Acquisition fundraiser jobs
About CoppaFeel!
CoppaFeel! are the UK’s only youth focused breast cancer awareness charity, and we’re on a mission to get every 18-24 year old checking their chest. We educate people on the signs of breast cancer and encourage them to check their chests monthly, so that if they notice something unusual they are empowered to contact their GP and advocate for themselves.
We do this because when diagnosed early, breast cancer treatments are more effective and survival rates are higher. Early detection can save lives.
Breast cancer does not need to be detected late, and as long as we are here and continue to be supported by people like you, we will do all we can to make sure this doesn’t continue to happen.
The Role
The Bespoke Challenge Events Manager maternity cover is crucial to ensure a smooth delivery of our trek programme in 2026. You will manage our flagship ‘CoppaTrek!’ events, which will include five treks in 2026, with a total target of £2.3m. There will be three multi day treks – one in the UK and two abroad. There will also be two One Day events held at weekends in the UK. All five of these events span June – September. You will also be required to support the Senior Manager in the launch of the 2027 programme.
Line Managing two Assistants, the Bespoke Challenge Events Manager will need to hit the ground running to manage all events booked in with their support, getting totally stuck in. Unusually, the Senior Challenge Events Manager (the line manager for this role) will also be a maternity cover role for the same period of time. This elevates the need for clean, organised and focused delivery of our events.
In addition to the delivery of 2026, the Bespoke Challenge Events Manager will need to support in the preparation for 2027, and work with other teams to successfully launch them towards the end of 2026. You will be required to contribute to the budgeting for 2027’s events.
This role does require some evening and weekend work - although not behind the laptop (unless it’s a zoom call to excite all the fundraisers)! You will be lacing up your walking boots, and walking and talking, alongside our CoppaTrek! participants. Therefore, please bear in mind that as part of this role, you will be expected to travel and stay away from home for up to 9 days at a time. The benefit being you get to see some incredible parts of the world and meet amazing people. TOIL is awarded for out of hours work according to our policy.
In terms of the office, it is a hybrid role, with the expectation that you will attend the London office two days per week.
This is a fixed term contract for 14 months.
Duties and Responsibilities
Event Delivery
- Lead the design, planning, and delivery of CoppaTrek! events, ensuring each trek meets the charity’s goals and provides an exceptional participant experience.
- Manage each event budget, with support from the Senior Challenge Events Manager.
- Coordinate with external suppliers and partners to ensure smooth operations before, during, and after the event.
- Attend CoppaTrek! events through the year.
Manager Key Stakeholders
- Build and maintain relationships with key internal and external stakeholders, including suppliers, sponsors, colleagues, volunteers and fundraisers.
Stewardship
- Ensure excellent stewardship of participants, sponsors, and donors throughout their engagement with the CoppaTrek! programme.
- Provide ongoing support and communication to participants pre- and post-event, including training resources, fundraising guidance, and event-day logistics.
- Acknowledge contributions and achievements of participants and supporters through thank-you gifts, social media shout-outs, and other recognition methods.
Celebrity Liaison
- Support with celebrity involvement in the CoppaTrek! programme, from initial outreach to event participation.
- Ensure celebrities are well-informed and supported throughout the process, with a focus on creating a positive experience for them and our trek participants.
Marketing & PR
- Follow and deliver a marketing plan for the year to ensure the CoppaTrek! programme remains relevant and popular.
- Work in collaboration with marketing team to lead the acquisition for new challenge event participants, ensuring we grow the number of supporters year-on-year.
- Support on website and social media content.
- Work with the PR and marketing team to maximise celebrity involvement.
Equality, Diversity, and Inclusion
- Ensure that CoppaTrek! is inclusive, accessible, and welcoming to people from all backgrounds and abilities.
- Promote diversity in participant recruitment, with a focus on engaging underrepresented groups.
- Foster a supportive and inclusive environment for all participants, volunteers, and staff.
Line Management
- Manage line reports with clear direction, support, and development opportunities.
- Set clear goals and performance targets for team members, ensuring they are working towards KPIs.
- Provide regular coaching and feedback to enhance individual and team performance.
Skills, Experience and Qualifications
Essential
- 3 years+ experience of planning and delivering successful in-person events
- Excellent at communicating and relationship building
- Experience of working within the charity or events sector
- Great organisation and time management skills
- Experience and understanding of donor stewardship - including high value supporters and celebrity ambassadors
- Experience of fundraising and income generation
- Very good at problem solving and taking a solutions-focused approach
- Excellent at using data and insight to drive decisions
- Ability to manage multiple projects and deadlines successfully
- Experience in managing stakeholders and working with third-party event organisers
- Good understanding of budgeting and forecasting
- Line Management experience
Desirable
- Experience of planning and delivering a charity’s challenge event programme
- Experience of recruiting and managing volunteers
- Knowledge of fundraising regulations and delivering best practice in relation to challenge events
- Experience of working with a fundraising database and fundraising platforms
- Experience of managing multiples projects or a variety of events
- Experience of line management
- Understanding of charity and fundraising law
Application information
Applications will close at 9am on 3rd November 2025 with the aim to commence shortlisting test as applications come in.
