support a safe culture across all MMUK activities.
About you:
- Significant experience operating at senior management level, including leading a fundraising department, ideally with experience in the areas of grassroots and major giving fundraising.
- Experience of developing and executing strategies to secure significant revenue generation, with specific evidence of delivering income growth.
- Experience of representing an organisation at a senior level, with excellent written, presentation and public speaking skills.
- Excellent entrepreneurial networking and relationship building abilities, with experience of proactively identifying and cultivating new and existing donor relationships, and securing strategic funding partnerships and high-value donations.
- Experience in volunteer strategy, management, recruitment and engagement.
- Experience in setting, monitoring and delivering significant annual income and expenditure budgets, providing regular reports as required.
- Experience of testing and launching new fundraising products (e.g., mass engagement grassroots campaigns, corporate partnerships, major donor events etc.).
- Experience of developing first-class supporter journeys, interactions, products and propositions.
- Experience in innovation and product development.
Please see the recruitment pack on our website by following the instructions on Charity Job.
Applicants must hold full right to work in the UK.
We welcome applications from candidates of all different backgrounds and identities to apply. We are committed to building an inclusive and diverse charity providing a supportive place for you to do the best and most rewarding work of your career.
Applications for this role will close on Friday, 16 May at 17:00.
Interviews will be arranged accordingly. We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Please note: If you have any special requirements or adjustments before an interview, please let us know.