Digital Fundraising Lead
12 Month Maternity Cover
£50,572 - £54,618 pa
City of London and we are a hybrid working organisation
This role is offered on a hybrid contract giving you the opportunity to also work from home three days a week.
Purpose of job:
Comic Relief is looking for a Digital Fundraising Lead to assume responsibility as the driving force behind our fundraising and engagement strategies. The Digital Fundraising/Marketing Lead is responsible for overseeing the Fundraising and Engagement strategies, planning and performance of our digital marketing channels, to deliver ambitious organisational objectives and fundraising growth targets. Comic Relief’s fundraising and public engagement is delivered primarily through it’s digital channels, and in this role you will lead the digital fundraising team and cross-organisational project teams in driving high performance across these channels, including web UX journey and optimisation, email communications and paid media campaigns to facilitate the delivery of over £18M income across Fundraising.
If you have experience in developing and executing digital marketing plans for fundraising campaigns, thrive on collaboration and enjoy working as part of multi-disciplinary project team to maximise fundraising income we’d love to hear from you.
Join us at the heart of Comic Relief's mission to create a just world, free from poverty. As Digital Fundraising Lead, you'll play a vital role in making that vision a reality. Come be a part of something special.
Key responsibilities:
· Lead the strategy setting and annual planning and budget setting for Comic Relief’s Digital Marketing & Fundraising, including building financial models, developing business cases, monitoring budgets and updating forecasts
· Manage and coach a team of digital fundraisers to execute fundraising, (acquisition and engagement), activity across our key digital channels to deliver against agreed plans and objectives across the entire Fundraising team, specifically focussed on the UK public audience: individuals and communities of individuals, including schools and workplaces
· Foster a culture of high performance and build organisational expertise through a test, learn and iterate approach where data, learning and insight is used to make informed decisions and actioned swiftly. Ensure knowledge is systematised and shared across the organisation for maximum impact
· Working as a lead within the Public Activation & Individual Giving team, work with the team and wider colleagues to ensure all digital communications our audiences receive and the digital experience they have, is appropriately targeted, designed and delivered in a way to maximise engagement and life time value
· Operate as a champion of digital innovation within the wider Fundraising team and organisation, proactively identifying, sourcing and helping to embed new technologies, ways of working and tools and approaches that drive digital marketing/fundraising performance and income generation. Where necessary, bring x-organisational project teams together to deliver digital marketing / fundraising change projects.
· Lead the management and performance management of our media agency to develop a digital media strategy that delivers against agreed KPI’s, working closely with the Paid Media Manager to continuously optimise and evaluate performance across the full suite of campaigns and always on activity plan
· Oversee the email marketing strategy, including oversight of critical email marketing tools and platforms, ensuring the effective management of audiences and messages, closely with the Senior Digital Fundraiser and Email Marketing Executive to continuously optimise and evaluate performance across the full suite of communications
· Play a lead role in working with stakeholders across the organisation to unify separate digital marketing activity (owned and earned) to ensure all Comic Relief efforts are working together to maximise effectiveness and efficiency
· Play a lead role in working with colleagues managing Comic Relief’s website and associated platforms to ensure they are optimised for User Experience and conversion to action across all agreed initiatives and activities
· Provide specific leadership in bringing the Fundraising, Technology and Data teams together to ensure our Digital Marketing and Fundraising strategies and plans are aligned with data and tech capabilities and priorities and oversee direct interventions to solve problems and mitigate risks to delivery and performance
Operate as primary point of contact with BBC Marketing specifically in relation to digital marketing strategies, including development of Red Nose Day web pages, supplying content and performance tracking
People Management
· Provide balanced, constructive feedback, undertake effective performance management to embed accountability and proactively support the professional development and growth of staff
· Proactively undertake business planning, prioritise activities and set clear and realistic objectives for the team and individuals based on capacity, expertise, and aspirations
· Maintain regular two-way communication and dialogue with staff, ensuring information is cascaded and escalated as needed
Person specification
Essential criteria
· Extensive experience of creating, implementing and optimising digital strategies and user journeys for the purposes of a sales or fundraising outcome
· Experience of delivering digital marketing activity or projects for a high-profile brand
· Experience of leading and working effectively in cross-functional digital project teams to deliver shared goals and objectives
· Proven experience of digital channel planning and performance tracking
· Experience of leading and working with a matrix of channel experts and multi-disciplined stakeholders
· Experience of budget management including setting detailed, annual and campaign planning budgets and strategies
· Analytical thinker with great communication skills that engage and inspire
· Management experience – managing and motivating a team effectively to achieve high quality outcomes
Desirable criteria
· Experience of working with CRM & associated systems to facilitate relational fundraising
· Specific experience working closely with Technology and Data teams in innovating and optimising conversion journeys, innovation and production development
· Effective relationship builder with the ability to proactively challenge and persuade senior stakeholders and partners
Perks and benefits:
· Flexible working hours
· Work from home option
· Wellness programs
· Employee Assistance Programme
· Enhanced maternity and paternity leave
· Paid emergency leave
· Sabbatical Opportunities
· Professional development
· Mentoring/coaching
· Paid volunteer days
· Payroll giving
· Team social events
· Extracurricular clubs
· Cycle to work scheme
· Free fruit
To apply please visit our website via the link and apply online.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Comic Relief we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Why work at Comic Relief
There are lots of good reasons to join us at Comic Relief. You can read more about our employee benefits, such as our commitment to flexible and hybrid working. We ask staff to come to the office twice a week, normally on agreed team days, so that we can do all those things that are difficult to do online. Our office is based in Whitechapel, London,
There are lots of opportunities to develop your skills and experience at Comic Relief, including opportunities to become a Mental Health First Aider or to participate in our Employee Network Groups that focus on making Comic Relief a more inclusive place to work.
