Area marketing manager jobs

Are you looking for a pivotal role which will shape the future of a CIC and Charity working on key challenges in housing, education and employment? Are you excited to take on a strategic post which will demonstrably improve the charity’s work with its service users, supporters and other key stakeholders? If so, we’d love to hear from you! 

Kineara is looking for an experienced Communications Manager who can grow our fundraising potential and engage key stakeholders across the sector, while shaping and delivering communications and outreach campaigns that demonstrate our social value proposition and grow our support base. They will play a key role in helping Kineara grow our communications channels, increase audience engagement, expand our fundraising potential through data-driven campaigns and powerful storytelling; and build strategic relationships with existing and potential funders.

You will work closely with project managers and the Senior Leadership Team to shape communications around our key delivery areas including identifying how support services can reduce barriers to secure housing, work and school; prevent evictions and homelessness; and improve health and wellbeing of people facing challenges. You’ll use this understanding and data to shape impact storytelling and communications with existing and new stakeholders.

You will feel real ownership over your work and need to be self-starting, flexible and hungry to grow within an already impactful charity with a strong social mission and vision. You will be keen to understand how our work makes a difference to people and use our impact to demonstrate our social value.This role crosscuts a range of key specialisations, so you may have experience working in communications and be keen to widen your skillset; you may have a background in impact evaluation, you may have experience in curating digital content for charities; or you may have worked in fundraising or development for a non-profit. We are keen to invite candidates with a range of experience from a variety of non-profit roles and are especially interested to meet candidates who have been part of, or are ready to be part of, the strategic growth of a social organisation. 

Why us, now? Kineara is going through exciting changes as we rapidly expand our service user base and are opening up new avenues of finance, engagement and growth. Our most recent projects have put us at the forefront of innovative ways of delivering support to private renters or those living in temporary accommodation, working in partnership with housing services, private landlords, local authorities, solicitors and health services to envision secure housing for all. We are also a team with lived experience and are a culturally diverse, spirited and mission-focused team that takes care of each other. 

Why you? You are motivated by seeing people who have experienced marginalisation or vulnerability thrive and you have the drive to grow the reach of our organisation so that more people in need can access our support. You have a wide skillset and open attitude, ready to learn what you don’t already know and confident to lead on your projects but understand the value of listening, collaboration and working towards joint and shared ambitions.

Key Responsibilities 

Communications & PR 

• Develop, contribute to and implement impact-driven and strategic communications campaigns that build Kineara’s presence across its wide audiences and expand its fundraising potential

• Manage digital content strategy for Kineara, including producing short from video content, promotional videos, infographics, interviews, thought leadership, impact storytelling, case studies etc. to grow Kineara’s digital and social media footprint 

• Work collaboratively with practitioners and the housing projects manager to regularly develop and publish information sheets, resources and content on Kineara’s website

• Plan and manage campaigns and petitions that influence policy and shape key decisions affecting our client group 

• Ensure consistent implementation of Kineara’s brand messaging across all organisational engagements, campaigns, and materials, in alignment with Kineara’s identity, mission, vision, and core values. 

• Develop and maintain strong relationships with journalists, editors, and media outlets to proactively promote Kineara’s work, including identifying relevant media opportunities, pitching compelling stories, responding to media inquiries 

• Work closely with IT and business managers to ensure smooth running of internal communications 

• Maintain and expand Kineara’s website and its functionality to meet the growing needs of the organisation 

Fundraising 

• Develop positive relationships with a range of stakeholders providing funding to charities, including in the third sector, public sector, and the business sector, to raise awareness and promote our work 

• Contribute to grant and tender applications, and manage and coordinate work of external consultants supporting grant writing process where applicable 

• Manage and administer online fundraising platforms, and develop accessible, persuasive campaigns for public donations. 

Impact 

• Work closely with Operations Manager and practitioners to embed outcomes, utilise and optimise frameworks for monitoring and evaluate Kineara’s projects; and produce yearly evaluations and Impact Report of Kineara’s services 

• Utilise CRM software such as Advice Pro to generate data-driven impact analysis and develop evidence-based communications materials for donors, funders and stakeholders

• Use learning from impact analysis to share with team and deliver impact-driven communications and to share our social value to funders and other stakeholders. 

Business 

• Contribute to development of business plans and strategic decision-making, working with the CEO, Finance Lead and Operations Lead (SLT) 

Person Specification 

With a strong alignment with Kineara’s values, you will be: 

• An outstanding communicator who can engage, inspire and support colleagues, donors, trustees, volunteers and other stakeholders. 
• Confident in promoting thought leadership to share our knowledge to develop external alliances and discuss topical issues online
• Passionate about addressing poverty and inequality, and commitment to equality and diversity
• A self-starter and a team player, with a flair for building relationships.
• A creative communicator with a strong awareness of current and emerging trends in the charity communications sector, who proactively develops innovative and effective ways to communicate charitable causes, drive engagement, and inspire support. 
• Adept at big picture thinking and project management, but also be able to engage with the detail to ensure projects are successfully completed. 
• Comfortable with and skilled at change management and relish the strengths and challenges of a small and dynamic team in an evolving organisation.
• Analytical and reflective, but with excellent time management and ability to work under pressure.

Experience and Skills 

We’d like to see a strong track record that is relevant to each of the key components of the role, although we recognise that you may have stronger experience in one or more areas. You will be able to demonstrate that you could deliver in:
 

• Planning, executing, achieving targets to grow income streams, including donor prospect research, developing new donor relationships, and grant writing.
• Working on effective online or offline fundraising campaigns that influence a range of stakeholders, with a reflective, creative and innovative approach. 
• Using impact and outcomes to engage and promote services to funders, partners and other stakeholders.
• Developing brands and brand awareness in line with organisational objectives 
• Creating communications plans in support of strategic objectives, and executing these to a high standard, reflecting and improving these to achieve greater impact. 
• Familiarity with social media channels such as LinkedIn, Twitter and Facebook and solid experience of content creation and website management
• Creating and executing community, outreach and fundraising events. 
• Strong IT skills and familiarity with CRM databases, MS Office, Word Press.
• Ability to put together and manage project budgets.
• Creating, developing and adapting outcomes tools such as survey, questionnaires, and focus groups 
• Planning, creating and executing evaluations of projects, including creating surveys, events, questionnaires and feedback tools 
• Managing communications/fundraising officers and external consultants

How to apply 

To apply for the role, please send an up-to-date CV and a cover letter (up to two pages). Please provide concrete examples and experience where possible, however we are open to hearing how you might develop or demonstrate these abilities or attributes if you have not yet had many years of experience in the field. You can also include:  

• Why you wish to apply for this role   

• Your relevant experience, knowledge and skills, based on the person specification above.   

