Email Marketing Volunteer (FabWoman)

FabWoman
FabWoman, based in Nigeria, addresses the critical lack of female representation and the persistent knowledge gap in traditional media. Many women face limited access to educational and motivational resources tailored to their specific needs, which hinders their ability to make informed decisions regarding their careers, health, and personal development. Additionally, the digital age can often leave women feeling isolated, lacking a supportive network of like-minded peers to foster a sense of belonging and collective growth.

The solution is a holistic digital platform that leverages content creation and storytelling to empower female voices and promote gender equality. FabWoman provides high-quality, inspirational content that bridges the information gap in business, wellness, and leadership. Beyond media, the platform focuses on community engagement and advocacy campaigns, building a robust network that encourages connections among women. By combining technology with strategic brand partnerships, FabWoman creates a scalable ecosystem where women are educated, represented, and supported in every facet of their lives.

Email Marketing Specialist

• Develop email campaigns. Create and manage engaging email marketing campaigns tailored to specific customer segments and company initiatives.
• Optimizing content. Write compelling email content and craft attention-grabbing subject lines to boost open and engagement rates.
• Managing email lists. Build and maintain clean, compliant email databases, ensuring segmentation for targeted messaging.
• A/B testing. Conduct A/B testing to analyze the effectiveness of email components such as design, messaging, and timing.
• Monitoring performance metrics. Track and report on campaign performance metrics like conversion rates, deliverability, and subscriber engagement.

Skills needed:

• Experience in email marketing or digital marketing roles.
• Proficiency in email marketing platforms (e.g., Mailchimp, Brevo, etc), CRM software, and automation software and tools.
• Ability to interpret data, monitor metrics, and use actionable insights to improve campaigns.
• Knowledge of graphic design, HTML, and CSS for creating polished, functional emails.
• Excellent written and verbal communication skills to ensure clear and effective messaging.

Minimum Hours per Week:

4-6 hours per week

Duration:

3-4 weeks