PURPOSE OF ROLE

The Digital Marketing Executive (Engagement) will drive audience growth, engagement and data capture, maximising return on investment, and evidencing success through regular reporting. You will be achieve this through the creation, execution and delivery of integrated online marketing campaigns across all digital channels.

Reporting to the Digital Marketing Manager, the postholder will work closely with the DMM to develop strategy and discover new ways of promoting Premier's campaigns across a range of digital including social media, email marketing, landing pages, social media (organic and ppc) and creation of banners and pop ups.

KEY TASKS

• Plan and implement integrated digital marketing campaigns for all Premier brands, projects and events across channels (social, search and display).
• Develop, execute and evaluate promotional campaigns across social media platforms, including ongoing testing
• Generate lead campaigns to fulfil the telemarketing funnel
• Create content for organic and paid for social media
• Create and manage the marketing automation programs for both email and SMS channels
• Monitor, test, optimise and evaluate lead generation campaigns
• Devise and implement processes and workflows to ensure flow of data to other systems and departments
• Design and monitor landing pages for project and events with data capture forms for lead generation (including A/B testing)
• Copywriting, designing and executing email marketing campaigns
• Provide monitoring, reporting and analysis of digital activity and conversions
• Maintain and develop our digital resource hub at premierdigital.info
• Proactively develop new channels and approaches

QUALIFICATIONS AND EXPERIENCE

• Educated to a degree level ideally in Marketing and Communications
• 2-3 years of experience in a Digital Marketing role
• Highly desirable to have completed the Facebook Blueprint courses, desired Google Analytics certification

ABILITIES & SKILLS

• Thorough understanding of digital marketing principles
• Good knowledge of WIX, Facebook Business Manager, Google Ads, and automation platforms (preferably Zapier)
• Some knowledge of: OptinMonster and SMS automation campaigns
• Web analytics
• Strong organisational and planning skills
• Photo/image editing
• Excellent communication skills – both written and verbal

PERSONAL QUALITIES

• Be passionate about all things digital
• Able to work independently
• Self-starter, motivated, results driven
• Excellent time management skills
• Interpersonal and influencing skills
• Excellent attention to detail
• Good at working as part of cross functional team
• Able to work under pressure         

Due to the number of applications we receive we cannot reply to unsuccessful candidates, therefore, if you have not heard from us within two weeks of the closing date please accept that, on this occasion, your application has been unsuccessful.

We are looking for a senior marketing strategist with broad experience in digital marketing, including email and organic/paid social media and a strong interest in digital trends to join our Marketing and Communications team.

Home-based, you will be reporting to our Head of International Communications and Marketing and working closely with our UK-based Digital Marketing Manager, Content Strategist and Digital Manager as well as our Communications and Marketing teams in Germany, the US and Latin America.

During your first six months, you will be involved in identifying new digital advertising opportunities with significant potential to drive sign-ups to our pledge as well as identifying new ways to deliver our pledge content to our participants in addition to emails.

Please read the attached job description for further details on the requirements for this exciting position!

Application Process

All applications for this role are being received via the Charity Jobs platform. Please click 'apply' where you will be required to submit your CV and a cover letter of no more than 1000 words by Wednesday 26th May 2021, 23:59 UK TIME that answers the following questions:

• How did you hear about the role?
• Why do you want to work for Veganuary?
• What will you bring to our charity?
• When can you start?
• Are you interested in part time (please specify availability if so) or full time and what is your salary expectation?

As an inclusive employer, reasonable adjustments can be made to allow any who require additional support to apply for this role. Please get in touch with us if you require such support.

Thank you for your interest in Veganuary!

Drinkaware is an independent UK wide alcohol education charity which exists to help reduce alcohol-related harm by helping people make better choices about their drinking. 

We are looking for an experienced and thoughtful Digital Marketing Manager to help evolve the next generation of our digital campaigns. This is an excellent opportunity to develop ownership of the digital marketing portfolio within a small but highly motivated and effective team. This role will be instrumental in helping us realise our ambitions to effectively track and measure reductions in harmful drinking.

The role has a rigorous focus on data, analytics and consumer insight. You will be working strategically with other teams to deliver measurable, impactful campaigns that move us closer to our goal of reducing alcohol harm.

Please download and read the attached job description carefully before deciding to apply. This role is offered on an initial 12-month fixed term and is a full-time role of 35 hours a week.

