SEO Strategy Manager

Job Description

Volunteer SEO Strategy Manager

Job Title

Volunteer SEO Strategy Manager

Location

Fully Remote

Hours

Flexible dedication

Reporting To

Podcast Production Director

About Us

Tell My Truth and Shame the Devil C.I.C is a pioneering Podcast/YouTube Channel and healing membership organisation dedicated to providing a platform for survivors and whistleblowers to share lived experiences, expose systemic failures, and promote healing through culturally trauma-informed care.

We are a mission-driven, collective-focused C.I.C building a movement that combines healing, re-education, empowerment, and truth-based storytelling. Through our podcast, digital content, and community initiatives, we aim to challenge generational cycles, expose hidden truths, advocate for justice, and inspire transformation.

Our content focuses on:

• Survivors of CSA, RSA, CT, and CA stories
• Whistleblowers and retired experts
• Generational trauma and healing
• Youth empowerment and education
• Community transformation through honest storytelling

Job Purpose

The Volunteer SEO Strategy Manager will play a critical role in increasing the visibility, reach, and digital impact of our platform across search engines and online platforms.

You will be responsible for developing and implementing SEO strategies that help our podcast episodes, YouTube content, articles, campaigns, and educational resources reach wider audiences globally.

This role requires strategic thinking, creativity, research skills, digital awareness, organisation, and a passion for mission-driven storytelling and advocacy.

About the Role

The Volunteer SEO Strategy Manager will:

• Develop SEO strategies to increase website and content visibility
• Conduct keyword research related to:
  • whistleblowing
  • trauma healing
  • survivor advocacy
  • youth empowerment
  • institutional accountability
  • social justice topics
• Optimise podcast titles, descriptions, blog posts, YouTube content, and digital campaigns for search engines
• Research audience trends and search behaviours
• Support content discoverability across Google, YouTube, and social platforms
• Collaborate with content creators, editors, outreach teams, and production staff
• Monitor SEO performance and suggest improvements
• Help build long-term digital growth systems and audience engagement strategies

This role requires both analytical thinking and creativity, with the ability to ethically amplify sensitive, truth-based storytelling while respecting the organisation’s values and mission.

Main Responsibilities / Key Duties

• Develop and manage SEO strategies for podcast, YouTube, and website content
• Conduct keyword and competitor research
• Improve organic search rankings and audience reach
• Optimise metadata, titles, descriptions, tags, and website structure
• Analyse performance metrics and recommend growth opportunities
• Support content planning using SEO insights and audience trends
• Collaborate with media, outreach, and production teams
• Maintain organised tracking systems and reporting processes
• Help establish scalable SEO workflows and digital growth systems

Skills, Experience & Requirements

Essential Skills & Qualities

SEO & Digital Strategy

• Understanding of SEO principles and digital content optimisation
• Knowledge of keyword research and search trends
• Ability to analyse data and audience behaviour
• Strategic and creative thinker

Communication & Collaboration

• Strong written and verbal communication skills
• Ability to work collaboratively within a remote team
• Professional and mission-aligned communication style

Organisation & Systems

• Highly organised and detail-oriented
• Able to manage multiple projects and deadlines
• Proactive problem solver

Personal Attributes

• Self-motivated and resourceful
• Passionate about advocacy, healing, and social impact
• Resilient and adaptable
• Mission-driven with a genuine interest in truth-based storytelling
• Calm under pressure and solution-focused

Desirable Experience

Experience in any of the following areas is desirable but not essential:

• SEO strategy and content optimisation
• Digital marketing
• YouTube SEO
• Podcast growth strategy
• Blogging or website management
• Media production
• Journalism
• Social media strategy
• Analytics and reporting tools
• Advocacy campaigns or NGOs
• Creative workflow management

Lived experience, passion, determination, and alignment with our mission are equally valued.

What You Will Gain

• Founding role experience within a purpose-driven media organisation
• Opportunity to build and shape the organisation’s SEO and digital growth strategy from the ground up
• Direct involvement in a platform advocating for healing, justice, and truth
• Hands-on experience managing and scaling digital visibility and audience engagement
• Opportunity to expand your portfolio and leadership experience
• Long-term growth opportunities as the organisation expands globally
• Potential pathway into paid opportunities as funding and growth increase

We believe in collectivism over individualism. As the platform grows, your opportunities, influence, and impact grow with it.

Additional Notes

This role may not be suitable for individuals who:

• Prefer low-responsibility volunteer work
• Dislike analytics, tracking, or performance-based strategy
• Are seeking immediate paid employment
• Prefer avoiding strategic decision-making responsibilities
• Are uncomfortable working with sensitive or advocacy-related topics

Next Steps

Shortlisted applicants will be invited to participate in a practical discussion focused on SEO strategy, audience growth ideas, digital optimisation, and collaborative workflow planning.