85 Marketing volunteer roles

We're recruiting on behalf of our partners at MINDSET.

Volunteer Merchandise & Brand Development Manager (VOLUNTEER)

Build the Brand. Create the Products. Generate Income. Fuel Our Mission.

Organisation: MINDSET Charity
Role: Merchandise & Brand Development Manager (VOLUNTEER)
Location: UK-based, with remote/hybrid working arrangements to be agreed
Commitment: Flexible, with consistent involvement and delivery expected
Reports to: Founder

WE'RE BUILDING A BRAND WITH A PURPOSE. HELP US TURN IT INTO A MOVEMENT.

1. Do you love brands, merchandise, fashion, lifestyle products or building new income streams?
2. Do you have the creativity, commercial awareness and entrepreneurial mindset to turn an idea into something people genuinely want to buy?
3. Would you like to use those skills to help a charity become more financially sustainable and create a lasting impact?

MINDSET Charity is looking for a Volunteer Merchandise & Brand Development Manager to help us build a merchandise brand that generates income, grows our community and supports our mission.

This is an opportunity to help develop something from the ground up — combining brand development, product creation, commercial thinking, marketing and social impact.

We're not looking to produce merchandise for the sake of it. We want to create products that people are proud to wear, use, share and buy because they connect with the brand, the message and what we stand for.

And we want the income generated to help us do more.

ABOUT MINDSET CHARITY

MINDSET is building a different kind of charity for men and boys.

Our mission is to help men and boys strengthen their mental fitness, improve their wellbeing, build confidence, develop self-awareness and acquire practical skills to navigate life's challenges and opportunities.

Through life coaching, personal development programmes, workshops and educational activities, we want to make personal growth practical, accessible, empowering and relevant to everyday life.

We have ambitions to grow our services, recruit talented people, build partnerships and reach more men and boys. But delivering those ambitions requires resources, investment and financial sustainability.

Grant funding and donations are important, but we also want to explore sustainable ways of generating our own income.

That's where our merchandise ambition comes in.

THE OPPORTUNITY: BUILD A MERCHANDISE BRAND FROM THE GROUND UP

We want to develop MINDSET merchandise that goes beyond conventional charity-branded products.

Think contemporary lifestyle merchandise, clothing, accessories and useful everyday products that reflect our identity, communicate our values and help build a recognisable community around the MINDSET brand.

We want to explore products that people would choose to buy because they love the design, quality, message and identity — while knowing their purchase helps support a meaningful cause.

As our Merchandise & Brand Development Manager, you will help turn that ambition into a practical, commercially minded initiative.

You will work closely with the Founder to develop the strategy, identify opportunities, explore suppliers, shape product ideas, establish a launch plan and build the foundations for a merchandise income stream.

This is a hands-on role. You won't simply be making suggestions and leaving someone else to do the work. We want someone who can take ownership of agreed projects, bring ideas to life and help move the initiative from concept towards launch.

WHAT WILL YOU DO?

1. Develop our merchandise strategy

• Help develop a clear merchandise and brand development strategy aligned with MINDSET's identity, audience and mission.

• Research the merchandise market, relevant lifestyle brands, product trends and potential customer audiences.

• Identify products that could appeal to our supporters, volunteers, partners and wider community.

• Explore opportunities to position MINDSET merchandise as a recognisable lifestyle offering with a purpose.

• Recommend a realistic, phased approach that starts with achievable products and can grow as demand develops.

• Identify opportunities for seasonal releases, limited collections, collaborations and special campaigns.

2. Create products people want to buy

• Develop ideas for clothing, accessories and other merchandise featuring the MINDSET brand and approved creative assets.

• Explore products such as T-shirts, hoodies, sweatshirts, caps, bags, water bottles, stationery and other suitable items.

• Help develop product concepts, designs, colourways, slogans, packaging and collection themes.

• Work with graphic designers and creative volunteers to turn ideas into product-ready designs.

• Ensure proposed products reflect MINDSET's brand identity and appeal to our intended audiences.