CoppaFeel! reserves the right to close the vacancy early in the event that we receive a high number of applications before the closing date. Please be aware we are actively recruiting and so early application is advised.
Main Benefits and Terms & Conditions
Annual Leave entitlement - 22 days and 3 days off at Christmas + public holidays, a day off for your birthday and for Kris’ cancerversary.
Benefits
- Wellbeing fund
- Employee Assistance Programme
- Access to Self Space training and 1:1 therapy
- Core working hours 10am - 4pm
- Enhanced Maternity and Paternity Leave
- Flex Friday; every other Friday off, with the flexibility of being available in the case of emergencies
Equality, Diversity, and Inclusion
At CoppaFeel! we support a diverse range of communities and we understand that diversity within our team is central and crucial to meeting the needs of the young people we exist to serve. We strongly encourage applications from Black, and people of colour, LGBTQIA+ candidates, candidates with disabilities, from men, and from those with a lived experience of cancer because we would like to increase the representation of these groups within the charity.
We promote equality, diversity and inclusion in our workplace and make recruitment decisions by matching the charity's needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We recognise the value in encouraging a diverse range of perspectives, skills, experience and knowledge at the charity.
While the successful candidate will be selected purely on merit, in the event of a tie between two candidates with equal suitability, we may select a candidate with lived experience of the issues we are seeking to address through our work.
We are a Disability Confident Employer and we commit to offering an interview for all applicants with disabilities who meet our required criteria for the role. If you have any accessibility requirements or need any adjustments for the interview process please get in touch.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Fundraising Manager
Hours: 37 hours a week
Salary: £44,100 per annum
Location: Hybrid/Flexible - we have buildings in Brighton, Haywards Heath, Burgess Hill, Horsham and Bognor Regis, giving flexibility to choose your main base with home working.
Closing Date: 12th November 2025, midday
*We reserve the right to close this vacancy early if we receive sufficient applications, so please apply as soon as possible. Unfortunately, we’re unable to offer sponsorship – you must have the Right to Work in the UK.
Are you and experienced fundraiser that can hold and deliver a strategy?
We’re looking for an experienced fundraiser who can work alone and confidently to shape and grow our fundraising income.
At Age UK West Sussex, Brighton & Hove (AUKWSBH), we’re proud of the difference we make but we know we can’t stand still. With an ageing population and increasing demand for our services, we’re looking for a highly experienced Fundraiser Manager to help us grow our voluntary income and deepen our impact even further.
This is a pivotal role, leading the development and delivery of a sustainable fundraising strategy that supports our mission to help people love later life.
You will initially work alone as we shape and grow the team going forward. You’ll be confident and assertive in working across the different fundraising income streams and with your knowledge and experience, guide us on what we need to do next.
The role involves developing local relationships, a strong understanding of West Sussex, Brighton and Hove and its communities is essential. You’ll spend time in our centres and communities, building connections and raising our profile locally, so applicants must be based in or very familiar with the area.
What You’ll Do
- Raise at least £500,000 in new money per annum, with a robust fundraising plan.
- Be an exceptional storyteller and writer, who can translate our impact into powerful cases for support across applications, campaigns and donor appeals.
- Shape the future of fundraising at AUKWSBH, advising on priorities and helping to grow the team.
What You’ll Bring
- Knowledge and expertise in all areas of raising voluntary income, knowing where to spend time and energy for an organisation of our size and location.
- Confidence and compliance of fundraising best practice, fundraising governance and law.
- The ability to work independently, with the scope and ambition to grow the fundraising function and resources over time, including the possibility of line managing staff in future.
What We’ll Offer
- An opportunity to create lasting impact across a well-loved and ambitious organisation.
- A vibrant, values-driven culture where your voice and work matters.
- A flexible, supportive team with big plans and a collaborative mindset.
- Hybrid working, with the option to choose your main base from one of our centres (Brighton, Haywards Heath, Horsham, Burgess Hill or Bognor Regis), with the option of home working.
