Senior fundraising manager jobs

This fantastic charity works with people from all backgrounds to support communities, strengthen families, and advocate for positive change. For well over a century, it has been making a meaningful difference in the lives of people around the world through a community-led approach to tackling poverty, injustice, and violence. What began as a simple idea has grown into a global network of members and supporters, creating lasting impact across many countries.

The Fundraising team is at the heart of powering this fantastic charity’s work across the globe. From supporting local fundraising initiatives across Britain and Ireland to helping drive income for life-changing international programmes, the team plays a key role in turning generosity into impact.

Working closely with colleagues across membership and communications, the team is always looking for fresh ways to connect with new audiences, inspire supporters, and grow a vibrant community of people who want to make a difference. As the organisation enters an exciting new chapter, there’s a real opportunity to build momentum, spark new ideas, and help expand the reach of a charity that continues to change lives around the world.

What you’ll be doing:

- Lead and deliver innovative multi-channel fundraising campaigns that grow income, engage new audiences, and maximise support across individual giving, community fundraising, legacy, and in-memory programmes.

- Champion a test-and-learn approach, using data, insight, and supporter feedback to enhance the supporter experience, strengthen engagement, and drive long-term value.

- Oversee the creation of compelling fundraising appeals, campaigns, and impact-led communications, working collaboratively with internal teams and external partners.

- Develop and deliver integrated supporter and membership journeys that boost acquisition, retention, conversion, and regular giving.

- Lead, support, and develop fundraising team members while ensuring excellent supporter care and smooth operational processes that create a positive supporter experience.

- Use Microsoft Dynamics and performance reporting to inform decision-making, identify opportunities, and support sustainable fundraising growth.

About you:

- Proven experience developing and delivering successful fundraising strategies, managing multi-product programmes, and overseeing budgets to achieve sustainable income growth.

- Extensive expertise in individual giving, supporter acquisition, and multi-channel fundraising, with a strong track record of creating engaging supporter journeys and growing fundraising performance across digital and traditional channels.

- Experience developing legacy, in-memory, and community fundraising programmes, supported by excellent supporter stewardship and relationship-building skills.

- Strong analytical and technical capability, including the use of CRM systems such as Microsoft Dynamics to deliver targeted campaigns, supporter segmentation, performance reporting, and data-driven decision-making.

- Good understanding of the opportunities and challenges of fundraising within complex organisations, including membership-based or geographically dispersed structures, with experience in the charity sector highly desirable.

- Up-to-date knowledge of fundraising regulation, compliance, and best practice, combined with proven people management skills and the ability to motivate, develop, and support high-performing teams.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practices that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.

About us

Legacies account for over two thirds of the RNLI’s annual income today and will continue to be a vital fundraising stream for many years to come. Our stewardship offering is evolving. Creating meaningful and personal connections with those who choose to support us with a gift in their Will is what can set us apart from others.

In this role, working alongside your peer, you’ll be responsible for leading and inspiring our Engagement team, with a particular focus on how we steward and grow high-value legacy relationships. You will line manage up to five individuals who deliver both stewardship and awareness activity across their regions, ensuring our supporters receive a seamless and personalised experience and our volunteers are equipped to talk about gifts in Wills.

You’ll collaborate closely with colleagues across Legacy Marketing & Administration, Philanthropy and Regional Engagement teams to ensure we take a more proactive, insight-led approach to identifying and supporting high-value pledgers. Working with your peer, you will shape the culture and direction of the team, ensuring focus, consistency and delivery across a range of key projects.

Your role

As a Senior Legacy Engagement Manager – Stewardship and Blended Giving, you will focus on:

• Inspiring and managing the team, working in partnership with the other Senior Legacy Engagement Manager, to deliver a world-class stewardship programme for legacy supporter
• Leading the development of a more structured, insight-led stewardship approach, ensuring clarity on when a personalised, relationship-led approach adds the most value
• Supporting and guiding Legacy Engagement Managers to prioritise and build relationships with supporters most likely to leave significant gifts
• Driving a more proactive approach to identifying and engaging high-value legacy supporters, moving beyond passive acquisition routes
• Playing a key role in developing our Blended Giving approach, working closely with the Philanthropy team to connect legacy and major giving opportunities
• Collaborating with colleagues across the organisation to deliver a seamless, supporter-centric experience that secures and grows long-term income
• Using insight and data to continuously evaluate and improve our stewardship approach, identifying opportunities to enhance supporter experience and value
• Contributing to the wider legacy strategy, helping evolve our approach to meet new opportunities and challenges

About you

As an experienced fundraising or engagement leader, you’ll be comfortable building meaningful relationships with supporters, working collaboratively across teams and inspiring others to deliver excellent stewardship.

To be considered for this role, you’ll need to have:

• Strong leadership experience, including managing and motivating a geographically dispersed team and driving performance
• Demonstrable experience in managing high-value relationships, including stewardship of major donors or legacy pledgers
• Experience of developing and delivering personalised engagement approaches that drive long-term value
• Proven ability to use insight and data to inform decision-making and prioritisation
• Experience of working across teams to deliver integrated approaches, ideally including exposure to both legacy and major giving
• Ability to influence a wide range of stakeholders and drive change in a complex organisation
• Strategic thinking skills, with the ability to translate strategy into clear, practical delivery
• A valid driving licence

For more information and to apply, please visit our jobs page.

Closing date: 14 June 2026.

Interview date: w/c 22 June 2026 (on Teams).

The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable), and helping us work towards Our Vision: To save Every One.

Salary: £50,000 - £53,000
Contract: Fixed Term Contract (8 months)
Location: Hybrid working – 1 day per week in Cambridge office
Closing date: Applications reviewed on a rolling basis
Benefits: Competitive benefits package and flexible hybrid working

We are delighted to be working with a leading health charity to recruit a Senior Legacy & In Memory Marketing Manager on a fixed-term contract. This is a fantastic opportunity to lead a high-performing team responsible for delivering significant income through gifts in wills and in-memory giving.

This role plays a pivotal part in shaping and delivering marketing strategies that drive long-term income growth, including a major multichannel campaign. You will lead on strategic planning, campaign delivery, and supporter stewardship, ensuring activity is integrated across the organisation to maximise impact.

You will also lead, motivate and develop a small but high-performing team, while working closely with senior stakeholders to align fundraising, marketing and relationship management functions.

To be successful in this role, you will need:

• Strong experience in legacy (gifts in wills) and/or in-memory fundraising
• Proven ability to develop and deliver successful multichannel marketing campaigns
• Excellent attention to detail
• Experience managing and developing teams, with excellent stakeholder management skills

If you would like to discuss this role further, please get in touch and quote reference 2981HB.

Ashby Jenkins Recruitment are a specialist charity recruitment agency. We use our extensive sector knowledge and experience to match candidates to the most suitable charity roles. We are passionate about improving equality across the sector – you can read more about our commitment to diversity on our website. 

If sufficient applications are received, the charity reserves the right to close the application period early.