Appeals and mid value development manager jobs

Hybrid / High Wycombe HP13 (minimum of one day per week on site)

£36,000 - £38,000 + £312 working-from-home allowance

We’re looking for a talented Individual Giving Manager to join the Fundraising & Communications Cluster at Embrace.

The Fundraising & Communications Cluster comprises expertise in fundraising, marketing, communication, trading (web shop), supporter engagement and retention. Working collaboratively, we serve our supporters by providing authentic and engaging communications inspiring active social witness, engagement and giving to charity. 

The Fundraising & Communications Cluster strengthens Embrace’s communication, education, and fundraising efforts to drive growth, so that more people engage with our content, more donors are attracted to support, and the UK church is more deeply engaged with the cause - enabling us to fund more work in the region and generate a deeper understanding of Christian service in the Middle East.

As Individual Giving Manager, you’ll help us grow sustainable income by keeping individual supporters inspired, informed and engaged - so they give again, stay longer, and deepen their support.

You will deliver an excellent supporter journey experience, project managing engaging and compelling direct and digital individual giving activity (including – but not limited to – appeals, regular giving conversion & upgrade, lapsed reactivation) and incorporating legacies marketing, raising more than £1m voluntary income each year.

What success looks like:

• Higher Life-Time Value (LTV): more second gifts, upgrades and cross channel giving; stronger legacy pipeline.
• Lower churn: reduced lapse rates for cash and regular givers.
• Better donor experience: faster thank yous, clearer impact reporting, higher satisfaction with fewer complaints/optouts.
• Sustainable mix: growth in regular giving and mid-value segments; predictable, repeatable income.

Key Responsibilities:

Supporter Experience & Journeys

• Map and continually improve journeys: welcome → second gift; regular giving nurture/upgrade; mid-value; legacy prospecting; lapsed reactivation; complaint recovery.
• Set cadence and channel mix (email, mail, phone, SMS, social, events, digital) for consistent, donor‑first communications in appropriate channels and accessible formats.
• Donor first approach: clear, inclusive language; accessible formats; low‑friction giving/retention flows and personalisation e.g. name, last gift, interests, location, project etc.
• Collaborate with Content & Communications colleagues to deliver content that shares the impact of support i.e. what donors make possible and Embrace’s brand story.

Segmentation, Testing & Insight

• Track Regular Giving net growth; diagnose attrition drivers and fix root causes; maintain acceptable Return on Investment (ROIs).
• Lead supporter segmentation (by behaviour & interest) and A/B testing (offer, timing, upgrade prompts).
• Adopt an evidence-based, test and learn‑ approach; analyse appeals, campaign performance and share insights to drive decisions.
• Work with colleagues to build insight dashboard and understanding of retention.

Mid‑Value & Legacy Development

• Steward mid‑value donors with tailored journeys; warm handovers to and from Major Giving Manager.
• Develop and test legacy propositions and routes to market to grow enquiries and pledges.

Acquisition & Cross‑Sell

• Project manage individual giving product development and testing; identify new audiences and routes to market.
• Collaborate with Web Shop team and the Digital Marketing Campaigns Manager to optimise Alternative Gifts and cross-sell opportunities focusing on a digital first approach.

Cross-Team Collaboration

• Work closely with the Supporter Experience Team to ensure that supporter journeys are being optimised and feedback from supporters is being captured and acted upon.
• Commission and work with the CRM and Systems Manager to develop clear and understandable dashboards, ensuring that the insights are used to develop plans and measure performance.
• Closely liaise with the Legacy administration team, working with them to ensure the packs and information are up to date and legacy marketing information complies with the latest Institute of Legacy Management standards.
• Develop an understanding of the Partner projects and Advocacy agenda, ensure all supporter briefings are aligned to agreed messaging.

Organisation-wide Contribution

• Model Embrace’s values of trust, respect, integrity, and compassion.
• Uphold safeguarding responsibilities and compliance with GDPR and charity regulations.
• Actively support cross-team collaboration and organisational goals. Maintain CRM hygiene.