• What other qualities you have that you could bring to the role   

Please note we will be shortlisting candidates as we receive applications and reserve the right to close the advert before deadline date if the right candidate comes along.

Willen Hospice is seeking an exceptional Relationship Manager to lead our high‑value philanthropy and business partnership programmes. This is an exciting opportunity to shape strategy, inspire a talented team, and build meaningful partnerships that make a real difference to patients, families, and our community.

What you’ll do:

✅ Grow and lead high‑value income streams
 Develop and deliver ambitious strategies for major donor and business partnerships, driving sustainable growth and long‑term value.

✅ Build and steward strategic relationships
 Engage senior leaders, philanthropists, boards, and corporate partners with confidence, credibility, and gravitas.

✅ Inspire and develop a team
 Provide strong values‑driven leadership, fostering high performance through coaching, development, and clear accountability.

✅ Create innovative partnership and engagement programmes
 Co‑design creative corporate propositions, high‑value donor journeys, and multi‑channel engagement activities.

✅ Use insight, data and intelligence to drive decisions
 Analyse trends, monitor KPIs, manage budgets, and apply insight to shape strategy and spot opportunities.

✅ Champion a supporter‑first culture
 Work collaboratively across Fundraising, Marketing, Supporter Care and wider teams to deliver seamless, meaningful supporter experiences.

We’re looking for someone who is:

· A confident relationship builder, able to communicate with influence, tact, warmth and professionalism at senior levels.

· Experienced in high‑value fundraising or business development, with at least three years’ experience growing accounts or securing significant support.

· Strategic and analytical, able to interpret insight, assess ROI, forecast pipelines and adjust plans based on evidence.

· A motivating and supportive leader, skilled at coaching, developing and inspiring teams.

· Collaborative and creative, with a track record of designing compelling propositions.

· Highly organised, able to plan workloads, manage competing priorities, and deliver against ambitious KPIs.

· Values‑driven, demonstrating integrity, empathy, professionalism and alignment with Willen Hospice’s mission.

With experience with:

· Major donor cultivation, stewardship and proposal development

· Corporate partnerships, employee engagement and sponsorship negotiation

· CRM systems, data analysis and reporting

· Working with senior stakeholders, boards, executives and trustees

· Managing budgets, monitoring KPIs and making evidence‑based decisions

Who we are:

Set in the tranquil grounds of Willen Lake, Willen Hospice is the leading provider of specialist palliative care in the Milton Keynes area. We offer round-the-clock, expert care to local patients with a life-limiting illness, both in their own homes and in our In-Patient Unit. Our passionate staff and volunteers make sure our care is personalised to each patient’s needs and supports their loved ones too. We have a thriving Therapeutic & Wellbeing service providing counselling, physiotherapy, activity groups and more, and a specialist Lymphoedema service. As a registered charity, we raise vital funds through our dedicated Business Development team and our growing portfolio of high street and online shops, to ensure our care stays free of charge.

Why join us?

✅ A role with purpose – be part of a team delivering outstanding palliative care.

✅ Supportive and caring environment – work with passionate colleagues.

✅ Great benefits package – including 35 days' holiday, contributory pension scheme, enhanced maternity/sick pay, and ongoing professional development.

✅ Perks and extras – free on-site parking, subsidised catering, Blue Light Card discounts (with membership), and an Employee Assistance Programme.

Play a leading role in ending food poverty across the South Cotswolds by growing essential fundraising and community partnerships. This is a chance to shape meaningful change through storytelling, relationship‑building and strategic income generation.

About our Charity

South Cotswolds Foodbank supports people across more than 210 square miles, providing emergency food and compassion while working towards long‑term solutions to the root causes of poverty. We are now seeking a Fundraising & Community Relations Manager to help us build the resources, relationships and community awareness we need to meet rising demand and to drive our mission forward.

Location

This role is based at our Cirencester office, with opportunities for some home working. The post will involve some local travel across the South Cotswolds to meet supporters, partners, and community groups. 

Role and Responsibilities

As a key member of our small, friendly staff team, you will lead the development of fundraising from individuals, businesses, trusts and foundations, and community groups. You will identify new funding opportunities, craft compelling bids, and nurture long‑term partnerships that help sustain our annual running costs and strengthen our future resilience.

You will also take a leading role in shaping how we share our story. Working closely with the Head of Foodbank and colleagues, you will create marketing materials, digital and print content, fundraising campaigns, and communications that bring our mission and our clients’ experiences to life. This includes producing newsletters, fundraising appeals, social media content, and materials for events and outreach activities.

A central part of this role is inspiring and stewarding supporters, whether that’s someone making a one‑off donation, a local business exploring a partnership, or a trust considering a grant application. You’ll design ways to keep supporters engaged, informed and appreciated, ensuring communications reflect our values and priorities and are consistent with our brand and tone.

You will represent the Foodbank at community events across the region, building relationships with schools, churches, associations, local groups and businesses. This outward‑facing work helps raise awareness of the causes of food poverty, increases support, and strengthens our reach into communities who want to take action. You’ll also coordinate volunteers who contribute to these events.

Working closely with colleagues, you’ll help capture stories and case studies from people with lived experience of food poverty (with sensitivity and respect) to illustrate the realities facing local families and to strengthen our fundraising, communications, and advocacy work. You will maintain our CRM system, ensuring accurate donor and engagement data, and produce regular reports for monitoring and oversight.

Person Specification

This is an exciting opportunity for someone who is proactive, organised and able to work independently. You will need excellent communication skills, creativity, strong relationship‑building ability, and a proven track record in fundraising or partnership‑driven roles. You’ll work with purpose and empathy, always championing those affected by hardship.

Working at South Cotswolds Foodbank

We offer a supportive and collaborative environment. Our staff benefits include:

• 25 days annual leave plus bank holidays, pro rata
• Employee Assistance Programme (BHSF) available to you 
• Four weeks full pay + four weeks half pay sickness provision (after probation)
• Pension scheme with 3% employer contribution (auto‑enrolment conditions apply) 

You’ll join a dedicated team of staff and volunteers who are committed to ensuring no one in our community goes hungry, and who believe that alongside emergency support, we must work on root‑cause solutions that make long‑term change possible.