Drinkaware offers 28 days’ annual leave plus bank holidays, a matched 5% pension scheme, life assurance cover, a range of discounted offers and perks, an Employee Assistance Programme, remote working one day a week (although all teams are working from home at present), a season ticket loan, support for your professional development and a fantastic office in a great, central location near Moorgate and Liverpool Street stations. Please see our website careers page for more details.

To apply, please reviewed the attached job description and person specification and then submit your up-to-date CV with a personal statement of not more than 2 sides of A4 demonstrating how you meet the requirements. It is essential that you include a personal statement to fully demonstrate how you meet the person specification for this role. Submit your CV and personal statement via email by 5.00 pm on 31 May.  Interviews will be held on 17 June and shortlisted candidates will be notified by 10 June.  Please be aware that regrettably, due to the anticipated volume of applications, not all candidates will receive a response.  If you have not been contacted by 12 June,  please know that you have not been shortlisted for an interview.  

Please note that you must submit both your CV and a personal statement detailing how you meet the person specification requirements. Without both of these it is unlikely you will demonstrate the necessary skills, knowledge and experience needed for the shortlisting process.  You must be able to provide evidence of your eligibility to work in the UK.

Interviews will be conducted remotely via Teams or similar video call facility.

Location: UK Office (Moorgate, London) and home-based*

*Due to the ongoing pandemic, we are unlikely to be fully reopening our London office for a period of 2021. Therefore, the role will involve a mixture of office and home working.  We will continue to review the situation in line with government guidelines.

Senior Marketing and Promotions Officer

We are looking to find an enthusiastic, self-motivated Senior Marketing and Promotions Officer to define and drive forward our day-to-day marketing strategy. Using a range of direct and indirect marketing techniques you will raise our profile and expand our audience, increasing uptake of products, active support and visitation.

Our ideal candidate will have experience in a demanding marketing environment. You will be highly organised and self-motivated with excellent oral and written communication skills.  You will possess demonstrable experience of setting, tracking and monitoring income and expenditure budgets, as well as an evident track record of running successful marketing campaigns, with a thorough understanding of data segmentation and analysis.

A flexible approach to work is essential as you may be required to occasionally work outside of normal office hours and be prepared to travel within the UK staying away from home.

If successful you will be expected to demonstrate the charity’s values of being realistic, compassionate and forward-thinking.

World Horse Welfare is an international charity that improves the lives of horses in the UK and around the world through education, campaigning and hands-on care.

The job of a Save the Children's UK Marketing Manager is varied and fulfilling.

• Are you an experienced marketeer with multi-channel experience?
• Do you enjoy working within multi-disciplinary teams to deliver ambitious results?
• Do you have great communication skills which enable you to communicate with impact?
• Are you motivated by our vision of creating a world where every child doesn't just survive, but thrives, and can go on to change the world?

If the answers to these questions are yes, we would love to hear from you!

About Us

Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

Job Purpose

As Marketing Manager you will play a key role in Save the Children UK’s Marketing Delivery team, working across a range of fundraising and marketing activities. This could include acquiring new supporters for the charity, stewarding our existing supporters and showing them the impact of their donations or working on campaign delivery of activities such as Christmas Jumper Day or fundraising in an emergency. You’ll have the opportunity to help raise awareness of the work that Save the Children does to help children learn, grow, and be who they want to be.  

An experienced marketer, you will sit within a large department and have the opportunity and flexibility to move between a number of agile multidisciplinary teams, gaining different experiences or grow expertise in the whole marketing spectrum.

Key accountabilities:

• Work as part of a multi-disciplinary team to attract, retain and engage supporters – using insight and data to understand our audience’s needs and motivations to build long term relationships
• Plan and execute multi-channel marketing campaigns, with a focus on audience, to drive ambitious brand awareness, supporter action, income and loyalty targets.
• Deliver marketing including email, display, paid social, direct mail, TV, radio and out of home, across a range of engagement opportunities and propositions (legacies, regular giving, emergencies, mass participation, events and in aid of)
• Work with media buying agency to buy and optimise media
• Cultivate collaborative relationships with a range of key partners, including marketing agencies, production companies and fulfilment agencies, and motivate and inspire these partners to deliver their best for Save the Children
• Work with Senior Marketing Managers and Squad Leads to manage Squad budgets, e.g. supporting planning, reporting and re-forecasting.
• Analyse marketing effectiveness and ensure supporter insight and data analysis play a pivotal role in our marketing, driving a test and learn approach to improve all of our output and ensuring learnings are effectively shared and implemented across Marketing Delivery
• Develop a cohesive supporter experience ensuring alignment across all supporter touchpoints, to deepen engagement and drive long term value
• Manage content plans and develop marketing assets that inspire engagement and action
• Deliver inspiring, audience focussed creative, working with agencies as required