Qualifications, Experience & Knowledge:

• Educated to degree standard or equivalent (E.g. practical experience within fundraising).
• Member of Chartered Institute of Fundraising.
• Proven individual giving or CRM led retention experience in a charity, membership or subscription context. 
• Hands‑on journey design and automation.
• Strong data literacy: segmentation, dashboards (CRM/Excel), test and learn. 
• Excellent written communication—able to brief compelling, impacted content and clear supporter updates. 
• Practical project management; calm under pressure; collaborative and solutions focused. 
• Working knowledge of GDPR/PECR and best practice supporter care. 
• Experience stewarding mid-value supporters and legacy pipelines.
• Experience with payment recovery tools and card update flows.
• Familiarity with UK charity sector metrics and fundraising codes of practice.

Personal qualities:

• Donor-first mindset, inclusive and empathetic.
• Curious, evidence driven, and comfortable iterating.
• High integrity, discretion and good judgment. 
• Highly motivated and results driven.
• Ability to work under pressure and manage competing priorities.
• Passionate about the work of Embrace, with the ability to enthuse and engage others.
• A natural collaborator who enjoys working as part a team to deliver organisation wide objectives.

Tools & systems:

• CRM Dashboards & analysis.
• Payments: Direct Debit management, card‑updater/failed‑payment recovery.
• Microsoft 365 (Teams, SharePoint, Planner), project boards. 

If this sounds like you, please apply on our vacancies page.

Closing date: 5.00pm on Monday, 15th June 2026.

Embrace the Middle East is an equal opportunity employer. In line with our recruitment policy, we are committed to attracting and selecting staff solely based on merit- skills, qualifications, and ability to perform- regardless of age, race, gender, disability, sexual orientation, religion, or socioeconomic background. Our recruitment process is structured, transparent, and designed to eliminate bias, ensuring that every candidate receives fair treatment and consideration. All job opportunities are advertised openly, and selection decisions are based on clear, pre-defined criteria and objective assessment methods. We stand by the values of dignity, fairness, and inclusion in all our communications and activities. 

Individual Giving Manager
Location: Headquarters in Lincoln – HEMS Way, Lincoln, LN4 2GW. Hybrid working may be available upon completion of probation
Hours: Full-Time, 37.5 per week
Salary: Salary range: £34,000 to £42,000 (FTE) dependent upon skills and experience
Contract: Permanent
Reporting to: Head of Mass Fundraising and Marketing

About Us

The Lincs & Notts Air Ambulance (LNAA) provides lifesaving critical care to the communities of Lincolnshire & Nottinghamshire, funded by public donations. If somebody is involved in a serious incident or suddenly taken ill, speed and time are of the essence. Giving a patient the best chance of survival, our Air Ambulance crew effectively take the A&E department to the scene of the emergency.

Rated outstanding by the Care Quality Commission across all five areas that were inspected – Safe, Caring, Effective, Responsive and Well led, we are a friendly, inclusive, and dynamic team focused on ensuring we deliver the best possible service. The tie that binds us here at LNAA is our set of values – Teamwork. Respect. Innovation. Compassion (TRIC). We display these attributes in the way we interact with the people we meet, from former patients and volunteers to our supporters and colleagues.

About the Role

We are looking for an experienced and driven Individual Giving Manager to lead the development and delivery of our Individual Giving programme. This is a pivotal role responsible for growing sustainable income through innovative, insight-led fundraising across multiple channels.

You will take ownership of the full Individual Giving portfolio, including Regular Giving, appeals and mid-value programmes, ensuring each delivers strong performance, supporter engagement and long-term value. Working across digital, print, face-to-face and telemarketing channels, you will design and optimise supporter journeys that inspire loyalty and maximise lifetime income

As a key member of the fundraising team, you will collaborate closely with colleagues across Marketing, Supporter Engagement and Data & Insight to ensure all activity is integrated, compliant and supporter-focused. You will also manage external agencies and suppliers, lead on budgeting and performance reporting, and use data-driven insight to continually refine and improve campaigns.

