Appeals and mid value development manager jobs

Hybrid / High Wycombe HP13 (minimum of one day per week on site)

£38,000 - £42,000 FTE + £312 working-from-home allowance

We’re looking for a talented Individual Giving Manager to join the Fundraising & Communications Cluster at Embrace.

The Fundraising & Communications Cluster comprises expertise in fundraising, marketing, communication, trading (web shop), supporter engagement and retention. Working collaboratively, we serve our supporters by providing authentic and engaging communications inspiring active social witness, engagement and giving to charity. 

The Fundraising & Communications Cluster strengthens Embrace’s communication, education, and fundraising efforts to drive growth, so that more people engage with our content, more donors are attracted to support, and the UK church is more deeply engaged with the cause - enabling us to fund more work in the region and generate a deeper understanding of Christian service in the Middle East.

As Individual Giving Manager, you’ll help us grow sustainable income by keeping individual supporters inspired, informed and engaged - so they give again, stay longer, and deepen their support.

You will deliver an excellent supporter journey experience, project managing engaging and compelling direct and digital individual giving activity (including – but not limited to – appeals, regular giving conversion & upgrade, lapsed reactivation) and incorporating legacies marketing, raising more than £1m voluntary income each year.

What success looks like:

• Higher Life-Time Value (LTV): more second gifts, upgrades and cross channel giving; stronger legacy pipeline.
• Lower churn: reduced lapse rates for cash and regular givers.
• Better donor experience: faster thank yous, clearer impact reporting, higher satisfaction with fewer complaints/optouts.
• Sustainable mix: growth in regular giving and mid-value segments; predictable, repeatable income.

Key Responsibilities:

Supporter Experience & Journeys

• Map and continually improve journeys: welcome → second gift; regular giving nurture/upgrade; mid-value; legacy prospecting; lapsed reactivation; complaint recovery.
• Set cadence and channel mix (email, mail, phone, SMS, social, events, digital) for consistent, donor‑first communications in appropriate channels and accessible formats.
• Donor-first approach: clear, inclusive language; accessible formats; low‑friction giving/retention flows and personalisation e.g. name, last gift, interests, location, project etc.
• Collaborate with Content & Communications colleagues to deliver content that shares the impact of support i.e. what donors make possible and Embrace’s brand story.

Segmentation, Testing & Insight

• Track Regular Giving net growth; diagnose attrition drivers and fix root causes; maintain acceptable Return on Investment (ROIs).
• Lead supporter segmentation (by behaviour & interest) and A/B testing (offer, timing, upgrade prompts).
• Adopt an evidence-based, test and learn‑ approach; analyse appeals, campaign performance and share insights to drive decisions.
• Work with colleagues to build insight dashboard and understanding of retention.

Mid‑Value & Legacy Development

• Steward mid‑value donors with tailored journeys; warm handovers to and from Major Giving Manager.
• Develop and test legacy propositions and routes to market to grow enquiries and pledges.

Acquisition & Cross‑Sell

• Project manage individual giving product development and testing; identify new audiences and routes to market.
• Collaborate with Web Shop team and the Digital Marketing Campaigns Manager to optimise Alternative Gifts and cross-sell opportunities focusing on a digital first approach.

Cross-Team Collaboration

• Work closely with the Supporter Experience Team to ensure that supporter journeys are being optimised and feedback from supporters is being captured and acted upon.
• Commission and work with the CRM and Systems Manager to develop clear and understandable dashboards, ensuring that the insights are used to develop plans and measure performance.
• Closely liaise with the Legacy administration team, working with them to ensure the packs and information are up to date and legacy marketing information complies with the latest Institute of Legacy Management standards.
• Develop an understanding of the Partner projects and Advocacy agenda, ensure all supporter briefings are aligned to agreed messaging.

Organisation-wide Contribution

• Model Embrace’s values of trust, respect, integrity, and compassion.
• Uphold safeguarding responsibilities and compliance with GDPR and charity regulations.
• Actively support cross-team collaboration and organisational goals. Maintain CRM hygiene.

