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Head of Veterinary Strategy (maternity cover)

Blue Cross

Remote

£57,500 - £71,000 per year

Full-time

Contract (9-12 month)

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Job description

Contract:9 - 12 month fixed term contract (maternity cover)

Salary:£57,500 – £71,000 per annum

Plus £3,954 London Weighting Allowance if based from our London offices.

Location:Hybrid from our London offices, with occasional travel to Blue Cross sites as required. Remote working will also be considered.

Closing date:Sunday 13 July 2025

Interview dates: See below

We’re recruiting a strategic, innovative, and commercially minded Head of Veterinary Strategy to lead the design and delivery of sustainable veterinary service models. This pivotal maternity cover role will help shape the future of affordable veterinary care at Blue Cross.

More about the role

You’ll lead transformational projects across the veterinary directorate, collaborating with internal teams and external partners to expand the reach of our services. From scoping emerging technologies and business growth opportunities to developing flexible pricing models and influencing national strategy, you’ll play a critical part in achieving our ambition to be leaders in pragmatic and efficient veterinary services.

You’ll develop strategic partnerships and oversee the implementation of innovative digital solutions, ensuring our services are future-ready and accessible to more people and pets. As a key member of the Veterinary Leadership team and wider Blue Cross Leadership team, you'll also nurture a healthy, high-performing culture across the organisation.

This role offers a rare opportunity to contribute to a truly purpose-led organisation, working at the intersection of animal welfare, healthcare, and innovation.

This is a full-time position, working 35 hours per week, Monday to Friday, on a 9 to 12-month fixed-term contract to cover maternity leave. The role follows a hybrid working pattern, with a minimum of two days per week in the office and the remainder working from home. Some travel to other sites will be required. We are open to considering remote working arrangements.

About you

You’re a strategic thinker with experience of leading large-scale service development in a veterinary or healthcare setting. You're confident working at pace and with autonomy, turning insight into action and engaging stakeholders at all levels to bring your vision to life.

You’re commercially astute, data-led and always thinking one step ahead – driven by a passion for improving access to veterinary care and a deep belief in our mission. With proven leadership experience, you know how to build high-performing teams and implement change across complex structures while staying grounded in compassion, courage, and inclusivity – our Blue Cross values.

Essential Qualifications, Skills, and Experience

Extensive leadership experience across diverse, multidisciplinary teams
Deep understanding of large-scale service delivery in a veterinary or healthcare setting
Experience of successfully designing and delivering strategic plans
Experience of leading change initiatives at scale across complex organisational structures or services
Experience of providing high level stakeholder management leading to growth through new business development opportunities
Experience of working as part of a senior leadership or strategy team
Excellent communication and presentation skills with experience at presenting to boards, public and professional audiences
Experience of implementing new technologies or digital developments in service delivery settings
Experience with financial modelling and pricing strategies
The ability to demonstrate, understand and apply our Blue Cross values

Desirable Qualifications, Skills, and Experience

Qualification in business or strategy management
Certified in programme and/or project management methodology (e.g. MSP, PRINCE2, APMG)
Experience in the social sector

How to apply

Click the apply button below and complete the online application process before the closing date on Sunday 13 July 2025. The interview process will consist of two stages. The first stage will be a competency-based interview held via MS Teams, scheduled between 23 and 25 July 2025. The second stage will take place in person in London on 31 July or 1 August 2025 and will include a presentation task.

We reserve the right to close this vacancy early should we receive an overwhelming response.

Posted by

Blue Cross View profile

Registered Charity

501 - 1000

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Posted on: Wednesday, 25 June 2025

Closing date: 13 July 2025 at 23:30

Tags: Strategy

The client requests no contact from agencies or media sales.

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Commercial Marketing Officer

Hireful Ltd

Birmingham, England (On-site) 0.27 miles

£27607 per annum

Part-time

Permanent

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Job description

About their organisation

This role sits within their wider marketing team. Its specific focus is to develop and deliver marketing campaigns that promote their commercial activities to both business and customer stakeholders with the ultimate objective of boosting revenue and engagement.

Our client is a dynamic contemporary arts centre and independent charity based in Birmingham. Its mission is to make art an important part of people's lives.

They deliver

extensive venue hire business, including conferences and meetings
catering offer, including venue hire hospitality
Shop and retail offer

This role will work closely with all of the individual commercial teams and the wider marketing team to support the delivery of sales targets and positive profile that ultimately benefit the charity.

Principal Purpose of Post

You’ll deliver dynamic, multi-channel marketing campaigns that shine a spotlight on their commercial offer – captivating both corporate clients and everyday visitors. Your work will directly boost engagement, revenue, and, ultimately support their wider charitable mission.

This role sits at the heart of their Marketing Team, with strong ties to their commercial teams across catering, retail and venue hire.

