Senior Digital Strategist Jobs
Are you an experienced and well-rounded marketing professional ready for your next challenge? Do you have a proven track record of using your marketing and sales expertise to deliver revenue growth? Are you passionate about transforming education for post-16 students? Then this could be the role for you.
About Us:
At Learning on Screen, our core purpose is crystal clear: to elevate post-16 education by harnessing the transformative power of moving image and sound. We do this by working with members in educational institutions and beyond to provide unparalleled access to millions of audio-visual resources dating as far back as the 1920s for use in teaching and learning. We also support people to use this content, whether that’s navigating the minefield of copyright legislation or understanding best practice for embedding our content into their teaching. In addition, we work on pioneering partnerships and collaborations to amplify our global impact. Join us in our journey in shaping the future of learning and teaching and making a lasting impact in education.
Role Overview:
The Head of Marketing & Sales plays a pivotal role in driving the organisation’s growth. You will develop and execute multi-channel strategies delivered across the funnel from enhancing brand visibility and generating leads, nurturing leads to conversion, right the way through to supporting customer retention and advocacy. This varied role offers the opportunity to expand market reach with our current services, as well as helping launch new products into existing and untapped markets, while delivering a strong RoI.
As well as being a commercial and strategic leader you will need to be a hands-on problem solver, ready to roll your sleeves up to support a small team to deliver where needed. You will be pivotal in ensuring we achieve our mission and deliver impact for post-16 students.
You will report directly to the Chief Revenue Generation Officer who leads the revenue team, comprising of digital marketing and content specialists as well as membership support staff.
Key Responsibilities:
- Membership engagement and growth: Developing and executing strategic marketing and sales strategies to drive member engagement, growth and retention with our flagship membership and subscription services.
- Brand positioning and visibility: Ensuring we have a powerful brand that punches above its weight to increase market share, drive competitive advantage and to position the organisation as a thought leader within the sector.
- Marketing analysis and segmentation: Conducting market analysis/research within existing and untapped markets to uncover insights to segment audiences and tailor marketing messaging and activities effectively to drive conversions.
- Digital marketing: Overseeing digital marketing strategies, including website optimisation, email marketing, search marketing and social media marketing to drive traffic and conversion across the funnel stages.
- Content and creativity: Oversea content strategy and creation across various formats and channels, ensuring innovation and creativity to stand out in a crowded market.
- Data-driven decision making: Using analytics to test strategies, measure results and generate insights in order to iterate and improve performance, tracking key metrics and leading the team to deliver and report against agreed KPIs.
- Budgeting and resource management: Tracking spend, ensuring cost effective allocation of resources and reporting on RoI.
- Leadership and collaboration: Leading and mentoring the team to perform against growth and revenue targets as well as collaborating with other departments to ensure a unified approach.
Essential experience and skills
- Extensive experience in a similarly commercial marketing and sales role with a proven track record in driving revenue growth.
- Strong strategic thinking skills with a track record of successful planning and execution.
- A commercial and results-driven mindset with a commitment to achieving and exceeding financial targets.
- A diverse marketing skillset and proficiency across a range of marketing channels.
- Experience leading and line managing a team to perform.
- Excellent communication skills with an ability to convey complex ideas and concepts in an accessible way for a range of stakeholders,
- Ability to thrive in a fast-paced, dynamic environment with fluctuating demands and priorities.
- Demonstrated ability in managing budgets and tracking RoI.
Benefits:
- Flexible working hours: 4 days (80% / 28.8 hours)
- Remote or Hybrid: Work from the comfort of your home or join us at our London office as needed.
- Competitive Salary: £36,000 per year pro rata (4 days / 80%).
- Professional Development: We encourage continuous growth and provide resources to enhance your skills.
- Make an Impact: Contribute to the future of digital learning in a dynamic and forward-thinking organisation.
Join us in driving unparalleled success as the Head of Marketing & Sales at Learning on Screen. We look forward to reviewing your applications and welcoming the newest member of our dynamic and forward-thinking team!
How to Apply:
To apply, please follow the "Apply via Website" button below to upload your CV, a cover letter outlining your relevant experience and qualifications, and a completed equality monitoring form via our Breathe Recruitment vacancy page.
Application Deadline: Wednesday, 22nd May 2024 by 6pm.
Please note that this is a part-time, permanent position. The job description is subject to occasional amendments and not considered part of the employment contract. Flexibility is required within the broad scope of the role.