Benefits
We value our team and offer a brilliant benefits package, including:
- Flexible working options
- Ongoing professional development
- 28 days annual leave + bank holidays (pro rata for part-time roles)
- Blue Light Card eligibility
- BUPA Employee Assistance Programme (EAP)
- 4% auto-enrolment pension with life assurance
- Cycle to Work Scheme
- Electric Vehicle Scheme
How to Apply
To apply, please read the full Job Description and get to know us at Welcome to Age UK West Sussex, Brighton and Hove. Then submit your tailored CV and a covering letter (no more than 3 pages) explaining how you meet the person specification. We embrace innovation (yes, AI too!), but most importantly, we want to hear your voice.
Alternatively you can download our application form Age UK West Sussex, Brighton & Hove (aukwsbh) current vacancies.
Please note applications without a cover letter will not be shortlisted.
As a Disability Confident employer, we offer a guaranteed interview to disabled applicants who meet the essential criteria for the role. If this applies to you, please indicate this clearly in your application.
We are unable to accept sponsorship applications and you will need the Right to Work in the UK.
The successful applicant will be subject to satisfactory references and DBS check.
Who We Are
At Age UK West Sussex, Brighton & Hove, we’re on a mission to change the way we age. As a local, independent charity and proud network partner of the national Age UK, we’re the go-to for expert guidance and support in later life. Whether it’s tackling issues like poverty, ageism and loneliness or helping people stay healthy, independent, informed and connected—we ensure that no one has to navigate later life alone.
Through our advice services, wellbeing programmes and vibrant community centres, we empower older people with the support, companionship and activities they need to live life to the fullest. Our VIP values—Valued, Included, Passionate—drive everything we do, creating welcoming spaces where everyone feels heard and respected.
If you want to make a real difference, come and join us.
Equity, Diversity & Inclusion
We’re proud to be building a diverse and inclusive team that reflects the communities we serve. We believe in removing barriers so that everyone, regardless of background, age, or ability, has the opportunity to thrive.
As part of our commitment to the Disability Confident programme, we actively support applications from disabled candidates and ensure fair, inclusive recruitment practices. We offer a guaranteed interview to disabled applicants who meet the essential criteria for the role. We also value the experience and contributions of older workers and are committed to age-friendly employment practices that support people at every stage of life.
We encourage individuals to let us know about any reasonable adjustments they may need, whether during the application process, interviews, or in the workplace, to ensure an inclusive and accessible experience for all applicants.
If you require any adjustments during the recruitment process, or need support with your application, please let us know.
The client requests no contact from agencies or media sales.
Are you a dynamic and experienced fundraiser looking for your next big challenge? We are seeking a strategic, creative, and driven individual to lead the Individual Giving programme at a well-established and values driven charity,
As Head of Individual Giving, you will report directly to the CEO and lead a passionate team dedicated to inspiring individuals to support the charity’s mission. You’ll shape and deliver multi-channel fundraising campaigns that grow the organisation donor base, deepen supporter relationships, and drive sustainable income.
This is a senior leadership role with significant influence across the organisation. You’ll collaborate closely with heads of other departments to ensure fundraising is aligned with the charity mission delivery, communications, and international programmes.
As a Head of Individual Giving you will:
- Head the strategic development and delivery of all individual giving activity.
- Oversee a diverse portfolio of appeals, ensuring campaign success across acquisition, retention, and stewardship.
- Drive innovation in supporter engagement, including regular giving, legacy marketing, and donor journeys.
- Manage key relationships with creative agencies, suppliers, and contractors.
- Ensure compliance with GDPR, Fundraising Regulator standards, and internal policies.
- Lead and develop a small, dedicated team including the Individual Giving Manager, Supporter Care Officer, and CRM Data Entry Officer.
- Oversee the fundraising CRM (Salesforce), ensuring data is accurate, insightful, and utilised to shape campaigns.
To be successful, you must have experience:
- Significant experience in Direct Marketing, ideally within a charity.
- Proven success in individual giving and campaign management.
- Strong understanding of CRM systems, ideally Salesforce.
- Experienced team leader with excellent interpersonal skills.
- Ability to manage multiple projects, deadlines, and budgets.
- Excellent communication and copywriting skills.
Salary: £54,000 per annum
Location: London, hybrid working , 2 days in the office
Contract: Permanent
Closing date: 5th November at 9am
Interview: 1st round interview 12th November
2nd round interview (if required) 13th November
Recruitment process: Cv and Supporting Statement to
If this sounds like you, then please do get in touch ASAP!
As leading charity recruitment specialists and a certified B Corp™, Harris Hill is committed to high and ever-improving standards of equitable and inclusive recruitment. We actively welcome applications from all sections of the community regardless of age, disability, gender, race, religion, sexuality and other protected characteristics.