• Consider product quality, comfort, practicality, durability and value for money.

3. Source suppliers and explore production options

• Research suitable manufacturers, print-on-demand services, wholesalers and merchandise suppliers.

• Compare product quality, minimum order quantities, production methods, lead times and pricing.

• Explore low-risk ways to test demand before committing significant funds to stock.

• Investigate sustainable and ethical production options where practical.

• Request samples, assess product quality and make recommendations.

• Help establish supplier relationships and reliable fulfilment arrangements.

4. Build a commercially viable income stream

• Help calculate product costs, selling prices, gross margins and estimated contribution towards the charity's costs.

• Research pricing and assess how to offer attractive products without compromising quality or financial viability.

• Develop a simple merchandise budget and sales forecast.

• Explore different sales models, including print-on-demand, pre-orders, small initial batches and online sales.

• Help identify the most appropriate sales channels and e-commerce options.

• Monitor sales, costs, customer feedback and product performance.

• Recommend improvements based on evidence and actual results.

We want someone who understands that generating sales is only part of the picture. The objective is to create a sustainable income stream that makes a meaningful financial contribution after the associated costs have been accounted for.

5. Help launch and market MINDSET merchandise

• Develop a practical launch plan for our initial merchandise collection.

• Work with the marketing and creative team to produce engaging product photography, graphics, videos and promotional content.

• Support campaigns across social media, our website, email communications and relevant events.

• Explore partnerships, collaborations, ambassadors and other opportunities to increase reach.

• Help build anticipation around new product releases.

• Explore opportunities to sell merchandise at events, workshops, community activities and suitable partner venues.

• Help turn customers into supporters who feel connected to the MINDSET community.

6. Build a brand community

• Help create a sense of identity and belonging around MINDSET merchandise.

• Explore ways for supporters, volunteers, partners and customers to get involved.

• Develop ideas for community-led campaigns, product collaborations and special collections.

• Consider merchandise that celebrates personal growth, positive action, confidence, connection and the MINDSET Way.

• Help ensure the merchandise strengthens the charity's reputation and supports its wider mission.

7. Establish the foundations for growth

• Document product development processes, supplier information, pricing and launch plans.

• Help establish simple systems for stock management, order tracking, fulfilment and customer service.

• Work with the appropriate colleagues to ensure merchandise activity follows the charity's financial controls, brand guidelines and relevant legal requirements.

• Monitor results and report progress, opportunities, challenges and recommendations to the Founder.

• Develop a roadmap for expanding the merchandise range as the charity's capacity and sales develop.

WHO ARE WE LOOKING FOR?

We welcome applications from people with experience in one or more of the following areas:

• Merchandise development and branded products.

• Fashion, apparel, streetwear or lifestyle brands.

• Brand development and brand management.

• Product design and product development.

• Retail, e-commerce and online selling.

• Commercial strategy and business development.

• Supplier sourcing, procurement and production.

• Print-on-demand and merchandise fulfilment.

• Marketing, social media and product promotion.

• Sales, customer acquisition and audience development.

• Creative direction, graphic design and visual identity.

• Entrepreneurship, start-ups and launching new ventures.

You might be a merchandise manager, brand manager, product developer, fashion professional, e-commerce specialist, retail buyer, marketing professional, entrepreneur or someone who has successfully taken products from idea to market.

Experience in a charity is welcome but not essential. We are particularly interested in people who can combine commercial thinking with creativity and a genuine desire to support our mission.

THE PERSON WE NEED

We need someone who is:

• Commercially minded — able to think about customers, demand, costs, pricing, margins and financial sustainability.
• Creative and brand-conscious — able to recognise good design, understand brand identity and develop products that people will want to associate themselves with.
• Entrepreneurial — comfortable developing something new, testing ideas and finding practical ways forward.
• Proactive and hands-on — willing to take ownership, conduct research, contact suppliers, coordinate tasks and turn ideas into action.
• Solution-focused — able to identify challenges, consider options and recommend workable solutions.
• Organised and reliable — able to manage projects, follow through on commitments and keep information and activity on track.
• Collaborative — comfortable working with the Founder and other volunteers across marketing, creative, finance and operations.
• Purpose-driven — understands that this is about more than selling products. It is about building resources that help a charity deliver its mission.