Qualifications, Experience & Knowledge:

• Educated to degree standard or equivalent (E.g. practical experience within fundraising).
• Member of Chartered Institute of Fundraising.
• Proven individual giving or CRM led retention experience in a charity, membership or subscription context. 
• Hands‑on journey design and automation.
• Strong data literacy: segmentation, dashboards (CRM/Excel), test and learn. 
• Excellent written communication—able to brief compelling, impacted content and clear supporter updates. 
• Practical project management; calm under pressure; collaborative and solutions focused. 
• Working knowledge of GDPR/PECR and best practice supporter care. 
• Experience stewarding mid-value supporters and legacy pipelines.
• Experience with payment recovery tools and card update flows.
• Familiarity with UK charity sector metrics and fundraising codes of practice. 

Personal qualities:

• Donor-first mindset, inclusive and empathetic.
• Curious, evidence driven, and comfortable iterating.
• High integrity, discretion and good judgment. 
• Highly motivated and results driven.
• Ability to work under pressure and manage competing priorities.
• Passionate about the work of Embrace, with the ability to enthuse and engage others.
• A natural collaborator who enjoys working as part a team to deliver organisation wide objectives.

Tools & systems:

• CRM Dashboards & analysis.
• Payments: Direct Debit management, card‑updater/failed‑payment recovery.
• Microsoft 365 (Teams, SharePoint, Planner), project boards. 

Benefits at Embrace the Middle East:  

• Embrace supports all staff to work effectively through flexible and remote working options, including flexi‑time and home‑working.
• Under our flexi‑time framework, staff may agree variable start and finish times with their manager, balancing organisational needs with personal circumstances.
• Pension - option to join from day 1. Maximum employer contribution of 10%.
• Holiday entitlement: 32 days, comprising 24 days’ personal leave (including a birthday day off) and 8 public/bank holidays, plus 3 additional days between Christmas and New Year. Entitlement increases with service to 33 days after 5 years and 34 days after 10 years.
• Access to retail discount portal.
• Life Assurance – 3x salary.
• Employee Assistance Programme (confidential counselling, legal and financial advice) – available 24/7, 365 days a year.
• Training and development programme for all employees.
• Commitment to staff health & wellbeing.
• Probationary period: 3 months.

If this sounds like you, please apply on our vacancies page.

Closing date: 5.00pm on Wednesday, 15 July 2026.

We reserve the right to close this vacancy and conduct interviews in advance of the closing date should suitable applications be received.

Embrace the Middle East is an equal opportunity employer. In line with our recruitment policy, we are committed to attracting and selecting staff solely based on merit- skills, qualifications, and ability to perform- regardless of age, race, gender, disability, sexual orientation, religion, or socioeconomic background. Our recruitment process is structured, transparent, and designed to eliminate bias, ensuring that every candidate receives fair treatment and consideration. All job opportunities are advertised openly, and selection decisions are based on clear, pre-defined criteria and objective assessment methods. We stand by the values of dignity, fairness, and inclusion in all our communications and activities. 

Job role:

In this exciting and varied role, within our growing Mass Engagement department we are seeking a strategic, driven, and compassionate Individual Giving Manager to join our dynamic fundraising team.

This pivotal role will lead the development and delivery of innovative individual giving strategies that deepen donor engagement, grow sustainable income, and support families with children in hospital across the UK.

Key responsibilities:

Strategy & Leadership

• Collaborate with the Head of Mass Engagement to design and implement a robust individual giving strategy aligned with the Charity’s 5-year Impact Strategy.
• Identify and capitalise on growth opportunities across digital channels, regular giving, and mid-level donor programmes.
• Lead the Individual Giving Team (Currently 1x Individual Giving Fundraiser)

Donor Engagement & Stewardship

• Build and nurture meaningful relationships with individual donors, ensuring high levels of satisfaction and long-term support.
• Develop tailored stewardship and cultivation plans, enhancing donor connection to the Charity’s impact.
• Lead on the creation of compelling donor journeys and engagement campaigns that inspire giving and loyalty.

Campaign Management

• Plan, execute, and evaluate multi-channel fundraising campaigns and appeals, working closely with internal teams and external partners.
• Use insights and data to refine campaign strategies, improve performance, and maximise return on investment.

Data & Insights

• Leverage CRM systems and fundraising databases to monitor donor behaviour, track income, and generate actionable insights.
• Produce regular reports to inform decision-making and demonstrate impact.

Collaboration & Integration

• Work cross-functionally with colleagues in communications, digital, and Family Services to ensure cohesive messaging and donor experience.
• Champion individual giving and digital fundraising across the organisation, promoting best practices and innovation.

