Marketing manager volunteer roles in Coventry, west midlands

Job Description

Volunteer SEO Strategy Manager

Job Title

Volunteer SEO Strategy Manager

Location

Fully Remote

Hours

Flexible dedication

Reporting To

Podcast Production Director

About Us

Tell My Truth and Shame the Devil C.I.C is a pioneering Podcast/YouTube Channel and healing membership organisation dedicated to providing a platform for survivors and whistleblowers to share lived experiences, expose systemic failures, and promote healing through culturally trauma-informed care.

We are a mission-driven, collective-focused C.I.C building a movement that combines healing, re-education, empowerment, and truth-based storytelling. Through our podcast, digital content, and community initiatives, we aim to challenge generational cycles, expose hidden truths, advocate for justice, and inspire transformation.

Our content focuses on:

• Survivors of CSA, RSA, CT, and CA stories
• Whistleblowers and retired experts
• Generational trauma and healing
• Youth empowerment and education
• Community transformation through honest storytelling

Job Purpose

The Volunteer SEO Strategy Manager will play a critical role in increasing the visibility, reach, and digital impact of our platform across search engines and online platforms.

You will be responsible for developing and implementing SEO strategies that help our podcast episodes, YouTube content, articles, campaigns, and educational resources reach wider audiences globally.

This role requires strategic thinking, creativity, research skills, digital awareness, organisation, and a passion for mission-driven storytelling and advocacy.

About the Role

The Volunteer SEO Strategy Manager will:

• Develop SEO strategies to increase website and content visibility
• Conduct keyword research related to:
  • whistleblowing
  • trauma healing
  • survivor advocacy
  • youth empowerment
  • institutional accountability
  • social justice topics
• Optimise podcast titles, descriptions, blog posts, YouTube content, and digital campaigns for search engines
• Research audience trends and search behaviours
• Support content discoverability across Google, YouTube, and social platforms
• Collaborate with content creators, editors, outreach teams, and production staff
• Monitor SEO performance and suggest improvements
• Help build long-term digital growth systems and audience engagement strategies

This role requires both analytical thinking and creativity, with the ability to ethically amplify sensitive, truth-based storytelling while respecting the organisation’s values and mission.

Main Responsibilities / Key Duties

• Develop and manage SEO strategies for podcast, YouTube, and website content
• Conduct keyword and competitor research
• Improve organic search rankings and audience reach
• Optimise metadata, titles, descriptions, tags, and website structure
• Analyse performance metrics and recommend growth opportunities
• Support content planning using SEO insights and audience trends
• Collaborate with media, outreach, and production teams
• Maintain organised tracking systems and reporting processes
• Help establish scalable SEO workflows and digital growth systems

Skills, Experience & Requirements

Essential Skills & Qualities

SEO & Digital Strategy

• Understanding of SEO principles and digital content optimisation
• Knowledge of keyword research and search trends
• Ability to analyse data and audience behaviour
• Strategic and creative thinker

Communication & Collaboration

• Strong written and verbal communication skills
• Ability to work collaboratively within a remote team
• Professional and mission-aligned communication style

Organisation & Systems

• Highly organised and detail-oriented
• Able to manage multiple projects and deadlines
• Proactive problem solver

Personal Attributes

• Self-motivated and resourceful
• Passionate about advocacy, healing, and social impact
• Resilient and adaptable
• Mission-driven with a genuine interest in truth-based storytelling
• Calm under pressure and solution-focused

Desirable Experience

Experience in any of the following areas is desirable but not essential:

• SEO strategy and content optimisation
• Digital marketing
• YouTube SEO
• Podcast growth strategy
• Blogging or website management
• Media production
• Journalism
• Social media strategy
• Analytics and reporting tools
• Advocacy campaigns or NGOs
• Creative workflow management

Lived experience, passion, determination, and alignment with our mission are equally valued.

What You Will Gain

• Founding role experience within a purpose-driven media organisation
• Opportunity to build and shape the organisation’s SEO and digital growth strategy from the ground up
• Direct involvement in a platform advocating for healing, justice, and truth
• Hands-on experience managing and scaling digital visibility and audience engagement
• Opportunity to expand your portfolio and leadership experience
• Long-term growth opportunities as the organisation expands globally
• Potential pathway into paid opportunities as funding and growth increase

We believe in collectivism over individualism. As the platform grows, your opportunities, influence, and impact grow with it.

