Senior marketing manager jobs

An exciting opportunity has arisen to join a community-based charity with an ambitious and exciting vision set in the heart of Portobello, West London, supporting and enhancing the lives of people in the local community.

Westway Trust is seeking an experienced and enthusiastic Senior Manager: Communications & Marketing – to lead the Communications and Marketing function, developing and delivering integrated strategies that build Westway Trust’s profile, deepen stakeholder engagement, and amplify the impact of the Trust’s community-centred work across North Kensington.

You will need to have the right blend and balance of strategic, communication, innovation and people skills. You will have experience of supporting and enhancing the lives of people in the local community. You will be an energetic and enthusiastic individual with a commitment to the value of participative community engagement. You will be comfortable in connecting with the wider community, able to listen and gather the views of local people and feed these back into the direction, work and decisions of the Trust.

Key responsibilities of the role include but are not limited to:

• Management and leadership of the communications and marketing team.
• Deliver effective two-way communications activities that reach Westway Trust’s key audiences and give the Trust a good understanding of stakeholder sentiment.
• Be responsible for building and managing strategic partnerships. 
• Be responsible for the impact measurement of the Trust’s engagement and consultation activities. 
• Develop and deliver innovative marketing activities including newsletters that effectively promote the activities of the Trust and certain beneficiaries.
• Work with appropriate stakeholders to build and deliver a marketing and communications strategy to promote the Portobello area including associated materials, digital platforms and activity.
• Develop and deliver a strong strategy for the use of social media and website platforms in support of Westway Trust’s aims and objectives.
• Support community activities and engagement

Essential Experience, Skills and Attributes:

The post holder will have strong management skills, experience of working in complex marketing and communications environments, an ability to work across a range of communications and marketing disciplines, and a commitment to working alongside the people of North Kensington.

Essential:

• Proven track record of developing and delivering high-quality marketing and communications strategies across multiple channels.
• Strong copywriting skills including news features, press releases, social media, marketing materials and executive communications.
• Experience managing complex stakeholder relationships and navigating sensitive issues.
• Experience managing and developing a team to deliver a wide range of work to tight deadlines.
• Demonstrable experience managing budgets and external contractors/suppliers.
• Track record of advising senior executives and gaining buy-in for strategic plans.
• Solid understanding of digital marketing including SEO, Google Ads, CMS platforms, email marketing tools (e.g. Mailchimp), and Google Analytics.
• Experience in PR and media relations, including building and maintaining a press database.
• Demonstrable commitment to equality of opportunity and understanding of the needs of diverse communities.
• Understanding of data protection legislation and GDPR as it applies to marketing databases.
• Capacity to effectively navigate, manage, and de-escalate challenging interpersonal situations, maintaining a supportive and resilient approach when working closely with vulnerable and traumatised groups.

Desirable:

• Relevant qualification (e.g. CIM, CIPR, or degree in marketing, communications or related field)
• Experience working in or with the charity, social enterprise, or community sector
• Knowledge of or connections to the North Kensington area
• Experience promoting community events, cultural programmes, or grant-funded activities
• Familiarity with online design tools like Adobe Pro, and Canva and project management tools like Asana.

The ideal candidate will demonstrate the Trust’s Values— Openness, Integrity, Equity, Sustainability and Courage.

We are seeking an experienced, driven and creative Marketing Manager to join Nottingham Hospitals Charity at a senior level. As a key member of our team, you will play a pivotal role in working alongside our appointed agency to shape and implement multi-channel marketing plans that support fundraising, engage existing and new supporters as well as bringing our brand to life.

This is an exciting opportunity to work as a 360-marketer, utilising your expertise in various channels and collaborating with stakeholders across the organisation and external agency partners. You will lead on planning, delivering, and evaluating marketing campaigns to maximise the charity’s impact.
 

