Media & Communications Director

The Media & Communications Director will play a pivotal role in developing communication strategies to enhance awareness and recognition of mountain rescue and the teams within the UK, and supporting internal communication to enable effective dissemination of information and news for Mountain Rescue England & Wales (MREW), supporting 47 active mountain rescue teams across the region. This voluntary position is responsible for devising and implementing a robust plan, working alongside a range of partners and colleagues.

Reporting to the CEO, the person will need to contribute to the MREW’s overall future strategy. There will be a need to understand the MR structure and to have the ability to work as part of the MREW Senior Management Team, and alongside trustees, liaison team, regional structure and local teams. 

Mountain Rescue England & Wales (MREW) is a voluntary organisation that provides mountain rescue services 24/7, 365 days a year, and offers support to communities during other crises. It consists of 47 independent volunteer search and rescue teams that operate across eight geographical areas. The organisation serves as the national body to represent the whole organisation, acting as an advisory body, linking with partner organisations and helping to standardise training and share information.

Objectives

 The overarching activities for this role are:

• Development of external communication to a wide range of outdoor enthusiasts and ‘new explorers’ taking an interest in the great outdoors. 
•  Leadership of a small team plus the wider Media and Communications Network (MCN) of MR volunteers to develop and deliver a Media and Communications Strategy and programme of activity
  • Publications and online communications (all social media)
  • Website development
  • Development of key messages, inc. support to MREW spokespeople (messages, materials and training) to enable effective stakeholder communications.
•  Leading and planning for effective reactive communications in challenging situations, including issues management, messaging and spokesperson briefing.
• Liaison with external partners (PR, Magazine Editor, Public Affairs), relevant media and stakeholders, including a process for responding to incoming enquiries and interview requests and a process for planning proactive media activities.
•  Development of key messages inc. safety messaging
• The development of effective Internal communications to support knowledge of MREW and to enable consistency of message from the family of Teams.
• Represent MREW at relevant external meetings.

Skills

• Strong written and verbal communication skills, with the ability to inspire and influence a diverse range of stakeholders.
• Strong relationship management skills, with the ability to foster trust and accurately represent MREW’s mission and goals.
•  Ability to work alongside colleagues and manage competing priorities.
• Creativity, imagination and intuition.
• Excellent communication skills, written and spoken.
• Good organisational and project management skills.
• An ability to develop, negotiate and work within a financial budget.
• A strategic approach to the reputational management of mountain rescue in England and Wales (at all levels).
• Knowledge and understanding of the various forms of media, including broadcast and print, digital and social, so as to be able to meet their differing needs and ensure that there is a clear process for the handling of approaches or enquiries to MREW from outside media organisations, agencies or individuals.

Personal Attributes

• The ability to lead and motivate a team that combines volunteer and professional roles and that covers a range of disciplines, skills and platforms.
• Capable of working under pressure, within constraints and meeting deadlines.
• The ability to build and maintain relationships, internally and externally, based on integrity and trust.
• The ability to delegate to others, engaging and involving appropriate support from the wider network.
• Strong personal creativity, imagination and intuition in dealing with challenges, opportunities and people.
• A proactive attitude, with the drive and enthusiasm to initiate and carry out projects to conclusion, involving others, on time and on budget.
• Resilience, particularly when faced with challenges, uncertainty and setbacks.

Management responsibilities:

• To contribute to the management of MREW through regular business meetings, ensuring that the media and communications aspects of activity are considered in planning and decision-making.
• To ensure all network members are treated fairly, in line with MREW policies and also its mission and values.
• To develop an approach to the sustainability of the Media and Communications function, including succession planning for key roles and the strengthening of the dispersed network.

We are looking for a motivated, self-starter with a proactive attitude, drive and enthusiasm to carry out projects to conclusion. You will need to demonstrate commitment to the mission and cause of the charity. 

Qualifications

• Essential to this role is an awareness of the internal character of MR and the external environment in which it operates, and an ability to identify and anticipate communications priorities.
• Practical experience in a media or communications management role is also desirable, for instance, such as journalism, PR, marketing, or online media.
• An ability to plan proactive media and communications activities and to develop ways of measuring their effectiveness.
• Experience of issues and crisis management, enabling anticipation and support to management and others on the development of plans, messages and position statements.

Additional notes

• To work with the CEO to plan for future activity and to ensure that a planned communications approach is developed.
• To ensure all committee members are treated fairly through MREW Equal Opportunities Policy.
• To work with other national teams to release internal communications, press statements and support campaigns as required.
• This is a voluntary role within MREW, elected annually; it is expected that the applicant will serve a term of 5 years, with a possible extension of a further 5 years if desired.
• Travel during the working day may be required, with occasional absence from home overnight, as meetings with partners, colleagues, and other stakeholders may cover a large geographical area. Out-of-pocket expenses can be reclaimed in line with the MREW Expenses Policy.