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About Kinship
We are Kinship. The leading kinship care charity in England and Wales. We’re here for kinship carers – friends or family who step up to raise a child when their parents aren’t able to.
Together, let’s commit to change for kinship families.
About the role
Last year we launched a new website which provides independent online information, advice and support for kinship carers. This year, we’re continuing to develop new advice and information content for the website, as well as working on content for projects that focus on supporting kinship carers.
The postholder will research, create and deliver engaging, user-focused content, and deliver a seamless user content experience throughout all content development. Working with kinship carers and subject matter experts will be a big part of your role.
You will be working on content in a range of formats, including web copy, printed guides, presentations for training, workshop materials (digital and printed), video and more.
One day you could be carrying out research with kinship carers, on another you could be doing paired writing with a subject matter expert to explain the different types of kinship care.
Content Design by Sarah Winters and Rachel Edwards and Designed with Care: Creating trauma-informed content by Rachel Edwards will be your guides to best practice and content design principles. You’ll be confident facilitating discovery and research and building user stories and job stories with clear user goals.
This is a great opportunity if you’re brilliant at building trusting relationships, ambitious to make your mark in content design and ready to turn complex information into plain English. We’ll also provide excellent training and support to help you.
Key responsibilities include:
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Take complex language, processes and legislation to design content that is clear, simple and allows users to achieve their goals (creating user stories and job stories).
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Facilitate and support user research using empathy mapping, user journeys and other techniques to understand user goals.
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Champion the needs of the user (including our internal users) and turn them into easily digestible, scannable and actionable content.
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Embed content design processes in the charity and upskill internal team members, building templates which support delivery of goal-oriented content.
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Actively learn from external organisations and peers, using best practice to test new approaches (for example using AI to support content-led products and services).
Essential experience includes:
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Experience of designing user-centric, jargon-free content across digital and non-digital channels
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Experience of mapping user journeys from user research and working with subject matter experts to turn complex language and processes into easily understandable content
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An ability to influence and support key stakeholders and colleagues to understand the value and impact of content design principles
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Experience of working with users and an understanding of the barriers they may face when accessing content, taking a trauma-informed approach to content design
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Strong prototyping skills and knowledge of how to test content with users
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Experience in delivering and coordinating successful content projects, from understanding user needs through to creation
What we’ll offer you
Kinship offers 30 days’ annual leave plus bank holidays (pro-rata for part-time) as well as a generous pension scheme. We have an excellent wellbeing offer, including the Employee Assistance Programme. We will invest in your professional development with training and career development opportunities.
Kinship is committed to championing equality, diversity and inclusion. We believe our work is greatly enhanced by the varied backgrounds, experiences and views represented within our teams. We aim to create inclusive teams, celebrate differences and encourage everyone to join us and be their true self at work. We therefore encourage applications from anyone who fits our values, whatever their religion or belief, sex, gender identity, race, age, sexuality or disability and are actively seeking candidates that can bring real innovation and commitment to us.
How to apply
Please apply via Charity Job with your CV and a cover letter of no more than 2 pages for the attention of Rachel Nelligan. Please include your notice period and earliest availability to start in your cover letter.
Application deadline: 9 am on Monday 20 September 2025
First interview: We will be conducting interviews on a rolling basis, so applicants are encouraged to apply early.
Kinship reserves the right to close applications early on receipt of sufficient applications. Apply early!
Some tips for your application:
• Make sure you’ve read the job description and the essential requirements – make sure your application reflects those points in the requirements very clearly.
• Tell us why you want to work for Kinship. We’re interested in working with people who share our values. You can read about our values above.
• Keep your response clear – use bullets points and short paragraphs if that helps. It will help the recruitment team to focus on your knowledge, skills and experience.
• Please do not use AI tools like ChatGPT to produce your answers. We use software to check, and your application will be rejected if you do.
Registered Charity
21 - 50
We support kinship carers in their homes and communities, giving advice and helping them work through problems to find the best way forward.
