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The Royal College of Pathologists
Central London
£25,694 pa plus excellent benefits
Page 1 of 1
City of London, London
Up to £35000.00 per annum
Job description

Digital Content Producer -£35,000 pr for 6 months to start ASAP -London -all on boarding and interview will be held remotely on week commencing the 4th of Jan

Purpose of the role -To produce and manage engaging, accurate and up-to-date consumer-facing multimedia content that meets user needs to drive customer reach and engagement across all channels.

Key Accountabilities

  • Contributing to the Service's web strategy, content strategy and plans and SEO strategy and operational plans and delivering on them.
  • Experience in developing and executing web strategies across all platforms and their respective participants (eg Forums, Blogs, Photo Uploads, Profiling) with in-depth knowledge and understanding of how to build positive brand relationships and develop online communities over time.
  • Working with subject matter experts where necessary, producing new content designed to help improve financial capability across a range of channels, including management and moderation of social media channels
  • Managing the content approval process and pick up editing and publishing duties.
  • Implement content design principles and optimisation across the site's core content, working with the Senior Digital Editor/s.
  • Carrying out results analysis to understand what works and why and acting on it, producing follow-up reports to share learnings
  • Ensuring that all the content meets the editorial, brand, style and tone of voice standards.
  • Working with colleagues from across the organisation to ensure digital opportunities are executed effectively.
  • Day-to-day oversight and implementation of translation requirements for the editorial team, ensuring policies and processes are followed.
  • Ensuring adherence to accessibility and style guidelines.
  • Super user for the primary and video content management systems.
  • Establishing and moderating all user-generated content (seeking expert guidance, e.g. legal, where required).
  • Understanding and optimising the web architecture, supporting technologies and content structure, ensuring effective and engaging customer journeys.
  • Crafting compelling copy in an authentic voice that resonates with our target audience, driving actions, engagement, link-sharing and click-through.

The successful candidate will be able to demonstrate all of the below

  • Experience of using content management systems and creating and managing multiple content types (copy, video, infographics etc)
  • A solid understanding of the principles of SEO
  • Experience of using analytics to assess content performance
  • Good knowledge of the social media environment and some experience of creating content for social media channels and moderation
  • Proven expertise of successful written communications with an excellent journalistic style of writing, strong editorial judgement and the ability to convey a complex message in a concise way.
  • Strong attention to detail, ensuring accuracy at all times and proven ability to search optimise own and others' copy.
  • Good knowledge of financial topics as they affect consumers and an alertness to broader issues in the media that might have financial implications for consumers.
  • Ability to work to tight deadlines, to juggle competing workloads and deadlines.
  • Ability to work collaboratively with a wide range of disciplines
  • Knowledge of Excel, Google Analytics, MS Office based (Word/PowerPoint/Excel/Outlook)
  • Ability to quickly distil and succinctly convey relevant points of information from a variety of resources
  • Excellent written and verbal communication skills
  • A deep understanding of the importance and value of being impartial
  • Solid experience of operational level collaboration and influencing.
  • An interest or passion about personal finance and issues that effect people's finances
  • Experience in writing a range of content for various audiences
  • Able to understand what matters to audiences and how to engage with them

If this role is of interest, please do apply ASAP with an up to date word version of your CV highlighting all your relevant experience by midday the 3rd of January 2021

Hays Specialist Recruitment Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found at hays.co.uk

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Posted on: 23 December 2020
Closing date: 20 January 2021
Job ref: 3911552
Tags: Advice, Information,Digital
Job closes in 1 day
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