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Reports to: Director of Strategy
Staff responsibilities: Line manage four staff; Senior Social Media Officer, Communications Officer, Communications Assistant, Media Officer
Hours of work: 37.5 hours, full time. The role is contracted until 31 March 2026, due to government funding.
Please note, candidates must be based in the UK.
This is an exciting opportunity to lead the promotion of Bikeability, the Government’s national cycle training programme, as a key member of the management team.
The Head of Marketing and Communications is responsible for the creation, development and delivery of marketing and communications activity with both internal and external audiences, including the Bikeability industry, schools, parents, the general public, media, and key stakeholders.
You will head up a team of talented communication experts, as part of the Strategy team, ensuring the delivery of all communications activity, including marketing campaigns, social media, press relations, industry engagement, and communications support to our public affairs strategy.
You will have excellent experience of delivering outstanding marketing and communications campaigns to increase brand awareness and drive service demand. You will have a collaborative approach and enjoy working as part of a team. You will report to the Director of Strategy and be actively engaged in advising the executive team and trustees.
Responsibilities:
Lead the Promotions and Communications team to:
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Develop and deliver The Bikeability Trust’s marketing, communications and media activities, including campaigns and project communications
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Manage relevant contracts with external agencies, including website management and graphic design
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Deliver the Bikeability social media programme to key audiences including parents, schools, internal Bikeability industry, and general public for wider awareness
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Deliver communications support for Bikeability industry through a programme of regular communications
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Work collaboratively with teams across the organisation to deliver effective project communication deliverables
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Effectively manage team budget
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Use media monitoring and brand tracking to evaluate impact and manage brand reputation
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Ensure evaluation and impact of communications work is collated and learning shared.
Enhance and improve strategic stakeholders’ engagement, including joint campaigns, cross-promotion and/or specific project activity to:
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Ensure the Department for Transport and Active Travel England are fully engaged in any communications activity, working with them to amplify messaging
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Work with cycling and active travel organisations on joint campaigns and promotions
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Suport our Fundraising team to generate engagement and income from individual donors and corporate partners
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Work with our agency partner to provide communications support to public affairs strategy
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Ensure equality, diversity and inclusion are considered, and the Bikeability industry voice is at the centre, in all research projects and programmes.
Provide communications leadership across The Bikeability Trust:
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Champion and advocate the brand, supporting and motivating teams across the organisation to adopt our tone of voice and messaging
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Track communications performance management and make recommendations for improvement
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Deputise for the Director of Strategy in reporting to Board and attending Board meetings.
Essential Skills and Experience
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Minimum of 2 years leadership experience in communications, PR or marketing, including management of a small team.
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Experience of communications and marketing, including promotional campaigns
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Experience of website management
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Strong leadership and collaborative working style
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Self-motivated with positive mindset
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Excellent communication and analytical skills
Desirable Skills and Experience:
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Experience working in charity or non-profit sector
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Experience working in cycling industry
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Experience working with local and national government
About The Bikeability Trust
The Bikeability Trust’s purpose is to ensure that all cycle training is delivered to a gold standard, inspiring everyone to cycle with competence and confidence.
We are:
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Expert: The Trust has successfully administered the Bikeability programme on behalf of government since 2018, delivering high-quality delivery guides and instructor training, and our workforce has thousands of years combined experience teaching people to cycle.
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Inspiring: Every rider completes our training feeling able, confident and motivated to cycle safely on the roads for short journeys. Transforming the traditional image of cycling to an everyday, everyone activity.
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Quality focussed: Our instructors deliver high-quality, consistent and standardised cycle training. We aim to ensure that every rider achieves the same outcomes to the same standard, taking into account their individual capabilities, including special educational needs and disabilities (SEND).
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Inclusive: We take action to reduce barriers to participation, support underrepresented groups and ensure that anyone who wishes to access Bikeability cycle training is able to do so, and cycling is seen as an activity for all.
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Efficient: Our delivery programme offers value for money and is delivered in an economic, proportional and efficient way.