Salary: £45,981
Contract: Full-time, permanent
Location: Turn2us London Hub (Farringdon) & homeworking
As the Supporter Engagement & Legacy Manager you will play a key role as we seek to reignite our legacy marketing programme and grow overall individual giving income to help ensure long-term support for those facing financial difficulty. You will be responsible for the project management and implementation of all supporter engagement activity, acquisition, and legacy marketing activities, ensuring all activity is optimised and campaigns include enhanced digital and social media content.
Reporting to the Co-Heads of Supporter Engagement and managing the Supporter Engagement Officer, you will develop a multi-year plan to rebuild legacy income and a pipeline of legacy supporters, including re-engaging the EFH care home staff and major donors.
You will be responsible for supporting the strategic direction, operational plans and effective management of Turn2us’s giving programmes from individuals including appeals, regular giving and legacies, maximising net income from new and existing income streams.
The successful candidate will have experience of managing direct marketing campaigns in a charity environment as well as proven ability to manage successful legacy marketing campaigns. They will have significant experience stewarding individuals and legacy supporters and be adept at communicating the impact of donations, as well as having line management experience. The ability to make a strong case for supporting Turn2us’ key areas of work is crucial, as is an aptitude for proactively increasing acquisition and retention rates.
The post holder will also be a self-starter who is comfortable building new strategies from a relatively small pool of supporters and is experienced testing different tactics to establish the best practice for Turn2us.
If, like us, you believe everyone has the right to have enough to live on, and you are ambitious about eradicating financial insecurity, join us and build your career with a charity dedicated to ensuring dignity and equity for all.
We offer flexible working patterns, both in terms of hours and remote working. Please note that all employees are required to work from the office a minimum of 1 day a week.
Some roles may be required to be in the office more often than others and this will be agreed with the hiring manager upon starting at Turn2us.
Please note that all job offers are subject to 2 – 3 satisfactory references and a disclosure satisfactory to Turn2us from the Disclosure & Barring Service (DBS).
Closing date: 29th October 2025 at 23:59pm.
Interview date: 11th November 2025
Using Anonymous Recruitment
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Trust and Foundaction Stategy Enhancement
- Develop and execute a trust fundraising strategy to increase income and position the Charity as a credible, evidence-led delivery partner for funders
- Meet income targets aligned with the Charity's growth strategy, to fund both core programmes and capital projects, prioritising multi-year funding opportunities
- Build and maintain a robust pipeline of prospective funders, ensuring regular and meaningful engagement
- Craft compelling, tailored proposals, applications, and cases for support to secure major grants
Team Leadership & Development
- Recruit a Trust Fundraiser and Prospect Researcher to support with identifying and evaluating potential donors
- Build a collaborative and inclusive team culture that values equity, wellbeing, and shared purpose.
Relationship Management
- Cultivate and steward relationships with existing and prospective trusts and foundations, ensuring they remain engaged with the charity’s five-year Impact Strategy
- Provide exceptional reporting to funders, showcasing the impact of their contributions through updates, case studies, and financial reports
- Represent the charity at meetings, events, and site visits to inspire and engage potential funders
Reporting & Compliance
- Monitor and evaluate the performance of trust fundraising activities, providing detailed reports to Senior Leadership and funders, as required
- Ensure compliance with all relevant fundraising regulations and best practices
Collaboration and Coordination
- Work closely with the Programme Manager and Capital Appeal Manager to develop well-costed, fundable programmes aligned with strategic priorities and with measurable outcomes
- Work closely with wider internal teams, including Programmes, Service Delivery, Finance, and Communications, to gather information, align messaging, and ensure funding requirements are met
- Collaborate with colleagues across other income streams to maximise cross-team opportunities and share insights on high-value prospects
- Ensure accurate record-keeping and tracking of relationships, proposals, and outcomes using the Charity’s CRM system
Knowledge & Experience
- Proven track record of securing five and six figure gifts from trusts, foundations, or institutional funders, including cold prospects, demonstrating confidence in donor acquisition
- Skilled in network mapping, prospect research and business development
- Demonstrable experience of working on major capital appeals or high-value fundraising campaigns
- Exceptional written communication skills, with the ability to craft persuasive and tailored funding applications
- Strong research and analytical skills to identify funding opportunities and align them with strategic priorities
- Excellent relationship management skills, with the ability to build and sustain long-term partnerships
- Experience using CRM systems to manage and track donor relationships and activities
- Experience in securing multi-year funding (desirable)
- Experience in line management, with the ability to motivate staff and nurture talent (desirable)
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
42 London – Central London (hybrid)
At 42 London, we believe talent is everywhere, but opportunity is not. As part of the global 42 Network, we are a free, peer-to-peer coding school open 24/7, preparing diverse learners for real-world tech careers. We are looking for a transformative fundraiser who views capital not as an end in itself, but as a means to unlock life-changing opportunities.
