Job Profile
Reporting to the Managing Director, you will lead on the recruitment, retention, and value growth of Afghanaid’s supporter base by directing and implementing communications, fundraising and engagement strategies, aligned with broader organisation goals. Designing and managing a tight budget, you will direct the Communication and Giving unit to maximise their success.
You will provide strategic and supervisory oversight of fundraising income from individual giving, regular giving, major donors, trusts and foundations, corporates, community and student fundraising and events, managing annual fundraising appeals and driving organisational unrestricted income growth.
You will lead on communications for Afghanaid, overseeing print, digital, and paid marketing activities and the growth of communications channels. You will execute Afghanaid’s organisational brand strategy which ensures the integrity of the brand and maximises awareness. You will manage all public relations including crisis communications, as well as the growth of strategic media placements and high profile relationships. You will drive the success of organisational impact storytelling and communications for both internal and external stakeholders. As a member of the executive department, you will collaborate and synergise with other departments to promote organisational success.
Key Responsibilities:
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Drive organisational strategy, culture and cross-department collaboration to advance Afghanaid’s mission and objectives.
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Lead development and delivery of Communications, Engagement and Fundraising strategies and work plans.
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Line manage and develop a high-performing team, including staff, volunteers and interns.
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Build and maintain relationships with consultants, agencies and pro bono partners.
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Oversee budgets, reporting and data-driven performance management to ensure efficiency and impact.
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Promote a positive and cohesive London team environment, coordinating hybrid working, inductions and HR support.
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Oversee public fundraising strategy across multiple income streams.
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Lead design and delivery of internal and external appeals, campaigns and donor stewardship.
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Identify new funding opportunities, partnerships and innovation in engagement.
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Oversee the full range of Afghanaid’s event portfolio, and attend relevant events to represent Afghanaid;
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Ensure effective CRM management, data integrity and financial reconciliation.
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Serve as brand guardian, ensuring consistency and evolution of Afghanaid’s identity.
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Oversee creation and execution of integrated communications and marketing plans.
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Direct production of engaging digital and print content, including newsletters, social media, and fundraising collateral.
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Manage website optimisation, SEO and analytics to drive engagement and conversions.
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Lead innovation in digital marketing, email campaigns and supporter journeys.
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Advise leadership on reputation management and crisis communications.
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Develop media policies and act as spokesperson when required.
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Manage proactive and reactive media relations, building relationships with journalists, influencers and advocates.
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Promote Afghanaid’s thought leadership through strategic storytelling and public commentary.
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Commission and direct multimedia content to strengthen organisational storytelling.
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Lead content planning, production and performance analysis.
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Champion participatory storytelling approaches and creative innovation.
Undertake any other duties as and when required by the line director.
PERSON SPECIFICATION
You will be an experienced and dynamic communicator with significant demonstrable experience in fundraising and/or communications at a senior level, coupled with an awareness and up to date knowledge and experience of the tools that would maximise the success of our communications and fundraising activities. In addition, you will have excellent interpersonal skills with the ability to confidently build and maintain strong relationships with a diverse group of stakeholders. Possessing strong management skills, you will have experience of managing small multi-disciplinary teams, providing direction and leadership to enable development and high performance, and the ability to role-model a culture of equality, diversity and inclusion.
Education/ Training
Master’s Degree in communications, marketing, public fundraising or another relevant field (or at least 5-years’ experience).
Work Experience
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At least 5 years of progressively responsible experience in fundraising, supporter engagement or communications, with at least 2 years’ experience directly managing staff.
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Experience developing and leading integrated multi-channel and multi-stakeholder communications, engagement and/or fundraising strategies.
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Experience in growing audiences, engagement and/or income streams.
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Experience communicating about and/or fundraising for and/or maintaining engagement with Afghanistan or a similar context.
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Experience using KPIs and data to make data-driven decisions to improve efficacy and efficiency.
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Experience managing and monitoring a tight budget.
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Experience conceptualising, producing and commissioning multimedia content, from marketing and fundraising collateral to audiovisual content.
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Experience running full-funnel, multi-channel marketing strategies including paid advertising.
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Understanding of risks associated with communications, public fundraising, and NGO operating contexts, and experience in mitigating those risks.
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Experience supervising, organising, motivating and developing staff.
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In depth knowledge of trends in storytelling, brand, PR, marketing and fundraising.
Professional Skills, Competencies, Values and Attitudes
Afghanaid’s core values are creativity, fairness and honesty. Our staff is passionate about and proud of Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.
Specifically, the holder of this position should also demonstrate the following:
Essential
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Fluent in spoken and written English.
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Track record of increasing audiences, fundraising totals and engagement metrics from multiple different sources, with a strong business development mindset.
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Experience securing five or six figure gifts from funders;
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Solutions and results orientated; energised by thinking outside the box, and by finding and pursuing novel or innovative approaches and solutions.