Disability Confident employer
As part of the Disability Confident scheme, we take positive action by providing first-round interviews to candidates who have a registered disability, provided they meet the minimum criteria for the role, as demonstrated on their CV.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Governance and Team Coordinator, Global's Make Some Noise
Hours: Full-time (37.5 hrs/week). Would be open to 4 days a week. Hybrid, with 3 days per week in office (Leicester square)
Reports to: Head of Finance and Governance
Contract: Permanent
We are Global’s Make Some Noise
Global’s official charity, Global’s Make Some Noise, funds crucial grassroots projects across the UK with funding and development support, with the aim to make sure that nobody is left facing life’s toughest challenges alone. We raise funds and awareness of the biggest issues affecting society, harnessing the power and reach of over 26.6 million weekly listeners across Global’s radio brands including Capital, Heart, Classic FM, Smooth, LBC, Radio X, Capital XTRA and Gold. To date, we've raised over £35m for over 440 UK charities and supported over 200,000 lives in communities right across the UK.
With plans for innovative grant-making in 2024 and beyond, we empower small charities nationwide, led by a dedicated team of 20 individuals based in London's Leicester Square office.
Reporting of the role
This role reports to the Head of Finance and Governance
Guide Salary:
The salary for this role is : circa £25,000
Overview of job
Join us during this crucial phase of the charity's expansion as we enter a thrilling new chapter. This new position will be a critical role in the charity as we enter a new decade with an exciting opportunity to help shape our future growth. The role will work across the entire charity, and at every level of the organisation, providing an excellent opportunity to get involved across all aspects of our operations. The role will work closely with our Trustee Board and Charity Director, supporting with diary management, governance support, minute-taking and taking forward key actions.
Additionally, the role will support team members across the organisation, whether that’s answering supporter calls, helping find the best venue for charity filming or helping process those valuable and generous donations. The role will be supported to take on a broad remit of tasks, balancing time and priorities, and supporting the charity to maximise its impact with UK Communities.
3 best things about the job
-
You’ll get to make a real and positive difference, supporting and being an integral part of a highly motivated team.
-
Unique position, working across the entire charity and the opportunity to embed within a cutting edge, fast-paced media and entertainment business which has a voice across the UK.
-
Every day is different so you will have the opportunity to learn a variety of skills and will work with people across our campaigns, finance and partnerships teams, along with senior leaders and Board members.
Measures of success:
In the first few months, you would have:
-
Understood the organisation’s unique dynamic and its place within the wider Global environment.
-
Built relationships with the Global’s Make Some Noise team and other key stakeholders.
-
Embedded yourself within the team, busily organising diaries and keeping things ticking along smoothly.
Responsibilities of the role
Co-ordinator – 70%
Day-to-day support across the charity including, but not limited to:
-
Providing personal assistant support to the Director of the charity
-
Support wider team with meeting bookings, arranging travel, charity guests, booking rooms etc.
-
Support internal communications, ensuring good information dissemination and management.
-
Improve internal onboarding processes, hold ownership over key GMSN starter assets (e.g. Organigram, joiners handbook)
-
Look after shared email inboxes, ensuring all queries have an appropriate response in a timely manner.
-
Support the team with basic finance reporting and updating trackers, including setting up and maintenance of a variety of fundraising platforms.
-
Posting out materials and prizes, and hold ownership over the organisation of stock and materials in the storeroom.
-
Liaising with charity supporters via email, phone and at Global, including the support line.
-
Provide cover to the Finance and Grants Assistant in periods of absence (training will be provided)
-
Support with fundraising and events teams in busy periods.
-
Complete any ad-hoc tasks, as required.
Governance – 30%
-
Co-ordinate diary entries for quarterly Trustee and Finance Committee meetings, prepare Board packs, attend meetings, take minutes and ensure minutes are distributed in a timely fashion.
-
Ensure all Trustees are stewarded, inducted and supported in their role with the charity.
-
Support the Head of Finance and Governance with relevant Trustee checks and forms, ensuring compliance with Companies House and Charities Commission.
-
Ensure collection of annual related parties records and ensure all documentation is filed electronically.
-
Collate monthly quarterly Global Board updates, liaising closely with SMT.
What you will need
The ideal candidate will be proactive, efficient and capable of the following:
Essential Experience
-
Strong A-Level results (or equivalent) and/ or relevant degree / or relevant experience
-
A passion for working with charities.
-
Great interpersonal and relationship-building skills
-
Strong attention to detail and accuracy in your work
-
Good time management and ability to work with tight deadlines.
-
Excellent organisation skills with adaptability and ability to use your initiative.
-
Experience in administration or other relevant work, such as taking minutes or working with a Board/senior team.
-
A confident communicator, with experience of supporting senior stakeholders.
Desired
-
Previous charity experience
-
Strong knowledge of Microsoft Office applications
-
Curiosity about and understanding of the commercial radio sector
-
A passion to work in charity and transform lives
What you can expect from us:
-
Respect for the individuality, uniqueness, and value of each person with whom we work.
-
Personalised onboarding plan and support, IT, and other necessary work equipment, ensuring seamless integration into the MSN team.
-
Enjoy the camaraderie of a team that is both enjoyable and goal-orientated, fostering a workplace with driven colleagues who are committed to a supportive work environment.
-
The perks of a generous benefits package and commitment to your overall wellbeing and job satisfaction.
-
A team committed to your personal and professional development, ensuring your growth and success in the MSN team.
Everyone is welcome at Global
Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that diversity will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.