The role
You will convert our ambitious mission into sustained, major support—building a high-value portfolio across principal gifts, corporate partnerships, and strategic grants. You’ll open doors at the highest levels, craft compelling cases for support, and secure multi-year commitments that scale our impact.
You will:
- Lead a focused strategy for principal gifts, family offices, and major donors; build a pipeline of prospects and cultivate long-term relationships.
- Secure corporate partnerships and sponsorships (including naming and multi-year programmes) with FTSE-level and global brands.
- Orchestrate high-impact cultivation events in London and leverage the wider 42 Network to engage new supporters.
- Produce best-in-class proposals, stewardship, and impact reporting.
- Ensure full compliance with UK fundraising regulation, charity law, Gift Aid, and GDPR.
- Deliver against stretching income and multi-year commitment goals with clear, consistent reporting to leadership.
What you’ll bring
We are seeking an individual who combines proven fundraising expertise with a deep personal passion for educational opportunities.
- A strong record of closing significant gifts/partnerships and growing them into sustained, multi-year support.
- Exceptional relationship-building skills with senior stakeholders (C-suite, trustees, HNW/UHNW circles, family offices, and foundations).
- Outstanding written and verbal communication; credible and compelling with sophisticated audiences.
- Commercial acumen: confident with pipelines, forecasting, and board-level reporting.
- A collaborative, mission-driven mindset and the resilience to thrive in a small, ambitious team.
Why 42 London
- Shape and lead our high-value fundraising agenda at a pivotal moment for growth.
- Join a pioneering education model within a global movement.
- Competitive salary, hybrid working (1 day remote), and strong commitment to professional development.
How to apply
Please send us your CV and a cover letter (max 2 pages) explaining:
- Why our mission matters to you; and
- How your fundraising has delivered significant, sustained impact.
42 London is an equal opportunity employer. We welcome applications from all backgrounds and communities.
The client requests no contact from agencies or media sales.
Make-A-Wish UK is seeking a visionary leader to drive public fundraising and supporter engagement at scale. This strategic role oversees all public income streams, including: individual giving, legacies, events, and innovation, while leading a high-performing team and sector-leading Supporter Care function.
You'll shape long-term growth, deliver significant income targets, and champion a supporter-first culture across the organisation. As part of our Extended Leadership Team, you’ll influence board-level decisions and help ensure Make-A-Wish UK continues granting life-changing wishes for children with critical illnesses.
Core Purpose:
The Head of Public Fundraising is a pivotal strategic leadership role at Make-A-Wish UK, responsible for the strategic direction, planning, delivery, long-term growth and performance of all public fundraising and supporter engagement activity.
This includes strategic oversight of all public income streams - individual giving (cash, regular giving, lottery, payroll), legacies, in-memory giving, challenge events, community fundraising, owned products, and innovation—as well as operational leadership of the Supporter Care team, which manages supporter care, income processing, data imports, and inbound queries for the whole organisation.
The role leads a multi-disciplinary team of around 20, across four core public fundraising and engagement functions, who are responsible for delivery of a high-performing public fundraising programme and sector-leading supporter care function - acquiring, engaging, and retaining supporters at scale, growing income sustainably and ensuring every interaction reflects Make-A-Wish’s values and drives long-term income growth.
This role contributes to over 50% of the charity’s total fundraised income, plays a critical role in long-term sustainability, and operates at cross-organisationally to embed a supporter-first culture, championing segmentation, stewardship and integrated journeys that drive lifetime value. The role is responsible for delivering significant and growing income targets, developing multi-year investment plans, and influencing organisation-wide strategies to ensure we are equipped to serve a growing supporter base. The postholder is part of the Extended Leadership Team (XLT), reporting to the Director of Income & Engagement, and influences decisions at Board level through strategic investment planning and performance reporting.
Essential Criteria:
- Minimum 10 years’ experience in public fundraising, with a strong track record of income growth across a broad portfolio of income streams (e.g. individual giving, legacies, community, events, innovation, lottery).
- Experience of leading the development and implementation of organisation-wide strategies, and aligning team plans to broader strategic priorities.
- Demonstrable success in a senior leadership role of similar scale and complexity, with full accountability for strategy, delivery, performance and people management across multiple teams and functions.
- Proven experience in designing and delivering large-scale fundraising strategies, investment plans, and innovation pipelines which supports the organisational vision, mission and strategic objectives.
- Significant experience of leading both income-generating and operational functions (e.g. supporter experience or donor services).
- Highly experienced in developing and delivering multi-channel and multi-product acquisition, engagement and retention strategies to engage a range of supporter audiences to grow a supporter database and increase lifetime value.