If you want a role that blends strategic fundraising, community connection, and creative communication, and you want your work to make a tangible difference every day, this could be the perfect next step.

CRM and Supporter Care Lead

37 hours per week.
Salary: £30,984

Treetops is entering one of the most exciting periods in its history.

With a bold new hospice strategy, we’re creating a future model of care that’s innovative, sustainable and centred around the people we support. This transformation will enable more nursing in our community and stronger end‑of‑life support across the UK. To help drive this forward, we’re investing in our Marketing Team.

We’re looking for a talented and proactive CRM and Supporter Care Lead to take ownership of our CRM system and elevate the way we engage with our supporters. You’ll play a vital role in ensuring every supporter feels valued, appreciated and connected to the impact they make.

Reporting directly to the Head of Marketing, you’ll be the charity’s go‑to expert for CRM and supporter care. You’ll champion data quality across all departments, shape supporter journeys, and set the standards that ensure Treetops delivers exceptional supporter experiences at every touchpoint.

This is a fantastic opportunity for a passionate, analytical professional to shape a role with real influence, putting Treetops at the forefront of supporter data and supporter care.

Key Responsibilities

· Take full ownership of the primary CRM database, ensuring it is used effectively and consistently across the organisation
 

· Lead on supporter data management, ensuring information is accurate, up to date and handled correctly by all departments
 

· Ensure the primary CRM holds all relevant supporter data from every source and database
 

· Champion supporter care at Treetops, setting standards that ensure supporters receive timely, meaningful and personalised communication
 

· Lead on supporter journeys, including thanking processes, ensuring they are well‑designed, functioning and regularly reviewed

What we’re looking for

An organised, analytical professional with excellent data skills and the confidence to lead our CRM and Supporter Care strategy. You’ll bring:

· Experience managing CRM databases
 

· Strong Excel skills, including data manipulation and transfer
 

· Experience developing supporter or customer relationships
 

· Experience handling and processing large datasets
 

· Knowledge of database queries, reports and imports
 

· The ability to communicate technical information clearly to non‑experts

How to apply

For an informal conversation about the role, contact Michael Younger, Head of Marketing, on 0 1 1 5 8 6 5 6 0 3 8.

Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited to interview.

Treetops Hospice welcomes applications from all who meet the criteria, regardless of age, race, gender, disability, belief, sexual orientation or socio‑economic background.

Thank you for your interest in joining Treetops Hospice. Applicants must already have the legal right to work in the UK.

Head of Marketing

As part of our client’s 45th anniversary and plan for the future, we are now seeking an experienced Head of Marketing to help lead the charity into its next phase of growth.

This is a dynamic, hands-on role for someone with proven experience in a similar marketing leadership position, ideally within the charity or social-care sector.

Position: Head of Marketing

Location: Ealing/Hybrid

Hours: Full-time

Contract: Permanent

Salary: £41,000 – £45,000, dependent on experience

Closing Date: 27th April 2026

About the Role

This is a blank canvas opportunity for an ambitious marketing leader to build the marketing function from the ground up. As Head of Marketing, you will lead the marketing, communications and fundraising activity, with the freedom to design the strategy, shape the brand and messaging, and create the systems and campaigns that will support future growth.

You will strengthen the digital and social media presence, build effective systems to engage supporters, and develop meaningful partnerships with sponsors and funders.

You will also have the opportunity to work with a much-loved and well-established brand in the local community, helping to grow its reach and impact. Working closely with the leadership team, this role is ideal for a strategic thinker who also enjoys rolling up their sleeves, able to achieve results within budget constraints and motivated to make a tangible difference to the community.

Key areas of responsibility include: 

• Strategy & Leadership
• Fundraising, Grants & Sponsorships
• Partnerships & Community Engagement
• Marketing Comms/ Digital Marketing/ Online Presence

Join a supportive, friendly team with a strong sense of purpose, with flexible working arrangements and the chance to shape and grow marketing, partnerships, and engagement across a diverse range of organisations and community groups.

About You

We’re looking for an experienced marketing professional with a strategic mindset and a hands-on approach.

You will have:

• Proven fundraising and grant application track record and achieving funding targets

• Passionate about supporting children with SEND and their families
• An innovative and dynamic character, excited about prospect of creating real change
• Confident in developing digital marketing and social media presence
• Experienced in shaping systems and process that leverage data to support inform decisions
• Comfortable building and managing relationships with partners, sponsors and community
• Flexible, proactive, that can thrive in a small charity environment
• Flexibility to travel for meetings, events, and donor visits including the occasional evening and weekend

About the Organisation

For over 45 years, the charity has been at the heart of the West London community, supporting children with Special Educational Needs and Disabilities (SEND) and their families. A community-focused charity driven by compassion, inclusion, and the belief that every child deserves the opportunity to thrive. Services create real, lasting impact helping children grow in confidence and ensuring families feel supported, understood, and connected.

Our client is an equal opportunity employer and welcomes applications from individuals of all backgrounds and values diversity and inclusion in the team. We thank all applicants for their interest; however, only those selected for an interview will be contacted.

The employer is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

You may also have experience in areas such as Marketing, Communications, Head of Marketing, Head of Communications, Marketing Manager, Marketing and Communications Manager. #INDNFP

Please note this role is advertised by the recruitment agency acting for the client – Not For Profit People.

Senior Legacy Officer

Location: Manchester (Northern Quarter) or London
Contract: Permanent
Salary: £32967.34 - £41740.90 
Closing Date: Monday 6th April 2026
Interviews: w/c 7th April 2026

About us

Centrepoint, the UK’s leading youth homelessness charity, is looking for a Senior Legacy Officer to join our Individual Giving and Legacies team.

We support over 16,000 young people each year by providing accommodation, health support and life skills to help them move on from homelessness. Our ambition is to end youth homelessness by 2037.

Our fundraising teams play a vital role in making this happen, with legacy giving forming an increasingly important part of our long-term, sustainable income.

About the role

This is an exciting opportunity to play a key role in delivering Centrepoint’s growing legacy programme, helping to generate over £2.5m annually and supporting our wider fundraising ambitions.

You’ll lead on the development and delivery of impactful legacy marketing campaigns, inspiring supporters to leave a gift in their Will and helping to build meaningful, long-term relationships.