Learning on Screen is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to creating an inclusive and diverse workplace.
Unfortunately, we are unable to consider any applications received after the deadline.
First interviews - will be held virtually on 27th May.
Second interviews - will be held in person on 3rd June.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
About Made In Hackney
We started life in 2012 as a community cookery school working across London with the mission of tackling the climate crisis, health inequalities and bringing communities together using the power of plants.
The impact of our work is varied, far-reaching and very real; changing hundreds of thousands of people’s lives for the better. We provide diverse culinary education, inspiration and support networks needed to ensure no one is left behind in the transition to a plant-centred, planet-friendly diet.
When you join Made In Hackney – you become part of this pivotal movement, where a new type of food culture is being formed with care, compassion and justice at its core.
About The Role
This is an incredibly exciting, high-impact role within the organisation. As Head of Fundraising you will be part of the Senior Leadership Team and our key fundraiser, critical fundraising strategist and have the scope to influence and shape our programmes.
You have a broad and well-established funder base to jump off from and will have the opportunity to bring in exciting new funders as more environmentally focused grant givers are starting to embrace diet change as a key tool for tackling the climate crisis.
We are looking for someone who can build on the relationships and initiatives developed over the last few years, to ensure Made In Hackney can fulfil its strategic goals and meet our annual income target. You will be instrumental in driving income development and in leading fundraising initiatives with an emphasis on Trusts and Foundations, individual giving, major gift fundraising, corporate giving and statutory bodies such. You will nurture key relationships with existing donors and potential new supporters and build and manage a robust pipeline of supporters.
Made In Hackney has always been a progressive organisation, seeking to change systems that have not served the world thus far, and, as such we seek to build a fair, equitable, inclusive and collaborative working culture.
If you are a creative self-starter and thrive on a lot of freedom and self-direction against the backdrop of a hugely supportive and caring team of colleagues, all inspired to change the world in an inclusive and caring way – you have just found your dream work-home.
Responsibilities include:
Leadership, Strategy and Governance
- To be an active member of the Made in Hackney Senior Leadership Team, working together to galvanise the organisation behind our strategic plan.
- To contribute to strategic discussions on the future direction of the organisation.
- To participate and / or lead in team meetings as appropriate.
- To act as the lead staff team representative on the Strategy and Fundraising Board Sub-committee, actively contributing and working with Trustees, as well as attending Board meetings.
- To participate in organisational budget planning and monitoring meetings.
Fundraising and Development
- To co-design and write grant applications and secure grant funding from Trusts, Foundations or Corporate entities in line with our annual target (likely to be in the range of £400k-£500k).
- To work with the Partnerships Manager to secure Fundraising income from individual givers, major donors, Crowdfunding campaigns and other fundraising initiatives in line with our annual target (likely to be in the range of £200k).
- To develop and execute an annual fundraising strategy: building a sustainable portfolio consisting of grants and donations from individuals, corporates, trusts and foundations, to ensure long-term sustainable funding of activities.
- To research and prospect future funders.
- To maintain precise and up-to-date records on current and potential supporters and prospects.
- To create engaging fundraising communication tools.
- To establish partnerships for joint programmes and funding bids where beneficial.
Donor stewardship & reporting
- To retain current donors and maximise fundraising opportunities, including delivering a programme of appropriate stewardship opportunities with the core team.
- To work with the team to co-design programmes and their evaluation requirements to ensure the organisation meets the grant funders' requirements.
- To complete reporting to grant funders, including developing report templates, creating reports, case studies, and other administrative requirements.
Communications
- To input into MIH’S communications strategy and the planning and implementation of improvements to marketing plans, digital presence and social media strategy to ensure impact and fundraising successes are communicated
- To maintain a stock of impact-focused case studies and success stories and ensure fundraising successes are communicated on social media and online.
- To ensure the robust monitoring and reporting on the effectiveness of fundraising strategies and campaigns; providing key input to the annual report and impact report.
- To coordinate fundraising events with the Community Partnerships Manager.
Line Management
- To have direct line management responsibility for the Community Partnerships Manager and Social Media & Marketing Manager, creating a supportive environment for growth and development.
Apply with:
1. a CV with your career history and relevant experience for the role;
AND
2. a cover letter outlining what has attracted you to apply for the role of Head of Fundraising at Made In Hackney and what makes you the right candidate for the role.
The client requests no contact from agencies or media sales.