Trustee - Communications and Marketing

About Protect Our Winters UK

Protect Our Winters UK (POW UK) is a charity that rallies the outdoor community to drive meaningful action on climate change. We are a community of athletes, scientists, creatives, collaborators, and business leaders advancing non-partisan policies that protect our world today and for future generations.  We were founded in 2017 by a team of UK outdoor enthusiasts (like you) to mobilise the UK outdoor sports community. We work with athletes, creatives, the outdoor community,
and outdoor industry to bring about a net zero society.  POW UK is an independent charity, separate from the other Protect Our Winters chapters and responsible for our own funding and campaigns, although we collaborate with international chapters on cross-border campaigns and fundraisers. We are a growing charity, with an ambitious strategy to expand our reach, influence, and impact across the UK outdoor community.

Role Purpose
We are seeking a trustee with expertise in marketing, communications and/or public engagement to help raise the profile of POW UK and increase the reach of our campaigns.  As a trustee, you will have general oversight of the charity, ensuring that we deliver against our purpose while leading a portfolio focused on marketing and communications. This is a strategic role with the opportunity to shape how POW UK engages with its community, supporters and partners.

Key Responsibilities
● Strategic Leadership:
○ Work with the CEO and Marketing Manager to set objectives and
develop the marketing and communications strategy in line with POW
UK’s mission and campaigns.
○ Advise on how to grow our audience, enhance brand awareness and
increase engagement across digital, social, and offline channels.

● Oversight & Governance:
○ Ensure marketing initiatives align with the charity’s goals and regulatory
requirements.
○ Contribute to trustee discussions and decisions on broader charity
strategy, risk management and financial oversight.

● Support Campaign Delivery:
○ Advise and support the POW UK team on creative campaigns,
partnerships and influencer engagement.
○ Help identify opportunities to increase the visibility and impact of POW
UK campaigns.

● Community & Network Building:
○ Leverage personal and professional networks to enhance the charity’s
reach, partnerships and fundraising potential.
○ Mentor the Marketing Manager and support skill development to
enhance the capacity of the Protect Our Winters UK team.

Person Specification
● Experienced professional in marketing, communications, PR or brand strategy, ideally with experience in the sustainability or sports sectors.
● Proven track record of developing and delivering marketing strategies that engage audiences and drive measurable impact.
● Strong networking and stakeholder engagement skills, with the ability to open doors and build relationships.
● Self-motivated, proactive, and able to take ownership of projects.
● A personal commitment to climate action and the mission of Protect Our Winters UK.
● Understanding of governance and the responsibilities of a charity trustee is desirable, but training will be provided.

What You’ll Gain
● Opportunity to influence and shape the profile and impact of a fast-growing climate action charity.
● Valuable experience in third-sector governance and campaign strategy.
● Access to POW UK events, campaigns and community perks.
● Collaboration with a passionate, motivated team of trustees, staff and volunteers.

Time Commitment
● Trustees are asked to commit a few hours per week, with some seasonal peaks during campaigns.
● Attend board meetings (virtual or in-person), portfolio planning sessions and occasional events.