Position: Senior Business Intelligence Analyst (Digital and Engagement)
Hours: Full-time, 35 hours a week
Contract: Permanent
Location: Office-based in London, N4 with flexibility to work remotely
Salary: Starting from £35,825 per annum plus excellent benefits
Salary Band and Job Family: Band 2, Profession/Technical
*you’ll start at our entry point salary of £35,825 per annum, increasing to £38,065 after 6 months service and satisfactory performance and to £40,304 after a further 6 months.
About us
We make sure people living with MS are at the centre of everything we do. And it’s this commitment that unites us across the UK.
Our strategy is based on what people affected by MS have told us is important to them. It gives us a clear and determined focus.
Our work is based on the hopes and aspirations of our MS community. Together we campaign at all levels, fund ground-breaking research and provide award winning support and information.
Our people are our greatest asset and the key to our success. We offer a vibrant, progressive working environment where you'll be able to make a difference.
About this job
This year, we’ve embarked on a bold, strategic initiative to enhance our data capabilities.
We’re aiming to improve our data use, integration and analytics to increase engagement, maximise impact and drive forward our strategic goals. With a key focus on: effective and efficient operations; collaboration; and continuous improvement in our Technology, Strategy and Business Intelligence teams.
To achieve this ambition, we’ve developed a new technology infrastructure which we are calling “Sage”. We’re implementing new technology infrastructure this year (such as our new CRM system and suite of data tools – Microsoft Dynamics).
We will be taking a structured and phased approach to transitioning and embedding our new team structures, infrastructure and ways of working as part of Phase 2 of this Project.
Our Senior Business Intelligence Analyst – Digital and Engagement sits within the Business Intelligence – Engagement team.
This role is focused on providing advanced data analysis and strategic support to enhance the MS Society’s marketing, engagement, and fundraising efforts, with a focus on digital and content optimisation.
This role involves utilising advanced analytical techniques, managing complex data projects, and developing insightful reports and dashboards.
The role will work closely with our Digital, Content, and Marketing teams, in leading data initiatives that improve data-driven decision-making and optimises engagement, marketing, and content across all channels.
Additionally, this role provides mentorship and guidance to colleagues in the wider organisation, fostering a culture of continuous improvement and data excellence.
This role is responsible for:
- Analysing audience behaviour, campaign, channel, and content performance, and engagement trends to support decision-making. Using advanced techniques like predictive analytics to identify optimisation opportunities.
- Working closely with the Digital and Content team to develop data analysis strategies that align with our goals.
- Creating and maintain dashboards and reports, using tools like Google Analytics, Google Tag Manager, and Power BI to track and present analysis clearly to stakeholders.
- Guiding and mentor colleagues, sharing knowledge and best practices in data analysis to enhance team capabilities.
- Ensuring the accuracy and integrity of our data by conducting regular audits and supporting data cleansing efforts.
- Contributing to continuous improvement efforts to improve analysis and reporting, staying up-to-date on the latest tools and practices in digital data analysis.
For this role we’re looking for:
- Experience in data analysis or business intelligence roles,
- Experience with digital channel analytics (social media, websites, email) and content optimisation e.g. through A/B testing and conversion analysis.
- Experience in advanced analytics techniques to optimise engagement and marketing strategies.
- Technical expertise in data analysis, manipulation, and visualisation using tools like Google Analytics, SQL, Power BI
- Knowledge of data governance and privacy regulations (e.g., GDPR).
Closing date for applications: 9am on Monday 2 June 2025
Interested?
PLEASE PRESS THE 'HOW TO APPLY' BUTTON FOR MORE INFORMATION.
Equal Opportunities
We particularly welcome applications from people with disabilities and or from ethnic minority backgrounds.
We’d be grateful if you downloaded and completed the equality and diversity monitoring form and submit it with your application.
Disability Confident Employer
We’re a Disability Confident Employer and we’re committed to promoting equality and diversity.
You can ask for reasonable adjustments as part of both our recruitment and new starter on-boarding processes.
If you need any help or adjustments to apply for this role, please contact us. You can also ask for the application materials to be sent to you in a different format. Such as for them to be sent to you by email or in a larger word format.
