Senior website and digital marketing manager jobs in Cardiff, wales

Helplines Partnership (HLP) is looking for a creative, digitally skilled communicator to join our small, friendly team. This is a varied and rewarding role at the heart of the UK helpline sector, with real scope to grow our reach, membership and influence.

You will support and deliver HLP's Marketing and Communications Strategy managing social media, building email campaigns, leading on website content, and producing graphics and video. You will co-create sector campaigns including our annual Helpline Awareness Day, develop press releases and media commentary, and report on performance across all digital channels. Strong organisational skills and the ability to manage budgets and lead cross-team projects are essential.

The ideal candidate will have experience in digital communications or marketing, be a confident copywriter across multiple audiences, and be comfortable with CRM software and a website CMS. Familiarity with tools such as Canva, Mailchimp, Google Analytics or Wagtail is desirable, as is knowledge of the charity or membership sector. Above all, we want someone self-motivated, collaborative and passionate about making a difference who shares our values of quality, passion, integrity, ambition and equity.

We are interviewing on a rolling basis, so early applications are encouraged. HLP is an equal opportunities employer.

Our Values: 

Helplines Partnership’s core values have been developed to guide the way we want to work, manage our business, and deliver our services. They provide the foundation for our staff when responding to members and stakeholders. 

Quality – confirming our commitment to value and excellence 

Passion – affirming our enthusiasm for what we do 

Integrity – upholding our commitment to honesty and sound work principles 

Ambition – emphasising our motivation and determination to succeed 

Equity – committing ourselves to fairness and equality 

Helplines Partnership is committed to inspiring its members with the same ethos and building a connected, responsive and sustainable help-sector and is committed to anti-discriminatory values and to the involvement of users of services. 

Other requirements: 

This is a homeworking role. 

Expectation of occasional/regular travel and work effectively within and outside the UK. 

This is a part-time position 22.5 hours per week - Wednesday - Friday.

Role Purpose

As Head of Creative & Content, you will shape and champion the creative vision of Child Bereavement UK. You’ll lead the development of a bold, purposeful content and creative strategy that brings our mission to life, ensuring every story, campaign and asset is high-quality, evidence-based, accessible and emotionally resonant across all channels.

You’ll set the creative direction and ensure everything we produce is consistently compelling, inclusive and impactful, delivering outstanding user experiences that truly connect with our audiences.

This role leads the full content lifecycle, from strategic planning and innovative production to governance and evaluation. You’ll drive creativity that supports income generation, strengthens service delivery and grows brand awareness, making sure our content doesn’t just inform, but inspires action and change.

Main Responsibilities

1. Leadership, Team Management & Administration

• Work alongside the Director of Marketing & Communications to lead the Marketing & Communications team, ensuring there is a clear direction of travel, an understanding of purpose and exemplary culture embedded to drive future success.
• Provide clear leadership and direct line management to the Brand Lead and Content Creator.
• Build a high-performing content function with strong planning, evaluation and cross-functional collaboration.
• Support and mentor a network of volunteer content creators.
• Champion innovation, best practice and a user-centred approach to content.
• Proactively formulate appropriate, strategic and creative responses and pitch new ideas for campaigns and activities.
• Oversee the content strategy for all level 1 output, and seasonal appeals and campaigns.
• Effectively manage expenditure across all content workstreams in line with agreed expenditure budgets.
• Ensure that the recording of permissions and consents is adhered to in line with our policies and procedures and in accordance with GDPR.
• Deputise for the Director of Marketing & Communications when required.

2. Creative and Content Strategy & Governance

• Set, implement and continuously evolve the organisation-wide content strategy, ensuring alignment with strategic aims and audience needs.
• Oversee content systems, processes, policies and tools to ensure consistency, quality, accessibility and compliance.
• Develop a sensitive and safe lived-experience content strategy, ensuring safeguarding standards are met and contributors are appropriately supported in partnership with service teams.
• Identify and pursue content collaboration opportunities to enhance reach, impact and brand visibility.
• Manage the content budget and ensure effective prioritisation and resourcing.

3. Content Creation, Management & Delivery

• Lead delivery of high-quality cross-channel content, including copy, editorial, design and audio-visual assets.
• Develop and provide creative direction for content-led campaigns.
• Grow and manage a library of level 1 and evergreen content.
• Identify new and emerging content opportunities appropriate content opportunities using market insight and analytics to continuously develop Child Bereavement UK’s content position.
• Create, assign, commission and manage a diverse range of evergreen and project specific multimedia content including but not limited to video, audio, design and copy.
• Maintain a robust content production schedule to support organisational priorities.
• Quality-assure and ensure all content meets visual identity, user experience, accessibility, safeguarding and GDPR requirements.
• Support colleagues with interviewing service-users, professionals, staff and supporters and producing high-quality case studies for use across channels including the Impact Report, website, publications, social media and fundraising materials.
• Support and guide colleagues with basic content production duties as needed.

