Alumni And Supporter Care Officer Jobs in Charing Cross, Greater London
ROLE PURPOSE
This position involves identifying and prioritising potential donors capable of making significant contributions to help us deliver a range of projects aimed at enhancing the student experience and supporting the local community. By providing the Development and Fundraising Team with tailored and insightful research, this role will enhance the prospect funding pipeline and facilitate the cultivation of a diverse pools of donors, including individuals, grant-making trusts, and companies. This role will also manage a well-structured stewardship program for donors. Responsibilities include promptly acknowledging donations, creating personalised impact reports, and overseeing bi-annual events which recognise and celebrate their support.
PRINCIPAL ACCOUNTABILITIES
· To maintain and develop the University’s database of fundraising prospects through proactive identification, analysis, and segmentation, (individual and aggregate) record updating, and original research, including the identification of new prospects.
· To prepare prospect profiles (which may include wealth ratings), and work with relationship managers to devise appropriate tailored cultivation and solicitation plans, enabling appropriately targeted fundraising asks.
· To develop and manage reporting in the database across fundraising portfolios to help ensure prospects are strategically moving along the prospect pipeline towards major gift solicitation • To produce and provide due-diligence reports on prospective donors as part of the University’s gift acceptance procedures.
· To deliver an annual donor recognition event to acknowledge and celebrate the support of the University’s most generous supporters.
· To organise smaller bespoke events for higher level donors to the university, for example, site visits to project sites and/or opportunities to meet student beneficiaries.
· To write insightful and impactful bespoke reports for donors supporting the University, ensuring reports demonstrate the positive impact of support and encourage repeat gift solicitation from the fundraising team.
· To keep abreast of regulations, including the Privacy and Electronic Communications Regulations (PECR) and the General Data Protection Regulations (GDPR) ensuring that all prospect research and cultivation is compliant and understood by fundraisers.
· To undertake any other duties as appropriate within their competence, as required by their Head of Unit from time to time.
CONTEXT
The primary purpose of the Development team is to secure philanthropic income to support the delivery of the University’s Being Westminster 2022-2029 strategy. The Development team forms part of the Global Recruitment, Admissions, Marketing and Communications (GRAMC) directorate. The team also works closely with the Business Engagement Directorate to deliver an integrated approach to the University’s relationships with its key external stakeholders. The Development team collaborates with the Alumni Relations team to inspire and engage the University of Westminster’s vibrant, global community of alumni and supporters to build lifelong and mutually beneficial relationships with the institution.
DIMENSIONS
· The role has no budgetary responsibility.
· This role will be expected to manage a varied workload with limited, direct supervision.
· The post holder will be expected to support key GRAMC activity which may include some unsocial working hours.
PERSON SPECIFICATION
QUALIFICATIONS
Essential
· Educated to degree level.
· Membership in a relevant professional body (e.g. CASE)
TRAINING AND EXPERIENCE
Essential
· Experience researching potential funders/prospects or investors using a range of sources and analysing and synthesising findings.
· Familiarity with a range of tools and information sources useful to prospect research
· Strong working knowledge of fundraising and understanding of the fundraising and gift management process.
· Experience of working with CRM systems
· Experience in working with large and complex sets of data; analyzing and communicating key findings in an understandable way
· Experience in handling confidential data with tact and discretion, with good practical knowledge of the Data Protection Act
· To understand individual health and safety responsibilities and an awareness of the risks in the work environment, together with their potential impact on both individual work and that of others.
· Experience in delivering events that recognize and acknowledge key stakeholders thoughtfully and creatively.
Desirable
· Experience working within a Development and Alumni Relations/Advancement function within a UK HEI
· Experience of The Raiser’s Edge
· Thorough knowledge of the General Data Protection Regulations (GDPR)
APTITUDES, ABILITIES AND PERSONAL ATTRIBUTES
Essential
· Excellent interpersonal, networking, and verbal communication skills and proven credibility in engaging senior internal and external stakeholders, clients, and donors
· Strong writing skills and the ability to write compelling and insightful reports that demonstrate impact.
· Ability to work well under pressure and to successfully manage several projects simultaneously, to deadline.
· MS Office proficiency and experience with Excel spreadsheets
· Excellent organizational skills, methodical approach, and attention to detail
· High attention to detail
· Fully committed to contributing to a stimulating learning and working environment that is supportive and fair, based on mutual respect and trust, and in which harassment and discrimination are neither tolerated nor acceptable.
· A proven record of working cooperatively and flexibly as part of a team.
· Commitment to the role of philanthropy within a university setting
· Resilient and tenacious
· Self-starter, able to act on own initiative.
· The post holder will be expected to work unsocial hours on occasion.
HOW TO APPLY
To apply for this vacancy, please visit our vacancies page where you will be able to download our application form template. You will then be requested to complete a quick registration before being able to upload the completed application form and any supporting documentation.
Applications should include:
· A concise statement in support (ideally no longer than two pages), addressing the criteria in the Person Specification and motivation for applying.
· You may also include an up-to-date curriculum vitae;
· names and contact details of two referees (although referees will only be approached at the offer stage).
The deadline for receipt of applications is midnight on 8 June 2024.
Interviews will take place on 19 June 2024.
An appointment will be made subject to proof of eligibility to work in the UK and satisfactory references being obtained.
At the University of Westminster, diversity, inclusion and equality of opportunity are at the core of how we engage with students, colleagues, applicants, visitors and all our stakeholders.
We are fully committed to enabling a supportive and safe learning and working environment which is equitable, diverse and inclusive, is based on mutual respect and trust, and in which harassment and discrimination are neither tolerated nor acceptable.
The University has adopted Smart Working principles to support and further our Equality, Diversity and Inclusion aims of being an inclusive, collaborative and flexible employer. Further details of Smart Working can be discussed at interview stage.
OUR BENEFITS
The University offers a range of well-being and work-life balance benefits to recognise and reward the essential contribution our colleagues make to success and growth. Our benefits are inclusive for colleagues of all backgrounds including LGBTQ+ colleagues, disabled colleagues, pregnant colleagues, parents, and carers, as well as colleagues of all genders, ages, ethnicities, nationalities, religions and beliefs, and marriage and civil partnership status.
· 35 days annual leave per year, plus bank/national holidays and University of Westminster closure days (pro-rata for part-time staff).
· A generous occupational pension scheme.
· Annual incremental progression and/or cost of living reviews.
· Generous maternity, paternity, and adoption leave.
· Flexible working and smart working.
· Learning and development opportunities.
· Free membership rates for a wide range of sporting facilities, including gyms at Regent Street and Harrow campuses, as well as the Chiswick Sports Ground.
· Employee assistance programme.
· The opportunity to participate in other attractive employee benefit schemes such as Cycle to Work, Eye Care Vouchers, Season Ticket Loans, and Give As You Earn.
The client requests no contact from agencies or media sales.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report