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Page 2 of 3
London, Greater London (On-site)
£42,025 per year
Full-time
Permanent
Job description

The Digital Communications Manager is responsible for leading and expanding the Trust's digital presence, ensuring our research, policy priorities, programmes, and alumni stories are shared in an impactful way with external audiences. Reporting to the Head of Communications and Public Affairs, and working closely with one direct report, they will deliver a step change in digital communications activity, driving data-led improvements and developing new and compelling multimedia content for the Trust's website, social media channels and digital communications.

Main duties

Website and digital communications

  • Oversee the management and strategic development of the Sutton Trust website and associated microsites.
  • Ensure the main site delivers impactful communications showcasing the breadth of the Trust’s work, whilst being responsive to the needs of our key audiences: students, teachers, policymakers, academics and media.
  • Lead on relationships with external web developers to drive forward improvements to the Trust’s websites, ensuring quality user experience and SEO optimisation.
  • Use Google Analytics and other monitoring tools to evaluate website performance and inform improvements.
  • Project manage the production of video content, and other similar projects.
  • Format reports, design graphics and create digital assets, supported closely by the Senior Digital Communications Officer.
  • Edit the Trust’s regular email newsletter, ensuring content is of the highest quality.
  • Ensure the Trust’s brand identity is consistent across the digital space

Social media

  • Oversee the development and delivery of the Trust’s strategy for growing its social media presence through Linkedin, Bluesky, X, Instagram and other emerging platforms as appropriate.
  • Ensure the Trust’s priorities and mission are communicated consistently and powerfully across its social platforms.
  • Develop and deliver strategies to maximise reach and engagement, including working with partners, alumni and influencers.
  • Oversee the launch of the Trust’s new TikTok channel.
  • Work with the Senior Digital Comms Officer to create innovative and engaging social content in a range of formats to maximise impact across all platforms, working closely with the Head of Communications and Public Affairs and colleagues in Research, Programmes and Development teams.
  • Proactively monitor relevant stories and advise colleagues on reaction and engagement, in partnership with the Head of Communications and Public Affairs.
  • Monitor social media trends and flag key developments to team members.
  • Use analytics to evaluate social campaigns and inform improvements.
  • Advise and support colleagues in using social media in support of Sutton Trust objectives.

Other

  • Line management of the Senior Digital Communications Officer.
  • Work with colleagues to maintain a communications planning grid.
  • Keep abreast of digital developments, providing expertise to the wider organisation.
  • Write copy as required, and advise others in tailoring copy to digital channels and audiences.
  • Contribute to the wider work of the Communications, Research and Policy Team.
  • Other duties as necessary from time to time.

Person Specification

We welcome applications from individuals who have experience in:

  • Excellent verbal and written communication skills.
  • Experience of managing digital communications infrastructure and social media channels.
  • Significant experience in managing a website, including good knowledge of HTML and CSS, WordPress and Google Analytics.
  • Creative flair and a knack for distilling complex ideas into compelling content.
  • A good understanding of Canva, InDesign, Illustrator and/or Photoshop to design infographics and other imagery.
  • Experience of video content production, particularly for social media.
  • Experience of using social media platforms and analytics successfully and a willingness to explore new channels. Understanding of LinkedIn, Bluesky, X and TikTok would be advantageous, as would previous experience using Google Analytics to monitor and drive improvements.
  • An eye for detail, and the ability to work accurately to tight deadlines.
  • Line management experience.
  • Experience of developing digital strategies and implementing change.

We are also looking for an individual who:

  • Is sympathetic to the aims of the Trust and its mission to address educational disadvantage.
  • Has first-class interpersonal skills – a natural ambassador able to represent the Sutton Trust in a range of settings.
  • Is willing to take on other duties from time-to-time as needed in a busy team.
  • Is eligible to work in the UK (see here for information about right to work)

Terms of Appointment

  • Contract: Full-time, Permanent
  • Salary: £42,025
  • Working location: Minimum of 2 office days per week, but further flexibility may be required given the external-facing nature of the role
  • Office location: The Sutton Trust, 9th Floor, Millbank Tower, 21-24 Millbank, London, SW1P 4QP. Our home working policy gives staff the option to work from home for up to 60% of the time, with approval from their line manager.
  • Hours: The standard working hours are 9am to 5pm, Monday to Friday and may also be required to attend events / meetings outside of their normal working hours during weekday evenings and occasionally at weekends. This role also shares primary responsibility for monitoring the out of hours media line with the Head of Communications and Public Affairs.
  • DBS check may be required

To Apply

To apply, please upload your CV and cover letter, covering how your experience, skills and qualifications meet the requirements of this role. Please focus your response on the abilities and/or competencies giving evidence of your experience to date (maximum of 2 A4 sheets). The information you provide will be the basis for shortlisting.

Please note that your application should be submitted in one go - you can view the requirements by clicking on the link if you would like to prepare in advance.

Interviews

Applications should reach us by 10am, Friday 10th October, with first round interviews held over Zoom on Wednesday, 22nd October, and second round interviews held at our London offices on Tuesday, 4th November.

Safeguarding statement

The Sutton Trust believes that a child, young person or vulnerable adult should never experience abuse of any kind. We all have a responsibility to promote the welfare of all children and young people and to keep them safe. Therefore all posts undergo a safer recruitment process, including but not limited to, disclosure of criminal records where necessary and eligibility to work in the UK. We have procedures in place to promote safeguarding and a safe culture at the Trust.

Contextual recruitment

The Trust is committed to ensuring equality of opportunity and that all applicants receive equal consideration for employment. We strongly encourage individuals from all backgrounds, including those underrepresented at present at the Trust, to apply for this role. As such we particularly welcome applications from people with disabilities, Black, Asian or Minority Ethnic backgrounds, LGBTQ+ and from different socio-economic and educational backgrounds. We are committed to being an inclusive and welcoming place to work and know that greater diversity will lead to even greater results for the young people we support.

We are committed to providing reasonable adjustments for disabled candidates throughout our recruitment process and during employment.

We also operate contextual recruitment at the Sutton Trust. Our application process gives you the option to include information about your background, such as whether you were eligible for free school meals, whether your parents went to university, or whether you attended a state school. For more examples and information on contextual recruitment, please see our website.

Posted by
The Sutton Trust View profile Organisation type Registered Charity Company size 21 - 50
Posted on: 19 September 2025
Closing date: 10 October 2025 at 10:00
Tags: Campaigns, Communications, Policy, Digital, Content Writing / Copywriting, Education, Engagement / Outreach, Internal communication, Public Affairs, Social Media

The client requests no contact from agencies or media sales.