Additional Notes

This role may not be suitable for individuals who:

• Prefer low-responsibility volunteer work
• Dislike analytics, tracking, or performance-based strategy
• Are seeking immediate paid employment
• Prefer avoiding strategic decision-making responsibilities
• Are uncomfortable working with sensitive or advocacy-related topics

Next Steps

Shortlisted applicants will be invited to participate in a practical discussion focused on SEO strategy, audience growth ideas, digital optimisation, and collaborative workflow planning.

We are seeking an Email Marketing & Retention Manager to help build, improve, and manage the communication systems that support audience engagement, membership retention, fundraising campaigns, and community growth across the organisation.

About the role:

As Email Marketing & Retention Manager, you will be responsible for developing and implementing email marketing strategies, retention campaigns, and audience communication systems that strengthen relationships with members, supporters, and the wider community.

You will help create structured communication journeys that improve engagement, increase retention, and support organisational growth through ethical and mission-aligned marketing practices.

This role sits at the intersection of CRM management, analytics, automation, content strategy, and customer experience. Your work will directly affect how people connect with the organisation, engage with campaigns, participate in membership services, and remain informed about our work and mission.

Experience Qualification and Requirements

Formal qualifications are desirable but STRONG experience, initiative, and passion beat and top this always.

Main Responsibilities / Key Duties

· Develop, manage, and optimise email marketing campaigns across onboarding, newsletters, fundraising, retention, and community engagement.

· Build and maintain automated communication workflows and audience journeys.

· Manage audience segmentation to ensure communications are personalised, relevant, and effective.

· Work with the Analytics and Insights team to monitor, analyse, reforecast, and report campaign performance.

· Track retention, engagement, conversion, and communication performance metrics.

· Collaborate with design and content teams to create engaging email templates, messaging, and campaign visuals.

· Ensure consistency in tone, branding, and messaging across all communication channels.

· Manage CRM systems, subscriber databases, and email marketing platforms effectively.

· Ensure accurate data flows between CRM systems, automation tools, and analytics platforms.

· Support fundraising and promotional campaigns through strategic communication planning.

· Implement A/B testing and optimisation strategies to improve campaign performance and engagement.

· Monitor the effectiveness of offers, promotions, and retention campaigns within target audiences.

· Maintain audience lists and communication systems in compliance with GDPR and ethical data practices.

· Support the development of long-term retention and community engagement strategies.

· Document workflows, reporting processes, and campaign structures clearly for continuity and collaboration.

· Work within existing organisational systems while recommending improvements where appropriate.

· Collaborate with safeguarding, digital, and operations teams when handling sensitive or protected audience data.

Essential Skills and Experience

· Minimum of 3+ years experience in Email Marketing, CRM, or Retention Management.

· Strong experience managing email marketing campaigns from planning through execution and reporting.

· Practical experience using email marketing platforms such as Mailchimp, HubSpot, Salesforce Marketing Cloud, Klaviyo, or similar systems.

· Strong written and verbal communication skills.

· Experience using analytics and data insights to improve audience engagement and retention.

· Ability to manage multiple campaigns, workflows, and deadlines effectively.

· Understanding of CRM systems, automation tools, and audience segmentation strategies.

· Strong organisational skills and attention to detail.

· Ability to work collaboratively across digital, design, and content teams.

· Understanding of GDPR principles and ethical communication practices.

· Equivalent professional or voluntary experience accepted.

Desirable Skills and Experience

· Experience working within non-profit, CIC, advocacy, or community-led organisations.

· Experience supporting fundraising or membership campaigns.

· Familiarity with SMS marketing, push notifications, or multi-channel retention systems.

· Experience building automated customer or member journeys.

· Understanding of behavioural engagement and retention strategy.

· Experience using reporting dashboards and campaign analytics tools.

· Experience working in media, education, healing, or social impact environments.

What This Role Requires:

· Strong understanding of email marketing systems and retention strategy.

· Ability to create audience-focused communication campaigns.

· Understanding of CRM management and audience segmentation.

· Confidence working with analytics, reporting, and performance tracking.

· Ability to work independently while collaborating within wider digital systems.

· Comfort working within safeguarding, ethical communication, and data protection frameworks.

· formal qualifications is desirable but STRONG experience and passion beats and tops this always.

What This Role Offers You:

· Founding role in a community-owned digital infrastructure and communications project.

· Leadership-level experience building ethical communication systems for social impact.

· Opportunity to develop advanced skills in CRM, retention, automation, and digital engagement strategy.

· Direct contribution to education, membership, healing, and survivor-centred services.

