Senior legacy direct marketing executive jobs

The Talent Set are delighted to partner with Barnardo’s on a Senior In Memory and Legacy Marketing Executive role. This fixed-term position focuses on In Memory fundraising, legacy marketing and the Free Wills programme, owning supporter journeys and delivering multi-channel campaigns end to end to help grow income.

Key Responsibilities

• Take ownership of the In Memory fundraising programme, supporting supporter acquisition and stewardship activity
• Develop supporter journeys that improve engagement, care and retention across relevant channels
• Plan and deliver end-to-end campaigns (briefing, data selections, creative development, production management and evaluation)
• Manage campaign logistics across print and digital, collaborating with agencies and suppliers
• Use campaign performance data and insight to refine future planning and audience targeting
• Lead and develop the Free Wills programme with participating legal firms, supporting marketing activity through direct mail, telemarketing and digital channels
• Contribute to shaping a legacy events programme, supporting ongoing development and rollout

Person Specification

• Proven experience in legacy and/or In Memory fundraising or closely related supporter fundraising activity
• Strong direct marketing experience, including managing campaigns from planning through to evaluation
• Confidence delivering campaigns across multiple channels (e.g., mail, digital, telephony)
• Strong data and insight capability, using results to improve performance and future plans
• Skilled stakeholder manager with the ability to work effectively with internal and external partners
• Understanding of supporter stewardship and supporter care, with a respectful and compassionate approach
• Experience coordinating print/digital production and working with agencies and suppliers

What’s on Offer
Contract: Fixed Term Contract until February 2027

Salary: £29,000 - £37,000 pro rata

Working Pattern: Flexible working- Hybrid or Remote

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

If this role matches your experience and ambitions, apply today with a CV that clearly shows relevant campaign delivery and results.

Salary: £29,530 - £37,969
Contract: 7-month Fixed Term Contract (Feb 2027)
Location: Remote – Home based
Closing date: 28^th June
Interviews: 1^st & 2^nd July
Benefits: 26 days annual leave (rising with service) & option to buy more, generous pension contributions (matched 4% or 6%), HolidayPlus scheme, enhanced family leave, employee discounts, health cash plan, and more

We’re delighted to be looking for a Senior In-Memory & Legacy Marketing Executive to join a national children’s charity dedicated to supporting vulnerable young people and families across the UK. This is an exciting opportunity to take ownership of impactful campaigns that inspire long-term support and meaningful giving.

As part of this exciting role, you will lead on the delivery of multi-channel in-memory and legacy marketing campaigns, managing everything from data selection and creative development through to campaign execution and performance analysis. You will play a key role in developing and enhancing supporter journeys, ensuring sensitive and effective stewardship from initial enquiry through to long-term engagement.

To be successful as the Senior In-Memory & Legacy Marketing Executive you will need:

 

• Strong experience delivering direct marketing campaigns across multiple channels, including digital and offline
• Experience using data and insight to inform campaign performance and future planning
• Excellent stakeholder management skills, with experience working across teams and with external suppliers
   

If you would like to discuss this role with us please email your CV to [email protected] or contact us and quote the reference 3009JP.

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.

We take a relationship-led approach to recruitment in the charity sector and partner with you as the leading charity recruitment agency.

If enough applications are received the charity reserve the right to end the application period sooner.
 

Role Overview:
The Talent Set is delighted to partner with a well-established health charity on an exciting Senior Legacy Marketing Manager role. This position offers the opportunity to lead impactful legacy and in-memory marketing strategies that drive long-term income and supporter engagement.

Key Responsibilities:

• Develop and deliver strategic plans for gifts in Wills and in-memory fundraising, aligning with organisational income targets.
• Lead and motivate a diverse team including two direct line reports, fostering a high-performance and collaborative environment.
• Oversee multichannel campaigns, including innovative initiatives like a new TV campaign, ensuring timely delivery within budget and brand guidelines.
• Manage relationships with external agencies and internal stakeholders to optimise campaign success and supporter experience.
• Drive stewardship initiatives to strengthen supporter relationships and maximise long-term value.
• Lead budget planning, forecasting, and resource allocation, enhancing team capabilities in financial management.
• Contribute to operational planning and implement the organisation’s new in-memory strategy, ensuring cross-team alignment.

Person Specification:

• Proven experience managing gifts in Wills or in-memory fundraising teams within a charity or similar environment.
• Strong knowledge of the fundraising landscape, with the ability to develop innovative and effective marketing strategies.
• Excellent communication, organisation, and stakeholder management skills.
• Skilled in project and budget management, with a track record of achieving financial targets.
• Experienced in CRM systems, preferably Salesforce, for supporter segmentation and data analysis.
• Effective people manager who motivates teams and develops talent.
• Ability to manage multiple priorities with attention to detail and tactful diplomacy.

What’s on Offer:

• Salary: £48,000 to £53,000
• Location: Hybrid – Cambridge
• Contract: Initial 9 months

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity:
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Amnesty International UK (AIUK) has a simple aim: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they are denied. If you want to use your skills, knowledge, and experience to help fight for human rights, you could be our new Legacy Marketing Executive.

