Volunteer Email Marketing & Retention Manager

Job Description

Volunteer Email Marketing & Retention Manager

Job Title

Volunteer Email Marketing & Retention Manager

Location

Fully Remote

Hours

Flexible dedication

Reporting To

Podcast Production Director

About Us

Tell My Truth and Shame the Devil C.I.C is a pioneering Podcast/YouTube Channel and healing membership organisation dedicated to providing a platform for survivors and whistleblowers to share lived experiences, expose systemic failures, and promote healing through culturally trauma-informed care.

We are a mission-driven, collective-focused C.I.C building a movement that combines healing, re-education, empowerment, and truth-based storytelling. Through our podcast, digital content, educational initiatives, and healing-centred community, we aim to challenge generational cycles, expose hidden truths, advocate for justice, and inspire transformation.

Our content focuses on:

• Survivors of CSA, RSA, CT, and CA stories

• Whistleblowers and retired experts

• Generational trauma and healing

• Youth empowerment and education

• Community transformation through honest storytelling

Job Purpose

The Volunteer Email Marketing & Retention Manager will play a key role in helping the organisation strengthen audience engagement, community retention, and long-term supporter relationships through strategic email communication and retention-focused campaigns.

You will be responsible for developing and managing email marketing strategies that nurture members, supporters, podcast listeners, and community participants while encouraging deeper engagement with the organisation’s mission and activities.

This role requires creativity, organisation, emotional intelligence, strategic thinking, and a passion for meaningful community-building and advocacy.

About the Role

The Volunteer Email Marketing & Retention Manager will:

• Develop and manage email marketing campaigns

• Create engaging newsletters, updates, and community communications

• Build retention strategies that strengthen audience connection and participation

• Support onboarding journeys for new members and subscribers

• Help nurture long-term relationships with supporters and community members

• Segment email audiences for targeted communication

• Monitor campaign performance and recommend improvements

• Collaborate with content, outreach, SEO, and production teams

• Support launches, campaigns, events, and membership engagement initiatives

This role requires someone who can combine storytelling, communication, and strategy to build meaningful relationships with audiences while supporting the organisation’s growth and mission.

Main Responsibilities / Key Duties

• Plan and execute email marketing campaigns

• Create newsletters and audience engagement emails

• Develop retention and re-engagement strategies

• Build onboarding and nurture email sequences

• Segment subscriber and membership audiences

• Monitor open rates, click-through rates, and engagement metrics

• Improve email performance through testing and optimisation

• Support membership growth and community participation initiatives

• Maintain organised campaign schedules and communication systems

• Assist in developing scalable retention and engagement workflows

Skills, Experience & Requirements

Essential Skills & Qualities

Email Marketing & Communication

• Strong written communication skills

• Understanding of email marketing principles

• Ability to create engaging and audience-focused messaging

• Strategic and creative thinking skills

Organisation & Systems

• Highly organised and detail-oriented

• Ability to manage multiple campaigns and deadlines

• Strong time-management and planning skills

Analytical & Growth Skills

• Ability to analyse engagement and campaign performance

• Problem-solving and optimisation mindset

• Understanding of audience retention and community engagement principles

Personal Attributes

• Compassionate and emotionally intelligent

• Self-motivated and proactive

• Passionate about advocacy, healing, education, and social impact

• Comfortable working independently within a remote environment

• Mission-driven and community-focused

Desirable Experience

Experience in any of the following areas is desirable but not essential:

• Email marketing campaigns

• Audience retention strategies

• Newsletter management

• CRM or subscriber management systems

• Digital marketing

• Community engagement

• Copywriting or content marketing

• Marketing automation

• Advocacy or NGO communications

• Media, journalism, or digital production

Experience using tools such as:

• Mailchimp

• ConvertKit

• HubSpot

• Google Analytics

would be beneficial but is not essential.

Lived experience, passion, determination, initiative, and alignment with our mission are equally valued.

What You Will Gain

• Founding role experience within a purpose-driven media organisation

• Opportunity to build and shape audience retention systems from the ground up

• Hands-on experience in email marketing, engagement, and community growth

• Direct involvement in a platform advocating for healing, justice, and truth

• Opportunity to expand your communication, strategy, and leadership experience

• Long-term growth opportunities as the organisation expands globally

• Potential pathway into paid opportunities as funding and growth increase

We believe in collectivism over individualism. As the platform grows, your opportunities, influence, and impact grow with it.

Additional Notes

This role may not be suitable for individuals who:

• Prefer low-responsibility volunteer work

• Dislike communication planning, engagement tracking, or retention strategy

• Are seeking immediate paid employment

• Prefer avoiding strategic decision-making responsibilities

• Are uncomfortable working with advocacy or sensitive social topics

Next Steps

Shortlisted applicants will be invited to participate in a practical discussion focused on email engagement strategy, audience retention ideas, communication workflows, and campaign planning.