Senior direct marketing executive appeal jobs

Are you an experienced fundraiser, with a passion for inspiring supporters to help people living in extreme poverty fulfil their God-given potential?

If that's you, then Tearfund's Fundraising Marketing team could be the right place for you! 

As a member of the Direct & Digital Marketing Squad, you would be responsible for the delivery of fundraising appeals and supporter engagement activity,to show our supporters the impact of their support and give them the opportunity to become even more engaged in Tearfund's mission.

We are particularly looking for a fundraiser with a passion for direct marketing, who has experience in delivering multi-channel individual giving and supporter engagement campaigns. We are especially keen to hear from those who are experienced in both print and digital direct marketing.

Do you have the following experience?

• Planning and delivering direct marketing fundraising or individual giving campaigns, such as direct mail appeals.
• Planning and delivering multi-channel supporter engagement campaigns to a range of audiences
• Working across print, direct mail and digital channels to deliver campaigns
• Project managing complex projects with multiple stakeholders
• Monitoring and evaluating campaigns, with a test and learn mentality
• Working collaboratively with a range of stakeholders including creative agencies

Do you have the following skills?

• Ability to see through activity from start to finish
• A flexible approach to your work, showing agility to adapt and make changes if required
• Ability to influence and work alongside senior stakeholders
• Strategic thinking, and desire to drive forward new ways of doing things, with a test and learn mentality.

If your skills, experience, and passion match these requirements, we'd love to hear from you!

Hybrid Working: This role offers hybrid working. You'll work from Tearfund's Teddington office and from home, as agreed with your line manager.

We currently have two positions available: 

• 1 x full time position. The salary is £41,186 per annum full time equivalent
• 1 x part time position (28 hours per week). The salary is £32,948 per annum part time equivalent.

Please indicate in the Supplementary Statement section of your application which role you are applying for.

Contract details: Both roles are 12 month fixed term contracts.

We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.

All applicants must be committed to Tearfund's Christian beliefs

The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.

Assistant Head of Fundraising (Public Fundraising)

Salary £57,574.79 per annum

LocationLondon/Hybrid

Weekly Hours35

The Vacancy

Job Title: Assistant Head of Fundraising (Public Fundraising)

Location: London/Hybrid

Salary: £57,574.79 per annum

Weekly Hours: 35

Reference: YMC1212513

An exciting moment to join us

YMCA England & Wales is entering one of the most exciting chapters in its fundraising history, launching our ambition to create 10,000 new homes for young people. Working alongside local YMCAs, we will support the development of new accommodation across the federation, helping young people move towards independence.

This role sits at the heart of that ambition.

You will lead the fundraising behind two critical components of the 10,000 Homes programme:
• Securing income from the public to build and sustain a central Centre of Expertise (mobilisation team), supporting local YMCAs to develop and deliver housing projects.
• Raising capital from individual supporters, mid-level donors and major donors to grow a replenishing national fund that provides upfront investment to unlock housing developments across the federation.

At the centre of this is the 10,000 Homes Fund: a bold, housing-focused proposition that offers the public a clear and tangible way to support young people into safe, stable accommodation. You will be responsible for growing this proposition, ensuring it resonates strongly with supporters and inspires giving at all levels.

You will lead an integrated public fundraising approach, bringing together individual giving, mid-level and major donors into one compelling, housing-led narrative. A key part of the role will be translating a complex, federated model into a simple, emotional and compelling case for support that connects with people’s motivations to give.

We’ve established strong early foundations and are now ready to scale. This role offers the opportunity to take a high-potential public fundraising proposition to the next level -expanding its reach, deepening supporter engagement, and unlocking significant new income.

We are looking for someone who is creative, data-driven and passionate about engaging the public to drive meaningful change for young people. We’re looking for someone comfortable working in a federated environment, with the ability to simplify complex ideas into compelling messages for the public.

The role

As Assistant Head of Fundraising (Public Fundraising), you will lead and inspire a team of talented fundraisers, deputising for the Head of Fundraising and taking ownership of our most ambitious programmes:

The 10,000 Homes Fund driving forward our flagship proposition across individual giving, cash appeals and mid-level audiences.

Major Donors shaping the strategy for high-net-worth relationships, new giving circles and development boards.

RoomSponsor, YMCA’s flagship regular giving product, now in its third year of an ambitious growth strategy. You will oversee a unique partnership model across 45 local YMCAs, support the income distribution process, and see first-hand the impact of your work through a programme that directly supports young people with safe accommodation.

Legacies working with the Senior Fundraising Manager and Head of Fundraising to define and grow what is set to become a landmark legacy programme.