· Experience working alongside digital teams, strategists, designers, and systems leads.

· Priority consideration for future paid roles as the C.I.C. becomes financially sustainable.

What This Role Is Not For:

· People only interested in commercial or profit-driven marketing.

· Anyone uncomfortable working with serious or sensitive subject matter.

· Those seeking immediate or guaranteed income.

· Individuals unwilling to work with data, reporting, or structured communication systems.

· People who prefer not to work within shared systems, ethical standards, and collaborative processes.

If you believe communication should build trust, empower communities, and strengthen collective growth — and that ethical digital engagement can support healing, education, and social transformation — this role gives you the chance to help build the communication foundations of Tell My Truth and Shame the Devil C.I.C.

Social Media/Marketing Manager

Challenge Adventure Group (“CAG” for short and the operating name of CAG Trust) is a voluntary youth organisation for Knowle, Dorridge and beyond aimed at boys aged 10 and above.

As our name suggests, we provide challenging, adventurous and fun activities and the D of E Award for young people in their leisure time. Taking part in fun experiential activities enables members to develop their physical and mental skills and capacities and reach their full potential of becoming positive, active and happy citizens.

Summary

CAG was formed in 2009 and became a charity, CAG Trust, in 2019. We are looking for someone to help us publicise CAG and what we do to build a consistent positive message about young people and Challenge Adventure Group and, ultimately, build a demand to be a part of CAG.

These messages and stories will be delivered through a variety of media.  Additionally, we want to engage our current and potential audiences by creating and developing a compelling social media strategy and content.  We want to get the CAG name and story out into the community to build long lasting and meaningful relationships with local organisations, community groups and other relevant parties and to establish CAG as a strong and vibrant participant of local life.

Description

We are looking for an experienced offline and online/social media marketer to work with us to maximise our presence in order to attract new members and volunteers and to advertise CAG to its full potential.

We would like you to:

• Develop and on and offline marketing strategy.
• Prepare and deliver on and offline marketing material and stories.
• Perform a social media audit: Assess the current state of our social media pages and make recommendations on how we might improve our presence and engagement and where we might focus our efforts.
• Help us develop and/or execute a social media campaign around, in the first instance, recruiting new members.
• Provide guidance/strategy on how we can manage our social media on an ongoing basis e.g. using a centralised tool, creating a content calendar, identifying easy and free graphic tools and images.
• Produce fresh and engaging content for our social media channels.
• Prepare graphics for sharing across channels.
• Engage with our followers and encourage interaction.
• Manage and maintain social media channels on a regular basis.
• Work with our Group Leader who will provide our existing brand/style guidelines and share the CAG ethos.

We are looking for a volunteer who has experience of:

• Writing and editing marketing content for social media platforms such as Facebook, Twitter, Instagram, TikTok / across all platforms.
• Building strategies to increase social media following and build fundraising or awareness campaigns.
• Developing a coherent brand voice for social media, from content creation to community interactions.
• Using and setting up tools such as Hootsuite, Social Sprout, Canva, etc.
• Creating content calendars to help plan social media activity.
• Marketing specific events such as New Member Evenings and Duke of Edinburgh Introductory Presentations.

Ideally you should have/be:

• A flexible team player.
• A basic understanding of what CAG stands for and its place in the local community.
• A passion for the work of CAG and the importance of it to its members and volunteers.
• Experience of digital: social media marketing.
• Ability to engage and build a rapport with a wide range of people and organisations including local schools.
• Ability to build and maintain good working relationships.
• A car driver or have ability to travel to attend events and meetings.
• The post holder must be able to provide a satisfactory Disclosure and Barring Check, either a current or new application that can be made through CAG.

Making a difference - what impact will the opportunity have?

Your input is key to the running of CAG as well as securing its future.  You will shape how we present ourselves to our service users, stakeholders, funders and general public. With your help we will be able to continue to grow our membership through building campaigns to recruit new members who will be able to take advantage of all the challenging adventures we offer and help make the lives of these young people richer and more positive. You will build on the social media campaign we already have in place to help us raise awareness in the local community of what we do and why we do it and ensure that we become a key player in our community as a whole. 

What's in it for you?

You would become part of our small, friendly team and you have the opportunity to use your time, skills and experience to make a real difference to CAG and the community in which we operate.   This is a new role so you have the flexibility to make it your own under the guidance of CAG Committee.

About the location - Where will you be working?

The volunteer will work from home will be required to attend meetings within the Solihull area.