To measurably increase profile, awareness and engagement relating to their commercial activities (Business to Business, B2B) and Business to Consumer, B2C)
To initiate and deliver comprehensive digital and offline marketing campaigns and tactics in line with their Business Plan and strategic priorities

Key Responsibilities

GENERAL MARKETING
To work closely with the Head of Marketing and Head of Trading and relevant teams to:

Contribute to the development and delivery of their commercial marketing plans, aligning with their wider marketing activities and brand guidelines
Define and segment target audiences – both business and customers – and reach them through the most effective marketing channels
Work proactively with their artistic team to identify opportunities for commercial activities that add value to customer experience, flagging these for consideration by the commercial teams and devising/delivering related B2C campaigns to drive return on investment (ROI)
Develop their commercial Customer Relationship Management (CRM) system and leverage customer behaviour insights to drive loyalty, repeat visits, and meaningful engagement.
Analysing CRM data, particularly in relation to booking behaviours, to capitalise on opportunities to support client loyalty, retention and repeat bookings (including memberships)
Develop high quality digital/offline assets to support the full client/booking journey
Monitor key metrics – socials engagement, footfall, new leads, repeat bookings and conversion - and adapt strategies to maximise impact.
To work with external suppliers e.g. printers, mailing houses, designers and advertisers to secure and fulfil high quality opportunities at competitive rates (small-scale design work may be required)
To assist in the smooth running of the department, adhering to agreed financial and administrative systems and budgets.

PROMOTING THEIR VENUE HIRE OFFER

Champion them as a premium venue for conferences, meetings and creative event hires.
Create compelling content for B2B promotion of their venue hire offer, prioritising meetings and conferencing. These may include activities such as
Developing regular targeted B2B marketing campaigns via email marketing, LinkedIn content, case studies and print in close liaison with the commercial hires team and measuring effectiveness through ROI and related analytics
Keeping their venue hire web content fresh, engaging and up to date, including putting hire events live and keeping food menus and venue hire packages up to date.
Maintain their presence across relevant venue hire listings, directories and event platforms

CATERING AND RETAIL

Devise and deliver comprehensive and compelling on-site and digital marketing campaigns to support targeted B2C promotion of their catering and retail offer, driving engagement and sales to support key operational periods (such as school holidays) and measuring effectiveness through ROI and related analytics. These activities may include
Sourcing and producing high quality signage/point of sale display, seasonal menu designs, promotional print, direct mail in line with their brand guidelines
Tailoring marketing assets to enhance customer experience of their catering and retail offer, recognising the different motivations of each customer segment
Ensure the Food & Drink and Retail sections of their website are always looking their best and showcasing what’s new in an appealing way.
Engaging with local influencers, community groups and potential promotional partners to enhance reach and credibility

Person Specification
Essential

A creative, organised and data-savvy marketer with experience running integrated campaigns
Understanding of both B2B and B2C marketing landscapes and can pivot between them with ease.
Experience of B2B marketing, particularly in promoting services to corporate or professional audiences
Experience of developing and delivering B2C marketing campaigns, ideally within hospitality, retail, or cultural sectors
Knowledge and experience of CRM systems
Knowledge and experience of design packages, ideally Adobe Creative Suite and Canva
Knowledge and experience of Google Analytics and social media analytics
Knowledge and experience of search engine and website optimisation techniques
Strong copywriting and content creation skills.
A collaborative and proactive approach, who thrives on cross-functional working and clear communication.
Passionate about arts, culture, and community – and excited by the idea of contributing to a charitable cause through commercial success.

Desirable

Strong up-to-date knowledge of cultural and hospitality sectors in Birmingham and the region, including key influencers, drivers, challenges, opportunities
Good knowledge of LinkedIn
Knowledge and experience of bulk email software

Equal Opportunities & Diversity

All staff are expected to further, promote, and ensure the implementation of, the equal opportunities and diversity policies of their organisation.

They are committed to creating an inclusive environment where individuals of all backgrounds, identities, and abilities feel valued, respected, and empowered to contribute their best work. They are also committed to ensuring their people are a reflection of the communities they serve. They ensure that their recruitment and promotion processes are fair and open to all.

Note

This job description outlines the principal responsibilities and duties of the post holder. It is not meant to be, nor is it, an exhaustive list of specific responsibilities and duties. The post holder will be expected to undertake any other duties which could reasonably be expected as being within the remit of the post and which arise out of changes in legislation, regulations, orders, rules and working practices, methods and procedures and reviews, as directed from time to time.

Whilst they recognise the development of AI in the modern workplace, they would encourage you to take the time to complete your application without the use of AI; no generative AI tool can create the personal touch that you can inject into your own application.

Online Information Session

If you’d like to find out more, they invite you to join members of their marketing team for an online information session Wednesday 2 July at 6pm. They will talk about the role, what a work week may entail and other events and duties the role will engage with. At the end of the session, there will be an opportunity for questions.

Deadline

All applications must be received no later than 9am Monday 7 July 2025.
Late applications will not be considered.

Short-listing

Shortlisted candidates will be informed at the latest by Thursday 10 July 2025

Interviews

Shortlisted candidates will be invited to interview on Tuesday 15 July 2025

REF-222 275

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