- Highly experienced in using different direct marketing techniques across a range of channels including DRTV, DM, F2F, TM and digital marketing, with a proven track record of income growth within a fundraising environment, developed and delivered with a focus on future sustainability.
- Strong background in managing multi-million-pound budgets and long-term ROI models, including regular Board-level reporting.
- Strong external representation skills, including managing relationships with key suppliers, agencies, and sector partners.
- Demonstrable ability to lead insight-driven innovation, with experience of testing, scaling and refining audience-led approaches.
- Comfortable using digital tools, automation or CRM platforms to optimise supporter journeys and improve operational efficiency.
- Deep understanding of UK fundraising regulation, supporter data compliance, and charity governance. Awareness of organisational risk and compliance, including how regulatory or reputational risks impact strategic decision-making.
Skills, knowledge and behaviours required for this role:
- Strategic and commercial thinker, able to balance short-term results with long-term growth and sustainability.
- Inspirational leader with experience managing large teams, including senior managers, across income and service functions.
- Flexible and adaptive leadership style, able to support a range of personalities and development needs across the wider team.
- Confident leading across the full employee lifecycle, from recruitment to performance management and succession planning.
- Excellent communicator and presenter, able to engage, influence and motivate stakeholders at all levels, including Board.
- Highly numerate, with experience in multi-year investment modelling and income forecasting across multiple programmes.
- Skilled in insight-led decision making, journey optimisation, and integrated campaign delivery.
- Strong understanding of digital marketing tools and supporter engagement across online channels.
- Experienced in designing and improving supporter journeys to increase satisfaction, retention and lifetime value.
- Proficient in CRM and insight tools (e.g. Salesforce, Power BI, Google Analytics).
- Highly organised, analytical and outcome-focused, able to manage multiple complex workstreams and competing deadlines.
Strategy and Planning
- Develop, own and drive the Make-A-Wish Public Fundraising strategy and roadmap, aligning it to organisational goals and strategy, and ensuring long-term scalable, sustainable income growth.
- Shape strategy and long-term plans across all public income streams: individual giving (cash, RG, lottery, payroll giving), legacy, in-memory, third-party events, community fundraising, owned products and innovation.
- Use insight, segmentation, and lifetime value data to inform fundraising planning across acquisition, engagement, and retention. This includes owning the Make-A-Wish supporter segmentation model.
- Ensure the team adopts a test-and-learn culture grounded in insight, continual improvement and audience understanding.
- Lead the development of scalable propositions, product strategies and audience approaches across all public income channels.
- Set up and model new income streams from scratch (e.g. lottery and regular giving programmes), with robust 10-year financial investment cases to inform Board-level decisions.
- Oversee the development of the engagement strategy for these supporters—defining its purpose, positioning, and role in supporting income growth, supporter satisfaction, and operational excellence.
- Oversee the development and delivery of a comprehensive Supporter Care Roadmap, ensuring all inbound supporter touchpoints are high quality, timely, compliant, and aligned with Make-A-Wish’s tone, values, and fundraising activity.
- Provide strategic leadership to the Supporter Care function, ensuring it is fully embedded into the public fundraising model and capable of scaling as supporter volumes grow, including future-facing processes, tech use, and journey mapping.
- Lead strategy on audience journeys and supporter touchpoints, including Make-A-Wish’s Contact Strategy, driving joined-up experiences and consistent messaging.
- Contribute to the overall organisational strategy through Extended Leadership Team (XLT) engagement, ensuring public fundraising is fully integrated. Act as a senior leader within Income & Engagement and across the organisation, contributing to cross-functional strategy and planning.
Operational Delivery
- Oversee the delivery of public fundraising programmes across all channels and products, ensuring alignment to income, supporter volume, and ROI targets.
- Lead the development and testing of new fundraising propositions, programmes and products, in line with audience needs and market opportunities.
- Oversee the team to deliver multi-channel campaigns across DRTV, direct mail, F2F, telemarketing, digital and social - working closely with agencies and internal teams.
- Ensure all supporter journeys across fundraising and experience are aligned, data-driven, and optimised to deepen engagement and improve retention.
- Oversee the operational performance of the Supporter Care Team, ensuring efficient income processing, compliant data handling, and prompt responses across phone, inbox and other inbound channels.
- Deliver continuous improvement across supporter care workflows—introducing training, process optimisation, documentation and KPIs.
- Ensure fundraising and supporter care functions meet all regulatory requirements (Fundraising Code, Gambling Commission, GDPR), including acting as the lead for the Gambling Commission.
- Lead strategic projects at XLT level that improve supporter engagement, fundraising effectiveness and operational scalability.
Financial Management
- Hold responsibility for multi-million pound income and expenditure budgets across the department.
