Trustee – Marketing/Fundraising Lead

About Sanata Charitable Trust

The Sanata Charitable Trust is a registered charity and consists of two Trusts, one based in the United Kingdom, the other in Gilgil, Kenya.  The purpose of the UK Trust is to generate funds for the development and ongoing costs of the Restart Africa Children’s Centre.

Restart Africa children’s home was established in 2008 in response to the desperate needs of street children in Gilgil who are at serious risk of violence, abuse and starvation. Starting with 6 children, the centre has expanded over the years to a purpose-built home that currently has nearly 100 children in its care. Receiving no government funding, the centre is fully reliant on donations and sponsorship to finance operations. For the children in its care, Restart Africa fosters a loving, safe home, with meals, welfare and education, enabling them to enjoy their childhood and the opportunity to fulfil their potential. When it is time for the young adults to leave the permanent care of Restart, they are equipped with a qualification in their chosen field that will enable them to rejoin Kenyan society and build a success future for themselves. In conjunction with the life-changing benefits Restart Africa creates for those in its care, it also supports the local community by providing a range of employment opportunities in a safe and respectful working environment.

About the Role

The Marketing/Fundraising lead trustee role is being developed as part of our strategy to raise the profile of Restart Africa and diversify donation streams to ensure we grow sustainable financial foundations to underpin the amazing work of the Restart Africa centre. 

In addition to this Trustee role, we are also in the process of investing in a Marketing and Communications Executive which is a full time, permanent role based onsite at the Restart Africa centre.  The purpose of the role is to generate and publish emotionally engaging, authentic content that meets the needs of the varying stakeholder groups in a timely manner.

Main Trustee responsibilities:

·       Provide the Board with strategic guidance for raising the profile of Restart Africa, diversifying donation streams, and addressing the ongoing engagement needs of differing stakeholder groups.

·       Offer insights to the Board into advocacy trends, movement-building and changes in the fundraising landscape.

·       Support the Marketing and Communications Executive in the development of the brand guidelines and strategy implementation.

·       Communicate and coordinate actions required from fellow Trustees to support strategic implementation.

·       Evaluate the channel/content performance and advise the Board on the success and challenges of the strategic implementation.

·       Oversight of campaigns and marketing communications to ensure legal compliance, appropriate for the target stakeholders and are aligned with the charity’s policies and values.

Time Commitment

·       2 remote Board meetings per annum

·       In person AGM, held in September

·       Additional time as necessary to fulfil the requirements of the role

Skills and Personal Attributes

·       Have the enthusiasm, passion and engagement in the charity purpose to commit to delivering the requirements of a voluntary role.

·       Experience in creating and leading the successful execution of a multi-channel marketing strategy is essential.

·       Experience in fundraising is desirable but not essential.

·       Time spent in Kenya, or experience working with a Kenya based entity, is desirable but not essential.

How to Apply

·       Please send a CV and covering note detailing your interest for the role and how you meet the role criteria.  The covering note will form a key part of the candidate selection process and should extend to no more than one page.