Working collaboratively across teams, you’ll create compelling supporter journeys, use insight and data to drive performance, and manage agency relationships to deliver high-quality, multi-channel campaigns.

This role can be based in either our London or Manchester office.

What you’ll be doing

• Delivering multi-channel legacy marketing campaigns (direct mail, digital, telemarketing and paid media)
• Developing and optimising supporter journeys to increase engagement and legacy pledges
• Using data, insight and a test-and-learn approach to improve campaign performance
• Managing relationships with external agencies and suppliers
• Collaborating with internal teams including Data & Insight, Communications and Supporter Care
• Monitoring budgets and ensuring campaigns deliver against KPIs
• Supporting the development of in-memory giving products and stewardship approaches

About you

We’re looking for a creative and data-driven fundraiser who understands the sensitivity and impact of legacy giving.

You will have:

• Experience in legacy, direct marketing or relationship fundraising
• Strong knowledge of supporter journeys and campaign delivery
• Experience managing external agencies and delivering campaigns end-to-end
• The ability to analyse data and translate insight into action
• Excellent communication and stakeholder management skills
• A proactive, collaborative approach with a passion for innovation

Most importantly, you’ll have a genuine commitment to supporting young people and helping to end youth homelessness.

Why join Centrepoint?

In return for your efforts, you’ll receive:

• 25 days annual leave (rising to 27 days)
• Healthcare cash plan and private medical insurance
• Employer pension contribution (5%)
• Income protection
• Cycle to Work scheme and interest-free travel loan
• Ongoing training and development opportunities

We operate a hybrid working model, with a minimum of 50% office attendance (typically 2–3 days per week).

Our commitment to inclusion

At Centrepoint, we are committed to creating an inclusive environment where everyone feels valued. We welcome applications from all backgrounds, including those with lived experience of homelessness.

Using AI in your application

We recognise that some candidates may choose to use AI tools  to support their application. While this is fine, we encourage you to ensure your application reflects your own skills, experience and motivations. Applications that appear overly generic or not tailored to the role may not be progressed.

Apply now

Don’t miss out on this fantastic opportunity to join our team as a Senior Legacy Officer — click Apply now.

Purpose of the job

As Major Donor Manager, you will support the delivery of UK Youth's major donor programme, cultivating high-value, long-term relationships with high-net-worth (HNW) individuals in support of UK Youth's mission and vision. You will build and manage a pipeline of major donors and prospects, working towards income targets that grow year on year, and play a critical role in securing unrestricted funding, programme funding and transformational capital investment.

This role requires a strategic, relationship-led approach and a deep understanding of major gift fundraising. You will work closely with senior leadership to ensure credibility, effective stewardship and meaningful donor engagement. The Major Donor programme prioritises depth of relationship and long-term value over short-term income targets, and you will be instrumental in embedding this culture across the organisation.

The role sits within the strongly performing and highly motivated Fundraising department, including events, corporate, trust and foundation fundraising.

Why work at UK Youth?

Every young person deserves a youth worker. UK Youth exists to make that a reality. As the UK’s infrastructure body for youth work, we support a network of thousands of youth organisations to improve young lives every day. At the same time, we are transforming the policies, investment, and ideas needed to future-proof youth work for generations to come.

UK Youth exists to widen the reach and deepen the impact of youth work and outdoor learning. By joining UK Youth, you can help create a society that backs young people – through each spark, struggle and success.

Key responsibilities

• Major Donor Fundraising and Pipeline Development

• Cultivation, Stewardship and Events

• Capital Appeal Support – Avon Tyrrell

• Communications and Engagement

• Strategy and Performance

Experience we're after

• Proven experience in major donor fundraising, with a track record of cultivating and securing five or six figure gifts from HNW individuals.

• Experience of building and managing a major donor pipeline from prospect identification through to solicitation and stewardship.

• Experience of senior stakeholder management, including working with CEOs, trustees and senior volunteers.

• Experience of managing a diverse workload with multiple deadlines, stakeholders and deliverables.

• Experience of thinking strategically and developing compelling fundraising propositions aligned to organisational priorities.

• Experience of delivering cultivation and stewardship events for major donors.

What we can offer you

We offer a competitive range of benefits, good work/life balance, excellent learning and development opportunities and vibrant organisational culture:

• Flexible/Agile Working

• 27 days annual leave (24 days + 3 days winter closure) plus bank holidays (pro rata for part time employees)

• Funded training provided in; Safeguarding, GDPR, Information and Cyber Security & Equality & Diversity

• Other training available in support of your personal and professional development

• Pension scheme (currently UK Youth match employee contributions up to 5%)

• Membership of our life insurance scheme which would pay-out up to 4 times your salary

• Employee Assistance Programme to support employees both professionally and personally

• 20% discount off bookings at Avon Tyrrell, our New Forest Outdoor Centre, including camping, lodges and outdoor activities.

• IT equipment provided for the duration of contract

• CycleScheme and TechScheme

How to apply

If you would like to be considered for this fantastic opportunity, please complete an application via our completely anonymised recruitment system provided by Applied which looks to create a fair and unbiased application process for all. Scroll to the top of the page and start your application.

Closing date: 14th April 2026 at 23:59 (midnight)

Provisional Interview Dates: w/c 27th April 2026

As this role involves working in a regulated environment with young people, any offer will be conditional to satisfactory background checks, which include criminal record check and employment reference.

Yorkshire Wildlife Trust was established 80 years ago and today is one of the UK’s fastest growing charities for nature. We seek to appoint a Digital Marketing Officer to join the communications and public affairs team.

We are looking for a digital marketing expert to lead and boost engagement online, drive footfall to our visitor centres as well as events, and inspire more people across Yorkshire to choose a wilder life. 

This is a role in which you could make a world of difference, by bringing wild experiences to more people through colourful content and stories, leading to positive action for wildlife and driving recognition for our trusted brand. 

Close collaboration with colleagues across the Trust is essential, working with communication, engagement, reserve and visitor services colleagues to promote events, and a growing programme of wildlife-themed festivals and wildlife watching experiences. 

You will have experience of planning and delivering strategy to reach different audiences through channels, as well as creating or commissioning content that reaches audiences with impact. You will have an ability and interest in using analytics to help bring continuous learning and improvement to our activity. 

People tell us that the best thing about working at the Trust is the people and you’ll join a dedicated communications and public affairs team, in the growing fundraising and engagement directorate. 

