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JOB TITLE: Junior Marketing Manager - College
REPORTING TO: Senior Marketing Manager
HOURS: 36.25 / Full time
LOCATION: Onsite, with the option of hybrid working
Job Purpose At Waverley Abbey, we seek to extend and build the Kingdom of God through encounter with Him — through practical education, expectational hospitality and innovative enterprise — for the spiritual and cultural renewal of this generation and generations to come. As Junior Marketing Manager - College, your primary purpose is to drive student recruitment and increase brand awareness of the Waverley Abbey College courses and products, ensuring that prospective students and customers engage deeply with our courses, understand their value, and convert successfully into applicants and enrolled students. You will lead the planning and delivery of all College-related marketing activity, from campaign coordination to content creation and digital optimisation. You will work collaboratively with the Senior Marketing Manager to execute strategic priorities and deliver high-performing recruitment campaigns that delivers exponential growth for Waverley Abbey College. Key
Responsibilities 1. Student Recruitment & Conversion
> Deliver day-to-day recruitment activity across all College courses and products - undergraduate, postgraduate, online, counselling, chaplaincy, professional development, alumni network, and short courses.
> Create and manage student recruitment journeys across email, website, events and digital channels.
> Respond to trends in enquiries and applications, adjusting messaging in collaboration with the Senior Marketing Manager and Head of Marketing.
> Track key metrics, optimise activity and provide insights to support decision-making. > Ensure applicants receive timely, engaging and supportive communications throughout their decision-making process.
2. Campaign Planning & Delivery
> Support Marketing colleagues in developing College-specific campaign plans and applying strategic direction.
> Own the coordination and delivery of College-related activity and campaigns across digital, email, social, paid channels and print.
> Translate campaign objectives into clear briefs for digital, creative and CRM support roles. > Manage campaign timelines, ensuring activity is delivered on schedule and to a consistent standard.
> Assist in the creation of campaign reports and use insights to help optimise future activity and campaigns.
3. Digital Marketing & Content Creation
> Work with the Digital Marketing Assistant to deliver College related digital activity, including but not limited to: Social media posts, email campaigns, paid digital advertising, website content updates, SEO enhancements.
> Produce high-quality student-facing content, including but not limited to: Course descriptions, landing page copy, prospect emails, social media messaging and student stories and testimonials
> Keep the College website updated, accurate, and optimised for student conversion.
4. CRM, Data & Audience Segmentation
> Work with the CRM & Data Assistant to maintain accurate records of student leads and enquiries.
> Help segment prospective student audiences and tailor messaging accordingly.
> Support the building and optimisation of automated email journeys for students at various stages.
> Use CRM insights to support activity and campaign planning, targeting and retention.
5. Events & Lead/Enquiry Engagement
> Help to coordinate and promote College events including Open Days, online webinars, taster sessions and recruitment fairs.
> Develop pre and post-event communication journeys to maximise attendance and next steps engagement.
> Ensure that event content, presentations and follow-up materials are on brand and aligned with College messaging.
6. Collaboration Across Teams
> Work closely with the College leadership and operation teams to gather: Course updates, academic insights, student success stories and changes to entry requirements or pathways > Liaise with tutors and student services to ensure communications reflect real student experience.
> Provide regular updates on recruitment activity, campaign performance and applicant pipelines.
> Escalate strategic messaging, brand considerations and reputational risk issues to the Senior Marketing Manager/Head of Marketing.
7. Brand Alignment & Creative Workflow
> Ensure all College materials follow Waverley Abbey Brand Guidelines and reflect our identity, voice and values.
> Work with the creative team to deliver design assets appropriate for campaigns, social channels and digital use.
> Support quality control checks for all College content and creative materials.
> Help maintain the College’s distinct messaging and unqiue value proposition. 8. Administrative & Operation Support
> Maintain College marketing calendars and assist with annual recruitment planning.
> Support budget tracking for College campaigns and activities.
> Assist with freelancer and external agency coordination.
> Provide administrative support to ensure the smooth running of recruitment and marketing processes.