Ensure that Save the Children marketing communications are compliant with latest legislation and best practice

Essential Technical Skills:

• Significant experience in the delivery of marketing across a minimum of three of the following different media types (with a minimum of one being digital): Paid social, Display, PPC, TV, VOD, Press, Radio, OOH, Telemarketing, Direct Mail and Email
• Experience in marketing including developing marketing campaigns, data analysis and audience planning
• Project management experience with a proven ability to plan and manage activity that delivers complex projects on time and to budget
• Experience of effectively managing external partners, such as working with media agencies to plan, buy and optimise media, creative agencies and fulfilment agencies
• Experience of developing marketing assets to drive engagement and action
• Experience of developing engaging supporter journeys across channels to deepen engagement with supporters and drive further action
• Experience of managing budgets
• Strong numerical and critical thinking skills, specifically the ability to analyse complex data and translate it into tangible information for strategic decision making.

Personal Skills:

• Innovative and able to adapt to changing situations and able to apply technical and professional expertise and work effectively with others

• A team player. Someone who is open and who is willing and able to deliver beyond his or her personal brief. Ability to prioritise work for self and others, and to supervise work where required.
• Able to prioritise and focus on the outputs which have most impact on the programme, managing competing tasks and proactively seeking and implementing solutions as needed.

• Great communication skills, able to communicate with impact, inspire commitment from others, and build strong internal and external networks
• Ability to use own initiative and solve problems
• Commitment to Save the Children's vision, mission, values and approach
• Willingness to carry out duties outside office hours in the case of an emergency appeal

Save the Children UK is committed to diversity and equality of opportunity in all aspects of our work both external and internal. We strive to be an inclusive employer and particularly encourage applications from under-represented groups such as returning parents or carers who are re-entering work after a career break, people who are LGBT+, from Black, Asian and Minority Ethnic backgrounds, with a disability, impairment, learning difference or long-term condition, with caring responsibilities, from different nations and regions, and from less advantaged socioeconomic backgrounds.

For more information and to apply please visit our website.

Closing date: 30th May

Ivy Rock Partners are proud to be partnering with The Philharmonia Orchestra in recruiting an outstanding, creative and analytical marketing and communications expert to advance the Philharmonia’s vision to have a transformative impact on the lives of its audiences. The new post-holder will deliver the re-launch of the Orchestra’s live concert series to audiences after COVID-19 disruption, and play a key role in developing the profile of our new Principal Conductor, Santtu-Matias Rouvali.

The Marketing & Communications Director plays a crucial role at the Philharmonia, creating and delivering marketing and audience development strategies, and leading on all areas related to audiences and the media. The post holder will work closely with the Chief Executive, the other Directors and the Marketing and Communications team of six, to attract and retain audiences for the Orchestra’s programme.

The orchestra

Based in London at Southbank Centre’s Royal Festival Hall, the Philharmonia creates thrilling performances for a global audience. Through its network of residencies, the Orchestra has a national footprint, serving communities across England both in performance and through its extensive outreach and engagement programme. Founded in 1945, in part as a recording orchestra for the nascent home audio market, today the Philharmonia uses the latest digital technology to reach new audiences for symphonic music.

The Philharmonia is led by Finnish conductor and composer Esa-Pekka Salonen, its Principal Conductor & Artistic Advisor since 2008. Fellow Finn Santtu-Matias Rouvali takes over from Salonen as Principal Conductor in the 2021/22 season.

During the Covid-19 lockdown, the Philharmonia’s strong digital programme has enabled the Orchestra to maintain an international presence, with a global audience enjoying live-streamed concerts and the critically acclaimed free Philharmonia Sessions series.

The Philharmonia is a registered charity. It relies on income from a wide range of sources to deliver its programme, and is proud to be generously supported by Arts Council England

The Team

The Philharmonia’s busy Marketing and Communications Department is responsible for the Orchestra’s reach, revenue and reputation with audiences and the media.

