Assistant Brand Marketing Manager Jobs in Croydon, Greater London
About you
We are looking for an enthusiastic, effortless communicator who appreciates the power of brand, understands the ways of presenting messaging effectively for different audiences, and will help us breathe life into our digital channels with content that resonates.
You will be a confident creative with experience in producing both visual and verbal communications for a broad range of channels including website, email and social. You will be attuned to audience needs and pay attention to user analytics and feedback to continually improve engagement.
About the role
This role within the Policy & Communications directorate gives an energetic, audience-focused individual the opportunity to use their creative flair to support the British Ecological Society’s strategic goal of greater collaboration and impact.
Reporting to the Head of Marketing and with the support of the Communications team, this role will transform our digital channels and communications with reactive, creative content that engages and resonates with our audiences.
Working pattern
35hrs, Mon-Fri | We are currently running a trial of the 4-day work week; staff can opt to work 32hrs over 4 days each week at no loss of salary.
Location
Hybrid | We ask that staff spend at least 60% of their time at our London office.
To find out more about the role, please download the job description and job pack, or visit our website.
We are working towards a world inspired by #Ecology in which nature and people thrive.
The client requests no contact from agencies or media sales.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
Turn2us is a national charity tackling poverty and the structural causes of poverty. We work with co-producers and partners to provide people in financial crisis with the means and agency to get back on their feet, build resilience, move forward with their lives and thrive.
As an equal opportunities’ employer, we are committed to equality, inclusion and diversity and the value people from different backgrounds bring to a team. If like us you believe everyone has the right to have enough to live on, and you are ambitious about eradicating poverty, join us and build your career with a charity dedicated to ensuring dignity and equity for all.
The vital work of the charity is partially enabled by income generated through fundraising; from supporter engagement and community events and activities, as well as philanthropic sources, such as trusts and foundations, and major donors.
As Supporter Engagement Officer you’ll play a key role in helping us to engage new and existing supporters as well as helping to deliver first-class stewardship to retain support and build trust. In addition you will develop appeals and communications that engage and inform supporters which help to raise more voluntary income.
Directly supporting the Direct Marketing and Legacy Manager and working closely with all of the Supporter Engagement team it would be beneficial if you have previous experience or an interest in Fundraising. Being a confident communicator with a “can-do” approach is essential as well as being able to demonstrate proven administrative skills, the ability to manage a varied workload and be highly organised.
We offer flexible working patterns, both in terms of hours and remote working. Please note that all employees are contractually required to work from the office a minimum of 4 days a month.
Some roles may be required to be in the office more often than others and this will be agreed with the hiring manager upon starting at Turn2us.
Please note that all job offers are subject to 2 – 3 satisfactory references and a disclosure satisfactory to Turn2us from the Disclosure & Barring Service (DBS).
Closing date: 20th May 2024
Interview date: 23rd May 2024
The client requests no contact from agencies or media sales.
King’s College London offers an intellectually stimulating environment, where staff are dedicated to the advancement of knowledge and learning in the service of society. We are a multi-faculty institution, providing high-quality research, education and innovation across the social sciences, humanities, health, law, dentistry, and sciences. As a member of the Russell Group, we are committed to maintaining the highest standards in research and education.
The Finance, Procurement, Strategic Planning and Analytics directorate, led by the Chief Financial Officer / VP (Finance), comprises c.150 roles located across our campuses in central London. The Finance department of c.100 roles provides various accounting, assurance, advisory, decision support and financial processing functions for the whole university.
The Director of Finance Business Partnering (Operations) is a critical role within the Financial Strategy, Planning & Performance division that will lead, develop and deliver high quality finance business partnering and decision support to all the central services of the university, including providing financial planning, reporting and insight across revenue and capital funded activity.
You will support the senior Director of the Financial Strategy, Planning & Performance function in development and improvement projects. Examples include the development of a professional competencies framework to support career progression and performance at all levels, supported by learning and development opportunities, improving key processes, resource allocation and financial planning methodologies, and reporting on financial performance.
As part of the function’s senior management team, this role will lead a team of finance business partners who will provide outstanding partnering services to our central services including large functions such as Estates and Facilities, IT, Students & Education, Research Management and on other crucial ‘head office’ activities. Working closely with the corporate reporting team on the provision of management accounts, you will lead on financial performance support in-year and across our three-year financial planning framework. You will also undertake and provide professional support to your team on business partnering skills, financial modelling, business case development and financial appraisals. You will play a wider role as a senior member of the finance leadership team on cross-college initiatives and be asked to deputise for the senior Director of the division or their peers.
It is an exciting time to join the university as we are making a step change in our support and advice, particularly to directorate heads and our Senior Vice Principal (Operations), and onwards through the leadership roles across the central service directorates where financial and operational decisions are made.
This is a full time post (36 Hours per week), and you will be offered an indefinite contract. We work in a hybrid way and there is an expectation of being able to work at least three days a week in our offices to help facilitate a collaborative working culture.
To be successful in this role, we are looking for candidates to have the following skills and experience:
Essential criteria
1. Professional Accountancy Qualification
2. Highly resilient with the ability to run multiple objectives, large senior teams and complex political processes concurrently
3. Exceptional understanding of running and leading financial planning, monitoring, forecasting and business partnering in a complex and large organisation
4. Exceptional leadership skills and a service approach in your professional work
5. Ability to operate and deliver change and improvements in a complex organisational environment
6. Exceptional business case financial appraisal and modelling skills
7. Ability to communicate clearly and effectively in the written word and in person in a variety of formats including committee presentations and policy documentation
8. Numerate and IT literate with the ability to use the standard suite of office software together with excellent knowledge of one or more corporate finance/ERP and reporting systems
9. Significant recent experience of leading business partnering, financial support and advice functions and services
10. Experience of designing, delivering and improving capital planning and reporting processes
11. Leading teams to achieve complex and competing objectives over a variety of time horizons in partnership with other technical leads and partnered areas.
12. Ability to build and manage internal and external relationships
13. Self-management and ability to work independently to meet deadlines
14. Attention to detail and working to a high-level of accuracy
Desirable criteria
1. Degree level qualification
2. Leadership of technical / professional staff who manage their own work and activities
3. Experience of having worked in or with the university sector
We pride ourselves on being inclusive and welcoming. We embrace diversity and want everyone to feel that they belong and are connected to others in our community.
We are committed to working with our staff and unions on these and other issues, to continue to support our people and to develop a diverse and inclusive culture at King's. We have a strong equality, diversity and inclusion agenda and would expect the post holder to demonstrate these values.
We ask all candidates to submit a copy of their CV, and a supporting statement, detailing how they meet the essential criteria listed in the advert. The deadline for applications is Sunday 19th May 2024. If you would like to discuss the role, please get in touch with Bryony Thomas via the Allen Lane agency website.
Shortlisting will complete late May and may include an initial conversation with Allen Lane, our recruitment partner for this role. First stage interviews with King’s College London are planned for early June.
We are not able to offer sponsorship for candidates for this role who do not currently possess the right to work in the UK.