Senior direct marketing executive jobs in Cambridge, cambridgeshire

The Talent Set are delighted to partner with Barnardo’s on a Senior In Memory and Legacy Marketing Executive role. This fixed-term position focuses on In Memory fundraising, legacy marketing and the Free Wills programme, owning supporter journeys and delivering multi-channel campaigns end to end to help grow income.

Key Responsibilities

• Take ownership of the In Memory fundraising programme, supporting supporter acquisition and stewardship activity
• Develop supporter journeys that improve engagement, care and retention across relevant channels
• Plan and deliver end-to-end campaigns (briefing, data selections, creative development, production management and evaluation)
• Manage campaign logistics across print and digital, collaborating with agencies and suppliers
• Use campaign performance data and insight to refine future planning and audience targeting
• Lead and develop the Free Wills programme with participating legal firms, supporting marketing activity through direct mail, telemarketing and digital channels
• Contribute to shaping a legacy events programme, supporting ongoing development and rollout

Person Specification

• Proven experience in legacy and/or In Memory fundraising or closely related supporter fundraising activity
• Strong direct marketing experience, including managing campaigns from planning through to evaluation
• Confidence delivering campaigns across multiple channels (e.g., mail, digital, telephony)
• Strong data and insight capability, using results to improve performance and future plans
• Skilled stakeholder manager with the ability to work effectively with internal and external partners
• Understanding of supporter stewardship and supporter care, with a respectful and compassionate approach
• Experience coordinating print/digital production and working with agencies and suppliers

What’s on Offer
Contract: Fixed Term Contract until February 2027

Salary: £29,000 - £37,000 pro rata

Working Pattern: Flexible working- Hybrid or Remote

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

If this role matches your experience and ambitions, apply today with a CV that clearly shows relevant campaign delivery and results.

Salary: £29,530 - £37,969
Contract: 7-month Fixed Term Contract (Feb 2027)
Location: Remote – Home based
Closing date: 28^th June
Interviews: 1^st & 2^nd July
Benefits: 26 days annual leave (rising with service) & option to buy more, generous pension contributions (matched 4% or 6%), HolidayPlus scheme, enhanced family leave, employee discounts, health cash plan, and more

We’re delighted to be looking for a Senior In-Memory & Legacy Marketing Executive to join a national children’s charity dedicated to supporting vulnerable young people and families across the UK. This is an exciting opportunity to take ownership of impactful campaigns that inspire long-term support and meaningful giving.

As part of this exciting role, you will lead on the delivery of multi-channel in-memory and legacy marketing campaigns, managing everything from data selection and creative development through to campaign execution and performance analysis. You will play a key role in developing and enhancing supporter journeys, ensuring sensitive and effective stewardship from initial enquiry through to long-term engagement.

To be successful as the Senior In-Memory & Legacy Marketing Executive you will need:

 

• Strong experience delivering direct marketing campaigns across multiple channels, including digital and offline
• Experience using data and insight to inform campaign performance and future planning
• Excellent stakeholder management skills, with experience working across teams and with external suppliers
   

If you would like to discuss this role with us please email your CV to [email protected] or contact us and quote the reference 3009JP.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.

We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.

If enough applications are received the charity reserve the right to end the application period sooner.
 

Role Overview:
The Talent Set is delighted to partner with a well-established health charity on an exciting Senior Legacy Marketing Manager role. This position offers the opportunity to lead impactful legacy and in-memory marketing strategies that drive long-term income and supporter engagement.

Key Responsibilities:

• Develop and deliver strategic plans for gifts in Wills and in-memory fundraising, aligning with organisational income targets.
• Lead and motivate a diverse team including two direct line reports, fostering a high-performance and collaborative environment.
• Oversee multichannel campaigns, including innovative initiatives like a new TV campaign, ensuring timely delivery within budget and brand guidelines.
• Manage relationships with external agencies and internal stakeholders to optimise campaign success and supporter experience.
• Drive stewardship initiatives to strengthen supporter relationships and maximise long-term value.
• Lead budget planning, forecasting, and resource allocation, enhancing team capabilities in financial management.
• Contribute to operational planning and implement the organisation’s new in-memory strategy, ensuring cross-team alignment.

Person Specification:

• Proven experience managing gifts in Wills or in-memory fundraising teams within a charity or similar environment.
• Strong knowledge of the fundraising landscape, with the ability to develop innovative and effective marketing strategies.
• Excellent communication, organisation, and stakeholder management skills.
• Skilled in project and budget management, with a track record of achieving financial targets.
• Experienced in CRM systems, preferably Salesforce, for supporter segmentation and data analysis.
• Effective people manager who motivates teams and develops talent.
• Ability to manage multiple priorities with attention to detail and tactful diplomacy.

What’s on Offer:

• Salary: £48,000 to £53,000
• Location: Hybrid – Cambridge
• Contract: Initial 9 months

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity:
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.