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Be part of something extraordinary at Epilepsy Society. We are seeking a value’s driven Legacy and Individual Giving Lead to join a charity that provides world leading support for people with epilepsy through Care, Research and Advocacy.
Key Accountabilities
- Responsible for the end-to-end management of the Legacy Marketing Programme, including Gifts in Wills
- In collaboration with the Individual Giving and Philanthropy Manager, develop and evolve the Legacy Marketing Programme, including In Memory and Tribute Fund marketing, in alignment to the Charity’s mission and strategic goals
- Execute and further develop a comprehensive legacy strategy, with a focus on retention and income growth through, tested supporter journeys, digital channels and automation. Planning for journeys to end with a gift in a will
- Optimise and create supporter journeys to increase propensity to give and drive loyalty and consideration among legacy and individual giving prospects
- Responsible for aligning legacy acquisition and retention marketing to the individual giving programme, to maximise uptake and engagement. In conjunction with their manager, work together to develop new ideas and best practices to improve the number of legacy pledges and the income from In Memory fundraising to increase annual gift amounts
- Achieve income targets that support the delivery of fundraising goals aimed at delivering in excess of £3m+ per annum
- Campaign Management: Plan, execute, and evaluate multi-channel fundraising campaigns, including direct mail, email, and social media, to maximize giving. Keep track of results and flag under or over performance in a timely manner
For the full job description, please download the recruitment pack attached.
The post holder should demonstrate our people values of CAIRO (Caring, Accountable, Improving, Respectful and Open.
What we can offer
• 27 days annual leave + bank holidays, with the ability to buy and sell annual leave
• A generous Employee Referral Scheme (refer a friend and earn up to £150)
• Length of service awards
• Access to shopping discounts and cashback with thousands of retailers through Purple Rewards
• Staff recognition scheme
• Excellent training and development opportunities
• Group Pension
• Life Assurance (2x your annual salary)
• Confidential, supportive Employee Assistance Programme, accessible 24/7
• Salary Finance, offering you products linked to your salary and tailored to your individual circumstances. Providing services such as loans, advances, savings and financial education
On-site, there is plenty of free car parking, a Café and beautiful grounds to work in and be surrounded by.
If you have the right skills and experience and are inspired to apply, please do so by uploading your CV and covering letter explaining how you meet the person specifications of the role.
A DBS (Disclosure & Barring) check will be required before appointment is confirmed.
We reserve the right to close the post early once we have received a sufficient number of applicants: please submit your application as soon as possible to avoid disappointment.
The client requests no contact from agencies or media sales.
Salary: £42,000 per annum
Location: Hybrid Work Culture. We are proud to promote a truly hybrid work culture, recognising that every role is different, and everyone has unique needs and preferences. Our Hybrid Work Arrangement empowers each team member to work with their manager to choose the most effective way to work that balances your needs and Hospice UK’s.
The post holder will be contractually based at Hospice House, Britannia Street, London, WC1X 9JG. This role is eligible for the Hospice UK Hybrid Working Arrangement from the start of employment. Our expectation is that you will come to London at least two days each month for team meetings, plus a quarterly ‘all staff’ event, and External Affairs away days a few times a year. The Communications team mostly comes into the office at least once a week. You may also find it useful to visit member hospices. You can work remotely for the rest of the time. Equally, you may prefer to work from the office full-time.
Benefits:
- 25 days in the first year, increasing to 27.5 days in the second year of service and 30 days in the third.
- Matched pension scheme up to 7% of salary
- Support for staff with caring responsibilities
- Family-friendly culture
How to Apply: CV and supporting statement - using Hospice UK’s supporting statement document – see below
Closing date for applications: 10 am Tuesday 24 June 2025.
Interview dates: Monday 7 and Tuesday 8 July 2025
Job Information:
It’s an exciting time to take on this refreshed role as Digital Marketing Manager at Hospice UK. After significant investment in our digital infrastructure and an overhaul of our communications strategy in recent years, we’re looking for someone to take our digital offering and supporter engagement to the next level.
Line managing a team of two, and with shared oversight of the organisation’s brand, this role leads the delivery of key digital marketing products in the organisation, including our Dying Matters campaign. It’s an influential and visible role within the organisation, and has the great privilege of overseeing the telling of deeply moving human stories of grief and compassion at the end of life.
The Digital Marketing Manager is responsible for creating a rich and varied online experience for Hospice UK’s supporters. Overseeing our digital marketing and content strategies, you will work with powerful personal stories of hospice care, loss and grief. Your goal is to use these to inspire our public audiences to get behind our mission to make sure end of life care is there for everyone who needs it.
You’ll be a key member of our External Affairs directorate, and you’ll manage our digital content and marketing team, leading the delivery of key campaign and marketing content and products. The team is currently made up of three people. You’ll have a sophisticated understanding of how to get our audiences’ attention through effective use of tools including Meta Business, Google search and email marketing.
We recognise that search engine optimisation (SEO) and user experience are both critical to achieving our business objectives. You’ll lead on planning content that is SEO-optimised to get us appearing in front of as many people as possible, and structured in a way that gives users a top-class online experience.
Our social media channels have undergone a transformation since our brand refresh in May 2024, and are now engaging our supporter base – and those new to hospice care – in a highly effective way. You’ll lead the team that plans and produces content for both our member and supporter-facing social channels, finding new and engaging ways to keep growing our social presence.
We’ve made great strides over the past 18 months in working much more effectively with our Income Generation directorate across appeals, organic social media and paid social marketing campaigns. You’ll be a key part of the continuation and development of our work here, sourcing stories and content that further develops our success in these spaces.
With a highly motivated Membership Engagement team in place to strengthen our position as a membership body with the UK’s 200+ hospices, you’ll collaborate with this team to identify opportunities to work with our members for things like photography and filming, social media, and other campaign-related content.
You’ll have a key input into the delivery of content for Hospice UK’s flagship campaigns including Dying Matters and Hospice Care Week. With shared responsibility for brand development and guardianship, the role has significant visibility across the organisation, requiring strong relationship, motivation and influencing skills.
This is a reshaped role which comes at an exciting and important time in Hospice UK’s digital evolution. We’ve significantly invested in our digital footprint and infrastructure in recent years, with a new website and CRM, and a recently completed digital fundraising and social media strategy review now ready for implementation. As we develop a new organisational strategy, you’ll lead the development of new, audience-led and integrated ways to recruit, engage and mobilise our supporters online.
We know that more and more people care about and are motivated by making sure everyone who needs it gets brilliant care when they die, and that family and friends are well supported too. The exciting challenge of this role is to harness that public interest to help drive Hospice UK’s work forward.
For more information about this role please see the Candidate Information pack below
How To Apply
If you would like to apply for this role, please send the following documents to Hospice UK recruitment by 10am on Tuesday 24 June 2025:
- Your CV. Ideally in Microsoft Word format and less than 3 pages of A4
- A completed supporting statement form (where you can demonstrate how you meet the person specification.)
- A completed equalities monitoring form.
We will shortlist candidates based on their CV and supporting statements. A briefing of what to expect will be sent in advance to shortlisted candidates.
Closing date for applications: 10am on Tuesday 24 June 2025.
We believe in fair recruitment and working to remove bias, so all applications will have identifying indicators removed before being submitted to the shortlisting panel.
Please make sure you provide your contact details in your email. Please note the interview dates above and let us know if there are accommodations you might need to participate fully in the process. We will try to be flexible.
To be considered for this role you must have the right to live and work in the UK for your application to be progressed. Hospice UK is an equal opportunities employer and welcomes applications from all sections of the community..
The client requests no contact from agencies or media sales.