Growth Marketing Officer

About Roots Academy. 

Roots Academy’s Vision.

A generation of young Muslims who embody and promote a God-centred way of life.

At Roots Academy, we’ve built a learning experience that’s changing the lives of the ummah’s future leaders, change-makers and visionaries. Our Mission is to deliver a structured and transformative education in the Essentials of Islam in a way that lowers barriers to access, develops a deep certainty, and inspires action.

Why Does Roots Academy Exist?

Crisis of Faith: 1 in 4 young Muslims are leaving the religion due to various factors, primarily the pervasive anti-religious content and temptations they encounter online and offline. 

Roots Academy exists to bridge this gap by providing a structured and transformative Islamic education that speaks directly to the needs and challenges of young Muslims today, delivered in an engaging and accessible form that removes barriers to access and provokes thought and action.

Role Summary.

To bring our vision to life, we are looking for a dedicated person to play a vital role in managing and strengthening our relationships with partner organisations (such as university Islamic Societies), with a focus on marketing and growth. You will work closely with external partners to increase the number of students attending Roots workshops through creative and innovative methods.

Key tasks

• Marketing Support - Provide guidance and resources to partners for marketing Roots workshops effectively, including sharing marketing collateral and leading growth initiatives.

• Performance Monitoring - Monitor the marketing efforts of partner organisations, track key performance metrics, and provide feedback and recommendations for improvement.

• Communication Liaison - Serve as the primary point of contact through social media between our organisation and partner organisations, facilitating clear and consistent communication channels.

• Training and Onboarding - Conduct training sessions and onboarding for new partner organisations to familiarise them with our brand guidelines, marketing strategies, and communication protocols.

• Collaboration - Coordinate cross-functional efforts with internal teams, such as marketing, design, and external partnerships, to ensure alignment with partnership goals.

What we’re looking for

• Passion for Islamic education and the development of young Muslims. 

• Creative ideas and ability to think outside the box.

• Excellent interpersonal and communication skills.

• Ability to multitask successfully.

• Proficiency in project management and organisational skills.

• Analytical mindset for assessing results and suggesting recommendations.

What we have to offer

• Be part of a team of 100+ dedicated volunteers across the UK, Ireland, Canada, US, UAE and Australia.

• Receive continuous rewards for those that seek Islamic knowledge from the Roots platform. 

• Be a part of a growing organisation that aims to revive and educate Muslims from a grassroots perspective.

• Receive in-house tarbiyah sessions to develop your deen. 

Please note this is an unpaid volunteer position. 

Volunteers are entitled to claim expenses incurred for food, travel and equipment, in line with our Expenses policy.