4. Brand & Information standards

• Provide line management and leadership to the Brand Lead to oversee brand (design, editorial and audio-visual) standards across all key external communications.
• Support the Brand Lead to identify and steward brand opportunities and collaborations.

5. Insight, Evaluation & Reporting

• Lead ongoing insight and research activities to assess content effectiveness and identify gaps or opportunities.
• Monitor and analyse content reach, performance and effectiveness producing regular reports for senior leadership.
• Adopt test-and-learn approaches (e.g., A/B testing and insight sharing) to drive continuous improvement.

6. Collaboration & Stakeholder Engagement

• Work closely with the Directors of Marketing & Communications, Services & Service Transformation, and Income Generation to deliver strategic content needs.
• Partner with bereavement services, income generation and participation teams to identify and maximise high-value content opportunities.
• Collaborate with brand and marketing colleagues to deliver projects aligned to the marketing strategy and comms plans.
• Liaise with creative agencies, media partners and freelance suppliers.
• Foster strong cross-charity relationships to ensure coherent messaging and shared learning.

All Staff

• Contribute to the vision and mission of Child Bereavement UK; whilst embedding the values into your daily work activities.
• Promote equality of opportunity and diversity in accordance with Child Bereavement UK policy.
• Contribute to the overall success of the charity’s fundraising needs by providing case studies, attending events and adding value to the experience of our supporters as required.
• Contribute to the brand and reach of the charity by working alongside our Marketing & Communications Team when relevant press opportunities arise or when required for social media and online content (including the use of photography).
• Work to objectives, targets and work plans agreed with your line manager.
• Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
• Take an active part in the Quarterly review process and participate in training agreed with your line manager.
• Recognise and champion the lived experience of children and young people with bereavement within your work.
• Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Child Bereavement UK policy.

Person Specification

Essential

Experience & Knowledge

• Proven experience developing and delivering an organisation-wide content strategy.
• Experience leading a content or editorial function in a complex organisation (charity, health, social care or similar desirable).
• Proficient in graphic design and video editing skills (e.g. Canva, Adobe, CapCut).
• Strong track record for producing and overseeing high-quality written, digital, graphic and audiovisual content.
• Experience commissioning and managing agencies, freelancers and creative partners.
• Demonstrable experience creating or stewarding sensitive or lived-experience content, including safeguarding, trauma-informed practice and GDPR compliance.
• Experience of embedding and adhering to content governance and policy.
• Experience managing a team of content specialists and/or volunteers.
• Experience working collaboratively across multiple directorates and with subject matter experts.
• Experience using insight, analytics, testing and research to evaluate content performance and inform decision-making.
• Strong project management experience, managing multiple concurrent content projects and deadlines.
• Strong understanding of accessibility, UX principles, brand management and content governance.

Skills

• Excellent copywriting, editing and storytelling skills across multiple formats and for diverse audiences.
• Skilled in producing high-quality video and audio content, including hands-on skills in filming, recording and editing.
• Ability to translate complex or clinical information into clear, engaging content. Ability to set strategic direction and translate it into actionable plans and workflows.
• Strong ability to prioritise, allocate resources and manage competing demands.
• Ability to balance creative ambition with commercial or organisational objectives.
• Skilled in coaching, mentoring and motivating individuals and teams.
• Strong interpersonal and relationship management skills, with the ability to influence internal and external stakeholders.
• Ability to interpret data, identify insights and make evidence-based recommendations.
• Excellent attention to detail and commitment to editorial quality.

Attributes & Values

• Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.
• Collaborative, approachable, and able to build trust across teams.
• Creative, innovative and proactive, with a solutions-focused, self-starter mindset.
• Highly organised, resilient and able to work independently in a remote environment.
• Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.
• Willingness to undertake relevant training and development opportunities.
• Willingness to be flexible work to meet organisational need.
• Ability to undertake periodic UK travel and represent the charity at meetings and events.

Desirable

• Experience working within the charity/third sector, particularly in bereavement, mental health or social care.
• Understanding of bereavement and the needs of bereaved children, young people and parents.
• Previous experience in a Head of Content or similar leadership role.
• Experience of leading in-house and external creative teams.
• Background in storytelling, editorial or publishing environments.
• Experience of delivering large-scale content programmes across multiple channels.
• Familiarity with CRM systems such as Salesforce.
• Experience managing or supporting lived-experience contributors, ambassadors or volunteers.
• Knowledge of digital marketing principles (e.g., SEO, user journeys, content optimisation.
• Active engagement with creative or content industry networks

Recruitment Timetable

Application deadline: 27th May 2026 at midnight

First Stage Screening Interviews – on-going

You may be asked to attend a 10-minute Screening Interview on MS Teams with the Hiring Managers for the vacancy, to assess your suitability for the role. During the interview, you will be asked two skills-based questions.

