Communications Lead for SUNSHINE Charity Startup (VOLUNTEER ROLE)

BE THE VOICE: Volunteer Communications Lead for SUNSHINE Charity Startup

Location: London/Hybrid (Flexible Hours)

Type: Unremunerated Volunteer Role (Support Team Leadership)

Commitment: Approx. 3+ hours per week (Flexible, high-energy output)

The Crisis We Face: Loneliness

Join us to fight the invisible epidemic. Chronic social isolation is not just sadness—it is a public health crisis with a mortality risk comparable to smoking 15 cigarettes a day. At SUNSHINE, we are a passionate, 100% volunteer-run startup dedicated to providing a clear path back to connection for Londoners suffering from deep loneliness and digital exclusion.

We have the structure and the strategy. Now, we need a dynamic, creative Communications Lead to build excitement, raise our profile, and turn awareness of loneliness into tangible action across London.

The Role: Volunteer Communications Lead (Support Team Lead)

We are seeking a proactive and imaginative Communications Lead to spearhead all brand development, public outreach, and media engagement for SUNSHINE. This role is crucial for our launch, as you will be the one generating the "buzz" needed to attract participants, volunteers, and funders.

You will be responsible for creating the engaging content that makes SUNSHINE stand out in a crowded charity landscape.

Key Responsibilities for Launch & Growth:

1. Brand Identity & Tone: Define and maintain SUNSHINE’s voice—ensuring it is impactful, heartfelt, professional, and consistent across all channels (social media, website, print materials).

2. Launch Campaign: Develop and execute an exciting communications plan for the charity's official launch, designed to maximize media pickup and volunteer/participant sign-ups.

3. Content Creation: Lead the creation of engaging, shareable digital content (graphics, short videos, compelling stories) that raises public awareness about the causes and solutions to loneliness in London.

4. Media & PR: Build relationships with local and London-wide media outlets to secure press coverage for our programme launches and key fundraising appeals. Draft compelling press releases and case studies.

5. Digital Management: Oversee the content, visual appeal, and maintenance of the SUNSHINE website and all social media channels, ensuring they are accessible, up-to-date, and drive traffic to our programmes.

6. Internal Comms: Ensure strong internal communication, creating inspiring materials for volunteer recruitment and engagement (like this advert!).

Why Volunteer with SUNSHINE?

• Maximum Impact: Your creativity directly attracts the first cohort of isolated individuals who need our help and the first wave of volunteers who deliver it. You are the magnet that brings the community together.

• Creative Freedom: You are not restricted by established, dusty guidelines. You will have the freedom to define a fresh, exciting communications strategy from the ground up, using innovative methods to talk about a vital social issue.

• The Mission: Your communication amplifies our cause. By raising awareness of the scale of loneliness, you help dismantle the stigma associated with seeking help, making it easier for vulnerable Londoners to step onto our Ladder of Connection.

Who We're Looking For

You are a creative professional with extensive experience in marketing, digital communications, PR, or journalism. You possess exceptional copywriting skills, a keen eye for engaging visual content, and a proven ability to manage multiple social media channels. You must be proactive, enthusiastic, and share our deep commitment to tackling social isolation.

If you believe that powerful storytelling can inspire action and you are ready to shine a light on one of London's greatest hidden challenges, we want to hear from you.

APPLY NOW and become the vibrant voice of SUNSHINE.

SUNSHINE

London Loneliness Charity