Volunteer Marketing Automation & Funnel Specialist

Job Description

Volunteer Marketing Automation & Funnel Specialist

Job Title

Volunteer Marketing Automation & Funnel Specialist

Location

Fully Remote

Hours

Flexible dedication

Reporting To

Podcast Production Director

About Us

Tell My Truth and Shame the Devil C.I.C is a pioneering Podcast/YouTube Channel and healing membership organisation dedicated to providing a platform for survivors and whistleblowers to share lived experiences, expose systemic failures, and promote healing through culturally trauma-informed care.

We are a mission-driven, collective-focused C.I.C building a movement that combines healing, re-education, empowerment, and truth-based storytelling. Through our podcast, digital content, educational initiatives, and healing-centred community, we aim to challenge generational cycles, expose hidden truths, advocate for justice, and inspire transformation.

Our content focuses on:

• Survivors of CSA, RSA, CT, and CA stories

• Whistleblowers and retired experts

• Generational trauma and healing

• Youth empowerment and education

• Community transformation through honest storytelling

Job Purpose

The Volunteer Marketing Automation & Funnel Specialist will play a key role in helping the organisation grow and nurture its audience through strategic marketing systems, automation workflows, and digital funnels.

You will be responsible for helping design, implement, and optimise audience journeys that support engagement, membership growth, community participation, podcast reach, and campaign effectiveness.

This role requires creativity, strategic thinking, organisation, analytical ability, and a passion for purpose-driven digital impact.

About the Role

The Volunteer Marketing Automation & Funnel Specialist will:

• Help develop audience growth and engagement funnels

• Build and optimise automated workflows for:

  • email marketing

  • onboarding sequences

  • membership engagement

  • event registrations

  • podcast and YouTube promotions

  • community nurturing

• Support lead generation and audience retention strategies

• Help improve user journeys across digital platforms

• Analyse audience behaviour and campaign performance

• Assist in creating systems that increase engagement and conversions

• Collaborate with content, outreach, SEO, and production teams

• Support campaign launches and digital growth initiatives

This role requires someone who can think both strategically and creatively while helping build scalable systems that support the organisation’s long-term mission and expansion.

Main Responsibilities / Key Duties

• Build and manage marketing automation workflows

• Develop audience and membership funnels

• Create onboarding and nurture sequences

• Support email marketing campaigns and audience segmentation

• Improve conversion pathways and engagement systems

• Track campaign analytics and performance metrics

• Research audience behaviour and optimisation opportunities

• Collaborate with media and content teams to align campaigns with organisational goals

• Maintain organised systems, workflows, and reporting processes

• Assist in scaling community engagement and digital outreach efforts

Skills, Experience & Requirements

Essential Skills & Qualities

Marketing & Automation

• Understanding of marketing funnels and customer journeys

• Knowledge of marketing automation principles

• Strategic thinking and problem-solving skills

• Ability to analyse campaign performance and audience behaviour

Communication & Collaboration

• Strong written and verbal communication skills

• Ability to work collaboratively within a remote environment

• Professional and mission-aligned communication style

Organisation & Systems

• Highly organised and detail-oriented

• Ability to manage multiple workflows and deadlines

• Proactive and solution-focused mindset

Personal Attributes

• Self-motivated and resourceful

• Passionate about advocacy, healing, and social impact

• Creative thinker with growth-oriented mindset

• Adaptable and resilient

• Comfortable working independently and collaboratively

Desirable Experience

Experience in any of the following areas is desirable but not essential:

• Marketing automation platforms

• Funnel building and optimisation

• Email marketing campaigns

• CRM systems

• Audience growth strategy

• Digital marketing

• Conversion optimisation

• Community engagement campaigns

• Content marketing

• SEO and analytics

• Media production or digital communications

• Advocacy, NGO, or community-focused campaigns

Experience using tools such as:

• Mailchimp

• HubSpot

• ConvertKit

• Google Analytics

• Zapier

would be beneficial but is not essential.

Lived experience, passion, initiative, determination, and alignment with our mission are equally valued.

What You Will Gain

• Founding role experience within a purpose-driven media organisation

• Opportunity to help build and shape audience growth systems from the ground up

• Hands-on experience with automation, funnels, and digital engagement strategies

• Direct involvement in a platform advocating for healing, justice, and truth

• Opportunity to expand your leadership, systems, and digital marketing experience

• Long-term growth opportunities as the organisation expands globally

• Potential pathway into paid opportunities as funding and growth increase

We believe in collectivism over individualism. As the platform grows, your opportunities, influence, and impact grow with it.

Additional Notes

This role may not be suitable for individuals who:

• Prefer low-responsibility volunteer work

• Dislike systems, analytics, or optimisation tasks

• Are seeking immediate paid employment

• Prefer avoiding strategic thinking and workflow management

• Are uncomfortable working with advocacy or sensitive social topics

Next Steps

Shortlisted applicants will be invited to participate in a practical discussion focused on funnel strategy, audience engagement, automation workflows, and digital growth planning.