Social Media/Marketing Manager

Social Media/Marketing Manager

Challenge Adventure Group (“CAG” for short and the operating name of CAG Trust) is a voluntary youth organisation for Knowle, Dorridge and beyond aimed at boys aged 10 and above.

As our name suggests, we provide challenging, adventurous and fun activities and the D of E Award for young people in their leisure time. Taking part in fun experiential activities enables members to develop their physical and mental skills and capacities and reach their full potential of becoming positive, active and happy citizens.

Summary

CAG was formed in 2009 and became a charity, CAG Trust, in 2019. We are looking for someone to help us publicise CAG and what we do to build a consistent positive message about young people and Challenge Adventure Group and, ultimately, build a demand to be a part of CAG.

These messages and stories will be delivered through a variety of media.  Additionally, we want to engage our current and potential audiences by creating and developing a compelling social media strategy and content.  We want to get the CAG name and story out into the community to build long lasting and meaningful relationships with local organisations, community groups and other relevant parties and to establish CAG as a strong and vibrant participant of local life.

Description

We are looking for an experienced offline and online/social media marketer to work with us to maximise our presence in order to attract new members and volunteers and to advertise CAG to its full potential.

We would like you to:

• Develop and on and offline marketing strategy.
• Prepare and deliver on and offline marketing material and stories.
• Perform a social media audit: Assess the current state of our social media pages and make recommendations on how we might improve our presence and engagement and where we might focus our efforts.
• Help us develop and/or execute a social media campaign around, in the first instance, recruiting new members.
• Provide guidance/strategy on how we can manage our social media on an ongoing basis e.g. using a centralised tool, creating a content calendar, identifying easy and free graphic tools and images.
• Produce fresh and engaging content for our social media channels.
• Prepare graphics for sharing across channels.
• Engage with our followers and encourage interaction.
• Manage and maintain social media channels on a regular basis.
• Work with our Group Leader who will provide our existing brand/style guidelines and share the CAG ethos.

We are looking for a volunteer who has experience of:

• Writing and editing marketing content for social media platforms such as Facebook, Twitter, Instagram, TikTok / across all platforms.
• Building strategies to increase social media following and build fundraising or awareness campaigns.   
• Developing a coherent brand voice for social media, from content creation to community interactions.
• Using and setting up tools such as Hootsuite, Social Sprout, Canva, etc.
• Creating content calendars to help plan social media activity.
• Marketing specific events such as New Member Evenings and Duke of Edinburgh Introductory Presentations.

Ideally you should have/be:

• A flexible team player.
• A basic understanding of what CAG stands for and its place in the local community.
• A passion for the work of CAG and the importance of it to its members and volunteers.
• Experience of digital: social media marketing.
• Ability to engage and build a rapport with a wide range of people and organisations including local schools.
• Ability to build and maintain good working relationships.
• A car driver or have ability to travel to attend events and meetings.
• The post holder must be able to provide a satisfactory Disclosure and Barring Check, either a current or new application that can be made through CAG.

Making a difference - what impact will the opportunity have?

Your input is key to the running of CAG as well as securing its future.  You will shape how we present ourselves to our service users, stakeholders, funders and general public. With your help we will be able to continue to grow our membership through building campaigns to recruit new members who will be able to take advantage of all the challenging adventures we offer and help make the lives of these young people richer and more positive. You will build on the social media campaign we already have in place to help us raise awareness in the local community of what we do and why we do it and ensure that we become a key player in our community as a whole. 

What's in it for you?

You would become part of our small, friendly team and you have the opportunity to use your time, skills and experience to make a real difference to CAG and the community in which we operate.   This is a new role so you have the flexibility to make it your own under the guidance of CAG Committee.

About the location - Where will you be working?

The volunteer will work from home will be required to attend meetings within the Solihull area.

Travel Limit

This role is partly remote but ideally the candidate should be available for face to face Committee meetings and attending CAG events and other meetings.

When will you be working?

• Flexible so during office hours if necessary for certain events but evenings if preferred.
• You would need to be available to attend Committee meetings which normally take place in the evening.
• Occasional weekends to attend recruitment/marketing events.

Estimate of time commitment

• 2-3 hours per week

Details

The volunteering could be long term.

Application details

Successful applicants will require an enhanced DBS and two references.