Volunteer Digital Marketing Director (Team Lead)

Job Description

Volunteer Digital Marketing Director (Team Lead)

Job Title

Volunteer Digital Marketing Director (Team Lead)

Location

Fully Remote

Hours

Flexible dedication

Reporting To

Podcast Production Director

About Us

Tell My Truth and Shame the Devil C.I.C is a pioneering Podcast/YouTube Channel and healing membership organisation dedicated to providing a platform for survivors and whistleblowers to share lived experiences, expose systemic failures, and promote healing through culturally trauma-informed care.

We are a mission-driven, collective-focused C.I.C building a movement that combines healing, re-education, empowerment, and truth-based storytelling. Through our podcast, digital content, educational initiatives, and healing-centred community, we aim to challenge generational cycles, expose hidden truths, advocate for justice, and inspire transformation.

Our content focuses on:

• Survivors of CSA, RSA, CT, and CA stories

• Whistleblowers and retired experts

• Generational trauma and healing

• Youth empowerment and education

• Community transformation through honest storytelling

Job Purpose

The Volunteer Digital Marketing Director (Team Lead) will oversee and coordinate the organisation’s digital marketing activities while helping lead a growing team of volunteers focused on audience growth, engagement, and online visibility.

You will play a key role in developing and implementing digital marketing strategies that strengthen the organisation’s online presence, increase community engagement, support campaign growth, and help amplify our mission globally.

This role requires leadership, creativity, organisation, strategic thinking, communication skills, and a passion for advocacy, healing, and purpose-driven storytelling.

About the Role

The Volunteer Digital Marketing Director (Team Lead) will:

• Lead and coordinate digital marketing volunteers and contributors

• Develop and oversee digital marketing campaigns and audience growth strategies

• Support visibility across:

  • social media platforms

  • podcast platforms

  • YouTube

  • email campaigns

  • website content

  • digital outreach initiatives

• Collaborate with SEO, outreach, content, production, and creative teams

• Support branding, messaging, and community engagement strategies

• Help build systems, workflows, and scalable marketing processes

• Monitor campaign performance and audience analytics

• Assist in planning promotional activities, launches, and awareness campaigns

• Encourage collaboration, accountability, and team development within the marketing department

This role is ideal for someone who enjoys combining leadership, creativity, strategy, and social impact through digital media and storytelling.

Main Responsibilities / Key Duties

• Lead and support the digital marketing team

• Develop and implement audience growth strategies

• Coordinate digital campaigns and promotional activities

• Oversee social media and content promotion strategies

• Assist with podcast and YouTube marketing initiatives

• Monitor marketing performance and engagement metrics

• Help improve audience retention and community participation

• Maintain organised systems, schedules, and communication workflows

• Support cross-team collaboration and project coordination

• Contribute ideas for digital innovation and organisational growth

Skills, Experience & Requirements

Essential Skills & Qualities

Leadership & Team Coordination

• Strong leadership and communication skills

• Ability to coordinate and motivate a remote volunteer team

• Organised and proactive approach to teamwork and planning

• Ability to manage multiple projects and deadlines

Marketing & Digital Strategy

• Understanding of digital marketing principles

• Knowledge of audience engagement and online growth strategies

• Creative and strategic thinking abilities

• Understanding of content promotion and branding

Communication & Collaboration

• Strong written and verbal communication skills

• Collaborative and professional working style

• Ability to work effectively across multiple departments

Personal Attributes

• Passionate about advocacy, healing, education, and social impact

• Self-motivated and adaptable

• Calm under pressure and solution-focused

• Mission-driven and community-oriented

• Resilient, creative, and resourceful

Desirable Experience

Experience in any of the following areas is desirable but not essential:

• Digital marketing management

• Social media strategy

• SEO and audience growth

• Email marketing campaigns

• Podcast or YouTube promotion

• Team leadership or project coordination

• Media production or journalism

• Community engagement initiatives

• Branding and communications

• Analytics and reporting

• NGO or advocacy-focused campaigns

Experience using tools such as:

• Google Analytics

• Canva

• Mailchimp

• HubSpot

• SEMrush

would be beneficial but not essential.

Lived experience, passion, determination, initiative, and alignment with our mission are equally valued.

What You Will Gain

• Leadership experience within a purpose-driven media organisation

• Opportunity to help shape and grow a digital marketing department

• Hands-on experience managing campaigns, systems, and audience engagement strategies

• Direct involvement in a platform advocating for healing, justice, and truth

• Team leadership and portfolio-building opportunities

• Long-term growth opportunities as the organisation expands globally

• Potential pathway into paid leadership opportunities as funding and growth increase

We believe in collectivism over individualism. As the platform grows, your opportunities, leadership, and influence grow with it.

Additional Notes

This role may not be suitable for individuals who:

• Prefer low-responsibility volunteer work

• Dislike leadership or team coordination responsibilities

• Are seeking immediate paid employment

• Prefer avoiding strategic planning or collaboration

• Are uncomfortable working with advocacy or sensitive social topics

Next Steps

Shortlisted applicants will be invited to participate in a practical discussion focused on digital marketing strategy, campaign planning, leadership approach, audience engagement, and collaborative workflow management.