Volunteer Founding Volunteer Digital Marketing Director

Job Description

Founding Volunteer Digital Marketing Director

Job Title

Founding Volunteer Digital Marketing Director

Location

Fully Remote

Hours

Flexible dedication

Reporting To

Podcast Production Director

About Us

Tell My Truth and Shame the Devil C.I.C is a pioneering Podcast/YouTube Channel and healing membership organisation dedicated to providing a platform for survivors and whistleblowers to share lived experiences, expose systemic failures, and promote healing through culturally trauma-informed care.

We are a mission-driven, collective-focused C.I.C building a movement that combines healing, re-education, empowerment, and truth-based storytelling. Through our podcast, digital content, educational initiatives, and healing-centred community, we aim to challenge generational cycles, expose hidden truths, advocate for justice, and inspire transformation.

Our content focuses on:

• Survivors of CSA, RSA, CT, and CA stories

• Whistleblowers and retired experts

• Generational trauma and healing

• Youth empowerment and education

• Community transformation through honest storytelling

Job Purpose

The Founding Volunteer Digital Marketing Director will play a leading role in shaping and driving the organisation’s digital growth, audience engagement, visibility, and marketing strategy.

You will oversee the development and execution of digital marketing initiatives that amplify our mission, expand community reach, strengthen audience relationships, and support long-term organisational growth.

This role requires leadership, creativity, strategic thinking, collaboration, organisation, and a passion for advocacy, healing, and truth-based storytelling.

About the Role

The Founding Volunteer Digital Marketing Director will:

• Lead the organisation’s overall digital marketing strategy

• Develop campaigns that increase visibility, engagement, and audience growth

• Oversee digital outreach across:

  • social media

  • email marketing

  • SEO

  • podcast promotion

  • YouTube growth

  • community campaigns

• Support audience acquisition and retention strategies

• Help shape the organisation’s digital identity and online presence

• Collaborate with outreach, SEO, content, production, and creative teams

• Analyse performance metrics and recommend growth improvements

• Assist in building scalable marketing systems and workflows

• Help lead and coordinate volunteer marketing contributors as the organisation grows

This role is ideal for someone passionate about building meaningful impact through digital media, storytelling, and community-focused advocacy.

Main Responsibilities / Key Duties

• Develop and implement digital marketing strategies

• Lead audience growth and engagement initiatives

• Support podcast, YouTube, and website promotion

• Oversee campaign planning and execution

• Coordinate marketing calendars and communication activities

• Analyse digital performance metrics and audience trends

• Improve brand visibility and online reach

• Collaborate across creative, outreach, and production teams

• Help establish scalable systems and workflows

• Support membership growth, partnerships, and community engagement efforts

• Assist in mentoring or coordinating volunteer contributors where needed

Skills, Experience & Requirements

Essential Skills & Qualities

Leadership & Strategy

• Strong leadership and organisational skills

• Strategic thinker with growth-oriented mindset

• Ability to coordinate projects and teams effectively

• Problem-solving and decision-making abilities

Marketing & Digital Growth

• Understanding of digital marketing principles

• Knowledge of audience engagement and growth strategies

• Experience with content promotion and digital campaigns

• Ability to analyse campaign and audience performance

Communication & Collaboration

• Strong written and verbal communication skills

• Ability to work collaboratively within a remote team

• Professional and mission-aligned communication style

Personal Attributes

• Passionate about advocacy, healing, education, and social impact

• Self-motivated and proactive

• Creative and adaptable

• Calm under pressure and solution-focused

• Mission-driven with strong commitment to community impact

Desirable Experience

Experience in any of the following areas is desirable but not essential:

• Digital marketing strategy

• Social media marketing

• SEO and content optimisation

• Email marketing and automation

• Podcast or YouTube growth strategy

• Campaign management

• Media production or journalism

• Community engagement and audience retention

• Branding and communications

• Analytics and reporting

• Leadership or team coordination

• NGO, advocacy, or mission-driven organisations

Experience using tools such as:

• Google Analytics

• Mailchimp

• Canva

• HubSpot

• SEMrush

would be beneficial but not essential.

Lived experience, passion, initiative, determination, and alignment with our mission are equally valued.

What You Will Gain

• Founding leadership experience within a purpose-driven media organisation

• Opportunity to shape and lead the organisation’s digital marketing direction from the ground up

• Direct involvement in a platform advocating for healing, justice, and truth

• Hands-on experience building campaigns, systems, and audience growth strategies

• Leadership and portfolio-building opportunities

• Long-term opportunities as the organisation expands globally

• Potential pathway into paid leadership opportunities as funding and growth increase

We believe in collectivism over individualism. As the platform grows, your opportunities, leadership, and influence grow with it.

Additional Notes

This role may not be suitable for individuals who:

• Prefer low-responsibility volunteer work

• Dislike leadership, planning, or strategic decision-making

• Are seeking immediate paid employment

• Prefer avoiding collaboration or team coordination responsibilities

• Are uncomfortable working with advocacy or sensitive social topics

Next Steps

Shortlisted applicants will be invited to participate in a practical discussion focused on digital growth strategy, campaign ideas, audience engagement, leadership approach, and long-term vision planning.