More about our employee benefits:
We have a wide range of employee benefits including (but not limited to):
Encouraging work life balance
- 38 days paid annual leave (including bank holidays), pro-rata for part-time
- More annual leave entitlement, based on length of employment
- Smart working options (with the opportunity to work remotely and find a smart working pattern that suits both you and us)
- Flexible working options
Caring for you and your family
- Generous sick pay entitlement
- More sick pay entitlement, based on length of employment
- Opportunity to buy and sell annual leave in each calendar year
- Free access to a GP virtually 24 hours a day/7 days a week allowing you unlimited advice, reassurance and where appropriate diagnosis
- Enhanced leave for new parents
- Free access to a confidential 24 hours a day/7 days a week helpline service for both you and your family with a specialist range of support and information
- Special leave options (such as up to 5 days paid leave for domestic or personal emergencies a year)
- 10 days paid disability leave a year, pro-rata for part-time
- 10 days paid carers’ leave a year, pro-rata for part-time
- Cycle to work scheme
- Death in service scheme
- New family-friendly benefits, including paid leave:
- In the event of miscarriage or still birth
- To support fertility treatments
- For antenatal appointments for both parents
Thinking about your finances
- Enhanced salary sacrifice pension scheme
- Discounted season ticket loan and interest-free emergency loans
- Give as you earn to support other charities of your choice before tax
- New employee portal including lifestyle savings vouchers and personal wellbeing
Enriching your life at work
- Personalised development plans with a wide range of training courses and opportunities to source additional training options with your line manager
- Yearly internal apprenticeship opportunities
- New, modern offices that embrace working together both in-person and remotely
- Various opportunities to influence how we internally operate (including surveys, and focus and committee groups)
- Active and supportive internal employee networking groups for collaboration and peer support
- 2 days paid leave a year for volunteering for MS Society activities during normal working hours (such as fundraising events, or campaigning in the local community)
- 2 days paid leave a year for volunteering with other charities during normal
Safeguarding
We’re committed to safeguarding and promoting the welfare of everyone who uses our services and we come into contact with.
This is regardless of Gender, Race, Disability, Sexual orientation, Religion or belief, Pregnancy, Gender reassignment.
We recognise our particular responsibility to make sure vulnerable adults and children are protected.
We have measures in place to protect everyone we come into contact with from abuse and maltreatment of all kinds.
Your right to work in the UK
You must have the right to work in the UK to work in paid employment with us. You’ll need to share documents showing you’re eligible to work in the UK if we offer you employment.
You can find the UK visas and permits granting you the right to work in the UK on the UK Government website. We currently don’t have a Sponsor Licence agreement with the Home Office and aren’t able to support you with your visa applications.
No agencies please.
Registered Charity
101 - 500
To fund world-leading research, share the latest information and campaign for everyone's rights. Together we are a community. Together we can stop MS
Thank you!
Job purpose
This is an exciting time to join Action for ME. With developments in research and policy alongside delivering services which are in high demand, you will enjoy working in a fast-paced and continually changing environment. You will be responsible for overseeing operational programme design and delivery, reporting of progress, and measuring the impact of all Action for ME work to improve the lives of people affected by ME. Better meeting their needs today while taking action to secure change for tomorrow. You will also assist the Chief Executive in implementing the organisational strategy, and by adapting and evolving delivery models on the ground. As you will have operational management and oversight for our Healthcare Services and hold the Designated Safeguarding Lead role for the organisation, you will bring considerable services-related experience at a management and leadership level. The Chief Executive will focus predominately on external matters and therefore you must have experience of managing an organisation to achieve high quality programmes with evidenced impact and motivated teams. You will act for the Chief Executive on topics, as agreed, and deputise during their absence.
Key duties
1. Leadership
- Ensure that children and adults with ME are at the heart of everything we do through meaningful engagement and participation to influence all aspects of our work.
- Deputise for the CEO and represent and promote the Charity at national meetings and events.
- Deputise for the CEO during periods of absence, and in relation to specific matters, issues or elements of operation as delegated from time to time by the CEO, ensuring a consistency of approach and decisions aligned with the organisation’s objectives.
- With the CEO and HR Business Partner, lead on implementing the People and Culture Strategy and ensuring our Equity, Diversity, Inclusion and Belonging plan is achieved.
- To provide support, leadership and coaching to the Management Team to ensure the smooth running of the organisation and development of the Charity.