Travel Limit

This role is partly remote but ideally the candidate should be available for face to face Committee meetings and attending CAG events and other meetings.

When will you be working?

• Flexible so during office hours if necessary for certain events but evenings if preferred.
• You would need to be available to attend Committee meetings which normally take place in the evening.
• Occasional weekends to attend recruitment/marketing events.

Estimate of time commitment

• 2-3 hours per week

Details

The volunteering could be long term.

Application details

Successful applicants will require an enhanced DBS and two references.

Children of Voices is a hugely respected charitable organisation helping to improve the lives of young people and their families through genuine care, love, and support.  

We are currently seeking a volunteer PR & Marketing Manager. This role is ideal for an individual with previous experience in a PR/Marketing role looking to work within the charity sector. 

Responsibilities typically include: 

Writing and editing social media content, press releases, CWV guidelines, leaflets, speeches, newsletters and website content 

Utilising social media to maintain and manage the CWV image 

Representing CWV at events/presentations/meetings 

Owning and managing communications related to CWV’s online and offline presence 

Developing good working relationships with the media

overseeing and approving all social media content produced by social media team 

Job Description

We are looking for a Volunteer SEO & Content Strategy Manager to help plan and manage the CIC’s content and search strategy.

You will ensure our educational materials, campaigns, and survivor-centred resources are easy to find, well-structured, and accessible online. This role involves working with the Digital Marketing Director and Digital Marketing team to organise content into a long-term strategy that supports awareness, education, and engagement.

The role focuses on SEO, content systems, and structured knowledge management.

Key Responsibilities

• Develop and maintain an SEO and content strategy aligned with CIC’s mission and campaigns
• Conduct keyword research and topic analysis related to CSA awareness, survivor support, and education
• Plan structured content systems such as pillar pages, topic clusters, and learning pathways
• Work with copywriters, designers, and campaign leads to prioritise content
• Optimise website pages, blogs, and campaign content for search visibility and accessibility
• Track content performance using search and engagement data
• Identify content gaps and opportunities for educational resources
• Ensure all content follows trauma-informed and safeguarding standards
• Document content strategy, workflows, and processes for scalability

What We’re Looking For

• Experience or interest in SEO, content strategy, or digital publishing
• Ability to plan long-term content systems rather than individual posts
• Familiarity with SEO tools, analytics platforms, or content management systems
• Strategic thinking and structured planning skills
• Sensitivity and ethical awareness when communicating about serious topics
• Comfort collaborating with a remote volunteer team
• Experience in nonprofit, advocacy, or educational content is helpful but not required

What You’ll Gain

• Founding experience building a long-term content and knowledge strategy for a social impact organisation
• Leadership exposure in ethical SEO and content systems
• Opportunity to shape how the CIC shares survivor-centred knowledge with the public
• Hands-on experience working with multidisciplinary content, marketing, and campaign teams
• Priority consideration for future paid roles when funding becomes available

Job Description

We are looking for a Volunteer Email Marketing & Retention Manager to help manage email communications that keep our supporters, volunteers and donors informed and engaged.

You will help design and manage email campaigns and supporter journeys that build trust and encourage people to stay connected with our work. This role involves working with the Digital Marketing Director and Digital Marketing teams to send updates, campaign messages and fundraising emails.

The role focuses on building structured email communication, maintaining supporter relationships and monitoring engagement.

Key Responsibilities

• Create and manage email campaigns for supporters, volunteers and donors
• Develop simple email journeys such as welcome emails, updates and campaign messages
• Segment audiences to send relevant and respectful communications
• Support fundraising, campaigns and community engagement through email
• Monitor performance such as open rates, clicks and engagement
• Maintain mailing lists and ensure data protection and GDPR compliance
• Work with content writers and campaign teams to align messaging
• Help build simple systems for long-term supporter communication

What We’re Looking For

• Experience or interest in email marketing or digital communications
• Familiarity with tools such as Mailchimp, MailerLite or similar email platforms
• Understanding of basic email metrics such as open rates and click rates
• Ability to organise communication journeys and supporter lists
• Comfort collaborating with a remote volunteer team
• Interest in social impact, community engagement or nonprofit work
• Experience in nonprofit communications or supporter engagement is helpful but not required

What You’ll Gain

• Experience managing email campaigns for a social impact organisation
• Opportunity to help build communication systems from the ground up
• Hands-on experience working with digital marketing and campaign teams
• Priority consideration for future paid roles when funding becomes available