Senior website and digital marketing manager jobs in Cardiff, wales

Role purpose 

To lead the creation, development and optimisation of high-quality, audience-targeted content that supports marketing campaigns, strengthens brand awareness, and enhances engagement across a growing and increasingly diverse range of stakeholders. 

The role will address current capacity gaps within the Marketing and Communications team by generating, repurposing and managing multimedia content that supports programme promotion, brand storytelling and organisational positioning. 

Key relationships 

• Marketing and Communications Manager (line manager)
• Head of Marketing and Communications (dotted line)
• Business Development department, Innovation team, QA and Standards team, Programme Delivery team 
• Centres, particularly Centres of Excellence
• External stakeholders (partners, educators, young people)
• Internal staff contributing to content 

Key responsibilities 

Campaign Support: 

• Work closely with the wider Marketing and Communications team to provide content for campaigns and central communications
• Support delivery of increased campaign volume, scale and impact

Content Optimisation and Repurposing: 

• Repurpose content into multiple formats for use across channels (social, email, web, campaigns etc.)
• Ensure content is effectively reused to maximise reach and value
• Maintain a pipeline of diverse content to support audience segmentation

Content Creation and Development: 

• Develop multi-format content (video, written, visual, digital) tailored to different audiences and sectors 
• Generate evergreen content that can be reused and adapted across campaigns and channels 
• Produce content that supports strategic content aims 

Stakeholder Engagement: 

• Build and manage relationships with internal and external stakeholders to generate authentic, impactful content
• Facilitate user-generated content, including youth voice and partner contributions

Insight and Continuous Improvement: 

• Gather feedback from stakeholders and audiences to refine content effectiveness
• Contribute to test-and-learn approaches to improve engagement and conversion
• Monitor performance indicators such as engagement rates, CTRs and website traffic 

People management responsibilities 

• No direct line management responsibility
• Will support coordination of contributors (internal staff, partners, freelancers where applicable) 

Skills and experience – essential 

• Ability to coordinate multiple projects and deadlines 
• Experience in content creation across multiple formats (digital, video, written)
• Strong copywriting and storytelling skills
• Ability to tailor content to different audiences and sectors
• Experience working with stakeholders to generate content
• Understanding of marketing and communications principles

Skills and experience – desirable 

• Experience capturing content on location
• Experience with brand development and positioning
• Knowledge of content performance analytics
• Experience in education, youth, or sport sectors 

Training and qualifications 

• Experience in marketing, communications, media or related field
• Ongoing professional development in content, marketing or digital communications desirable 

Development/career pathways for this role 

• Progression into Senior Content or Campaign roles
• Development into Marketing and Communications leadership pathways 

Personal qualities – for all roles in the Leadership Skills Foundation 

• Self-motivated and able to work autonomously 
• Customer focused 
• Effective and confident communicator 
• Proactive in approach and able to work on own initiative both collaboratively and independently 
• Adaptable to operational requirements and willing to learn 

Personal qualities – specific to this role 

• Creative thinker with strong storytelling instincts
• Highly organised with attention to detail
• Curious and proactive in identifying content opportunities
• Comfortable engaging with a wide range of stakeholders
• Resilient and adaptable in a fast-paced environment 

The National Youth Agency is looking for a Communications and Media Manager.

Communications and Media Manager
Contract: Permanent
Hours: Full-time - 37 hours per week
Salary: £37,080 - £41,200 per annum, dependent on experience and qualifications
Location: Home-based in England with occasional travel for meetings, workshops, and team activities. Head Office is in Leicester.

What we do

As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.

We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work.

About the Role

The Communications and Media Manager will lead clear, effective and impactful communications that raise NYA's profile, strengthen its reputation and support organisational priorities. The postholder will develop compelling messages, manage proactive and responsive media activity, and translate complex policy, research and practice into accessible communications, supporting campaigns, launches and stakeholder engagement including Youth Work Week and youth voice activity.

Key Responsibilities

As our Communications & Media Manager, you will:

• Plan and deliver communications activity around launches, research reports, policy activity, events and wider external moments, ensuring plans are fully scoped and uploaded to the NYA's project management system with impact measured using appropriate metrics across digital, social and traditional media.
• Lead the delivery of an ambitious and creative media strategy, identifying opportunities, building relationships with journalists and commentators and identifying thought leadership opportunities.
• Work with senior leaders, spokespeople and subject experts to develop clear, accurate and consistent messaging on key issues, announcements and organisational priorities.
• Work with charity and corporate partners to maximise opportunities to demonstrate the impact of their support.
• Maintain strong stakeholder communications, including building and maintaining contact databases, distribution lists and audience segmentation.
• Provide communications advice and support to colleagues across the organisation, helping them communicate complex work clearly and confidently.
• Manage, support and develop direct reports, providing day-to-day guidance, feedback and oversight.

Why Work for NYA?