At the core of the team’s work is the creation and delivery of marketing and communications campaigns for the Orchestra’s UK residencies: over 35 concerts a season at Southbank Centre’s Royal Festival Hall, and concert series at the Philharmonia’s residency towns and festivals across England. Since the COVID-19 shutdown, this portfolio has been replaced by new livestreamed and pre-recorded online concert series, and both live and online strands will continue in the future. The Marketing team also manages the Orchestra’s press and publicity, brand and social media, promotes the Philharmonia’s commercial recordings, and is closely involved in the Orchestra’s award-winning audience development projects.

The Marketing and Communications Department:

• Senior Marketing Manager

• Marketing and Press Manager

• Data & Insights Marketing Manager

• Box Office Manager

• Audience Development Manager (line-managed jointly with the Director of Learning & Engagement)

• Marketing Officer

• Programmes Editor (freelance)

Role summary:

• To achieve revenue and audience targets for the Philharmonia’s live and digital concert series.

• To create and deliver the Philharmonia’s marketing and audience development strategies, benchmarked to the organisation’s Arts Council England Business Plan.

• To lead the Marketing and Communications team to deliver against all of its areas of work, including public relations, audience development, CRM and data insights, sales and box office, audience experience and brand management.

• To work with the Chief Executive to develop the Philharmonia’s digital reach and revenue across audio and video streaming, social platforms and broadcast.

• To contribute to the strategy of the organisation as part of the senior management team, and to use marketing tools and channels to support wider organisational activity, including Learning & Engagement and Development.

• To oversee the development of the Philharmonia’s brand identity, and act as brand guardian for the company

Role and responsibilities

Concert marketing campaigns:

• To lead all elements of series and individual concert marketing campaigns for the Philharmonia’s flagship season at Southbank Centre’s Royal Festival Hall, delivering c. £1.2m in ticket sales each year.

• To engage and retain audiences for the Philharmonia’s network of city and festival residencies across the UK.

• To develop materials and asset packs to support UK and international promoters presenting the Philharmonia Orchestra.

Digital music campaigns:

• To develop the Orchestra’s own-promotion audio-visual streaming programme, using Vimeo OTT and associated tools.

• To manage the marketing and catalogue – both digital and physical – for the Philharmonia’s album releases on Signum Records.

Strategy:

• To create and deliver the Philharmonia’s marketing strategy, and lead on audience development strategies to reach more diverse audiences with the Orchestra’s programme.

• To lead on all areas related to audiences in the Philharmonia’s Arts Council England National Portfolio Organisation planning and reporting, including the Business Plan and Annual Survey. Digital marketing and CRM:

• Working with the Data & Insights Marketing Manager and wider team, to develop best marketing practice across email, paid media, social media, web, SEO and ecommerce.

• Working with the Data & Insights Marketing Manager and Box Office Manager, to lead the Philharmonia’s customer relationship management, to build its available data set, and to use CRM tools and tactics to deliver audience engagement and retention.

• To take responsibility for the Philharmonia’s digital platforms – website and purchase pathway, ticketing CRM (Tessitura), email marketing software and social accounts.

Data & insights:

• Working with the Data & Insights Marketing Manager, to develop the Orchestra’s framework of audience insights, using segmentation models, CRM tools, platform analytics and Power BI to inform campaigns and reporting.

• To conceive and develop market research and surveying projects to deepen knowledge of both the Philharmonia audience base and target audiences.

• Working with the Data & Insights Marketing Manager, to develop effective use of the Audience Finder platform and associated surveying tools, generating insights and reporting across our UK programme.

• To oversee all internal reporting in regard to audiences and the media, ensuring the senior management team and wider stakeholder group have a clear picture of performance and how audience insights inform and shape marketing strategy.

Audience development:

• Working with the Audience Development Manager and other colleagues, to develop projects to deliver programming and experiences that attract and retain more diverse audiences for the Philharmonia’s programme.

• To support the Audience Development Manager to work on the legacy of the Philharmonia’s major 2018/19 audience development project, The Virtual Orchestra.

Press and PR:

• With the Philharmonia’s media relations agency, Bread and Butter PR, to place coverage about the Orchestra’s programme in the media.

• With Bread and Butter PR, to manage issues relating to the Philharmonia’s reputation in the media.

• To manage the Philharmonia’s broadcast relationships, with Classic FM, BBC Radio 3 and other online platforms as appropriate.

Brand:

• To oversee the Philharmonia’s brand identity, acting as brand guardian and to support departments and colleagues to use the brand effectively.

• To ensure consistency of use of the Philharmonia brand and tone of voice across all platforms and output.

