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Looking for a talented and driven Website Manager to lead the development, optimisation and performance of our website and events platform. This is a pivotal role, owning the end-to-end digital member journey - from first visit and discovery, through browsing and booking, to post-event engagement. You'll combine strategic thinking with hands-on delivery, using data, insight and user feedback to continuously improve performance, usability and conversion. Working closely with colleagues across the organisation, you'll ensure our digital platforms are high-quality, accessible, reliable and genuinely rewarding for members to use.Main duties include:
- Owning the digital user journey
- Lead and continuously improve the full website and events platform journey
- Map, analyse and optimise key pathways such as discovery, search, event pages and checkout
- Use analytics, heatmaps and feedback to identify friction points and drive measurable improvements.
- Managing the events platform
- Oversee performance, usability and content quality across the events platform
- Ensure event listings are accurate, engaging and aligned with brand and commercial goals
- Improve internal workflows and support opportunities for cross-sell, upsell and personalisation
- Driving website performance
- Monitor and optimise site speed, responsiveness and technical stability
- Lead conversion rate optimisation initiatives across high-value journeys
- Support SEO best practice and ensure strong performance across devices and browsers
- Lead robust QA processes across releases, CMS updates and content changes
- Ensure high standards of accuracy, accessibility, compliance and brand consistency
- Leading and collaborating
- Support and develop the Web Team, ensuring clear priorities and high performance
- Work closely with stakeholders to deliver user-centred digital enhancements
- Share insights and performance reporting to inform decision-making at all levels.
The successful candidate will be able to demonstrate the below:You're a user-first digital professional who enjoys balancing strategy with delivery. You're confident working with data, comfortable influencing stakeholders and motivated by improving experiences through continuous optimisation.
- Strong commercial awareness and a strategic mindset
- Excellent written and verbal communication skills
- High attention to detail and the ability to manage multiple priorities
- A collaborative, proactive and solution-focused approach
- Proven experience managing websites or digital platforms with ownership of user journeys
- Experience with booking systems, e-commerce or events platforms (highly desirable)
- Strong understanding of UX, conversion optimisation and digital performance metrics
- Experience leading QA across web deployments and CMS environments
- Confidence using analytics tools (e.g. GA4 or similar)
- Understanding of accessibility standards and responsive design
- Familiarity with web development processes, basic coding or scripting knowledge is a bonus.
You'll have the opportunity to own and shape a critical digital platform, make a visible impact on member experience, and work with a supportive, collaborative team that values insight, quality and continuous improvement. If this role is of interest, please do apply ASAP, highlighting all your relevant experience, and please get in touch ASAP for more information.
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This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Web Optimisation Manager
Permanent, Full time (35 hours per week). Hybrid working (minimum of 2 days per office in one of our UK offices)
Location: This role can be based in any of our UK offices - Cardiff, Edinburgh, London, or Warrington
Salary: Cardiff, Edinburgh, and Warrington - £50,199 per year. London - £55,000 per year (inclusive of London allowance)
If we receive a high volume of applications, we reserve the right to close the advert before the scheduled closing date. Therefore, we encourage interested applicants to apply at their earliest convenience.
About us
Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.
We’re committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don’t have to be Christian to work here – we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we’re open to part-time and flexible working. We also offer hybrid working for our office-based colleagues.
Learn about our vision, mission and values
About the role
The Web Optimisation Manager plays an important role in improving the performance of Christian Aid’s website and digital platforms, helping ensure our digital experiences effectively attract, engage and inspire supporters to take action. With a strong focus on digital fundraising, you will use data and insight to understand how people interact with our website and identify opportunities to strengthen supporter journeys and increase engagement.
Working with analytics tools and behavioural insight platforms, you will explore how users navigate our website and help identify areas where we can improve the experience. You will plan and deliver A/B and multivariate tests to better understand what works for our audiences and support ongoing improvements to user experience and conversion.
You will develop our technical SEO approach, contributing to web audits, keyword analysis and site performance improvements that help ensure Christian Aid’s content is visible and accessible to the people who need it most.
Working closely with our Digital Development Team, you will contribute to improvements and new features that enhance supporter journeys and campaign performance. You will also collaborate with the Senior Digital Content Editor and colleagues across teams to ensure content aligns with SEO best practice and supports the organisation’s content plans.
As our web performance specialist, you will help translate website data into clear insights that colleagues can act on, using dashboards and reporting to support data-informed decision making and continuous improvement across the organisation.
About you
You are a digitally curious and analytical professional who enjoys improving online experiences. You have experience analysing user journeys and website performance, using tools such as GA4, Tag Manager and SEO platforms to understand how people interact with digital content. You are comfortable identifying friction in user journeys, developing practical recommendations to improve engagement and conversion, and working collaboratively with developers and content teams to implement improvements.
Experience with CRO testing, GA4, CMS platforms such as Drupal, and technical SEO will help you succeed in this role, alongside strong organisational skills and the ability to manage multiple priorities.
Further information
At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.
We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams.
We have a strong Christian ethos and we encourage applications from all faiths. Applicants will be expected to demonstrate an understanding of and sympathy with Christian Aid’s faith identity.
All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.
This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.
The client requests no contact from agencies or media sales.