- Lead business planning, investment proposals, budgeting, and reforecasting across all public fundraising and supporter care activity for 5 to 10 year plans.
- Build and manage multi-year investment models to inform income planning, particularly for high-potential streams like regular giving and lottery.
- Monitor and report on financial performance, providing insight, variances, and recommendations to senior stakeholders and the Board. Monitor return on investment across products and channels to inform future strategic decisions.
- Support senior managers to manage their budgets effectively and adapt where needed to maintain financial performance.
- Ensure all activity within supporter care operations is cost-effective, accurate and delivers strong value for money.
People Leadership and Culture
- Provide strategic leadership to a multi-functional team of approximately 20 colleagues, including four senior direct reports across core fundraising and supporter servicing functions.
- Set a clear team vision and ensure that performance, culture and development support organisational ambitions and create a supportive, inclusive culture focused on shared goals and continuous improvement.
- Embed a high-performance culture through clear goals, coaching, accountability, and personal development plans.
- Champion coaching, cross-team collaboration and a test-and-learn culture - empowering staff to innovate and drive impact.
- Ensure Supporter Care staff are resourced, trained and empowered to deliver a high-quality supporter experience that aligns with strategic goals.
- Lead on culture change within the Supporter Care function, embedding shared purpose with fundraising and a deep understanding of how supporter experience contributes to retention and long-term income growth.
- Shape the future structure and capability of the team to support long-term growth, including the integration of the Supporter Care function into the public fundraising model.
Stakeholder and Supplier Management
- Lead strategic supplier relationships across fundraising and experience (media, creative, F2F, print, fulfilment), negotiating contracts and ensuring high-quality delivery.
- Build strong internal relationships with stakeholders in Brand, Digital, Tech, Finance, Data and Wishgranting to deliver joined-up strategy and planning. Collaborate with key internal stakeholders to deliver integrated, insight-led supporter journeys and ensure shared accountability for audience experience
- Collaborate with the Head of Brand & Comms to ensure fundraising communications reflect the brand and improve audience engagement.
- Represent Public Fundraising at the Extended Leadership Team (XLT), contributing to cross-charity strategy, insight sharing and project delivery.
- Act as a key internal ambassador for the supporter, using insight and feedback to shape fundraising propositions and operational improvements.
Data, Insight and Innovation
- Work in partnership with Data & Impact to develop insight tools and reporting dashboards to track performance across both income and supporter experience.
- Oversee use of segmentation, audience journey mapping, and predictive analytics to inform both fundraising and operational planning.
- Lead on Make-A-Wish’s innovation pipeline within Public Fundraising, identifying opportunities for new product development and managing test-and-learn pilots through to scale.
- Monitor market trends and competitor activity to ensure fundraising and supporter care stay relevant and responsive to audience expectations.
- Own delivery of the supporter care improvement programme, embedding measurement of satisfaction, service levels, and team performance.
Together, we create joy, happiness and magical memories through life-changing wishes for children with critical illnesses.
The client requests no contact from agencies or media sales.
Senior Manager, Retention and Engagement
Contract type: Permanent, Full Time (35 Hours per week)
Location: London, UK.
UK hybrid working – a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person
Salary: £48,867 – £51,439 per year with excellent benefits.
Change starts with water. Change starts with you.
Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.
About WaterAid
We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team
Our Supporter Marketing team is a dynamic group of creative and data-driven marketers, fundraisers and campaigners responsible for the broadest spectrum of marketing activity in the UK—from brand & DRTV TV, digital marketing, retention and engagement stewardship, integrated fundraising campaigns and mass public campaigning. We are pivotal in shaping the dialogue with the UK mass public and over 700,000 supporters - driving the mission to ensure everyone, everywhere has access to clean water, decent toilets, and good hygiene. This role will be a key player in this integrated, high-impact team.
About the role
As our Senior Marketing Manager - Retention & Engagement, you will strategically lead the team responsible for the £34 million existing supporter income stream and work closely with and the wider Supporter Marketing Team and teams across Communication and Fundraising to maximise Supporter Lifetime Value.
In this role, you will:
- Own and deliver the strategic priorities for Supporter Engagement and Retention, holding accountability for the £34 million income target and the maximisation of Supporter Lifetime Value.
- Provide direct line management to a team of five specialists, leading the strategic prioritisation and delivery of the entire retention portfolio (Appeals, HV, Email, Stewardship, Magazine).
- Lead the annual and long-term budget planning process, driving accurate forecasting and optimal resource allocation for the retention function.
- Design and champion the omnichannel Supporter Journey roadmap, ensuring a unified, personalised experience that strengthens supporter loyalty and engagement.
- Champion WaterAid’s commitment to equity, inclusion and safeguarding.