Yorkshire is home to some of the UK’s most amazing wildlife and wild places but much of it is under growing pressure and facing an uncertain future. We are part of UK wide movement restoring nature, helping people take meaningful action and creating an inclusive society where nature matters. You will have an opportunity to truly make a difference in one of England’s largest regions, to inspire more people to notice, enjoy and take action for Yorkshire’s incredible wildlife and wild places.  

Are you passionate about helping young people build brighter futures?

Do you love bringing programmes to life, bringing people together, building relationships, and making things happen? If so, we’ve got an exciting opportunity to join the Young Enterprise team as a Programme Coordinator – Centres of Excellence.

Who We Are

We’re Young Enterprise – a national charity with a bold mission: to give every young person the skills, confidence, and mindset to thrive in the changing world of work.

For over 60 years, we’ve empowered more than 7 million young people through hands-on enterprise and financial education programmes. Whether it’s launching a student business or learning how to manage money, we help young people develop key life skills—teamwork, leadership, problem-solving, and resilience.

We’re a passionate, down-to-earth team of 90+ staff and 2,000+ volunteers who believe that every young person, regardless of background, deserves a fair start in life.

Why Join Us?

We think Young Enterprise is a great place to work—and we’re proud of our people-first culture. Here’s what you can expect:

· A friendly and supportive team where your voice is heard

· A strong commitment to diversity and inclusion—we want everyone to feel they belong

· Generous holiday allowance and flexible working

· Cycle-to-work scheme, life assurance, and NHS top-up plan

· Ongoing learning and mentoring opportunities

· A chance to directly impact the lives of young people every single day

About the Role

As Programme Coordinator for Centres of Excellence, you’ll play a pivotal role in our flagship financial education accreditation programme, supporting schools to strengthen and embed high-quality financial education across their curriculum and their wider communities.

Working closely with the Programme Manager and colleagues across the charity, you will play a key role in ensuring our network of teachers feel confident, supported and inspired by:

· Supporting the planning and organisation of our annual teacher conferences and skills sharing webinars.

· Creating and coordinating programme marketing and communications. 

· Recording, monitoring and evaluating programme data.

· Providing high-level customer service to educators, stakeholders and YE colleagues.

This is a varied role that balances autonomy with collaboration. You’ll make a difference every day — helping teachers enhance their curriculum and enabling young people to build vital money skills for life.

You’ll love this role if you:

· are a brilliant organiser, proactive, and keen to support the development and delivery of programmes.

· are an excellent communicator and enjoy building and developing relationships with people of various stages of their career.

· are good at maintaining accurate records and analysing simple data.

· are creative and good at sharing stories or ideas with others.

· are experienced in programme coordination (but we welcome candidates with the drive to grow in this area).

 Key Responsibilities

· Work with the Programme Manager to support the smooth day‑to‑day coordination of the Centres of Excellence programme, helping to maintain systems and records that track participation, progress and engagement.

· Contribute to delivering a high‑quality experience for educators by supporting the organisation of the annual YE Teacher Conferences and our termly skills‑sharing webinars.

· Develop and coordinate clear, engaging programme communication, including newsletters, press releases, social media content and marketing materials, ensuring consistency of messaging across all channels.

· Keep track of programme activity by collecting, recording, monitoring and preparing data for reporting and insight.

· Build positive, professional relationships with schools, partner organisations, stakeholders and colleagues across Young Enterprise to support strong collaboration and programme delivery.

 A few practical things

• This is a hybrid role based in London, with a minimum of 8 office days per month.
• You’ll have the opportunity to visit some of the participating schools and colleges across the UK.

Keeping Young People Safe:

At Young Enterprise, safeguarding is at the core of everything we do. We are committed to promoting the welfare of children and vulnerable adults. All successful applicants will receive ongoing safeguarding training throughout their employment and be expected to uphold excellent safeguarding practice at all times.

How to Apply

If you’re ready to help shape the futures of young people, we want to hear from you!

Please send your CV and instead of a traditional cover letter, please send us a separate document answering the three questions below, up to 250 words per answer. Please note, applications without answers to the three questions will not be considered. We will be reviewing applications on a rolling basis and may close the vacancy early if a suitable number of applications is received. Early applications are strongly encouraged.

Interviews will be held via Teams on a rolling basis. Applications must be received by 23:30 on 16 April 2026.  

1. Interest in Young Enterprise

What attracted you to Young Enterprise and the Centres of Excellence programme?

2. Experience and Achievements

Tell us about three of your personal or professional achievements that you’re proud of which demonstrate your ability to:  

1. organise an activity or event

2. support others

3. get things done

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Senior Marketing Executive
Location: Lancing, West Sussex, BN15 8UW with Hybrid option following probation
Contract Type: Permanent
Hours: 35 hours per week
Salary: £37,800.00 per annum, Band F, Level 3

 About the Role

Our Senior Marketing Executive will be expected to engage with all areas of Unity & TSA’s activities and will be expected to attend meetings with peers across the association. The role will contribute ideas and co-lead the marketing strategy to support Unity’s growth.

The Senior Marketing Executive will take responsibility for leading the delivery and implementation of Unity's marketing strategy, supporting the company’s business plans for the next 3-5 years.

Collaborative working is essential, with partners, clients and internal teams to enhance Unity’s brand positioning, marketing effectiveness and client engagement for Unity products and services, and market positioni

Key Responsibilities

• Deliver lead generation campaigns to achieve company financial goals
• Create & execute marketing plans including marketing campaigns that align with strategic objectives.
• Brand-building initiatives including communications to prospective clients and existing clients.
• Content creation (blogs, white papers, newsletters, print and social media posts) and monitoring performance, including optimising landing pages and improving SEO rankings.

Marketing Activity and Responsibility

• Oversee the annual planning of marketing activities by setting clear objectives, goals, and measurable KPIs.
• Deliver cost effective solutions for successful social media campaigns, email newsletters and campaigns, SEO, CRM, PPC, advertising, sponsorship,  photography, SMS, print, CRM, online, direct mail, printed collateral, website analytics, and web optimisation

Stakeholder Management

• Working closely with the Head of Sales to determine priorities and drive more commercial growth through brand building and lead generation
• Collaborate with internal teams to support cross-marketing activities and ensure alignment between New Business and Existing Business teams for well-prepared campaigns

What We’re Looking For

• Educated to a degree level or equivalent
• Comprehensive marketing knowledge across direct and digital channels in tactical areas and campaign execution
• Excellent communicator at all levels – verbal and written

What we offer as our Senior Marketing Executive:

• A supportive, inclusive, and collaborative team environment
• Ongoing learning and professional development opportunities
• 28 days annual leave, rising to 32 days after 2 years, plus additional time off over Christmas
• Flexible working options to suit you, your role, and your team

For a full list of our benefits, click .

