Brand & Communications Trustee (Volunteer)

Time Commitment:

• Four Board meetings per year (two in person, two remote).
• Additional flexible, primarily remote support to trustees and museum staff.

Term: Up to four years.

Help Shape the Future of a Nationally Significant Regimental Museum

HorsePower, The Museum of The King’s Royal Hussars, is entering a pivotal and exciting new chapter. With a bold five-year strategy underway, the Museum is reimagining how over 300 years of regimental history is interpreted and shared, creating a “Museum of the Future” that is engaging, relevant and accessible to new and diverse audiences.

To support this transformation, we are seeking a Brand and Communications Trustee with the vision, experience and creativity to help elevate the Museum’s profile, sharpen its voice and strengthen its impact.

This is a high-impact voluntary role at board level, offering the opportunity to make a lasting contribution to a distinctive heritage organisation at a moment of real change.

About HorsePower

Located at Peninsula Barracks in Winchester, HorsePower tells the story of The King’s Royal Hussars from 1715 to the present day, spanning India, Waterloo, the World Wars and modern conflict. The Museum cares for a rich and nationally important collection, including unique archives, uniforms, medals and personal stories.

As part of its new strategic plan, the Museum is focused on increasing relevance, reach and resilience, broadening audiences, strengthening income streams and establishing itself as one of the most vibrant and accessible small military museums in the South of England.

The Board of Trustees

The Board of Trustees are the custodians of the Regiment’s heritage and the long-term stewards of the Museum. All trustees serve in a voluntary capacity and bring a wide range of senior-level experience, including strategic leadership, operations, finance, HR, legal, commercial and military expertise.

As the Museum moves into its next phase, the Board recognises that strategic brand and communications leadership is essential to delivering its ambitions, and this is where you come in.

The Role

This is a newly created role with real scope to influence both strategy and delivery. Working closely with the Chair, the Strategy Working Group and the Assistant Curator (Marketing and Communications), you will help shape how the Museum presents itself to the world. Key areas of focus include:

• Developing clear and inspiring brand guidelines that bring coherence and confidence to the Museum’s identity, rooted in its values and regimental heritage
• Identifying and articulating the Museum’s unique differentiators, ensuring it stands out in a competitive cultural and heritage landscape
• Leading the development of a Strategic Communications Plan, with a compelling narrative that supports audience growth, partnerships and fundraising
• Supporting the creation and delivery of a Marketing and Communications Plan to raise profile, increase footfall and broaden engagement
• Acting as a trusted advisor to trustees and staff on communications, messaging and brand-related decision-making

This is an opportunity for someone who enjoys building something of lasting value and making a tangible difference in a small, ambitious organisation.

About You

Essential:

• Proven experience in branding, marketing or communications at a strategic level.
• Strong written and verbal communication skills, with the ability to craft clear. persuasive narratives
• Confidence working collaboratively with trustees, senior stakeholders and professional staff.

Desirable:

• Experience in museums, heritage, culture or the not-for-profit sector.
• An interest in military history or storytelling.
• A creative, entrepreneurial mindset, particularly in relation to audience development and income generation.

We welcome applications from candidates who may not meet every criteria but can demonstrate relevant transferable skills gained through professional or life experience.

Why Join Us?

• A rare opportunity to help shape a museum redevelopment from the ground up.
• A meaningful trustee role where your expertise will have visible, lasting impact.
• The chance to work with a committed Board and passionate staff team.
• The satisfaction of contributing your skills to a nationally significant heritage cause.

Closing date: 25 March 2026
Interviews: Late March/early April 2026

HorsePower is committed to equality, diversity and inclusion and welcomes applications from all backgrounds.