Person specification

Essential:

• Demonstrable experience in a marketing role, preferably in music or the performing arts

• Demonstrable experience of creating and delivering creative, data-informed marketing campaigns for a live events programme

• Strong experience with digital marketing tools and techniques, across email, paid media, social media, web, SEO and ecommerce

• Outstanding knowledge and understanding of market research techniques, CRM and using data to make decisions

• Experience overseeing proactive publicity and PR campaigns

• Outstanding communication skills and the ability to lead and inspire a team

• A demonstrable interest in the performing arts

• Ability to work fast and efficiently within a pressurised environment, involving multiple stakeholders and deadlines

• Ability to build strong working relationships at all levels of the company, and at Board and senior artist level

• A flexible approach, and willingness to work during evening and weekend events

Desirable

• Experience with ticketing CRM systems, preferably Tessitura

• Enthusiasm for, and knowledge of, classical music

• Experience working for an Arts Council England National Portfolio Organisation

Key information

• Salary: £50,000 – £56,000

• Contract: permanent

• Pension: the Company will contribute 6% of salary to a qualifying pension scheme

The Philharmonia Orchestra is committed to ensuring equitable opportunities and a welcoming environment for all those that engage in our work. We strive for a more representative workforce and encourage applications from under-represented groups in the UK arts workforce, particularly those from Black, Asian and Ethnic Minority backgrounds, from lower socio-economic statuses, d/Deaf and Disabled applicants, and those from the LGBTQIA+ community.

How to apply

Full job pack available upon request.

Please include details of two referees in your application (we will not contact your referees without your permission).

• Deadline for applications: midnight on Thursday 27 May 2021

• First-round interviews will take place during the week commencing 31 May 2021

Email Marketing Manager - Up To £35,000 - Greater London

Are you a superstar Email Marketing/CRM Exec ready to step and join an amazing company? We have your next job!

THE COMPANY
Our client works with schools in the UK and abroad to provide vocational training and work experience events for 12-18 year olds. They give young people the knowledge, experience and networks to help them succeed. Never has their work been so important. This company is young, dynamic, supportive and fun. They are growing at an incredible rate and they really reward their team. If you're looking for a company where you can learn and grow, this is the place for you.

THE ROLE
As Email Marketing Manager, you will:
- Design and implement stunning email marketing campaigns
- Create automated workflows for customer journeys from sign up to conversion
- Create segmentation strategies for data input
- Analyse campaign performance and optimisations, track email campaign metrics (delivery, open, click-through rates, abandoned carts)
- A/B test all aspects of campaigns for optimum CTR
- Conduct reporting and high-level analysis of all campaigns
- Writing and implementing email marketing strategy (B2C and B2B2C)

YOU
The successful Email Marketing Manager:
- Proven experience working with large databases
- Proven experience creating automated workflows, A/B testing emails and using data to improve email campaigns
- Proven knowledge of technical side of email marketing including use of email marketing tools as well as best practices
- High-level understanding/a proven experience of Mailchimp or Klayvio
- working experience in digital marketing, ideally in the education industry
- Demonstrable experience leading or helping to email campaigns both B2C and B2B2C
- Experience with A/B and multivariate experiments
- HTML and other coding language to improve templates
- Experience with design software (Canva/Adobe suite)

If this sounds like you, please get in touch today.

Email Marketing Manager - Up To £35,000 - Greater London

StreetGames UK...the sports charity that brings sport to the doorstep of young people in underserved communities accross the UK. Our aim is to help young peope and communities enjoy lives thar are healthier, safer and more successful through sport and physical activity. To do that, we work with community organisations to engage young people from lower socio-economic groups through sport and physcial activity at the right time, in the right place, at the right price, in the right style and with the right people.

The Digital Marketing Manager will hold overall responsibility for StreetGames' online presence, leading the development and implementation of marketing plans, digital campaigns and content strategy.

The post holder will be supported by and work closely with the Director of Fundraising and Communications and the wider fundraising and communications team, to create impactful plans and content and ensure that the work of StreetGames reaches as wide an audience as possible.

As part of a close-knit communications team, you will have the opportunity to develop and implement digital campaigns across a broad range of initiatives and to play a key role in developing StreetGames' online presence and brand.