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Influential: We share our evidence of the impact of cycle training across a variety of sectors (transport, education, environment, health, leisure, etc) and work collaboratively with stakeholders, partners and commercial organisations to achieve our vision and influence behaviour change.
Registered Charity
21 - 50
Equipping more than five million children with the skills and confidence to cycle on today’s roads
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Are you looking for a fully remote, purpose-led and meaningful leadership role, one where you will be dismantling the motherhood penalty for thousands?
Our client’s work sits at the intersection of providing information and support, research, raising awareness, and advocating and campaigning for change – always with a bold, unapologetic commitment to justice for mothers and parents.
Their impact over the last 10 years speaks for itself with 20,000 supported through their one-to-one advice line, successfully influenced key changes in UK law, including the Day-one right to request flexible working, and extended redundancy protection for pregnant women and new mums. Over 150 mentions in Parliament, Thousands of pieces of media coverage, including front-page features in The Times, The Guardian, and The Daily Mail and over 400,000 followers across social media, building a powerful digital movement
Culture and Inclusion
As Community and Membership Engagement Manger you will work with a wonderful Head of Communications and Campaigns, within a team values differences, is inclusive and passionate about creating a fairer world for working parents and mums.
The lived experiences we’d love you to have
Our client is not a “box ticker” instead they are a progressive and inclusive employer, one where they value your lived experiences and skills just as much and can see behind any gaps you might have on your CV.
As a Community & Membership Engagement Manager, you will own and manage our clients digital engagement strategy, ensuring members, supporters, and volunteers are engaged, informed, and active. You will oversee PTS’s owned media platforms, including membership channels, private forums, email newsletters, and social engagement spaces.
This role is about more than just community management, it’s about creating an inclusive, welcoming, and representative movement. You’ll engage underrepresented voices, ensure accessibility, and create content that speaks to a diverse range of parents. If you’re passionate about building online movements, crafting compelling content, and ensuring all parents feel heard and valued, we’d love to hear from you.
A core part of this role is diversifying our audience and ensuring our community is truly reflective of all parents, including Black, Asian and minority ethnic women, disabled parents, LGBTQ+ parents, and low-income families. You’ll develop inclusive strategies to expand PTS’s reach and remove barriers to participation, ensuring that those most affected by the motherhood penalty are at the heart of our work.
To be successful in this role, you will have experience and knowledge, demonstrating an ability to:
· Build Community & Digital Engagement, creating a brave and fearless movement
· Drive membership growth & engagement
· Create storytelling & user-generated content (Nothing About Us Without Us)
· Create, lead and manage digital content & online events
· Compile, interupt and use data, performance & continuous improvement
In return for your passion, commitment and hard work, you will receive some of the most competitive benefits across the sector, whilst knowing that every day you are changing the lives of parents, families and the workplace. Your passion for gender equity will be shape the lens through which you storytelling and campaign tirelessly for the good of the millions of women who continue to lose their jobs, get passed over for promotion and face a penalty for being a mum.
Here are just some of the benefits they offer:
· Flexible working is embedded in our culture with employees working different hours, and days of the week.
· 34 days annual leave, including statutory bank holidays. This is pro-rata for part-time staff.
· Paid leave between Christmas Day and New Year’s Day.
· 2 paid ‘’Wellbeing Days’’. These are days that can be booked off with no notice and no questions asked.
· 5 days paid leave to care for dependents.
days at nursery or school, or for activities such as sports day or school plays.
· Participation in a comprehensive workplace pension scheme with contributions from the organisation of 4%
· Enhanced maternity, paternity and adoption pay.
· Work from home onboarding and office set up
Next steps
We would love you to apply, which is a simple and transparent process, with a screening and interview stage with Scoutess Consultancy (recruitment partner for this role) and a one-stage interview with our client w/c 21st July (interview 24th July). Please note the advert will close on Sunday 13th July at midday, however, you may be contacted earlier if shortlisted.
Please apply via Charity Jobs, sending your CV alongside a covering letter of no more than 500 words detailing your suitability for the role.
Registered Charity
1 - 5
Charity working to end the motherhood penalty.