Closing date for applications: 11:59 pm Monday 6th April 2026

Interviews will be conducted on a rolling basis until the position has been filled.

Please note that we reserve the right to close this vacancy early should we receive enough suitable applications.

Strictly no agencies. 

The Scouts is an equal opportunities employer and we are committed to fostering an inclusive environment where everyone feels valued and empowered to contribute. We offer flexible working arrangements to support diverse needs and lifestyles, ensuring that our teams can thrive both professionally and personally. We welcome and encourage applicants from all walks of life, believing that varied perspectives strengthen our innovation and community. Your unique experiences and ideas are essential to our success, and we look forward to hearing from all voices.

As Director of External Affairs across the Bild Group of four small charities (with collective turnover of approx. £3m/yr), you will have a deep commitment to human rights and improving people’s lives.

You will provide strategic direction and leadership to the External Relations function across all four charities in the group, taking overall responsibility for and providing thought-leadership on our strategic approach to policy, influencing, public affairs, stakeholder engagement. 

You will play a lead role in planning, developing, and implementing the communication and external relations and wider engagement strategic plan to grow awareness and profile of Bild, Respond, Restraint Reduction Network (RRN) and ACT.

By sharing the impact of our work and programmes in improving the lives of people with learning disabilities, autism and /or mental health conditions, you will support Bild in becoming the sector leading provider of organisational and workforce development (and RRN in becoming the leading charity in reducing restrictive practices globally – and Respond as leaders in trauma informed therapy).

You will champion Bild and RRN’s brand, vision, mission and values acting as an ambassador for the organisation both internally and externally to partners, stakeholders and media.

Key Responsibilities and Duties: 

Strategic Leadership:  

• Develop and implement an integrated communications and external relations strategy across the four charities in the group to raise our profile and to influence change which positively impacts on our beneficiaries, aligning media, campaigning, and public affairs with the charity’s mission and strategic priorities 

• Lead and inspire a high-performing team including Membership and Events Officer, Resources Coordinator and comms team as required 

Comms & Marketing:

• Plan, develop and implement strategic communications and marketing plans to maximise awareness of the Bild Group of charities across the broad spectrum of communications disciplines including media relations, stakeholder management, influencer engagement, ethical (impact focused) marketing, social and new media and the production of new materials and resources 

• Write, develop and produce materials such as infographics, press releases, briefing documents, media statements and online information suitable for stakeholders, including people with lived experience

• Ensure effective marketing across all four charities focusing on impact and including ensuring we attend a range of external events and that all four websites are best practice. 

Influencing & Public Affairs:  

• Working with the CEO, you will drive policy change by developing strategies to influence key decision makers through building relationships with parliamentarians, government departments, and sector stakeholders to ensure the charity's policy agenda is impactful 

• Lead proactive and reactive media engagement, calls and requests for information in order to capitalise on suitable opportunities for maximising the reach and impact of all four charities

• Build our credibility as a thought leader in the sector 

Stakeholder Engagement & Partnerships:  

• Build and sustain strategic alliances with senior civil servants, civil society groups, and community partners to increase the organization's influence and impact 

• Develop effective stakeholder relationship management processes that ensure partnerships of all levels are provided with a rich, immersive engagement experience with the organisation and the work that we do 

• Identify, liaise with and ensure positive relationships with key stakeholders – internal and external including media, government departments, partners, charities, providers, customers, other relevant parties to secure maximum impact for all four charities and their beneficiaries

Reputation, Brand Management & Marketing:  

• Champion the Bild group brands, promoting the mission, values and impact of the organisation and ensuring consistent, engaging narratives and high-quality storytelling across all external channels

• Shaping the charity's profile and protecting its reputation through media relations, digital engagement, and consistent key messaging and building our credibility as thought leaders in sector. 

Membership, Events & Communities:  

• By ensuring appropriate, effective and engaging communications to all relevant audiences and stakeholders, your role will support the growth and development of our membership, Communities of Practice and the event programme (including webinars and conferences).

• Effectively plan, manage and lead a range of events for the Bild group of charities and associated marketing and communications

• Develop framework for Communities of Practice and strategy for engagement and growth 

• Supporting Bild and RRN spokespeople with PR and media outreach

• Keep abreast of communications and engagement activity within the sector and demonstrate an awareness of the impact these may have on existing and future communications activity

General Responsibilities 

• Contribute to evaluation and assessment of results against KPIs and tracking activity

• Allocate, manage and evaluate budget spend

• Identify resource requirements for activity across Bild group

• Develop and maintain systems, databases and procedures to support Bild group communication activities

• Plan, monitor, appraise and report progress of activity regularly with an innate understanding of how this supports activity across the Bild group

• Plan, manage and oversee budgetary spend related to outsourcing specialist activities such as video editing and design

• Ensure communications and marketing work complies with data protection and other legal, professional and agency requirements, standards and policies

• Support the senior leadership team on any activity as required. 

Personal Development  

• Be part of a culture of quality in all areas of communications, PR and marketing

• Participate and contribute to individual performance appraisal and supervision sessions

• Keep abreast of relevant initiatives and developments within the adult health and social care, education & disability sector and the wider communications / engagement profession

• Undertake relevant training, as necessary including accessing new systems and software as required to support the role.

Organisational Responsibilities: 

• Access and work within Bild’s policies and procedures.  

• Attend internal cycle of team meetings relevant to this role.  

• Engage with line management, supervision (where appropriate) and appraisal process.  

• Comply with data protection regulations, ensuring that information on clients, employees, volunteers and other stakeholders remains confidential.  

• Take responsibility for personal learning and development with support from line manager.  

• Work in a manner that facilitates equal opportunities and inclusion for all.  

• Remain professional and respectful at all times, promoting positive relations with all those we encounter in our work.  

• Maintain health and safety and risk awareness for self and others across the organisation.  

• Undertake any other duties that Bild may require within the remit of this role.  

