Appeals and mid value development manager jobs

The Gurkha Welfare Trust provides vital support to Gurkha veterans, their families and communities in Nepal. We have been working in Nepal for over 50 years, delivering essential financial and medical aid to Gurkha veterans and widows, and working with local communities to provide access to clean water and education. We also build earthquake-resilient homes for our most vulnerable pensioners.

This role’s primary responsibilities will be as follows:

 1. Develop and implement the Trust’s Individual Giving acquisition strategy across regular giving, one‑off donors, mid‑value supporters, and legacy pledgers, in collaboration with the Head of Fundraising & Communications.

2. Lead the planning and management of the annual acquisition budget, ensuring income and expenditure forecasts are accurate and regularly monitored.

3. Deliver integrated, supporter‑focused campaigns across direct mail, TV, door‑drop, inserts, press, telephone fundraising, and digital channels, ensuring activity meets agreed targets, deadlines, and quality standards.

4. Work with the Database Manager and external partners to ensure accurate data selection, segmentation, and fulfilment for all campaigns.

5. Monitor donor behaviour and key performance indicators, including attrition, response rates, and ROI, and develop strategies to enhance retention and reactivate lapsed supporters.

6. Collaborate with creative and fundraising agencies to test, refine, and optimise campaign content, propositions, and targeting.

7. Ensure the highest standard of donor care, working closely with the Individual Giving (Stewardship & Retention) Manager, Database Manager, and fulfilment providers to deliver a consistent and positive supporter experience.

8. Strengthen the regular‑giving acquisition proposition, identifying growth opportunities and mitigating donor attrition.

9. Maximise Gift Aid income by ensuring all acquisition activity includes appropriate prompts and compliance measures.

Support legacy marketing activity in partnership with the Legacy Administration team.

KEY SKILLS, QUALIFICATIONS AND KNOWLEDGE, AND PERSONAL ATTRIBUTES

Applicants for this position should be able to satisfy the following criteria:

Essential:

• Proven success in delivering Individual Giving or marketing campaigns that meet or exceed income targets.
• Strong project management skills and experience coordinating multi‑channel fundraising campaigns.
• Experience managing significant income and expenditure budgets.
• Ability to analyse campaign performance, interpret data, and produce clear, actionable reports.
• Strong creative judgement and ability to guide external agencies.
• Excellent communication skills, with a collaborative approach to working with colleagues, partners, and suppliers.
• Good understanding of fundraising regulation, Gift Aid, and data‑protection requirements.
• Strong numeracy skills and confidence working with financial and supporter datasets.
• Excellent attention to detail, written and verbal communication, and competent IT skills.
• A positive, proactive attitude and commitment to working as part of a supportive fundraising team.
• A genuine commitment to the values and mission of The Gurkha Welfare Trust.

Desirable:

• A relevant degree or recognised fundraising qualification (or equivalent practical experience).
• Extensive experience in an Individual Giving or similar fundraising role.
• Experience managing external agencies and overseeing creative, print, and production processes.
• Experience of mail or telephone acquisition campaigns and testing new fundraising channels.

Experience using CRM systems, particularly Access or similar platforms.

My Sisters’ House is expanding its fundraising team — and we’re looking for a dynamic, creative and relationship‑driven fundraiser who can help take our income generation to the next level. If you love building connections, crafting compelling stories and spotting opportunities others miss, this role will give you the space to thrive.

What you’ll do

You’ll lead the growth of our individual giving and high‑value supporter base, nurturing relationships with donors, partners and philanthropists who want to make a tangible difference. You’ll shape engaging fundraising appeals, deliver standout donor experiences and bring fresh ideas that cut through a challenging fundraising landscape.

You’ll also help develop new income streams — from local businesses to female‑led enterprises — and work closely with colleagues to strengthen donor journeys and build a confident, ambitious fundraising culture.

What you’ll bring

You’re a natural communicator with a flair for storytelling and a sharp eye for opportunity. You’re organised, proactive and energised by a busy, varied workload. You enjoy thinking creatively, writing persuasively and turning insight into action. Above all, you’re motivated by the impact your work can have on women facing trauma, abuse and disadvantage.

Why join us?

You’ll be part of a small, passionate and supportive team with big ambitions. You’ll have room to innovate, freedom to shape your approach and the chance to grow your skills across individual giving, corporate partnerships and high‑value fundraising. With strong foundations already in place — and a growing network of committed supporters — you’ll be joining at a genuinely exciting moment.

Flexible working is essential, with occasional evenings and weekends. The role requires a DBS check

As Senior Corporate Partnerships Executive, you will play a key role in our high-value partnership activity, working with Managers in the team to support delivery of core activity, while helping to ensure they are well managed, thoughtfully stewarded and positioned for long-term growth.

You will also support the delivery of mid-value partners, both fundraising and in-kind partnerships, identifying opportunities to deepen engagement and strengthen relationships wherever possible. Alongside this, you will contribute to team-wide projects across Corporate Partnerships and Philanthropy & Partnerships, helping us to plan, collaborate and progress towards our wider organisational goals.

By building strong internal and external relationships, you will support seamless partnership delivery and help us create meaningful collaborations that benefit both partners and the Charity.

This is a rewarding and varied role for someone who is organised, relationship-focused and passionate about working with others to create meaningful partnerships.

About You

You will be a relationship‑driven team player with experience in corporate partnerships. Collaborative and proactive, you will enjoy building strong relationships, managing multiple priorities and working with others to deliver successful and meaningful partnerships.

You will bring:

• Proven success in corporate fundraising or relationship management, ideally within the charity sector.
• Excellent communication and relationship‑building skills, with the ability to engage confidently with senior stakeholders.
• Strong organisational, analytical and planning skills, with the ability to manage multiple priorities.
• A collaborative, solution‑focused approach and the confidence to work both independently and as part of a high‑performing team.

Why join us?

We’re a values-driven charity committed to saving lives by funding world-leading research, treatment, and care at The Royal Marsden. You’ll be part of a collaborative, ambitious and kind team, with plenty of opportunities for learning and development.

What we offer:

• Competitive salary of £33,000-£35,000
• Hybrid working between home and Chelsea with occasional travel to Sutton
• Flexible working around our core hours of 10am to 4pm
• 27 days annual leave rising with length of service
• Training, support and development opportunities
• Access to the Blue Light discount scheme and other discounts opportunities
• Range of wellbeing initiatives including access to an employee assistance programme designed to save money and improve your physical, financial and mental health and wellbeing, access to free online GP appointments and free eye tests and contribution towards any glasses required for work purposes
• Opportunities for training and career development.

Inclusion matters

We are committed to building a diverse and inclusive workforce that reflects the communities we serve. We welcome applications from all backgrounds and walks of life.

If this sounds like the opportunity for you, we’d love to hear from you.

​Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications is received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.