Digital Marketing Delivery Manager

Grade: P2

Salary: circa £38,000 - £41,000

Location: Stratford (expect significant home-working to begin with)

Working Pattern: Full-time (flexible working considered)

The Digital Delivery team are a central team of digital marketing experts that sits within the wider Fundraising & Marketing directorate. This is a newly formed team bringing together content, SEO, UX, social and analytics experts for the first time. We work collaboratively with the marketing, planning and technology teams to deliver the best possible end to end user experience for our different audiences in support of our ambition to increase cancer survival rates to 3 in 4 people by 2034.

We're looking for a Digital Marketing Delivery Manager to join our team. In this exciting new role, you will deliver key projects helping to drive a continuous programme of testing and improvement across our marketing channels. You'll have significant cross channel marketing expertise and experience of managing digital projects. You'll be a confident and effective communicator and we'd love you to have a passion for our cause.

Key Accountabilities:

• Drive a programme of continuous improvement across marketing, working with teams to deliver innovative digital solutions that meet business and audience needs

• Lead a team of three digital marketing experts specialising in SEO, digital engagement and web analytics to support the effective delivery of marketing campaigns and activity, ensuring these are set up for maximum impact

• Support marketers across the department to?grow?confidence?in their knowledge and?in the?practical application of digital skills, technologies?and techniques, delivering best practice training where required

• Collaborate with Technology stakeholders across Fundraising & Marketing to develop a strong network of digital experts who can support marketing in key digital areas

• Manage our agencies to?ensure they are delivering what is needed to transform our digital marketing, identifying new agencies and partners?to push us forwards?where required?

• Work with?marketing?performance, channel experts?and?Insight to ensure effective?on-going?measurement?of all digital marketing activity??

• Look externally for digital trends, sharing this knowledge internally and setting best practice standards for digital marketing at CRUK?

• Ensure?equality and diversity is celebrated and considered as part of all decisions taken??

Key Technical Skills, Knowledge, Experience and Behaviours:

Minimum Criteria:

• Significant experience of managing digital projects, with working knowledge of digital tools and technologies?

• Significant understanding of digital end-to-end supporter journeys and the role of different digital marketing channels in fully integrated campaigns, including PPC, Display and Social

• Good understanding of SEO and digital content, UX principles and web analytics??

• Relevant experience of working with agencies and suppliers on digital programmes of work?

• Relevant experience of measuring digital activity, including?attribution?modelling and tools?

• Ability to build collaborative relationships and influence stakeholders at all levels

Ideally, you'll also have a mix of the below experience as well:

• Champions the supporter and the delivery of relevant, engaging?digital?communications and excellent supporter experiences??

• A flexible approach to adapt to changing priorities???

• A confident and effective communicator, including in difficult situations?

• A professional marketing qualification, such as Institute of Digital Marketing or Chartered Institute of Marketing, or equivalent experience.?

To view the view role profile and to see our benefits, please take a look at our Candidate Pack

We are excited to be working with a well-known children’s charity. They are looking for an experienced Digital Marketing Manager to join their team.

 

This role requires you to manage the creation, commissioning, publishing, and distribution of marketing content across the organisation’s media channel including Display, SEO, Email and Paid Social Media, to help meet business objectives. You will be expected to help in the creation of content whilst also helping to ensure the attainment of marketing objectives.

The successful candidate will need:

• Proven management skills in a large, not-for-profit or charity sector organisation with demonstrable ability to motivate a team
• Experience in using digital content management system for an established brand
• Experienced in using Google analytics, Dotmailer, Google Tag Manager, Google Grant, Data Studio or Tablo, and salesforce integration.
• Experience in overseeing paid online, email and social media campaigns.

Closing Date: ASAP

Salary: £38,000

If you would like to have an informal discussion, please call me on 020 30 062787or email [email protected].

Ashby Jenkins Recruitment are a specialist charity recruitment agency, we are experts in charity recruitment and excel at matching fundraisers to charity jobs. We take a relationship-led approach to recruitment, working ethically and supporting people to find their perfect fundraising jobs.

We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.

Our client, one of the UK's leading public research universities, is currently looking to recruit a Market Research and Insight Manager to provide expertise in market research and intelligence as well as manage this strand of marketing activity. This position is offered as a 12-month fixed term contract and will be remote working, until they return to the office, which is waiting to be confirmed. 