You do not need to possess every skill listed. We welcome people with complementary experience who can contribute to building this initiative.

What matters most is your ability to contribute consistently, take responsibility and help us make genuine progress.

WHAT WOULD YOU FOCUS ON FIRST?

Your initial priorities could include:

1. Reviewing the MINDSET brand identity and identifying merchandise opportunities that fit our audience and values.

2. Researching the market and recommending an achievable first collection.

3. Comparing suppliers, production methods and low-risk fulfilment options.

4. Developing initial product concepts and indicative pricing.

5. Preparing a simple business case, including costs, pricing, risks and potential contribution to the charity.

6. Recommending a sales channel and practical launch plan.

7. Coordinating the first collection through design, sourcing, approval and launch, subject to agreed budget and capacity.

8. Reviewing the initial results and recommending how to improve and grow the range.

We want to begin sensibly, learn from real customer demand and grow in a way that protects the charity's resources.

WHY THIS MATTERS: HELP US BUILD FINANCIAL SUSTAINABILITY

Charities need more than good intentions. They need the resources to deliver their mission.

We want MINDSET to develop multiple sources of income rather than rely solely on grant applications and donations.

A successful merchandise initiative could help generate unrestricted income — money available to support the charity's wider work, subject to its charitable purposes and financial obligations.

That could contribute towards:

• Developing and expanding our services.

• Recruiting and retaining the people we need to deliver our mission.

• Investing in equipment, technology and operational infrastructure.

• Supporting our volunteer teams and community activities.

• Building organisational capacity and resilience.

• Contributing towards staffing and salaries as our income, financial position and plans allow.

We cannot promise that merchandise will generate a particular level of income. It will take planning, testing, investment of time and a clear understanding of costs and demand.

But we believe it is worth exploring, and we want someone who can help us approach it with ambition, creativity and commercial discipline.

WHAT'S IN IT FOR YOU?

This is an opportunity to help build a new initiative within a developing charity and see your ideas progress towards real products and sales.

You will have the opportunity to:

• Help develop a merchandise range from concept to launch.

• Apply your professional skills to a purpose-driven project.

• Work directly with the Founder and contribute to the development of MINDSET.

• Help build a potential income stream that supports the charity's long-term sustainability.

• Collaborate with creative, marketing and operational volunteers.

• Develop your experience in brand development, product creation and social-impact entrepreneurship.

• Help create merchandise that people can connect with and feel proud to support.

Most importantly, your contribution could help build a more financially resilient charity and support our ability to reach more men and boys.

TIME COMMITMENT AND WORKING ARRANGEMENTS

This is an unpaid voluntary role. The time commitment and working arrangements will be agreed with the successful applicant, taking account of the initial development priorities and their availability. However this role offers flexibility and non-fixed hours and days.

We are looking for someone who can contribute consistently, take responsibility for agreed deliverables and help move the initiative forward.

No product orders, financial commitments or supplier agreements should be entered into without the appropriate approval. The Founder and relevant authorised representatives will retain responsibility for approving budgets, expenditure, contracts and other reserved decisions.

Reasonable out-of-pocket expenses may be reimbursed in line with the charity's expenses policy.

READY TO HELP US BUILD THE MINDSET BRAND?

If you have the creativity, commercial awareness and drive to help turn MINDSET merchandise into a meaningful income-generating initiative, we would love to hear from you.

• Help us create products people want.
• Help us build a brand people believe in.
• Help us generate the resources that enable MINDSET to do more.

Bring your ideas. Bring your experience. Help us turn our brand into an opportunity for growth.

Apply through CharityJob and tell us about your relevant experience, any products or brands you have helped develop, and how you would approach building a merchandise income stream for MINDSET.

MINDSET Charity

ELEVATE. EMPOWER. EVOLVE.