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Senior Legacy & In Memory Marketing Manager - FTC
The gifts in Wills and in memory marketing team is responsible for raising awareness, generating income, and mass stewardship of the incredible people who support the charity in this way. The role of the Senior Legacy and In Memory Marketing Manager is to lead this high-performing team; to set and deliver the strategy to maximise gifts in Wills acquisition, conversions and long-term income; and to implement the transformative new in memory strategy within the team and across the charity.
This is a 9-month FTC or on return of substantive postholder.
Key Responsibilities:
Strategic Development of Gifts in Wills and In Memory Marketing
· Work with the Head of Legacy and In Memory Giving to define and deliver priorities for the team, including support on developing a new legacy strategy.
· Contribute to the generation of £23m of income annually across gifts in Wills and in memory, working to maintain the pipeline from top of funnel onwards to ensure that this income continues to grow in line with strategic plans.
· Lead annual operational planning and development of legacy and in memory marketing strategies and plans, including making recommendations on team structure and resource.
· Work with the Head of Legacy and In Memory Giving and the Legacy Relationship Manager to ensure continued awareness, alignment and support for gifts in Wills and in memory across the charity.
· Work with the Head of Legacy and In Memory Giving and the Legacy Relationship Manager and Legacy Casework Manager to ensure continued alignment between the work of marketing, case management and relationship management.
· Implement and continue to develop the new in memory strategy.
Line Management
· Line management of the Senior Legacy and In Memory Marketing Officer and Legacy and In Memory Marketing Officer, driving their success to ensure a highly motivated team that achieves their targets.
· Support the Senior Officer with line management of the Executive.
· Monitor, review and empower the team to continue functioning at a high level.
· Spot and maximise development opportunities across the team.
· Support cross-team working and collaboration, ensuring that the team is well-represented in cross-functional working groups and other matrix working structures.
Campaigns and Communications Management
· Accountable for the delivery of marketing activity on time, on budget and on brand across a variety of media, including a new multichannel marketing campaign centred on TV.
· Responsible for the integration of marketing activity across the charity to drive maximum value.
· Accountable for the development and delivery of an annual test and learn programme where appropriate.
· Accountable for end of campaign reviews and analysis, KPI monitoring and reporting, and proactive adaptation of plans to optimise results.
· Responsible for management of agencies to maintain positive relationships and generate the best possible outputs in line with KPIs.
Cultivation and Stewardship
· Accountable for mass stewardship of prospects, gifts in Wills and in memory supporters to ensure their positive relationship with the charity to maximise long-term value.
· Work with the Relationship Manager to ensure the synthesis of the relationship management and marketing functions.
· Work across teams to improve supporter journeys and develop understanding of their lifetime value.
· Ensure the database is maintained correctly by the Legacy and In Memory Marketing team.
Budget, planning and forecasting
· Responsible for translating strategy and operational planning into annual budgets.
· Accountable for overall team budgets and reforecasts, including legacy case management and relationship management.
· Raise the skill level of the team in relation to budgeting to increase their ability to take ownership of their respective areas.
Knowledge, skills and experience needed:
- An excellent understanding of the world of fundraising and the opportunities available to ARUK and the sector.
- Experience working in gifts in Wills and in memory teams.
- Knowledge of dementia or experience of a medical research charity.
- Excellent communication and presentation skills.
- An ability to manage a busy and varied workload.
- Excellent organisational skills.
- Excellent attention to detail.
- Skilled at building excellent relationships with internal stakeholders.
- Effective account and people management skills.
- Excellent CRM/database management skills, preferably Salesforce.
- Line management experience.
- Project and budget management experience.
- Proven track record of meeting or exceeding financial and non-financial targets.
- Supporter/stakeholder management experience.
- Professional and hard-working team player.
- Outgoing, enthusiastic and able to remain calm under pressure.
- Ability to handle sensitive issues with tact and diplomacy.
- Flexibility to work some unsociable hours and willingness to travel independently.
Additional Information:
Ways of working:
As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £53,000 per annum, plus benefits.
Please download the Vacancy Pack on our website for more information.
The closing date for applications is the 19th April 2026, with interviews being arrange once shortlisting has been completed. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, particularly from those in the global majority, those with disabilities, men and those from the LGBTQIA+ community. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.