As their Market Research and Insight Manager, you will manage, deliver and communicate high quality primary and secondary research, to underpin and direct the strategic planning of the student recruitment and marketing activities. Working across a portfolio of professional services, you will inform strategic decisions such as market positioning, fee & entry requirement setting and portfolio development. To achieve this, you'll proactively understand insight/analysis needs, according to annual recruitment cycles, and changes in the external landscape, along with managing and conducting end-to-end market research and analysis of statistics, trends, strengths/weaknesses and opportunities. Finally, you will prepare, write and publish the market intelligence documents, whilst using research and data analysis to inform the development of the Universities marketing and recruitment strategies.

In order to be considered, you will have worked within a similar post preferably within a public sector setting that enabled insight into policy changes, which may impact on student recruitment, combined with demonstrating significant knowledge of research, evaluation and statistical methods. This is a meticulous position for the university, and as such, the ability to manage and work with large and complex databases to extract relevant information is essential. Previous experience of higher education statistics such as HESA and UCAS would advantageous, however not essential. Overall, they are looking for someone who is strategic, analytical, has a high proficiency in the use of Microsoft Office applications, especially Excel and a substantial understanding of market research techniques.

Ideally you will need to have no more than one month's notice, to be considered for this post due to the timeframes required.       

If you are interested in finding out more information about this new opportunity, please register your interest below and submit your CV in Word format by clicking 'apply now' below. 

Please note, due to high volumes of interest in vacancies it may not be possible to answer all individual queries on positions prior to an application or registration.  

About us

This is a fantastic opportunity to work at a leading Hospice who aspires to a world in which all dying people and those close to them have access to care and support, whenever and wherever they need it. St Christopher’s Hospice was founded in 1967 by Dame Cicely Saunders and formed part of the modern hospice movement. Proudly celebrating over 50 years and with a turnover of over £20 million, we provide invaluable care and support to over 7,500 people across the five London Boroughs of Bromley, Croydon, Lambeth, Lewisham and Southwark.

Your new role

We have an exciting new position for a Digital Marketing Manager to join our spirited Communications team, who lead on all marketing and communications activities for the hospice – covering the effective promotion of our clinical services, St Christopher’s CARE (our education offer), fundraising appeals, our charity shops and commercial partnerships. 

As the Digital Marketing Manager, you will take the lead on digital projects, working with teams across the hospice to design and deliver creative marketing plans to achieve the greatest possible impact. You will have a key focus on increasing engagement and audience growth, building awareness and raising funds for St Christopher’s through the use of digital platforms such as the hospice Facebook, Twitter, Instagram, LinkedIn and YouTube accounts, interacting regularly with our diverse followers and building meaningful relationships online.

Please note that this role is initially being offered on a 6-month Fixed Term Contract, with a strong possibility of going permanent for the right candidate.

We would welcome applications for job share.

To succeed in this role

• We will need someone with demonstrable experience of successfully managing digital platforms, particularly social media networks and email campaigns to drive engagement and awareness and generate income.
• You will have a proven track record managing, growing and engaging large-scale social media communities across platforms (especially Facebook, Twitter, LinkedIn, Instagram and YouTube).
• You will be a creative thinker and adept at dreaming up fresh, innovative and engaging campaigns with the ability to put yourself in the shoes of others so the creator captures the attention of the intended audience and encourages action.
• It is essential that you have excellent attention to detail and strong copywriting skills with the ability to generate engaging emails, snappy social copy and insightful articles for our intranet
• It is important that you have demonstrable experience of creating and delivering effective digital marketing campaigns (including managing paid-for advertising) to different audiences
• You will be a confident communicator and be skilled at building strong working relationships and advising colleagues on measuring success, channel planning and efficient marketing.

If this sounds like you, we will be excited to hear from you!

Benefits of joining St Christopher’s

• You will gain a stimulating and rewarding career with an opportunity to influence and make a real difference in the community
• Access to excellent training and development opportunities
• Season ticket loans
• A number of health and wellbeing schemes
• A competitive contributory pension scheme and life assurance scheme with generous beneficiary plan
• Access to plenty of free local street parking.
• Working from home options

Closing Date:  13th May 2021 at Midnight

Interview Date: 21st May 2021

In the event we receive a high amount of applications, we reserve the right to close the job earlier than the initial closing date.

Our Search

We’re looking for an experienced digital marketeer with managerial experience who can come on board for an interim period of 2 – 3 months, whilst we recruit a permanent ‘Digital Marketing Manager’; you may actually wish apply for role itself, what a great opportunity for you pitch your credentials.