Skills & Experience:

Essential

• Proven experience delivering successful individual giving campaigns using multi-channel direct marketing.
• Strong track record of supporter acquisition, retention and income growth, achieving or exceeding financial targets.
• Experience managing campaign budgets and income performance.
• Knowledge of digital fundraising tools, channels and audience engagement techniques.
• Skilled in using audience insight and segmentation to improve campaign results.
• Strong understanding of donor stewardship and supporter relationship management.
• Excellent communication skills, with the ability to create compelling donor-focused content.
• Analytical approach, using CRM data and performance reporting to optimise campaigns.
• Collaborative team player who works effectively across functions to achieve shared goals.

Desirable

• Experience managing agencies and suppliers, alongside strong analytical skills to interpret data, test and optimise campaign performance
• Experience developing new income streams within Individual Giving
• Line management and team development experience
• Up-to-date knowledge of fundraising trends, especially in digital and donor engagement
• Creative thinker with a proactive approach to problem-solving and innovation.
• Highly organised with strong project management skills and the ability to manage multiple priorities.

WHO WE ARE
 
24-7 Prayer is an international, interdenominational prayer movement, with a vision to revive the church and rewire the culture through non-stop night and day prayer. 
 
We started in 1999, when a simple student-led prayer vigil went viral and groups all over the world joined in to pray. Now, over two decades later, thousands of communities have taken part in 24-7 Prayer in churches, communities and cities in over half the countries on earth. From apps and courses to prayer rooms and blogs; we exist to help people pray. 
 
THE ROLE 
 
We're looking for an experienced Mid & Major Donor Manager who is passionate about connecting people with the vision, people and projects across the 24-7 Prayer movement that inspire generous giving. 
 
You'll love building authentic relationships and helping supporters discover how their generosity can fuel prayer, mission and justice around the world. You'll be someone who enjoys listening well, thinking strategically, and communicating impact in ways that help donors feel deeply connected to the movement they are helping to resource. 
 
You will bring experience in mid and major donor fundraising, alongside strong communication and relationship-building skills. As a relational movement, we're looking for someone who values and cultivates genuine connection. 
 
This role would suit someone with experience working with high-net-worth individuals who thrives in a fast-paced, growing organisation. We're looking for someone who is motivated by both people and outcomes—someone who enjoys using insight and data to build strong donor relationships and achieve ambitious fundraising goals. 
 
Above all, you'll have a personal passion for prayer, mission and justice, and a desire to see the vision of 24-7 Prayer continue to grow and achieve its mission to revive the church and rewire the culture.  
 
Role Overview
 
As the Mid & Major Donor Manager, you will develop and deliver strategies that inspire individuals to invest in the mission of 24-7 Prayer through four and five-figure gifts. You will manage a portfolio of mid and major donors and prospects, leading cultivation, solicitation and stewardship activity that helps supporters deepen their partnership with the movement. Through thoughtful relationship management, you'll create personalised opportunities for donors to engage with the stories, people and projects that matter most to them. 
 
You'll work closely with colleagues across the organisation to communicate impact, identify opportunities and ensure supporters experience exceptional care throughout their giving journey. 
 
*When prompted in the application process, please upload  

1. Your CV  
2. A 1-page covering letter explaining why you are suitable for the role and why you would like to work at 24-7 Prayer.  

 
N.B. If you do not upload both pieces of documentation your application will not be taken further.
 
Please note that this role holds an occupational requirement for the post holder to be a practising Christian with a living relationship with God, living in accordance to biblical principles. This is in accordance with Schedule 9 of the Equality Act 2010. 
 
Closing Date for applications: 26th July 2026 23:59
Interview date: 4th August 2026 
 
Our offer to you:  

• Being part of a team: as we seek God’s kingdom through prayer,missionand justice. We are highly relational, andwe’recommitted not just to supporting others to pray, but to being shaped by a culture of prayer ourselves.
• Flexible working: we care about your wellbeing and encourage flexible work arrangements such as hybrid working to promote work-life balance.
• Leave: 25 days of AL days, which increases with service, in addition to bank holidays.
• Retreat days: 6 days a year (pro-rata for part time).
• Family friendly policies: such as flexible working, maternity policy, parental leave.
• Pension Scheme: we offer a group stakeholder pension scheme with 7.5% employer's contribution and an employee contribution of 4-9%.
• Training opportunities.
• Life Assurance: upon death while in service, the payment covers three times the value of the employee’s annual salary.
• Employee Assistance Programme through Spark.
• Complimentary ticket to attend Wildfires festival and our International Gathering.