- Contribute to the development of the overall strategy for Action for ME, ensuring that the best use is made of available resources within agreed priorities. Ensure that agreed strategy is delivered to target and in line with agreed budgets.
- Work closely with the Chief Executive and Trustees to ensure effective reporting to the Board and sub-committees.
2. Operations & management
- Manage the day-to-day operations of the Charity ensuring high quality service provision that meets all best practice, legal and regulatory frameworks and internal policies and procedures.
- Hold overall management responsibility for our Healthcare Services including the role of the CQC Nominated Individual, ensuring all regulatory requirements and compliance are met.
- Manage the staff and volunteer team, including holding regular meetings and ensure the efficient running of the office ensuring a culture that supports, inspires and motivates the team while ensuring required standards and quality are met at all times through effective performance management.
- Act as the organisational Designated Safeguarding Lead (children and vulnerable adults), working closely with the Designated Safeguarding Officers, colleagues and the Safeguarding Lead Trustee; facilitate the annual safeguarding audit (led by the Lead Trustee) and ensuring safeguarding standards across the organisation are maintained.
- Contribute to the learning and development of key personnel including coaching support (either directly or through the identification of external coaches) to enhance performance.
- Establish (where not already in place) and maintain a clear performance outcome-focused management system driving positive change and improvement across all teams.
- Ensure that policies and procedures are effectively implemented and kept up-to-date to enable the effective management of operations and support growth.
- Take the lead role for data protection, health and safety, compliance and risk management across the organisation and act as the Designated Safeguarding Lead.
3. Finance & income generation
- Hold financial leadership responsibility, working closely with the Finance Manager and the Fundraising Director to ensure sustainability for our work.
- Ensure effective financial management with procedures in place which are kept up-to-date and implemented accordingly.
- Provide support and engagement, where appropriate, to actively grow our income.
4. Working with others
- Lead, nurture and develop relationships with key stakeholder groups and partner organisations, both locally and nationally, supporting Action for M.’s place as the ‘go to’ organisation for people affected by ME
- Lead on new business ideas and pilot projects in line with the strategic objectives; with colleagues, develop the business case, identify and manage risks, lead implementation across teams, evaluate success and learning and make recommendations for future development.
5. Other key accountabilities
- Be proactive in keeping up to date with developments affecting operations and maintain and improve personal competence through continuous professional development.
- Take direction on projects and priorities from the CEO, which may vary from time to time.
- To ensure best value in all service delivery.
Person specification
Experience and Knowledge
- Proven experience in an operations, leadership, or senior management role, ideally within the charity service delivery or healthcare sector, with the ability to develop and implement strategic plans that drive organisational growth and reporting that demonstrates impact delivered. If you come from outside a support services background, you must demonstrate sound understanding of the regulatory and best practice requirements related to delivering support and/or healthcare services.
- An understanding of ME and associated/overlapping illnesses, the impact on people affected by it or a commitment and ability to understand the illness and lead services to meet the needs of children and adults with ME
- Experience managing multi-disciplinary teams, including remote workers, and fostering a supportive workplace culture where change is a constant.
- Safeguarding understanding at a management/decision-making level.
- Proven experience of building and nurturing strong relationships internally and externally at all levels.
- A sound understanding of outcome-focused, effective performance management, quality assurance and risk management.
- Strong financial acumen, including budgeting, financial planning, and resource management in the voluntary sector.
Skills and Behaviours
- Experience of governance, risk management, and compliance, including within regulated services, ideally within a charity and/or service delivery setting.
- Proven ability to think strategically, balance competing demands, use initiative to solve problems and actively seek innovative approaches to problem solving and delivering results.
- Strong interpersonal skills including motivational, negotiating influencing and networking skills which build strong internal and external relationships.
- An ability to understand, analyse and make effective use of data across all of our work.
- A proven ability to coach and motivate staff and to build and lead teams reflecting organisational culture and values, a respectful, constructive and energetic style.
- Proven, strong MS Office skills that supports writing, email, internet and database use.
- Demonstrable ability to work within our organisational values
Interview: The first round of panel interview scheduled to take place in Bristol on the 24th of June 2025.
Registered Charity
21 - 50
Our mission is to improve the lives of people affected by ME. Better meeting their needs today while taking action to secure change for tomorrow.
The client requests no contact from agencies or media sales.