This is a hands-on leadership role: you will set direction, manage budgets, develop your team, while also being prepared to step into delivery when it matters most. You will balance strategic oversight with practical execution, ensuring programmes are both ambitious and deliverable.

About you

You are an experienced public fundraising professional with a strong track record in individual giving or direct marketing, alongside a well-developed understanding of major donor fundraising. You know how to bring different disciplines together behind a single proposition and deliver results.

You are an effective and confident leader, able to build, motivate and develop high-performing teams. You create clarity, set high standards, and support others to do their best work, stepping in when needed and leading from the front.

You are at your best when driving a clear proposition forward. You are excited by the opportunity to take a compelling idea and translate it into something that engages the public, inspires generosity and delivers sustainable income.

You are energised by a challenge, comfortable with complexity and working in a federated environment, where success depends on strong relationships and shared ownership. You are skilled at working with partners, whether agencies, internal stakeholders or local YMCAs, and know how to align people around a common goal.

You combine strategic thinking with operational delivery. You are data-driven, using insight and performance to shape your decisions, and confident working with (and occasionally building) financial models to plan, test and scale activity. You bring both creativity and discipline, generating new ideas while ensuring they are grounded, deliverable and effective.

Above all, you are a strong communicator and influencer. You can simplify complex ideas into clear, compelling messages, build confidence with colleagues and stakeholders, and position fundraising as a critical enabler of impact.

Why join us now

YMCA is the oldest and largest youth charity in the world, serving communities across England and Wales every day. The fundraising team is geared up for success, the strategy is set, the proposition is proven, and the results are already coming in. What we need now is a leader ready to take this momentum to the next level.

YMCA England & Wales is committed to equality and valuing diversity. We welcome applications from all backgrounds.

Our recruitment process is anonymised and candidates' names are hidden. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.

Main Purpose of Role:

· Devise and implement a mixed programme of community fundraising activities, to generate a sustainable source of unrestricted income to meet agreed targets.

Specific Responsibilities:

• Launch, implement and run innovative income generating projects to maximise donations to SWA, to look after relationships with existing donors and build on relationships created to ensure fundraising potential is optimised.
• Set up and manage a volunteer community fundraising team
• Organise and manage community fundraising activities (including digital) and events to maximise all fundraising opportunities and work to raise the profile of the SWA.
• Keep abreast of developments in the third sector relating to fundraising and have an awareness of the local competition for donations.

General Responsibilities:

Responsible for the Health, Safety and welfare of yourself and your colleagues, ensuring the duties and responsibilities are clearly understood and that legislative requirements are adhered to.

• Respect the confidentiality of all information obtained in the course of duties, perform and refrain from disclosing such information without written consent from management, except where disclosure is required by order of a Court of law.

• Maintain professional competence by complying, at all times, with the training and competence procedures set down by the Organisation. Generally, keep abreast of developments affecting your duties and responsibilities.
• Be aware of the Organisation’s Equal Opportunities Policy regarding both employees and service users to assist in eliminating all areas of inequality and discrimination.
• Become familiar with the aims, ethics and aspirations of the Organisation and to sustain and promote them. Participate enthusiastically in the growth and prosperity of the Organisation.
• Undertake any other business development/funding duties, as directed that can reasonably be accommodated within the salary range for the job and your expertise.

Job Description and Review

The job description reflects the present requirements of the post.  The description will be reviewed in consultation of the job holder as and when the duties and responsibilities change.  Such review will normally also take place at the Annual Appraisal Meeting.

Desirable

• Charity fundraising qualification
• Membership of Institute of Fundraising or other relevant professional body.
• Ability to speak Welsh

Essential

Experience 

• Minimum of two years’ experience in community fundraising with a proven track record of achieving funding target
• Experience in planning, organising and delivering fundraising campaigns, events and activities
• Developing and evaluating new opportunities for partnerships and community fundraising
• Raising funds via social media activities/digital marketing
• Experience of managing or working with volunteers to support fundraising activities

Knowledge

• Charity community fundraising
• Donations
• Proven knowledge of online fundraising tools, digital marketing and social media
• Regulatory knowledge to include Gift Aid, general data protection regulations and fundraising best practices.

Skills/Personal Qualities

• Proficiency in Microsoft Office, and experience with Customer Relationship Management software systems.
• Numerate and attentive to detail, with the ability to maintain accurate records
• Good networking skills
• A proactive self -starter who is able to work on their own initiative, managing and prioritising their work to meet agreed deadlines and targets
• An excellent communicator, with persuasive, engaging and creative writing skills
• Understanding of, and enthusiasm for, SWA’s work, mission and values
• A passion to raise funds for SWA

Other

• Full UK driving licence and access to a suitable vehicle
• Able to lift and transport equipment
• Willingness to travel locally and to work occasional evenings and weekends