 
REF-229 533

Location: Home based in or within easy reach of London, with the expectation to travel in and around the London area
Salary: £36,000 – £42,000 FTE depending on experience
Hours: Full time, 37.5 hours per week (minimum 30 hours considered)
Contract: Fixed term contract – 12 months (maternity cover)

Benefits: We want all our employees to feel valued and engaged and are committed to offering a positive working culture along with a good work-life balance. As well as ensuring we pay our employees fairly, we offer the following benefits: Flexible working, Generous annual leave, Private Medical Insurance, including dental and optical, Pension Scheme, Sick Pay, Death in Service, Employee Assistance Programme, Bike Loan Scheme, Cycle2Work Scheme, Eyecare, Discount Portal.

Be a part of an energetic and vibrant team who are driven by the desire to improve the lives of people living with kidney disease. Our vision is the day when everyone lives free from kidney disease.
We want to prevent kidney disease from becoming a public health emergency and find better treatments for kidney patients sooner.
This is an exciting opportunity for a philanthropy manager who is based in or within easy reach of London. The role offers the chance to build meaningful relationships with supporters, partners and stakeholders across the capital, so regular travel within London will be an important part of the role.

The Role

• Manage a portfolio of prospects and donors to build long lasting and highly engaged relationships
• Work closely with the head of philanthropy and the major appeals manager to play a key role in growing income from major donors over the next 3–5 years
• Build a pipeline of new and existing donors and secure five and six-figure gifts
• Manage mid to high value prospects and donors, building personal relationships through understanding donor motivations
• Deliver tailored funding proposals and communications, and create a bespoke donor journey with the aim of increasing giving and connection to the cause

Working Arrangements

• Although our office is based in Peterborough, no regular office attendance is required
• Staff usually come together in Peterborough twice a year for staff conferences
• Travel within London is considered part of the role's normal working arrangements and will not be reimbursed
• Travel to other locations outside London and Peterborough will be reimbursed in line with the expenses policy

If you are interested in the position, please complete the online application form and submit together with your CV.
We are committed to providing equal opportunities for everyone and encourage applications from all sections of the community.

About Kidney Research UK:
Kidney Research UK is the leading charity in the UK focused on funding research into the prevention, treatment and management of kidney disease. Our vision is the day when everyone lives free from kidney disease and for more than 60 years the research, we fund has been making an impact. But kidney disease is increasing as are the factors contributing to it, such as diabetes, cardiovascular disease and obesity, making our work more essential than ever

At Kidney Research UK we work with clinicians and scientists across the UK, funding and facilitating research into all areas of kidney disease. We collaborate with partners across the public, private and third sectors to prevent kidney disease and drive innovation to transform treatments.

Over the last ten years we have invested more than £71 million into research. We lobby governments and decision makers to change policy and practice to ensure that the estimated 7.2 million people living with all stages of kidney disease in the UK have access to the most effective care and treatment, and to make kidney disease a priority.

Most importantly, we also work closely with patients, ensuring their voice is heard and is at the centre of everything we do, from deciding which research to invest in to how we plan our priorities and our work across the charity.

Those patient contributions are vital, always helping us and our partners to understand what life is like with kidney disease, always ensuring we see the patient behind the treatment and always reminding us that behind every statistic and every number is a person – the patients and the carers who inspire our mission and push us forward to make a difference and change the future of kidney disease.

Closing date: Tuesday 14 July 2026. We may extend the closing date, however, please apply as soon as possible.

Telephone interviews will be held on Friday 17 July and in-person interviews will be held virtually on Wednesday 22 July 2026.

No agencies please.

You may have experience in the following: Philanthropy Manager, Major Gifts Manager, Major Donor Manager, Fundraising Manager, Individual Giving Manager, Relationship Fundraising Manager, Corporate Partnerships Manager, High Value Fundraising Manager, Donor Development Manager, Senior Fundraising Officer, Charity, Charities, Third Sector, Not for Profit, NFP, etc.