This role plays a critical part in supporting the organisation’s financial resilience and long-term growth. You will have the opportunity to shape strategy, test new ideas and deliver impactful fundraising campaigns that directly contribute to our life-saving work.

Our Benefits

• Annual Leave of 25 days, which increases by 1 additional day per completed year of service up to a maximum of 30 days. in addition to bank holidays (pro rata for part time staff)
• Additional days leave for your birthday.
• Pension scheme includes 6% employer contributions, with 4% employee contribution.
• Access to a Health & Wellbeing Care Plan*
• Occupational Sick Pay Scheme*
• Life insurance at 3 times your annual salary*

*On completion of probationary period.

Closing date: Monday 29th June 2026
Interview date: Week commencing 6th July 2026
N.B. We reserve the right to close this vacancy early if sufficient applications are received.

Interested?

If you would like to apply and find out more about this position, please click the apply button to be directed to our website. 

A full driving licence and access to a vehicle (or equivalent) is required for this role.

Lincs & Notts Air Ambulance is an equal opportunities employer and aims to ensure all applicants are treated fairly and equitably regardless of gender, race, colour, ethnicity, age, disabilities, social economic background, religious or political beliefs, marital status, maternity or paternity, or sexual orientation.

Please note that we are currently unable to sponsor applicants for work visas in the UK. Therefore, you must have the right to work in the UK to be considered for this position. Applications from candidates who require visa sponsorship will not be considered.

No agencies please.

Greyhound Trust is looking for its first-ever Individual Giving Officer — a pivotal role in our growing Income Generation & Engagement team. This is a chance to shape, grow, and lead our individual giving programme from the ground up, helping us care for and home more greyhounds across the UK.

About the Greyhound Trust

For over 50 years, Greyhound Trust has supported greyhounds transitioning from racing into loving homes where they can thrive. Each year, with an annual income of around £4.5m, we home thousands of dogs, relying on a passionate network of staff, branches, and volunteers.

The world is changing, and so is the way people engage with causes they care about. We are now looking to grow and diversify our individual giving, building long-term relationships with supporters who share our commitment to the welfare of greyhounds. This is your chance to play a key role in shaping our strategy, delivering creative campaigns, and helping secure the financial foundation for the Trust’s future.

The Role

Reporting to the Head of Income Generation and Engagement, you will be responsible for:

• Creating, delivering, and evaluating our Individual Giving
• Building a diverse and sustainable portfolio of individual giving income streams, including regular giving, appeals, raffle, lottery, digital fundraising, mid-level giving, and legacy gifts.
• Planning and delivering multi-channel campaigns that integrate with marketing, communications, and retail initiatives.
• Using data and insight to drive performance, monitor results, and develop strong cases for support.
• Supporting branches and volunteers in delivering individual giving initiatives.
• Developing supporter journeys that encourage loyalty, growth, and long-term engagement.
• Ensuring all activities comply with fundraising legislation, best practice, and data protection law.

This is a hands-on role, that will allow you to take ownership of your programme while collaborating across the Trust to deliver impactful campaigns and initiatives.

Is this role right for you?

This role will suit you if you are an ambitious, hands-on fundraiser who thrives in a small, collaborative team where everyone is invested in the success of the whole organisation. You enjoy taking ownership, sharing ideas, and seeing things through to delivery, and you value open communication, mutual support, and a culture where colleagues are trusted to innovate and experiment.

You are likely to thrive if you enjoy balancing independent responsibility with teamwork, and if you are motivated by making a tangible difference rather than simply delivering outputs. You are curious, thoughtful, and practical, and you are happy to contribute beyond your immediate remit to help the organisation succeed.

Why join us?

• Be part of a compact, passionate, and close-knit team.
• Lead the development of the first dedicated individual giving programme in the Trust’s history.
• Work in a medium-sized, agile charity with a strong sense of purpose and financial stability.
• Play a key role in growing support and enabling more greyhounds to be cared for and rehomed across the UK.