This job description does not form part of the contract of employment. It is intended as a guide to the general scope of duties and is not definitive or restrictive. It is expected that some duties will change over time and this description will be subject to review with the postholder at their annual appraisal.  

Person Specification  

Job Title 

Director of External Relations 

• Exceptional copy writing and verbal communication skills

• Good presenting, negotiating and influencing skills

• Excellent interpersonal skills and ability to build mutually beneficial relationships

• The ability to work effectively within a small team

• Ability to work under pressure, and plan, manage, and adapt own workload

• A flexible, proactive and problem-solving approach to work

• A motivated attitude and ability to work on own initiative 

• A commitment to human rights and modelling accessibility and inclusion throughout activity

• Willingness to travel and work flexible hours as demanded by the post

• Fit to undertake the duties of the post. 

Experience/Skills/Competencies 

Essential 

• Significant experience working in communications, policy and PR with demonstrable success

• PR and media management experience, including both online and traditional PR

• Experience of managing and implementing social media plans, including post development, scheduling, evaluation and monitoring feedback

• Experience of overseeing the design and production of print and electronic publications, including website management and development

• Experience of managing CRM systems and ensuring effective data capture and utilising data to inform decision making

• Ability to analyse data and shape results into reports that inform decision making

• Ability to build effective relationships and networks and establish credibility for Bild, RRN, Respond and Bild ACT 

• Ability to work collaboratively and develop positive relationships with colleagues, members and wider stakeholders

• Demonstrated digital comms / social media skills and understanding of emerging digital marketing tools and platforms

• Ability to use a variety of IT packages/databases including CRM systems.

• Experience managing budgets and associated reporting

• Ability to work remotely and regularly travel to in person events

• Time management skills and ability to prioritise workload under pressure as part of a small but vibrant team

• Strong awareness and interest in news/current affairs/politics and the broader third sector, social care and education sector. 

Desirable 

• Experience working in the not-for-profit sector, preferably in another disability and/or membership charity

• Strong understanding of education, health, social care, disability and not for profit environment

• Strong media contacts within relevant trade sector publications

• Ability to use externally managed media databases (such as Agility etc.)

• Experience with conferences, webinars and hybrid events. 

• Experience supporting and manging a remote team

Education and Qualifications: 

Other Requirements: 

• Commitment to anti-discriminatory practice and equal opportunities and able to apply awareness of diversity issues to all areas of work.  

• Regular travel to attend meetings and events. 

• Occasional evening meetings.  

Legal requirements: 

• Enhanced DBS check. 

This role is vital to the growth of our charity and represents an exciting opportunity for the right candidate to join our small but dynamic team.

You will work closely with the Director of Fundraising and Events Manager on events, corporate, trusts and foundations, community, and individual fundraising efforts.

This is a fantastic opportunity to gain valuable experience in a fast-paced fundraising environment. 

The successful candidate will be motivated to improve life for autistic people - joining a team that is passionate about delivering impact. They will be a strong advocate for ensuring that all opinions are heard and respected and will have the ability to communicate with people of all backgrounds and with different communication styles and support needs.

Main duties and responsibilities

As Fundraising Officer, you will:

• Develop and maintain positive relationships internally with colleagues and externally with stakeholders, donors, and funders. 
• Create marketing materials, including content for social media and our website. 
• Work with the Director of Fundraising and Events Manager, to deliver a series of high-quality, high-profile fundraising events, including assisting with logistics and supporter engagement. 
• Take initiative to explore new areas of fundraising and contribute to innovation. 
• Own and manage delegated tasks or parts of projects, ensuring successful and timely delivery of work. 
• Provide administrative support to the fundraising team, including sending fundraising packs, processing donations and fulfilling orders from our e-shop. 
• Respond to supporter queries via phone, email, and web with professionalism and empathy. 
• Maintain accurate supporter data in the CRM (Customer Relationship Management) system. 
• Create quarterly Gift Aid claims reports via the CRM system and liaise with the finance team to ensure timely submission to HMRC.
• Prepare thank-you letters, certificates, and merchandise to support fundraisers and events. 
• Manage incoming post for fundraising and donors, process Gift Aid declarations, and maintain stock levels for shop and event materials. 
• Produce monthly reports on income, donor activity, and progress against target. 

Person specification (who are we looking for?)

Essential

Qualifications

• While there are no specific essential qualifications, the successful candidate will need to demonstrate a good standard of numeracy and literacy and proficiency in MS Office Suite.

Experience

• Knowledge of and/or personal interest in autism and current issues relating to autism and community preferences.
• At least one year’s experience in a similar role within a charity or nonprofit organisation.
• Experience in using CRM (Customer Relationship Management) systems.
• Track record of managing multiple tasks autonomously and meeting deadlines.
• Experience in building strong relationships, managing expectations and engaging confidently with a range of stakeholders.

Skills

• Organisational and administrative skills, including the ability to manage your own time and multiple priorities to achieve high-quality outcomes.
• Ability to maintain systems for data management and keep accurate records of fundraising activities and donor interactions.
• Confident communicator, able to explain ideas clearly in writing and in conversation.
• A reliable team player who can prioritise work effectively and manage tasks under pressure. 
• Good numeracy skills and the ability to work on simple budgets. 
• High level of accuracy and attention to detail.
• Ability to contribute to team discussions and work collaboratively with colleagues.
• Demonstrate an awareness of, and commitment to, inclusion, equality, and diversity.
• A good working knowledge of MS Office 365 and ability and willingness to learn new IT systems (with support/training where needed).

Desirable (please still apply even if you do not have these)

Experience

• Knowledge of data protection and General Data Protection Regulation (GDPR) compliance for handling donor information. 
• Experience of process mapping and CRM migration projects.
• Experience of digital content creation and donor engagement.
• Experience of remote and/or hybrid working.

Skills

• Able to apply basic marketing skills across different channels, such as emails, social media posts, or printed materials.
• A proactive learner with a passion for exploring new areas of fundraising and developing professionally. 

We are aware that the skills required for this role may be interpreted differently by different people. Our selection process will focus on the desired outcomes, and we are open to different ways of achieving them.