Second Stage Interviews – Friday 5th June

If you are progressed to a second stage interview, you will be invited to attend a 1-hour formal interview on MS Teams with the Hiring Managers for the role. It is our policy to share the role-specific interview questions with applicants ahead of the interview, to aid their preparation. You may also be asked to complete an interview task, which will also be shared with you in advance.

Job Description

Key responsibilities:

1. Events Marketing

• To oversee the scheduling, production and distribution of promotional e-mails for our events. Liaise with comms team to promote events across AvMA media platform To work on the development of the events pages on the new AvMA web site. Ensuring event web pages are kept up-to-date. To carry out data analysis and web analytics to determine what people are responding to and to highlight the areas we may need to focus/re-focus.

Events Logistics & Management

• In conjunction with the Head of Events, to undertake the production and organisation of events, including inviting and liaising with speakers and arranging event logistics. Effective liaison with speakers, ensuring they have all the information required to participate in the event and providing deadlines for receiving their presentation and biography. To work on site at events as required and run smaller events on your own. Duties will involve setting-up and administering registration, liaising with the venue, greeting speakers and exhibitors, dealing with enquiries from delegates and making sure the event runs smoothly. Production of the online conference documentation, to include speaker presentations.

Research & Event Development

• Help identify and research potential subject areas on which we may want to run events. Keep a close eye on the medico-legal events sector market and other events taking place. Help identify potential new sponsors and exhibitors for our events.

Events CRM

• Develop a sound understanding of AvMA’s new CRM, ensuring we optimise it for the efficient and effective marketing of events.
• To assist if/as required with bookings and booking queries for AvMA’s events.

Other

• To support the Events Department’s quality initiatives and to suggest continuing improvements where needs arise.
• To undertake other duties commensurate with the post as may be required.
• Deputise for the Head of Events when necessary 

Person Specification

Essential:

1. An understanding of, and commitment to, the values and objectives of AvMA.
2. Excellent interpersonal skills, with the ability to develop effective and positive working  relationships with a wide range of individuals and organisations.
3. Highly motivated self-starter with the ability to manage and prioritise workload and meet targets.
4. Excellent written and verbal communication skills. Confidence in liaising with speakers, sponsors and delegates.
5. Experience of organising events and on-site management of events, including in-person and online events/webinars.
6. Marketing copy writing ability, proof-reading skills, outstanding attention to detail.
7. Experience of using e-mail marketing platforms (e.g. Dot Digital) and social media to promote events and maintaining event web pages.
8. A high level of IT and digital literacy skills, including Office 365, Microsoft Dynamics and Adobe  In Design
9. Staying calm under pressure, a proactive and solutions focussed approach to problem-solving, ability to independently think on your feet.
10. Demonstrable commitment to Equality, Diversity and Inclusion

Desirable:

• Experience of working within a charity.
• Experience of working in healthcare and legal sector events.
• Knowledge or experience of healthcare, the NHS or patient safety work.
• Understanding/experience of Search Engine Optimisation.

Together for Short Lives is looking for a driven and creative Business Development Manager to develop and secure high‑value corporate partnerships that will help transform the lives of children living with serious illness and their families. You’ll lead our business development strategy, build a strong pipeline of opportunities, and develop lasting relationships with prospective and existing supporters.

If you’re collaborative, tenacious and passionate about making a real impact in children’s palliative care, we’d love to hear from you.

Together for Short Lives is the leading UK-wide charity for children living with serious illness, their families and the services that provide them with palliative care.

Every child deserves many moments of happiness together with their loved ones. But it's hard for them to thrive when services don't fully meet their needs, leaving parents and siblings feeling isolated and alone.

That’s why we’re here. To make sure that every family can thrive as they navigate their child's life, death, bereavement and beyond.

Together we support families to live their lives, through the ups and downs, offering practical, emotional and financial help.

Together we unite our sector by prioritising and sharing crucial research, leading guidance and standards, connecting professionals and raising vital funds for children’s hospice and palliative care services.

Together we campaign to make sure that children with serious illness and their families get the care and support they need, when and where they need it.

Supporting, uniting, campaigning, together.
We are Together for Short Lives.

Purpose of role

The Business Development Manager will lead our efforts to secure high-profile, high-value partnerships with corporate organisations  that will generate vital income for children's palliative care. Securing new partnerships and growing our income requires exceptional collaboration skills; a driven, tenacious and resourceful nature; innovation and creativity; and a passionate determination to make a difference to the lives of children and families across the UK.

The main objectives are as follows:

1. Secure new corporate partnerships raising funds to support Together for Short Lives’ direct work, and our National Fundraising Scheme (raising funds on behalf of the UK’s children’s hospices).
2. Develop and deliver a business development strategy, including  prospect research, managing  a robust pipeline of opportunities, and developing a diverse range of business development products. 
3. Manage and develop relationships with a portfolio of individual contacts and organisations, including prospective and existing supporters.