How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer’s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
The client requests no contact from agencies or media sales.
Thank you!
About the role
We are recruiting for a Senior Marketing Manager to join on a full-time basis, working 35 hours per week on a permanent contract. This is a home-based role, with occasional travel required for in-person team meetings and events.
As Senior Marketing Manager (Support Services and Health Information) you will be responsible for driving awareness, perceptions, understanding and engagement of our life-changing support services by developing and delivering marketing strategies, plans and activations. You’ll also lead the marketing for our health information and public awareness initiatives to drive awareness and understanding of dementia and dementia diagnosis.
You’ll be responsible for leading the next phase of our support services and information marketing strategy and plans in conjunction with key partners and stakeholders. This includes translating business objectives into multi-channel marketing strategies and annual plans.
This role will contribute towards the vital work of growing our reach with audiences who need our help – whether it’s understanding possible signs and symptoms, how to navigate the diagnosis pathway, or needing support and care throughout their journey. As Senior Marketing Manager, you’ll work with our always-on multi-channel marketing initiatives across out of home and digital, contributing to our organisational priority of improving reach and impact to help stop dementia devastating lives.
Interviews for this role have been provisionally scheduled to take place via MS Teams on Thursday 30th April.
About you
Joining us, you’ll have extensive experience of developing and deploying successful multi-channel marketing strategies and campaigns – ideally within the charity sector/and or health/support services. You’ll also have experience using audience insight to create engaging marketing activities and meet audience needs.
To achieve success in this role you’ll need to be able to work collaboratively with others and use influencing and communication skills to manage relationships effectively with key stakeholders.
Crucially, you’ll possess demonstrable expertise in marketing and advertising techniques and practices across paid, earned and owned and shared media: including print, digital, content marketing, PR, social media, email, and video creation. You’ll have the ability to translate business needs into creative marketing campaigns, engaging the hearts and minds of audiences.
What you’ll focus on:
- Working across the Society to deliver multi-channel end-to-end marketing campaigns and plans to promote our range of services, health information and public awareness initiatives.
- Working closely with the Head of Brand and Marketing to develop and review support services and health information marketing strategy, aligning with overall long-term brand and organisation strategy and objectives.
- Running key steering and working groups to build, deliver and monitor key marketing strategies.
- Leading teams from across the organisation to deliver against our services and health information marketing objectives across paid, owned and earned. Utilising opportunities for integration and cross-sell.
- Leading reporting across all services and health information marketing activity to measure marketing performance, inform decision making and report to senior stakeholders.
- In collaboration with the Audience Insight Team, leading on the development and deployment of the services and health information audience strategy.
- Overseeing all media planning and implementation for services and health information marketing campaigns.
- Commissioning creative propositions as, and when, appropriate with our internal creative team or external creative agency to ensure our marketing efforts are resonating with target audiences.
About Alzheimer's Society - who are we and what’s our mission?
Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime.
At Alzheimer’s Society, we’re the UK’s leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding ground-breaking research and campaigning to make dementia the priority it should be.
Together with our supporters, we’re working towards a world where dementia no longer devastates lives. Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as part of a minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
Our hiring process
We want you to bring your whole self to the process. Applications are anonymised until interview stage, and we’re happy to support any adjustments. Share your feedback via our candidate survey when applying to help us improve. We may close early if we receive high interest (with 48 hours’ notice). Some roles may require a DBS check as part of our safer recruitment commitment. Thinking about using AI during the recruitment process? We know this can be helpful in many ways but remember to include your personal and authentic self too. Your voice and experience are what really set you apart.
Giving back to you
At Alzheimer’s Society, we value our people and take a total reward approach to pay and benefits. You’ll enjoy a generous double-matched pension scheme, 27 days’ annual leave (plus bank holidays and wellbeing days), and access to a free Health Shield Cash Plan, 24/7 EAP, Thrive mental wellbeing support, and virtual GP services. Our Society Plus platform offers exclusive discounts, wellbeing resources, and recognition schemes, while our flexible working, family-friendly policies, and life assurance provide peace of mind and work/life balance. We also offer a free Will-writing service and long service awards to recognise your ongoing commitment.
Registered Charity
More than 1000
Alzheimer’s Society is the UK’s leading dementia charity.
