Senior marketing manager jobs

About The Role

This is a pivotal leadership role sitting at the heart of one of the most important long-term income streams in the organisation. As Senior Legacy Marketing Manager, you will shape how thousands of supporters connect with us in a meaningful way, turning interest and intent into enduring legacy commitments. This is not just about communications, it’s about building trust, relevance and emotional connection at scale, ensuring every touchpoint reflects the values, purpose and ambition of the organisation.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You will lead a high-performing Legacy Marketing team to design and deliver intelligent, insight led supporter journeys that feel personal even at scale. Working closely with colleagues across Legacy Administration, Planning, Acquisition, Brand and wider Fundraising, you will bring coherence to how we engage legacy audiences, ensuring our messaging, experiences and channels work together to maximise impact. This is a role for someone who can see the bigger picture but is equally confident getting into the detail of campaign performance, audience insight and creative execution to continually refine and improve results.

Just as importantly, you will be a confident and collaborative leader who knows how to bring people with them. You will set clear direction, coach and develop your team, and create an environment where ideas, challenge and innovation are encouraged. With responsibility for shaping strategy, influencing senior stakeholders and helping to future proof legacy growth, this role offers the opportunity to make a genuine and lasting difference, both to the organisation’s income and to the experience of every supporter who chooses to leave a legacy.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Senior Communications and Marketing Manager  

Starting Salary: £59,561 

Contract: Full-time, permanent contract (we are open to conversations about flexibility - so please ask)  

Location: London-based role with expectation of hybrid working from our London office (Society Building, All Saints Street)  

About Lloyds Bank Foundation 

Lloyds Bank Foundation for England and Wales is an independent charitable foundation, backed by Lloyds Banking Group and the people within it. We want everyone to be in a good place - personally, in a home that’s a good place to live, and in a community that’s a good place to belong. 

We play our role by connecting and catalysing community-led change, providing the money, time, tools and connections that build organisations’ capacity and capability, to make people’s lives better and their communities stronger. 

We back people and communities across England and Wales, to make that happen, because when you back brilliant people, brilliant things happen. Our communities are full of ambitious, energetic and determined people stepping up to make their neighbours’ lives better and their communities grow stronger. Day in, day out. 

About the Role  

As Senior Communications and Marketing Manager, you will play a key role in helping the Foundation reach and inspire more people to support community-led change. Leading integrated campaigns and audience engagement activity, you will help transform how we connect with Lloyds Banking Group colleagues, customers, partners and suppliers, driving greater volunteering, giving and advocacy. 

You will shape compelling storytelling that brings the impact of our work to life, ensuring community voices sit at the heart of our communications. Overseeing external communications, digital channels and our visits programme, you will build awareness, engagement and support across England and Wales. 

This is a fantastic opportunity to influence how the Foundation tells its story, inspiring more people and organisations to help create lasting social change. 

A strong commitment to diversity, equity, inclusion and belonging for all in your work and approach is essential. 

About You 

We are looking for a communications and marketing leader, with a strong track record of developing integrated campaigns at both national and local levels and managing digital channels that engage audiences and deliver results. Combining creativity with a data-driven approach, you know how to develop compelling content, build activation strategies, shape brand voice, and use audience insight to inspire action. 

You are confident in building relationships with a range of stakeholders and collaborating across teams to achieve shared goals. You are also an effective leader who enjoys developing others, setting clear expectations, and helping teams thrive. 

How to Apply 

Please click ‘Apply’ to be redirected to our careers site, where you can download the Candidate Information Pack and find details of how to apply. 

If you have any queries about the application process, please contact our recruitment partner, Atkinson HR via the information in the candidate pack.

Our Commitment to Diversity, Equity and Inclusion 

We hold Disability Confident Employer status (Level 2) and are working towards full status by 2027. This means that if you're a disabled applicant and your CV and application answers clearly demonstrate that you meet the essential criteria for the role, we will invite you to interview. 

More broadly, we are committed to building a diverse team that reflects the communities and people we work with. We believe that diversity of background, experience and perspective makes us stronger and helps us make better decisions. We actively welcome applications from people who are under-represented in the charity sector, including people from Black, Asian and minoritised ethnic communities, disabled people, and those with experience of the issues our funded charities work to address. 

Key Dates 

• Optional Q&A Session: Friday 3rd July 2026 at 14:00-15:00 

• Closing Date: Midday, Monday 6th July 2026 

• Interviews: Tuesday 14th July 2026 

The Talent Set are delighted to partner with a prominent health charity on a fantastic Senior Direct Marketing Manager role. This position offers an exciting opportunity to lead impactful campaigns that engage supporters and drive meaningful change within the community.

Role Overview
The successful candidate will oversee the planning and execution of strategic direct marketing campaigns, ensuring alignment with organisational goals. They will manage campaign development from inception to analysis, fostering supporter engagement and maximising fundraising outcomes. This is a 12 month fixed term contract.

Key Responsibilities

• Develop and implement innovative direct marketing strategies to increase supporter acquisition and retention.
• Manage multi-channel campaigns across direct mail, email, and digital platforms, ensuring messages resonate with target audiences.
• Analyse campaign performance, providing insights to optimise future initiatives and improve ROI.
• Collaborate with internal teams and external partners to coordinate campaign activities and messaging.
• Monitor project timelines and budgets, ensuring timely delivery and cost efficiency.
• Use data and analytics tools to segment audiences and personalise communications effectively.
• Support the development of supporter journeys that enhance engagement and long-term loyalty.

Person Specification

• Proven experience in direct marketing, preferably within charity or health sectors.
• Strong understanding of multi-channel campaign management and donor segmentation.
• Analytical mindset with ability to interpret data and adjust strategies accordingly.
• Excellent communication and interpersonal skills, capable of working collaboratively with diverse teams.
• Organisational skills with attention to detail in planning and executing projects.
• Creative problem-solver with a passion for social impact initiatives.

What’s on Offer
Salary: £54,000 for this 12 month fixed term contract. This role is hybrid, with 2-4 days a month in the London office.

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.