 

 

Role Purpose

The Senior Individual Giving Officer is a crucial position within EIA’s Fundraising team, which contributes to the delivery of the individual giving strategy through acquiring and stewarding new supporters, leading our face to face fundraising and mass participation event programmes and legacy marketing and stewardship.

You will need to have demonstrable experience of delivering campaigns across individual giving products and channels, excellent written communication and analytical skills, and experience of creating engaging and inspiring online and offline direct marketing communications. 

Key areas of responsibility

New Supporter Acquisition: Face to Face fundraising

The Senior Individual Giving Officer will lead our new acquisition channel, face to face fundraising, to recruit new regular givers:

• Responsible for the end-to-end management of acquisition campaigns, from briefing internal and external stakeholders and suppliers, to developing creative and monitoring results and evaluating performance
• Ensure campaigns are delivered on time and on budget and meet the campaign KPIs
• Work with the Individual Giving Manager and Digital Implementation Officer to share content to feed into the bespoke supporter journeys for new supporters to increase engagement

Mass Participation Events

The Senior Individual Giving Officer will lead our growing mass participation events programme. Building on the success of testing during 2026, learning will be applied to further expand the event programme during 2027 and beyond:

• Develop and manage the annual event calendar to ensure there is a broad range of events that are targeted towards EIA supporters
• Responsible for all elements of supporter recruitment and stewardship from developing marketing materials, working with the Social Media and Digital Engagement Manager and the Digital team to recruit new supporters, setting up fundraising pages and stewarding supporters to meet their fundraising targets, through to evaluating performance and applying learnings to future events.

Supporter retention, development, and engagement

The Senior Individual Giving Officer will be responsible for developing and delivering engaging and inspiring supporter development activity and supporter journeys for individuals:

• Lead on creating the content and briefing suppliers for the supporter newsletter mailings which are sent out three times a year. 
• Plan, implement and evaluate digital and offline supporter-driven supporter journeys from all individual giving audiences, including appeals, face to face, mass digital, regular giving and the weekly lottery
• Work closely with the Individual Giving Manager, Supporter Services Officer and teams across the organisation (including the Communications and Campaign teams) to develop inspiring and targeted content and communications that increase engagement and lifetime value of supporters
• Establish Key Performance Indicators (KPIs) for monitoring and evaluating the success of supporter journeys
• Along with the Supporter Services Officer, be a key point of contact for supporters, ensuring that all supporters have a positive experience

Legacy Marketing and Stewardship

• Develop and deliver legacy marketing campaigns to acquire new legacy pledgers from our existing supporter base
• Take a key role in the engagement with the Remember a Charity consortium, and lead on the promotion of legacies during Remember a Charity Week
• Work with the Individual Giving Manager and the Communications team to ensure legacy messages are included in all relevant communications including appeals, supporter newsletters and Investigator magazine
• Responsible for all elements of legacy stewardship, from establishing engagement segmentation, to developing and delivering a legacy stewardship programme including bespoke communications, as well as on and offline events and webinars to maximise engagement and commitment from legacy pledgers
• Explore opportunities to recruit legacy pledgers from new audiences

Strategy development, budgeting and campaign reporting

• Work with the Head of Fundraising and Individual Giving Manager to develop fundraising strategy and annual plans
• Monitor income and expenditure of campaigns within your areas to ensure they meet budget and contribute to the mid-year reforecast process
• Produce regular campaign reports that monitor performance against KPIs and feed back to the Head of · of Fundraising and wider organisation to share successes with the EIA team

                                                                Donor Experience & Stewardship Manager

Salary £39,000 - £43,000 per annum - subject to skills and experience 

Hours of work 37.5 hours a week over five days

Base Hybrid working for the foreseeable future, with regular attendance in  the office two days a week, including Thursdays, at our central office:

· Pears Building, Pond Street, London, NW3 2PP

Other office days may be worked from other sites at:

· Barnet Hospital, Wellhouse Lane, Barnet, EN5 3DJ

· Chase Farm Hospital, 127 The Ridgeway, Enfield, EN2 8JL

The role

The donor experience & stewardship manager will report to the head of fundraising operations & strategy.