Follow the link to our website to apply and find out more about the role. 

Are you a passionate and creative communications expert with experience in the charity sector, excellent relationship-building abilities and a crafter of persuasive and powerful story telling that resonates with a variety of audiences? Can you deliver compelling communications and campaigns to help increase our income generation and raise our profile with potential supporters and champions? Do you want to be part of a dynamic, ambitious, joyful organisation? Then this could be the role for you!

We are going through an exciting growth phase at the Choir with No Name with new choirs launching and an ambitious strategy to increase our choirs across the UK from six to thirty by 2033. We are investing in our fundraising and comms function to grow our income in line with our bold strategy and delivery plans.

About us 

The Choir with No Name (CWNN) has been building supportive choir communities involving people impacted by homelessness and marginalisation since 2008. We were founded on the premise that singing makes you feel good; it is a welcome respite from the challenges life throws at you, and helps build confidence, skills and genuine, long-lasting friendships.

“I’m so happy to have found CWNN. It’s made such a difference to me. I’ve broken a 25-year cycle with drugs and honestly, I don’t think I could have done it without the choir. I’m not existing anymore, I’m living, and that’s huge.”

- Richard, choir member

Your role 

You will be responsible for the management, development and delivery of marketing and communications to support CWNN’s fundraising strategy. You’ll work alongside our Development Manager to create compelling fundraising campaigns, content and communications, growing engagement from individuals, companies, community fundraisers and potential funders while simultaneously raising our profile among stakeholders through strategic communications and marketing plans. This work includes:   

• Work alongside our Development Manager to create and deliver impactful and innovative fundraising strategies including our public appeals, challenge events and local fundraising campaigns.

• Developing and implementing communications strategies to promote CWNN’s work, managing our social media platforms and external comms to ensure they reflect our strategic goals and values. 

• Producing our supporter e-newsletter, with support from the Development team, to ensure CWNN’s key work, impact, news and campaigns are effectively promoted to our supporter base.

• Create engaging digital content for our website and social media including written copy, video and graphics, to drive engagement, increase awareness and generate income.

• Capturing and analysing key campaign engagement KPIs to inform future strategies and approaches to best engage existing and new audiences.

•  Produce quarterly comms impact overview for senior management and trustee reports.

• Create marketing materials for external use, eg. corporate pitch documents, fundraising packs, gig programmes, flyers and posters using Canva.

• Co-creating case studies, supporting members to share their stories, their way, amplifying their voices and demonstrating the impact of our choirs to stakeholders.

• Co-lead our co-produced ‘Digital Storytellers’ programme with our Community Participation Manager, supporting members to manage their own local social media accounts, sharing their stories and raising awareness of their choirs to new audiences.

• Maintain, organise and populate CWNN’s media library and YouTube channel.

• Write and distribute press releases to both regional and national press and media, fielding media enquiries and building our media contacts.

• Oversight of the day to day content management and maintenance of the website

• Co-ordinate our internal communications programme and internal newsletter, working with senior leadership team.

• Carry out any other tasks that arise that are within the scope and purpose of the post as requested by your line manager

About you 

Essential:

• You’ll have a proven track record in delivering successful, innovative and impactful charity communications content and strategies.
• You’ll have a good understanding of how fundraising and engagement campaigns can convert individuals into donors and advocates.
• You’ll have a creative eye and strong writing skills, with experience of bringing compelling stories to life across various platforms and media, to connect with a diverse range of supporters, funders and stakeholders.
• You’ll be able to multitask effectively, be highly organised with strong attention to detail.
• You’ll be proactive, self-motivated and can identify and act on opportunities as they arise.
• You’ll be reliable with an ability to work independently and have fantastic planning skills. 
• You’ll have a deep understanding of how successful social media content and campaigns work, and always have an eye emerging digital trends and tech.
• You’ll be experienced in using design and web platforms (we use Canva, Squarespace, ClipChamp, Later) to create and deliver professional and impactful digital multi-media content.
• You’ll be committed to CWNN’s values of integrity, fun, family and inclusion.

 Desirable:

• You’ll have a passion for, or experience of, working with people impacted by homelessness and marginalisation, and an understanding of the power of the arts to change people’s lives.
• A love for singing is optional!

We are an equal opportunity employer and firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we work with, and applications from individuals are encouraged regardless of age, disability, sex, gender, sexual orientation, pregnancy and maternity, race, ethnicity, religion or belief. We particularly welcome applications from people with lived experience of homelessness. We follow an anonymous recruitment process. CVs will be requested at interview stage.

For full job description and details on how to apply, click on 'redirect to recruiter' at the top of the page.