• NYA operates as a people-focused organisation, prioritising the well-being and needs of its employees.
• NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
• A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
• NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
• We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.

Closing date: 23:59 Monday 3rd August 2026
Please be aware that we will close this vacancy early once we receive a sufficient number of suitable applications.
We therefore strongly encourage you to submit your application as soon as possible and not to wait until the closing date.

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

The National Youth Agency is an equal opportunities employer.

At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.

We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.

No agencies please.

We're looking for an organised, collaborative and effective individual to join our Development Team. You'll be an excellent communicator, confident building strong internal relationships, committed to providing exceptional supporter care, able to write compelling copy, and motivated by delivering high-quality administrative support that helps maximise our impact for animals.

You will join our existing Development Team, providing valuable support to make sure we maximise returns in already successful income streams, such as major gifts and individual giving. You will also be responsible for supporting the expansion of additional income streams, such as legacies, community and corporate. You’ll help us grow our supporter base and raise essential income to support our work with animals.

This is an exciting time to join a growing team and you’ll have the opportunity to develop and test new fundraising activities and shape our income now, and for the future.

The Humane League UK (THL UK) is a charity ending the abuse of animals raised for food by influencing the policies of the world's biggest companies, demanding legislation, and empowering others to take action. 

Thanks to our effectiveness, The Humane League has been named Top Charity by the independent evaluator Animal Charity Evaluators for every rating period since 2012.

THL UK is an equal-opportunity employer. We are committed to furthering equity and inclusion, and we value diversity. We seek people from a wide range of backgrounds who will bring a fresh perspective to the team, not just because it is the right thing to do, but because it makes us stronger. 

We make employment decisions by matching our organisational needs with the skills and experience of candidates, irrespective of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability, neurodiversity, age, or veteran status.

​We are proud to be a Disability Confident Committed Employer, demonstrating our commitment to recruiting, retaining, and supporting disabled people and people with health conditions, based on their skills and talent.

You can read more about how The Humane League UK is working on Diversity, Equity, and Inclusion on our website.

If you have any questions or concerns regarding accessibility, please contact us via our website and we will be happy to discuss, via email or telephone, reasonable adjustments that you may require throughout the process.

Who you are:

As a fundraising generalist, you will be well organised, provide strong administrative support, give excellent supporter care, write strong copy and be able to coordinate content creation.

Ideally you will have fundraising experience across a variety of relevant income streams, although we are interested to hear from candidates who have relevant transferable skills.

You will be able to ensure good collaboration between the Development Department and other teams, such as Communications and Operations, to make sure we maximise our fundraising activity.

The role:

You’ll be working alongside a Digital Fundraising Lead, Philanthropy Lead, Head of Development and wider team of friendly communicators, campaigners and change-makers. Home-based, you will enjoy collaborating, as well as being able to work independently. As a self-starter, you enjoy seeing projects through from start to end and get a buzz from the fast-paced and varied charity fundraising environment.

You’ll join us in maximising the value of Engaging Networks, a digital communications and campaigning platform, alongside our new fundraising CRM, Beacon. Experience with these specific platforms, or experience of utilising other CRMs for fundraising success, is desirable.

Primary duties:

• You will be responsible for continuing to grow our legacy programme, implementing the strategy developed by the Head of Development. This will include drafting copy and working with a designer to create evergreen legacy content, creating and maintaining content for our website, coordinating and drafting legacy communications and campaigns, managing legacy enquiries, thanking and stewarding legacy pledgers, and managing the legacy pipeline in Beacon.

• You will support our community fundraising strategy. This will mean making sure we have the tools and information for supporters to fundraise for us, whether that be in memory of a loved one, delivering their own fundraising initiatives in aid of The Humane League UK, or through peer-to-peer fundraising. This will include responding to enquiries, thanking and stewarding community fundraisers, coordinating a small amount of external-facing content, creating evergreen content, such as a toolkit that fundraisers can use, creating and updating content for the website, and responding to opportunities that arise, which could include community speaking opportunities, or stalls at events.

• You will support our corporate fundraising offering, ensuring we have the tools and information for businesses to support THL UK in a variety of ways. This will include responding to enquiries, thanking and responding to corporate donors and fundraisers, taking advantage of opportunities, promoting initiatives such as payroll giving, coordinating the creation of evergreen corporate fundraising content, such as a fundraising toolkit for businesses, and creating and updating content for the website.

• You will support our Operations Team, who respond to fundraising email enquiries, and the Development Team, as well as the wider organisation, by coordinating and maintaining FAQs of the most common fundraising queries we receive. This will help consolidate this information in one place, making sure we are consistent, streamlined and efficient in our responses. You will also work with our digital team to find a way to make sure information is accessible to supporters to minimise incoming queries wherever possible.

• You will be responsible for reviewing, investigating, reporting and responding to any fundraising complaints we receive, including escalating these where necessary.