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Experience using Salesforce CRM and Marketing Cloud
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Skilled at spotting and prioritising opportunities and synergies, and effective in securing wide-ranging forms of engagement and partnership.
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Excellent listening, speaking and writing skills; strong capabilities of persuasion and a proven track record of uniting people around a common goal.
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Multimedia skills, with knowledge, experience and enthusiasm in driving digital innovation.
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Highly organised with strong leadership and project management skills, able to collaboratively manage competing priorities with senior and junior colleagues.
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Demonstrably skilled brand custodian, able to mitigate risks, anticipate and capitalise upon opportunities, and strengthen reputation.
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Capable of working independently as well as collaboratively, both in leading a team and as part of the team.
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Passionate about driving change, and inspiring individuals and groups to support a cause to deliver that change.
Desirable
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Experience working within an international development or humanitarian context, particularly with causes related to Afghanistan
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Strategic understanding of UK and global fundraising landscapes and emerging giving trends.
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Proven ability to represent an organisation publicly with confidence, professionalism and credibility.
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Experience guiding senior leaders or trustees on media, communications and reputational matters.
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Skilled in crisis communications and reputation management.
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Understanding of inclusive and ethical storytelling practices, with sensitivity to safeguarding considerations.
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Experience developing high-value corporate or media partnerships.
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Comfortable working in a fast-moving, resource-limited environment and adapting to changing external circumstances.
The Organisation
Afghanaid is a British humanitarian and development organisation. For over forty years, our dedicated personnel have worked with millions of families in some of the poorest and most remote communities in Afghanistan. We build basic services, improve livelihoods, strengthen the rights of women and children, help communities protect against natural disasters and adapt to climate change, and respond to humanitarian emergencies. We are headquartered in Kabul, and operate provincial and district offices across Afghanistan, as well as a Marketing and Fundraising office in London. We employ around 500 personnel, 97% of whom are Afghans.
Other Information
Afghanaid’s core values are creativity, fairness and honesty. Our staff are passionate about and proud to work at Afghanaid. Teamwork is fundamental to our standards and demonstrated by taking initiative, assisting others and taking on additional responsibilities and tasks if necessary. We are results driven, committed and motivated to achieve targets and take accountability for our own actions.
Our remuneration and benefits package is competitive with other similar organisations.
This position presents an excellent opportunity for someone who has the ambition and determination to move up in their career.
Please submit a cover letter (no more than two A4 pages) and CV (no more than two A4 pages) via CharityJob or to the email address provided by 23:30 on the 17th December 2025, including your name and the job title in the subject line. The precision and style with which you present yourself in your cover letter and CV will be given significant weight in shortlisting candidates. Applications submitted after the deadline will not be considered. Due to the high volume of applications we receive, we are unable to respond to every application. If you have not heard from us within 2 weeks of the deadline, then you have not been successful for shortlisting.
Working with communities in Afghanistan to find long-lasting solutions and provide life-saving support to those in crisis.
The client requests no contact from agencies or media sales.
Contract: 1.0 FTE (37.5 hours per week), permanent with 6-month probation period
Salary: £56,650-70,000 per annum, depending on experience
Location: Remote working, with option to use co-working space
Start Date: As soon as possible
Reports to: Executive Director
Please note: You must have the right to work in the UK.
How to Apply
Closing Date: 4th January 2026 (23:59 GMT)
To apply, please submit the following:
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Cover letter (maximum 2 pages)
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CV
Due to the volume of applications, only shortlisted candidates will be contacted. If you have not heard from us within two weeks of the closing date, your application has not been successful on this occasion.
About BASIC
BASIC is an independent, non-profit think tank working to safeguard humanity and Earth's ecosystem from nuclear risks and interconnected security threats, for generations to come. Our vision is for a global security consensus founded on multilateralism, the recognition of the indivisibility of security, adherence to Earth's planetary boundaries, and consideration of future generations.
For nearly 40 years, we have built a global reputation for groundbreaking dialogue and incisive thought leadership to strengthen international peace and security. We are an intellectually and culturally diverse team of 20 expert-practitioners with deep institutional experience, headquartered in London with additional presences in Berlin and Rome. We are independent, receive no core funding from any state, and our project work is funded transparently.
BASIC's approach to resolving contemporary nuclear dynamics is centred on dialogue as both a practice and a philosophy. We interpret dialogue broadly, recognising that meaningful engagement takes many forms: from facilitating direct strategic conversations between adversaries grounded in conflict resolution principles, to developing networks and diplomatic initiatives that build consensus around shared objectives, to shaping the intellectual foundations of policy discourse through rigorous research and thought leadership.