Requirements
To be successful, you will need:
- Retention Strategy & Income Accountability: Proven track record of managing a significant income stream from existing supporters, demonstrating success in reducing attrition and growing supporter lifetime value.
- Leadership & Budget Mastery: Experience in leading and managing a small, high-impact team of specialists, coupled with expertise in annual budget planning, forecasting, and reforecasting.
- Engagement & Digital Expertise: Deep expertise in developing and optimising complex supporter loyalty programmes and automating multi-channel journeys, including proficiency in email marketing.
- Collaboration & Influence: Exceptional interpersonal and influencing skills with the ability to build strong senior-level relationships and drive alignment across Fundraising and Communications teams.
Although not essential, we’d prefer you to have:
- Experience managing or overseeing Mid-Value Donor strategies within a mass-market context.
- Prior experience working in the Non-Profit or International Development Sector.
- A professional CIM/IDM Qualification (or equivalent).
Closing date: Applications close 12:00 PM UK time on 3rd November Interviews are expected to take place week commencing 10th November.
How to apply: Click Apply to upload your CV only and Cover Letter.
Can I use Artificial Intelligence (AI) technology in my application?
At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.
Pre‑employment screening
To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.
Benefits
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10 %
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- ‘Give as you Earn’ charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Sabbaticals
- One paid volunteer day each year
As part of our annual leave policy, all employees receive three additional days of annual leave on top of their standard allocation of 25 days. These days are designated to cover the period when our UK office closes between Christmas and New Year, allowing all UK WaterAiders to take a well-deserved break.
These days are automatically scheduled and cannot be changed or moved. Annual leave is accrued based on your start date. If sufficient leave has not been accrued by the time of the closure, the 3 days will be taken as unpaid leave or pro-rated, depending on your circumstances.
Our Global Commitment:
Our people promise
We will work with passion and focus to make sure everyone everywhere has clean water, decent toilets and good hygiene. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have. We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to be a place where people feel safe and able to contribute their voice and truly live our values.
Equal Opportunities
We welcome applications from people of all backgrounds, beliefs, customs, traditions, ways of life and status. This includes, but is not limited to, race, ethnicity, caste, colour, gender, language, religion, political or other opinion, national or social origin, property, birth, disability status, neurodiversity, age, marital and family status, sexual orientation and gender identity, health status, place of residence, economic and social situation.
Safeguarding
We are committed to protecting everyone we come into contact with. We have a zero- tolerance approach to abuse of power, privilege or trust across our global work, and to any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously. All offers of employment are subject to satisfactory references and appropriate screening checks (which can include counterterrorism, safeguarding and criminal records checks).
Together, we’ll change the world through water.
Join us and be part of the change !
Our vision is a world where everyone, everywhere has sustainable and safe water, sanitation and hygiene.



We're looking for someone who is committed to taking our supporters on journeys which inspire them to help people living in extreme poverty fulfil their God-given potential. Is that you?
Our vision is to see people freed from poverty, living transformed lives, and reaching their God-given potential. To make that vision a reality, we are growing a global community of people who want to tackle extreme poverty, and who will be invited to give, pray, campaign, volunteer and make lifestyle changes, partnering with Tearfund in this vision.
As Marketing Executive - Supporter Journeys, you will be responsible for the delivery of supporter journey activity, planning and executing individual and church supporter journey activities across various channels, including direct mail, telephone, and digital.
Do you have the following experience?
- Delivering marketing/supporter engagement campaigns across multiple channels including direct mail, email and telephone.
- Knowledge of CRM systems and how to use data to design and monitor performance
- Project managing efficiently and communicating clearly with multiple stakeholders
- Monitoring and evaluating campaigns and adopting a test and learn approach
Do you have the following skills?
- Ability to see through projects from start to finish
- A flexible approach to your work, showing agility to adapt and make changes if required
- Highly collaborative
- Ability to influence and work alongside senior stakeholders
- Strategic thinking, and desire to drive forward new ways of doing things.
If that's you, we'd love to hear from you!
Hybrid working: This role is eligible for hybrid working and you will be required to work from Teddington's Tearfund office and from your home by agreement with the line manager. This currently means around 2 days per month working from the Teddington office, with the rest worked from home.
This a full time role 35 hours per week, flexible working patterns may be considered.
We particularly welcome applications from people with disabilities and those from Black, Asian or Minority Ethnic (BAME) backgrounds (in our UK workforce) as these groups are currently under-represented at Tearfund.
All applicants must be committed to Tearfund's Christian beliefs
The recruitment process will include specific checks related to safeguarding. In addition, personal identification information will be submitted against a Watchlist database to check against criminal convictions as a counter-terror measure.
The client requests no contact from agencies or media sales.