We are seeking a creative and driven donor experience manager to join our team on a permanent basis. Working alongside members of the wider team, you will lead on creating and delivering a gold-standard experience for major donors supporting the Royal Free Charity, showcasing the impact their support has across our hospital sites. Your efforts will play a key role in ensuring continued, uplifted support for the charity.

You will play an important role within our Fundraising Operations team, helping to build relationships, and increase income, in a pivotal year for the charity, after our silent phase capital campaign launch. Your role will have a varied workload, supporting both core fundraising and campaign stewardship. The role will offer significant scope for development, giving you the opportunity to develop your skillset in a supportive, ambitious, and high-performing team.

The team

Our dynamic fundraising department generated c.£4m through donations in 2025/26, and we are now preparing for an ambitious multi-million-pound campaign in support of a ground-breaking cancer centre on the site of the Royal Free Hospital.

We pride ourselves on being a supporter focused and agile function, working at the heart of the charity to deliver impact for patients and staff across our hospitals.

Responsible for attracting and retaining donors, and delivering an outstanding supporter experience, the fundraising department comprises three teams which work closely together to achieve our shared objectives:

· Our philanthropy & campaigns team builds relationships with individual philanthropists, trusts, foundations, corporate organisations and intermediaries, giving or facilitating donations of £10,000 or more to the charity each year. They lead major appeal activity for the charity, currently focused on our cancer campaign, and special events to support these activities.

· Our public fundraising team harnesses the support and energy of individuals and groups, helping them to give back in the way that works for them. This includes committed giving, in memory support, gifts in wills, and fundraising events and challenges.

· Our fundraising operations team provides operational support for our fundraising and the wider charity through the provision of data and systems support, prospect research, stewardship, gift processing, reporting and governance. We underpin the work of the entire department.

Organisation

The Royal Free Charity stands at the threshold of its most important period of development.

Our vision is for everyone served by the Royal Free London NHS Foundation Trust (RFL) to have access to world-leading healthcare, delivered by a thriving workforce, and driven by medical research that has a global impact. We support the 17,000 staff of the RFL and their two million patients across Barnet, Chase Farm, North Mid and Royal Free hospitals and more than 30 NHS services.

Through the services we provide, and the programmes and equipment we fund, we make a profound and immediate difference to patients’ experiences of care.

The recruitment process

To apply for this post, send your:

• CV (please include your last employer and dates of employment)
• Cover letter addressing how you meet the criteria set out in the job description and person specification,

Please note, that applications submitted without a cover letter may not be considered for this role.

Closing date for application: Monday, 20 July 2026, 12 noon.

Interview date: Wednesday, 29 July 2026/ Thursday, 30 July 2026

Please kindly note that we may close the job advert before the closing date if we receive a large volume of applications.

• You must be eligible to work in the UK

We are happy to consider any reasonable adjustments that candidates may require during the recruitment process. 

As an equal opportunities’ employer, the Royal Free Charity is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join the Royal Free Charity and act in line with our values of dedication, innovation, partnership, energy and respect.

Benefits:

Core benefits

· 25 days of paid holiday, plus three-day office closure rest period between Christmas and New Year, and UK bank holidays. This increases to 30 days leave after five completed years of continuous employment (all leave is pro rata for part-time employees).

· A contributory pension scheme, where we match your 4% contribution towards your pension. If you choose to increase your payments into your pension scheme, we’ll match your contribution up to 9%.

· A sick pay package that offers one month’s full pay and one month’s half pay in any 12-month period if you’ve been with us for less than two years. This rises to two months’ full pay and two months’ half pay in any 12-month period after two years of continuous employment.

· Occupational maternity pay and paternity pay packages that provide more generous support than statutory pay alone.

· A flexible working policy to support our employees’ work/life balance.

Support for your financial wellbeing

As a member of the Royal Free family, you’ll be entitled to benefit from:

· Expert financial advice from our financial partner, the London Credit Union

· Savings on purchases with the Blue Light Card

· Our Death in Service benefit

Support for your health and wellbeing

· Subsidised gym, pool and classes at our Rec Club in Hampstead

· Secure bicycle parking and shower facilities at our Hampstead site

· Guided meditation

· Menopause peer support group

· Employee Assistance Programme offering 24-hour access to free confidential advice and support on work and personal issues.