About the role

The Legacy Marketing Executive supports the Legacy Marketing Specialist in delivering our ambitious legacy marketing programme. You'll be involved with helping to plan and develop our legacy strategy to ensure our supporters and other target audiences feel valued, informed, and empowered to leave a gift in their will to Amnesty International UK. The day to day of this role involves briefing external agencies and internal stakeholders on campaigns, monitoring, and reporting on campaign performance, income and expenditure, editing and proofing copy and artwork and carrying out administration for the legacy marketing team, including responding to legacy enquiries.

More details can be found by downloading the job description from our careers portal.

The role may be for you if:

• You're skilled in delivering target-driven direct marketing campaigns.
• You have strong planning and organisation skills allowing you to handle multiple projects.
• You are able to interpret numerical and statistical information.
• You collaborate and positively contribute to an inclusive culture.
• You also have a good knowledge of fundraising principles and marketing strategy to recruit, develop and retain supporters.

Our Commitment to you

Inclusion, Diversity, Equity, and Anti-Racism (IDEA) are at the core of our values. We want to be an organisation that tackles structural inequality and prejudice as well as be an actively anti-racist organisation. This means taking a meaningful and equitable approach to supporting and developing you and others during your time with us.

New colleagues receive 27 days leave annually (29 after five years), as well as bank holidays (pro rated for part time) and 3 wellbeing days. 2-5% employee pension contributions are matched at 6-9% and we offer 6 months full pay for family leave. We offer flexible working such as compressed work patterns and job shares.

Apply for this role

This vacancy advert may be taken down from job boards earlier than the stated deadline if a high standard of applications is received (if you have started an application in our portal, you will still have opportunity to complete it by the original deadline).

We welcome applications from everyone and particularly encourage applications from people from an ethnic minority background, and people with a disability to help us achieve a balanced representation in our workforce, especially at senior grades.

To reduce bias in our shortlisting process, AIUK operates an anonymised application process. If for any reason you prefer to apply in a different format, or require adjustments in the process, please get in touch. To support all candidates to perform their best at interview, we send questions 24 hours in advance. We are a disability confident organisation.

Visit amnesty.org.uk/jobs for application guidance and information on benefits, recruitment inclusion and hybrid working.

Please note that to be considered for this role, candidates must be able to provide proof of their eligibility to work in the UK.

Assistant Head of Fundraising (Public Fundraising)

Salary £57,574.79 per annum

LocationLondon/Hybrid

Weekly Hours35

The Vacancy

Job Title: Assistant Head of Fundraising (Public Fundraising)

Location: London/Hybrid

Salary: £57,574.79 per annum

Weekly Hours: 35

Reference: YMC1212513

An exciting moment to join us

YMCA England & Wales is entering one of the most exciting chapters in its fundraising history, launching our ambition to create 10,000 new homes for young people. Working alongside local YMCAs, we will support the development of new accommodation across the federation, helping young people move towards independence.

This role sits at the heart of that ambition.

You will lead the fundraising behind two critical components of the 10,000 Homes programme:
• Securing income from the public to build and sustain a central Centre of Expertise (mobilisation team), supporting local YMCAs to develop and deliver housing projects.
• Raising capital from individual supporters, mid-level donors and major donors to grow a replenishing national fund that provides upfront investment to unlock housing developments across the federation.

At the centre of this is the 10,000 Homes Fund: a bold, housing-focused proposition that offers the public a clear and tangible way to support young people into safe, stable accommodation. You will be responsible for growing this proposition, ensuring it resonates strongly with supporters and inspires giving at all levels.

You will lead an integrated public fundraising approach, bringing together individual giving, mid-level and major donors into one compelling, housing-led narrative. A key part of the role will be translating a complex, federated model into a simple, emotional and compelling case for support that connects with people’s motivations to give.

We’ve established strong early foundations and are now ready to scale. This role offers the opportunity to take a high-potential public fundraising proposition to the next level -expanding its reach, deepening supporter engagement, and unlocking significant new income.

We are looking for someone who is creative, data-driven and passionate about engaging the public to drive meaningful change for young people. We’re looking for someone comfortable working in a federated environment, with the ability to simplify complex ideas into compelling messages for the public.

The role

As Assistant Head of Fundraising (Public Fundraising), you will lead and inspire a team of talented fundraisers, deputising for the Head of Fundraising and taking ownership of our most ambitious programmes:

The 10,000 Homes Fund driving forward our flagship proposition across individual giving, cash appeals and mid-level audiences.

Major Donors shaping the strategy for high-net-worth relationships, new giving circles and development boards.

RoomSponsor, YMCA’s flagship regular giving product, now in its third year of an ambitious growth strategy. You will oversee a unique partnership model across 45 local YMCAs, support the income distribution process, and see first-hand the impact of your work through a programme that directly supports young people with safe accommodation.

Legacies working with the Senior Fundraising Manager and Head of Fundraising to define and grow what is set to become a landmark legacy programme.