BASIC is a fast-paced and rewarding environment with an exceptionally positive and inclusive team culture. We have experienced rapid growth over the past decade and are well-suited to people who are motivated by our mission, able to work at a sustained pace, keen to develop professionally, and enjoy being part of a collaborative team working on consequential issues.
What We Offer
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Competitive salary with room for growth
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30 days annual leave (pro rata), plus bank holidays and closure days over the December festive period
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Employer pension contributions of 5% (above the national minimum)
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Flexible working arrangements, with set days (Wednesdays required) but flexibility on hours
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Remote working with option to use co-working space
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1-2 all-staff in-person team away day per year, as well as other in-person working opportunities
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Opportunities for professional growth and development
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Excellent team culture built on respect, openness, and inclusion
The Role
BASIC is seeking a hands-on Financial Controller to lead our finance function during a period of sustained growth. The Financial Controller will work across Programme teams ensuring strong financial management and reporting to funding partners, maintain strong financial controls, ensure compliance with charity finance regulations, and provide accurate financial reporting to our Directors and Board of Trustees.
The Financial Controller will oversee the small finance team, including line management of a Finance Assistant and management of an external bookkeeper consultant. This team will be responsible for the majority of financial accounting, processing payroll, and accurate bookkeeping, for which the Financial Controller will be ultimately accountable.
The role includes managing restricted and unrestricted funds in accordance with funder requirements and programme needs, preparing statutory accounts for external audit, and overseeing payroll processing. This role reports directly to the Executive Director to prepare annual budgets and financial strategy, and works closely with the Board's Financial Development Committee to present its implementation.
The ideal candidate will be a qualified accountant with strong technical accounting skills, experience in charity finance, and a proven track record of effective financial management of a growing organisation. You should be comfortable both managing a small team and working hands-on when needed, building collaborative relationships across the organisation. You will need to be a multitasker with the ability to work at pace, and be willing to develop the finance function and best practices to enable the organisation to grow further.
Key Responsibilities
Financial Accounting and Reporting
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Oversee the maintenance of accurate financial records and bookkeeping in accordance with charity accounting standards (SORP)
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Prepare monthly management accounts including variance reporting and rolling forecasts
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Prepare annual statutory accounts and manage the annual independent audit process in its entirety
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Manage restricted and unrestricted funds in accordance with funder requirements
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Provide accurate and timely financial reporting to the Board of Trustees, Executive Director, and funding partners
Financial Operations
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Oversee day-to-day finance operations including payment processing, staff expenses, and cost allocation (including staff costs)
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Oversee monthly payroll using QuickBooks (led by Finance Assistant)
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Manage treasury functions including bank and cash management
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Oversee procurement of key assets such as IT equipment
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Cashflow management
Grant and Budget Management
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Support budget development for funding bids and proposals
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Monitor spend against grants and projects, working towards full cost recovery
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Prepare financial reports for donors and funding partners
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Lead annual budget-setting and forecasting processes in collaboration with the Board and Executive Director
Financial Systems and Controls
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Develop and maintain robust financial systems, processes, and controls
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Continuously improve finance processes and identify efficiencies
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Advise on financial governance and best practice
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Manage financial risks and opportunities (e.g., insurance, foreign exchange)
Team Management and Stakeholder Relations
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Line manage the Finance Assistant and oversee external bookkeeper consultant
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Build collaborative relationships across the organisation
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Manage relationships with key external stakeholders including banks, international transfer services, and audit partners
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Work closely with the Board's Financial Development Committee and BASIC's Treasurer
Please note: This list is not exhaustive. Other tasks may be required as they arise.
Person Specification
Essential Criteria:
- Qualified accountant (ACCA, CIMA, ACA or equivalent) or part-qualified with significant relevant experience
- Proven experience in a mid-level to senior finance role, with responsibility for financial accounting and reporting
- Experience managing restricted and unrestricted funds
- Experience preparing statutory accounts and managing audit processes
- Experience in a growing organisation, implementing and improving financial systems and controls
- Strong technical accounting skills and understanding of financial controls
- Excellent numeracy and attention to detail
- Proficiency with accounting software (experience with QuickBooks highly desirable)
- Strong Excel/spreadsheet skills
- Excellent communication skills, able to explain financial information to non-finance colleagues
- Highly organised with ability to manage multiple priorities and work to deadlines
- Proactive and solutions-oriented, with ability to work both independently and collaboratively
- Comfortable working hands-on when needed while also providing strategic oversight
- Ability to work at pace in a fast-growing organisation
- Commitment to BASIC's mission and values
Desirable Criteria:
- Experience in charity finance and understanding of charity accounting standards (SORP)
- Experience line managing finance staff
- Experience in an international organisation or with international funding
- Understanding of charity governance and regulatory requirements
Working to safeguard humanity and Earth’s ecosystem from nuclear risks and interconnected security threats
The client requests no contact from agencies or media sales.