Assistant Head of Fundraising (Public Fundraising)

Salary £57,574.79 per annum

LocationLondon/Hybrid

Weekly Hours35

The Vacancy

Job Title: Assistant Head of Fundraising (Public Fundraising)

Location: London/Hybrid

Salary: £57,574.79 per annum

Weekly Hours: 35

Reference: YMC1212513

An exciting moment to join us

YMCA England & Wales is entering one of the most exciting chapters in its fundraising history, launching our ambition to create 10,000 new homes for young people. Working alongside local YMCAs, we will support the development of new accommodation across the federation, helping young people move towards independence.

This role sits at the heart of that ambition.

You will lead the fundraising behind two critical components of the 10,000 Homes programme:
• Securing income from the public to build and sustain a central Centre of Expertise (mobilisation team), supporting local YMCAs to develop and deliver housing projects.
• Raising capital from individual supporters, mid-level donors and major donors to grow a replenishing national fund that provides upfront investment to unlock housing developments across the federation.

At the centre of this is the 10,000 Homes Fund: a bold, housing-focused proposition that offers the public a clear and tangible way to support young people into safe, stable accommodation. You will be responsible for growing this proposition, ensuring it resonates strongly with supporters and inspires giving at all levels.

You will lead an integrated public fundraising approach, bringing together individual giving, mid-level and major donors into one compelling, housing-led narrative. A key part of the role will be translating a complex, federated model into a simple, emotional and compelling case for support that connects with people’s motivations to give.

We’ve established strong early foundations and are now ready to scale. This role offers the opportunity to take a high-potential public fundraising proposition to the next level -expanding its reach, deepening supporter engagement, and unlocking significant new income.

We are looking for someone who is creative, data-driven and passionate about engaging the public to drive meaningful change for young people. We’re looking for someone comfortable working in a federated environment, with the ability to simplify complex ideas into compelling messages for the public.

The role

As Assistant Head of Fundraising (Public Fundraising), you will lead and inspire a team of talented fundraisers, deputising for the Head of Fundraising and taking ownership of our most ambitious programmes:

The 10,000 Homes Fund driving forward our flagship proposition across individual giving, cash appeals and mid-level audiences.

Major Donors shaping the strategy for high-net-worth relationships, new giving circles and development boards.

RoomSponsor, YMCA’s flagship regular giving product, now in its third year of an ambitious growth strategy. You will oversee a unique partnership model across 45 local YMCAs, support the income distribution process, and see first-hand the impact of your work through a programme that directly supports young people with safe accommodation.

Legacies working with the Senior Fundraising Manager and Head of Fundraising to define and grow what is set to become a landmark legacy programme.

This is a hands-on leadership role: you will set direction, manage budgets, develop your team, while also being prepared to step into delivery when it matters most. You will balance strategic oversight with practical execution, ensuring programmes are both ambitious and deliverable.

About you

You are an experienced public fundraising professional with a strong track record in individual giving or direct marketing, alongside a well-developed understanding of major donor fundraising. You know how to bring different disciplines together behind a single proposition and deliver results.

You are an effective and confident leader, able to build, motivate and develop high-performing teams. You create clarity, set high standards, and support others to do their best work, stepping in when needed and leading from the front.

You are at your best when driving a clear proposition forward. You are excited by the opportunity to take a compelling idea and translate it into something that engages the public, inspires generosity and delivers sustainable income.

You are energised by a challenge, comfortable with complexity and working in a federated environment, where success depends on strong relationships and shared ownership. You are skilled at working with partners, whether agencies, internal stakeholders or local YMCAs, and know how to align people around a common goal.

You combine strategic thinking with operational delivery. You are data-driven, using insight and performance to shape your decisions, and confident working with (and occasionally building) financial models to plan, test and scale activity. You bring both creativity and discipline, generating new ideas while ensuring they are grounded, deliverable and effective.

Above all, you are a strong communicator and influencer. You can simplify complex ideas into clear, compelling messages, build confidence with colleagues and stakeholders, and position fundraising as a critical enabler of impact.

Why join us now

YMCA is the oldest and largest youth charity in the world, serving communities across England and Wales every day. The fundraising team is geared up for success, the strategy is set, the proposition is proven, and the results are already coming in. What we need now is a leader ready to take this momentum to the next level.

YMCA England & Wales is committed to equality and valuing diversity. We welcome applications from all backgrounds.

Our recruitment process is anonymised and candidates' names are hidden. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.