Contract length: Permanent

Location: North West London

Hours per week: 35

Salary:  up to £33,700 pa depending on experience

Closing date for applications:  Monday 6 April 2026 , midnight, interested candidates are encouraged to apply as early as possible

Every dog and cat in need deserves expert, personalised care and support, and to be loved. When you work for Mayhew, you understand that better than ever.  We’re a passionate, committed and diverse team of c80 staff and c150 volunteers, here for dogs, cats and communities in the UK, in Afghanistan and in Georgia. We offer expert veterinary care, rescue and rehoming services, programmes in the community and guidance and support to improve the lives of dogs and cats in need.

This is a challenging climate for pet owners; we are contending with a significant increase in demand for all areas of our work. We can only rise to meet this challenge by cultivating and sustaining a diverse volunteer base, including of foster carer volunteers – they make it possible for us to scale our reach at pace so we can be there for many more dogs and cats who need us, and more pet owners who rely on our support.

Volunteering and Foster Caring Manager is a new role at Mayhew, reflective of the importance of volunteering and foster caring in our ability to deliver our onward strategy and direction. This is a highly visible and important role for Mayhew. The postholder will be working across all teams with staff and volunteers, supporters, partners and members of the public.

This role requires an effective leader and manager, with practical subject matter expertise in volunteering good practice, strong organisational skills, and a drive, rooted in passion for both animal welfare and volunteering, to enable Mayhew to reach many more dogs and cats and pet owners who need us by cultivating a thriving, engaged and diverse volunteer base.

Staff and volunteers at Mayhew, particularly in animal facing and public facing roles have duties that can be physically and emotionally demanding, sometimes interfacing with dogs and cats and pet owners who are in distress and facing heart-breaking situations. Yet our work is hugely rewarding; you can view some of our amazing rescue stories here.

We offer a caring and supportive team and the chance to make a lasting difference to the lives of dogs and cats who rely on us.

While we embrace hybrid and flexible working models, interested applicants should note this role requires at least three working days in five to be worked at Trenmar Gardens, NW10 6BJ.

Generally, you will:

• Lead on developing our onward volunteering strategy and plan
• Provide leadership and management of volunteering and foster caring at Mayhew
• Provide support, training and guidance to staff managing volunteers
• Lead on volunteer engagement and communication
• Engage a range of internal and external stakeholders including staff, volunteers, supporters and partners
• Collaborate with the Senior Management Team to ensure delivery of our strategic and operational goals
• Be self-driven and resilient, having a professional, friendly, calm and caring manner

To be successful in this role, you need relevant experience:

• Working in a volunteering management role in a charity or other organisation of comparable breadth and scope
• Leading and living volunteer management best practice, including overseeing policies, procedures and guidance
• Owning and improving volunteering management processes

Please note that successful candidates will be asked to evidence their Right to Work in the UK post-job offer – we do not hold a sponsor licence therefore we are unable to provide Visa sponsorship.

We reserve the right to close this post at any time, should we receive a high volume of applications.

Contract type

Permanent

Location

Whittington with some flexibility for remote working

Hours

Part time (22.5 hours per week) with flexibility to work evenings and weekends when required

Annual salary

E1 £39,224.42 to E3 £46,068.16 - Pro rata for part time hours.

Last day to apply

29/03/2026 

Reporting to the Fundraising Development Manager, the Legacy Manager is responsible for leading and delivering the long term growth strategy for legacy income at St Giles Hospice.

The post holder will develop and implement a sustainable and scalable legacy programme that increases the number of legacy pledgers, strengthens the future pipeline of legacy gifts and delivers consistent income growth aligned to organisational objectives.

The role will own the legacy value proposition, marketing strategy and support journey from initial engagement through to pledge stewardship. The post holder will champion a culture of legacy giving across the organisation and position leaving a gift in a Will as a meaningful and natural way to support St Giles Hospice.

In partnership with the Fundraising Administration team, the Legacy Manager will ensure legacy gifts are managed professionally and compliantly, with strong forecasting, reporting and internal oversight.

Knowledge and experience

Essential

·Experience of working within the third sector or a values led organisation

·Demonstrable experience of legacy fundraising or transferable experience within a strategic income stream with clear growth accountability

·Proven experience of delivering income growth against agreed targets and KPIs

·Experience of developing and implementing strategic plans

·Experience of managing budgets, financial planning and reporting with commentary on variances

·Experience of working collaboratively with marketing and data teams to develop insight led campaigns

·Track record of successfully managing and developing relationships with individual supporters, customers or professional partners

·Experience of analysing and interpreting data to inform decision making and maximise return on investment

·Knowledge of the regulatory environment for fundraising from individuals including data protection, Gift Aid and Fundraising Codes of Practice and regulation

·Experience of project management including budget setting and performance monitoring

Desirable

·Specific experience in legacy fundraising within a charity setting

·Experience of developing and delivering a legacy marketing strategy

·Experience of working with professional advisers such as solicitors or will writers

·Experience of contributing to senior leadership or board level reporting

·Experience using Donorflex or a similar CRM database

Values

·Exhibits our hospice values and behaviours

Skills

·Ability to think strategically and translate long term vision into operational delivery

·Strong analytical skills with the ability to interpret financial and performance data and forecast future income

·Excellent written communication skills with the ability to create compelling and sensitive legacy messaging

·Excellent interpersonal and influencing skills

·Ability to build and maintain strong internal and external partnerships

·Confident presenting to a range of audiences including professional partners and senior stakeholders

·Ability to prioritise and manage competing deadlines

·Strong organisational and diary management skills

·Computer literate with experience of CRM systems

·Ability to understand when issues need escalation

·Ability to maintain confidentiality

·Ability to work effectively as part of a team

·Resilience when working towards ambitious targets

Personal Attributes

·Empathetic and emotionally intelligent

·Proactive and growth focused

·Commercially aware and results driven

·Collaborative and supportive

·Ambassador for St Giles Hospice

·Able to work under pressure

Other requirements

·Valid driving licence

·Eligibility to work in the UK

·Please note that St Giles Hospice does not hold a sponsorship licence and is therefore unable to accept sponsorship requests

Just so you know:

This post is subject to a Disclose and Barring Service (DBS) check.

We may review applications before the application review date, however, if you apply after the application review date, your application may not be considered. We will accept applications until we have successfully filled the role; this may be earlier than the closing date.

If you have not heard within 14 days of the application close date, then please consider that your application has been unsuccessful at this time.

As part of your application your data will be managed in line with St Giles Hospice Privacy Policy and kept for 6 months. If you would like to see this in full, please visit our website for our Privacy Policy. This is in extension to Charity Job Privacy Policy.