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Are you passionate about using research and insight to help organisations make better decisions and create greater impact? Join Shelter as our Audience Research and Insight Manager and play a key role in helping us better understand the people we support, engage and influence.
About the role
The role of Audience Research and Insight Manager is a vital role, working with teams across Shelter to develop valuable insights into our key and varied audiences, ensuring user needs are valued along with the needs of the organisation, and our work is underpinned by actionable insight. Our audiences include donors (regular givers, occasional donors, eventers, community fundraisers), retail audiences (online and high street shoppers and donors), campaigners, service users, volunteers and elite audiences (journalists, politicians, policy makers, housing professionals) and corporate partners.
Role specifics
We’re looking for someone who can lead and develop audience research and insight that helps Shelter better understand, engage and support the people we work with. You’ll manage a team of User Researchers, champion user-centred and inclusive research practices, and bring together evidence from research, analytics and audience data to generate clear, actionable insights. Working collaboratively across the organisation, you’ll help teams make informed decisions about audiences, messaging and channels, while promoting an insight-led culture, monitoring external trends and ensuring research continues to shape Shelter’s strategy and impact.
Apply to be part of our team and be the change you want to see in society.
Benefits
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.
We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.
About the team
This role sits in the 7-person Strategic Evaluation and Insight team which sits in the Digital and Audience Engagement sub directorate, within the Campaigns, Policy and Communications (CPC) department.
The team is a keystone in shaping and delivering the work of Shelter bringing together Strategic Monitoring, Evaluation and Learning, Audience insight and User Research.
About Shelter
Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency.
We exist to defend the right to a safe home. Because home is everything.
We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.
Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.
Safeguarding statement
Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
The client requests no contact from agencies or media sales.
Thank you!
Teenage Cancer Trust is the only UK charity dedicated to providing specialised nursing care and support for young people aged 13–24 with cancer. Every day, seven young people in the UK hear the words “you have cancer”, and Teenage Cancer Trust ensures they do not face it alone.
The charity funds specialist nurses and youth support teams in hospitals across the UK and provides vital emotional, practical and psychological support for young people and their families during and after treatment.
Regional fundraising is a core income stream for Teenage Cancer Trust, generating income through a combination of community and corporate fundraising. Supporters are often personally connected to the cause, including young people, families and communities directly impacted by cancer, making this a highly rewarding fundraising environment.
Teenage Cancer Trust is now seeking a Senior Relationship Manager (West Scotland) to grow and develop income across the West of Scotland. With an individual income target of c.£130k and a combined Scotland regional target of c.£260k across East and West Scotland, this role will play a key part in strengthening existing relationships while identifying and developing new fundraising opportunities across a region with significant growth potential.
Reporting to the Regional Fundraising Area Manager, you will be responsible for building long-term supporter relationships and developing strategic area plans to maximise fundraising opportunities. You will also work closely with frontline nursing teams, volunteers and colleagues across the organisation, ensuring supporters experience the impact of their fundraising while helping identify new opportunities across both community and corporate audiences.
As Senior Relationship Manager, you will:
- Manage and grow a portfolio of community and corporate supporters across West Scotland
- Deliver an individual income target of c.£130k across community and corporate fundraising
- Develop strategic area plans to drive sustainable income growth
- Build, steward and retain high-value supporter relationships
- Coach and mentor Relationship Managers, supporting their development
- Identify and develop new fundraising opportunities across community and corporate audiences
- Work closely with frontline teams to share powerful supporter stories and demonstrate impact
- Monitor income performance, manage pipelines and proactively mitigate risk
- Build strong relationships with volunteers, corporate partners and local communities
- Represent Teenage Cancer Trust across the region, building networks and raising awareness
Essential skills and experience:
- Experience of community, corporate or regional fundraising
- Proven ability to build and grow long-term supporter relationships
- Track record of delivering income against fundraising targets
- Excellent relationship-building, networking and stakeholder management skills
- Ability to coach, mentor or support the development of colleagues
- Confident developing fundraising plans and identifying new income opportunities
- Good financial planning, pipeline management and reporting skills
- Excellent communication, influencing and storytelling skills
You’ll need access to a vehicle as there is a requirement to be able to travel across the region to attend meetings, events and training.
Desirable, but not essential:
- Knowledge of managing high-value or complex supporter relationships
- Exposure to both community and corporate fundraising
- Experience working with volunteers and close-to-cause supporters
- Knowledge of the West Scotland fundraising landscape, ideally Glasgow
Employee benefits include:
- Leave: 25 days of annual leave, which increases with service, in addition to bank holidays and a 3 or 4 day closure over the Christmas period. We also have finish early Fridays in August and quarterly rest days to step away from day to day work and refocus.
- Flexible bank holidays: the option to swap five UK public holidays (except 25th, 26th December, and 1st January or any substitute bank holidays for these dates) for other dates off.
- Paid Carer and Compassionate Leave: paid time off to care for family members or dependants.
- Paid Parental Leave: enhanced pay for parental leave such as maternity leave, paternity leave or adoption leave.
- Paid Volunteering Leave: support your community by taking paid leave for volunteering activities.
- Health Cashback Plan: access a health cashback plan to cover medical expenses.
- Life assurance and Income Protection: financial support if you’re unable to work due to illness or injury.
- Discount scheme: access exclusive savings at various high street retailers and gyms.
- Flexible Working: we care about your wellbeing and encourage flexible work arrangements to promote work-life balance.
Registered Charity
101 - 500
We’re here to give every young person facing cancer the best care and support.