Key responsibilities

• Lead the implementation of the NHC marketing plan and introduce content marketing initiatives, ensuring alignment with charity goals
• Lead on brand awareness campaign to improve awareness, engagement and income
• Be key point of contact with appointed agencies to deliver the marketing and development strategy
• Lead on income generating marketing campaigns from initial concept to delivery and evaluation, ensuring they deliver measurable results
• Work alongside the Communications and Media Manager to oversee the creation and distribution of content across various channels, including digital, social media and email
• Lead on e-marketing from ideation to delivery to support fundraising, supporter and NUH engagement
• Drive fundraising marketing, working closely with Fundraising Leads to identify opportunities and evaluate supporter needs, using insights to inform marketing activity
• Support campaign management, supporter engagement and awareness for Legacy and in-memory giving
• Implement brand guidelines consistently, ensuring all marketing activity reflects Nottingham Hospitals Charity’s values and identity
• Lead on marketing planning to ensure appropriate cadence of communications to supporters and donors
• Repurpose content to ensure maximum engagement and reach
• Collaborate with internal stakeholders, including NUH Trust Communications teams to create integrated marketing plans that support diverse audience engagement opportunities
• Drive successful lead generation initiatives to deliver data acquisition, conversion and increased income
• Stay up to date with industry trends and best practices to identify innovative opportunities for growth

About you

• Proven experience as a 360-marketer, delivering multi-channel marketing campaigns to diverse audiences and achieving measurable results
• Have demonstrable experience of bringing a brand to life with internal and external audiences
• Strong knowledge of content marketing, audience segmentation, and repurposing content for different platforms
• Experience in implementing brand guidelines and maintaining brand consistency across all marketing outputs
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and deliver on time and within budget
• Exceptional communication and relationship-building skills, with the ability to collaborate effectively with internal and external stakeholders
• Analytical mindset, with experience conducting market research and using insights to inform marketing plans
• A proven track record of driving successful lead generation initiatives
• Creative and proactive approach, with a track record of identifying and implementing innovative marketing ideas
• A keen eye for detail and excellent copywriting skills
• Demonstrable experience in line management, including the ability to mentor and develop team members

Marketing experience

• A minimum of three years’ experience in a marketing environment, with a proven track record of delivering impactful campaigns
• An understanding of the charity sector and/or prior experience in a fundraising environment is desirable
• Experience working with CRM systems is also desirable

 For an informal chat about the role, contact Sam Cousens at Nottingham Hospitals Charity. 

Role Overview:
The Talent Set is delighted to partner with a well-established health charity on an exciting Senior Legacy Marketing Manager role. This position offers the opportunity to lead impactful legacy and in-memory marketing strategies that drive long-term income and supporter engagement.

Key Responsibilities:

• Develop and deliver strategic plans for gifts in Wills and in-memory fundraising, aligning with organisational income targets.
• Lead and motivate a diverse team including two direct line reports, fostering a high-performance and collaborative environment.
• Oversee multichannel campaigns, including innovative initiatives like a new TV campaign, ensuring timely delivery within budget and brand guidelines.
• Manage relationships with external agencies and internal stakeholders to optimise campaign success and supporter experience.
• Drive stewardship initiatives to strengthen supporter relationships and maximise long-term value.
• Lead budget planning, forecasting, and resource allocation, enhancing team capabilities in financial management.
• Contribute to operational planning and implement the organisation’s new in-memory strategy, ensuring cross-team alignment.

Person Specification:

• Proven experience managing gifts in Wills or in-memory fundraising teams within a charity or similar environment.
• Strong knowledge of the fundraising landscape, with the ability to develop innovative and effective marketing strategies.
• Excellent communication, organisation, and stakeholder management skills.
• Skilled in project and budget management, with a track record of achieving financial targets.
• Experienced in CRM systems, preferably Salesforce, for supporter segmentation and data analysis.
• Effective people manager who motivates teams and develops talent.
• Ability to manage multiple priorities with attention to detail and tactful diplomacy.

What’s on Offer:

• Salary: £48,000 to £53,000
• Location: Hybrid – Cambridge
• Contract: Initial 9 months

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity:
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.