• You will complete due diligence on donors and donations where required. This will include desktop research, completing relevant forms and information in Beacon, and making sure relevant approvals are obtained before accepting donations or approaching new donors or funders.

• You will coordinate essential thanking activities for key donors and supporters. This will include coordinating the design and printing of thanking cards, and other relevant stewardship materials or merchandise, to be utilised by those across the organisation, including to support our volunteers. You will also coordinate thanking campaigns (e.g. thanking monthly donors and major donors), which will involve collating recipient lists, getting cards designed and printed, and coordinating staff and trustees to sign and send.

• You will provide vital administrative support for events, including our annual presence at conferences such as EA Global in London, as well as our own annual supporter event. This could include collating guest lists, staff registration, coordinating invitations and RSVP’s, managing room bookings, hotels and catering, coordinating staff and trustees, and completing risk assessments.

• You will produce clear, accurate and engaging written communications, and coordinate the creation of content. This could mean drafting content for the website, drafting emails, building emails in Engaging Networks, or supporting our Digital Fundraising Lead with developing evergreen content to support our digital fundraising initiatives.

• You will support our Digital Fundraising Lead to make sure our growing pool of monthly donors are thanked and stewarded appropriately, including utilising Beacon, automations and supporter journeys to make the most efficient use of our time.

• You will support our Digital Fundraising Lead to deliver our digital fundraising strategy, by executing relevant aspects, which could include supporting specific campaigns, or building and maintaining fundraising related automations.

• You will help us deliver effective fundraising training and induction materials, such as for new staff and trustee orientations. This could also include coordinating additional training materials, how-to-guides and supporting materials, that are essential in maintaining relevant fundraising knowledge at THL UK.

In addition:

• Utilise our CRM: adding and updating supporter data, generating relevant reports, and analysing and evaluating data to inform campaigns and activities as required.

• Working with Communications and the Digital Fundraising Lead to deliver activities for our donor recruitment and retention.

• Work with the wider Development Team to input into our Development Strategy, as directed by the Head of Development, offering ideas and suggestions to help deliver the strategy and grow income across various income streams.

• Liaise with and coordinate support from third-parties / external consultants where necessary, such as providing support for specific campaigns or projects, and / or providing fundraising materials.

• Help us galvanise further support by lending your organisational skills to fundraising events.

• Attending conferences and events.

• Updating the wider team on fundraising progress.

• Participating in team meetings including note-taking and facilitation.

• Attending in-person workshops several times a year.

• Help us make THL UK an inclusive workplace where employees and supporters are proud to be members of the movement.

• Demonstrate commitment to creating a stronger and more effective animal protection movement through inclusion and belonging, recognising the need for all of us to do better for social justice on a personal and organisational level.

• Perform any other duties assigned by the Head of Development.

We will be holding a webinar on Tuesday 21st July at 7pm BST for you to find out more about the role and ask any questions you may have. The webinar will be hosted by our Development Team; Gavin Chappell-Bates, Head of Development, Emma Grant, Digital Fundraising Lead and Molly Archer-Zeff, Philanthropy Lead. If you’re interested, please register via our website by following the 'Redirect to recruiter' button.

For full details of the role, including the key competencies we see as the the most important requirements for being successful in this position, please visit our website by following the 'Redirect to recruiter' button.

Hours:

As an organisation we work a four day work week. This is a full time position of 30 hours per week over Monday to Thursday.

Good to know:

You will have access to:

• ​A fully remote work environment and team (all equipment is provided)
• A 4 day working week 
• 20 days leave plus 8 days for bank holidays that can be used at a time of your choice
• ​Flexible working hours
• ​A workplace pension
• An annual learning and development budget
• Support for mental and physical wellbeing 
• £25 per month reimbursement towards home working costs

At The Humane League UK, animal welfare is at the forefront of our everyday work and as such, many of our employees are vegan by personal choice. All of our events and workshops offer only plant-based meals. We welcome all mission-aligned candidates to apply, no matter where you are in your journey to end the abuse of animals raised for food.

We are looking to speak to a wide range of candidates with diverse backgrounds - #NonGraduatesWelcome

Our employees all work remotely but still enjoy a supportive, collaborative environment.

For our salaries to be fair, transparent and equitable we want to provide a system that delivers a competitive salary in the market and could eliminate potential biases in compensation (such as the gender pay gap). For more information about the Social Media Coordinator salary please the attached document.

All applicants need to be:

1. ​Fluent in written and spoken English.
2. ​Live and have the right to work in the UK (we are unable to consider applications from those without the right to work in the UK).
3. ​Committed to our mission to end the abuse of animals raised for food.

The Process:

All applicants will be contacted within one week of the closing date to let you know if you have been successful in reaching the next stage.

Our full interview process comprises of the following stages:

• A skills test to give us an opportunity to see your skills in action (completed remotely).
• Join an online interview (via video call) so we can learn more about each other.
• Final Interview (via video call as above)

For full details of our recruitment process please see the attached document.