> Support the marketing execution for Waverley Abbey’s wider family of brands and products. Person Specification Personal Faith
> Committed Christian in agreement with Waverley Abbey’s Statement of Faith (E)
> Committed to pray with and for the vision and ministry of Waverley Abbey (D)
Personal Circumstances > Flexibility to work between 8am and 6pm, and occasional evenings and weekends as the role requires (D)
Experience
> Previous experience at the level (E)
> Previous experience in a charity, ministry or educational setting (D)
> Administration experience (E)
> Handling of invoices/payments etc. (E)
Education, qualifications and other requirements
> Relevant University degree (D)
> CIM (D) Knowledge
> Word/Excel/Outlook (E)
> Google Analytics (E)
> HubSpot/CRM (E)
> ClickUp/Monday/Asana (E)
> InDesign/Wordpress (D) Skills
> Excellent written and verbal communication (E)
> Friendly and professional approach (E)
> Ability to work as part of a team (E)
> High level of accuracy and attention to detail (E)
> Ability to work calmly under pressure, prioritise & meet deadlines (E)
> Flexibility and adaptability (E)
This is an extraordinary opportunity to join Belong’s Senior Leadership Team as Director of Programmes, a pivotal role at the heart of our mission. You will lead the design, delivery, and impact of Belong’s programmes across England and Wales, ensuring they are strategic, inclusive, and evidence-based. Working closely with the CEO and senior colleagues, you will shape programme strategy, oversee complex portfolios, and drive systemic change that strengthens social cohesion nationwide.
As Director of Programmes, you will:
- Lead strategic development and delivery of Belong’s place-based programmes, ensuring alignment with our mission and values.
- Oversee programme design, implementation, evaluation, and learning to guarantee quality and measurable impact.
- Line manage a talented team of Programme Leads and Coordinators, fostering a culture of collaboration and empowerment.
- Apply systems thinking to understand the interconnected nature of community, policy, and service ecosystems.
- Build and maintain high-level partnerships with funders, commissioners, local authorities, and community organisations.
- Represent Belong at national forums, events, and networks, championing our work and influence.
- Identify and pursue new opportunities for programme development and funding, supporting organisational growth.
This is a senior leadership position that combines strategic vision with hands-on delivery. You will play a key role in shaping Belong’s future and ensuring our programmes make a lasting difference to communities across the UK.
About You
We are seeking a visionary and experienced leader with:
- Proven experience in leading complex programme portfolios and delivering impactful initiatives.
- Strong strategic thinking and planning abilities, with a track record of shaping programme strategy.
- Excellent leadership and line management skills, with the ability to inspire and develop teams.
- Experience managing diverse stakeholders, from senior decision-makers to community partners.
- Familiarity with systems change and participatory approaches.
- Understanding of social cohesion, integration, and related social policy issues.
- Strong communication and influencing skills, able to translate complex ideas into accessible messages.
- Highly organised, diplomatic, and politically astute, with experience in income generation and bid development.
Desirable: Experience in areas such as Prevent, PCVE, community tensions, hate crime, or tackling misinformation.
Personal qualities matter too: we’re looking for someone passionate about improving cohesion and integration in the UK, collaborative and inclusive in their leadership style, and committed to equity, diversity, and inclusion.
Why Join Us?
At Belong, you’ll be part of a dynamic, values-driven team united by a shared commitment to creating a more inclusive and connected society. We offer:
- 30 days’ annual leave
- Hybrid working (typically 3 days in the office)
- Enhanced sick pay and family-friendly policies
- Opportunities for professional development and growth
Salary: £65,000–£70,000
Location: UK-wide (regular travel across England and Wales)
Contract: Permanent, Full-time
Closing Date: 12 January 2026
About Belong
Belong – The Cohesion and Integration Network is the UK’s leading not-for-profit organisation dedicated to building a more united and less divided society. We work with communities, local authorities, and national partners to strengthen trust, belonging, and resilience. Through innovative place-based programmes, research, policy influence, and thought leadership, we help create stronger, kinder, and more connected communities. Our growing membership spans local authorities, charities, civil society, and businesses, and we are proud to champion collaboration, diversity, and evidence-led approaches.
*Our office is based in Manchester and we offer hybrid working for those able to travel there. However, this role is open UK-wide and can be worked remotely, with regular travel across England and Wales required.*
The client requests no contact from agencies or media sales.