Reporting into the ‘Head of Engagement’ you will need to hit the ground running across a breadth of digital channels for two of our core brands/services: FamilyCarersNet and the pod™ (app).

Role Responsibilities

It’s an all encompassing role whereby you will be required to take the lead internally and with external stakeholders, with the freedom to develop new initiatives and ground-breaking ideas.

This a fantastic opportunity for you to shine, show your credentials and ability to deliver highly impactful outcomes through the use of digital. 

The role will include:

• Devising and implementing digital and social media marketing plans
• Website & social media management
• Display ads on our own website and app (built & managed in-house)
• Google Analytics & Tag Manager, SEMrush, Moz, Hotjar, Social listening
• Writing copy & co-creating content
• Understanding and optimising user-journeys, experience and behaviours
• Planning and implementing strategies for growing audience engagement and traffic
• Undertaking online market research
• Providing impact reports to Management Team and external stakeholders

What you tell your friends and family you do (gliding like a swan above the water)

“I manage the digital marketing activity for the biggest online community in the UK for 13million unpaid carers, from our website through to the pod, the social media app we created.  It’s great working with local and national charities, as well as the NHS and national brands that truly care and get it.”

What you will really be doing (fast paced like a duck below the water)

“Having multiple conversations with your team, national charity partners and influencers, whilst checking this month’s KPIs are achieved, in the middle of overseeing the creation of our next Quick Food Video broadcast, after you’ve quickly responded to a client’s email requesting updates to their website – all before you have a Teams meeting with the Head of Engagement” – and that’s just on a Tuesday!

Experience and Expertise

You may not have experience across every digital channel and platform or aspect, but you will understand it and have a solid grasp of current trends, plus experience of leading and delivering projects, campaigns and new initiatives. 

Confidence, passion, drive, commitment, good communication and people skills will of course be needed.

Culture

FamilyCarersNet, the pod™ and Y&7 are innovative and unique in this sector, constantly pushing boundaries and driving things forward. We believe everything is possible and always want to improve.

Our culture is one where people are relaxed, enjoy themselves, have the opportunity to exceed and excel, are challenged, encouraged to break boundaries, identify the new and be part of a team delivering damn good work. We’re very passionate about what we do. Our commitment and drive is unerring.

We don’t ask people to conform to a strict or specific way. We are all different, individual and unique. We like this and want people to stay like it. It’s what makes us who we are. But being polite, respectful, well mannered and professional is the conduct we ask and expect of everyone.

Values & Virtues

They are what we believe in, have at the heart of how we are and the way we do things.

• Be Open for building relationships
• Be Inspirational for leading and enthusing others
• Be Passionate for caring about people
• Be Ambitious for success
• Be Conscientious for delivering positive impact

For You

If you’re ready for something new, different, to push boundaries where you can take ownership and responsibility for leading the digital activities of a growing and thriving social business, whose cause is about helping people, then it’s likely this role and our culture is a fit for you. 

We want like-minded people to be part of, contribute to and rewarded for their involvement in the success of FamilyCarersNet, the pod™ and Y&7.

This is an exciting new role with IPA, UK's leading organisation delivering employee engagement, partnership, and employee voice in the workplace. We work with organisations to help managers and employees develop new ways of working, based on trust and collaboration, that deliver good places to work, improved employee wellbeing and better organisational outcomes. This is an opportunity to raise awareness of our research and the training and consultancy services we provide.

We are looking for a UK-based person with confidence to work autonomously and demonstrable experience of:

• Digital marketing and B2B marketing experience.
• Google Ads and managing campaigns to deliver the optimum ROI.
• Social Media: familiar with devising social media campaigns across multiple channels, including LinkedIn, building custom audiences and delivering results.
• Confidence in communicating with customers.
• Sound written and spoken English.
• Working knowledge of GDPR regulations.

You will have responsibility for:

• Developing and implementing digital marketing campaigns - working with the IPA team
• Maintaining the IPA website and search engine optimisation.
• Developing IPA networks and special interest groups.
• Working with Head of Research and Policy on sending our monthly eBulletin.
• Engaging with IPA’s B2B audience — owning and delivering a range of online (and offline) events and social media.
• Providing regular reports on marketing activity and insights into trends.
• Managing and helping to create a library of marketing collateral — case studies, white papers, product sheets, website pages etc.

IPA recognises the positive value of diversity, promotes equality and challenges discrimination. We welcome and encourage job applications from people of all backgrounds. 

Please apply with your CV and a covering letter.