This is a hands-on leadership role: you will set direction, manage budgets, develop your team, while also being prepared to step into delivery when it matters most. You will balance strategic oversight with practical execution, ensuring programmes are both ambitious and deliverable.

About you

You are an experienced public fundraising professional with a strong track record in individual giving or direct marketing, alongside a well-developed understanding of major donor fundraising. You know how to bring different disciplines together behind a single proposition and deliver results.

You are an effective and confident leader, able to build, motivate and develop high-performing teams. You create clarity, set high standards, and support others to do their best work, stepping in when needed and leading from the front.

You are at your best when driving a clear proposition forward. You are excited by the opportunity to take a compelling idea and translate it into something that engages the public, inspires generosity and delivers sustainable income.

You are energised by a challenge, comfortable with complexity and working in a federated environment, where success depends on strong relationships and shared ownership. You are skilled at working with partners, whether agencies, internal stakeholders or local YMCAs, and know how to align people around a common goal.

You combine strategic thinking with operational delivery. You are data-driven, using insight and performance to shape your decisions, and confident working with (and occasionally building) financial models to plan, test and scale activity. You bring both creativity and discipline, generating new ideas while ensuring they are grounded, deliverable and effective.

Above all, you are a strong communicator and influencer. You can simplify complex ideas into clear, compelling messages, build confidence with colleagues and stakeholders, and position fundraising as a critical enabler of impact.

Why join us now

YMCA is the oldest and largest youth charity in the world, serving communities across England and Wales every day. The fundraising team is geared up for success, the strategy is set, the proposition is proven, and the results are already coming in. What we need now is a leader ready to take this momentum to the next level.

YMCA England & Wales is committed to equality and valuing diversity. We welcome applications from all backgrounds.

Our recruitment process is anonymised and candidates' names are hidden. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.

At Buttle UK, we believe poverty and crisis should never define a child’s future.

For more than 70 years, Buttle UK has supported children and young people across the UK facing poverty, trauma and complex challenges. Now with an ambitious new 2025–2030 strategy, they are entering an exciting new chapter, growing their impact, amplifying their voice and investing in the partnerships that will help change children’s lives for the long term.

This is a rare opportunity to join the organisation at a pivotal moment as their new Head of Philanthropy & Partnerships.

Working closely with the Director of Fundraising & Communications, you’ll lead high-value fundraising across major donors, trusts and foundations and corporate partnership, shaping the future of income generation at Buttle UK while leading and inspiring a talented team.

If you’re someone who combines strategic thinking with exceptional relationship-building and you’re motivated by creating meaningful change for children and young people, we’d love to hear from you.

What you’ll be doing

You’ll lead the development and delivery of ambitious fundraising strategies designed to drive sustainable income growth and deepen supporter engagement.

You’ll personally manage a portfolio of high-value supporters and partners, cultivating transformational relationships with high-net-worth individuals, trusts, foundations and corporate organisations.

Alongside this, you’ll:

• Lead and develop a team of four fundraisers
• Build innovative stewardship and cultivation journeys
• Identify and secure new strategic partnerships
• Develop fundraising systems, pipelines and KPIs
• Work closely with senior leadership to shape organisational strategy
• Champion collaborative, values-led fundraising
• Help embed co-production and safeguarding within fundraising activity

This is a role for someone who enjoys balancing strategy with hands-on relationship management and who thrives in a collaborative, purpose-driven environment.

What we’re looking for

We know great candidates don’t always tick every box, and we’d still encourage you to apply if this role excites you.

That said, we’re particularly keen to hear from people who bring:

• Significant experience managing high-value fundraising relationships
• A proven track record of securing six and seven-figure gifts
• Experience across major donors, trusts/foundations and/or corporate partnerships
• Strong leadership skills with experience managing high-performing teams
• Excellent communication and influencing abilities
• Strategic thinking alongside strong operational delivery
• A collaborative and compassionate approach
• A genuine commitment to improving outcomes for children and young people experiencing poverty

Why join Buttle UK?

This is an organisation that genuinely lives its values: child-focused, empathetic, responsive, collaborative and accountable.

You’ll be joining a team deeply committed to creating equitable opportunities for children and young people while also creating a supportive, inclusive and flexible working environment for staff.

Benefits include:

• Hybrid working
• 25 days annual leave plus Christmas closure and bank holidays
• Enhanced maternity, paternity and sick pay
• Employer pension contribution
• Employee assistance programme
• Life assurance
• Cycle to Work scheme
• Strong commitment to learning and development

Accessibility & Inclusion

Accessibility matters deeply to both Buttle UK and Valued Recruitment.

We’re committed to creating an inclusive and supportive recruitment process and welcome applications from people of all backgrounds and experiences.

If you need any adjustments or support at any stage of the application process, please let us know, no request is too big or too small.

Interested?

Buttle UK is partnering exclusively with Valued Recruitment for this search.

To apply, please send your CV along with a covering letter (maximum two pages) outlining:

• why this role interests you
• what you would bring to Buttle UK

Key dates

• Closing date: 9am, Monday 22 June
• First interviews: Monday 29 June and Tuesday 30 June
• Second stage interviews (London): Monday 6 July