Assistant director of marketing and communications jobs in andover, hampshire
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Reports to: Director of Strategy
Staff responsibilities: Line manage four staff; Senior Social Media Officer, Communications Officer, Communications Assistant, Media Officer
Hours of work: 37.5 hours, full time. The role is contracted until 31 March 2026, due to government funding.
Please note, candidates must be based in the UK.
This is an exciting opportunity to lead the promotion of Bikeability, the Government’s national cycle training programme, as a key member of the management team.
The Head of Marketing and Communications is responsible for the creation, development and delivery of marketing and communications activity with both internal and external audiences, including the Bikeability industry, schools, parents, the general public, media, and key stakeholders.
You will head up a team of talented communication experts, as part of the Strategy team, ensuring the delivery of all communications activity, including marketing campaigns, social media, press relations, industry engagement, and communications support to our public affairs strategy.
You will have excellent experience of delivering outstanding marketing and communications campaigns to increase brand awareness and drive service demand. You will have a collaborative approach and enjoy working as part of a team. You will report to the Director of Strategy and be actively engaged in advising the executive team and trustees.
Responsibilities:
Lead the Promotions and Communications team to:
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Develop and deliver The Bikeability Trust’s marketing, communications and media activities, including campaigns and project communications
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Manage relevant contracts with external agencies, including website management and graphic design
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Deliver the Bikeability social media programme to key audiences including parents, schools, internal Bikeability industry, and general public for wider awareness
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Deliver communications support for Bikeability industry through a programme of regular communications
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Work collaboratively with teams across the organisation to deliver effective project communication deliverables
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Effectively manage team budget
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Use media monitoring and brand tracking to evaluate impact and manage brand reputation
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Ensure evaluation and impact of communications work is collated and learning shared.
Enhance and improve strategic stakeholders’ engagement, including joint campaigns, cross-promotion and/or specific project activity to:
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Ensure the Department for Transport and Active Travel England are fully engaged in any communications activity, working with them to amplify messaging
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Work with cycling and active travel organisations on joint campaigns and promotions
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Suport our Fundraising team to generate engagement and income from individual donors and corporate partners
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Work with our agency partner to provide communications support to public affairs strategy
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Ensure equality, diversity and inclusion are considered, and the Bikeability industry voice is at the centre, in all research projects and programmes.
Provide communications leadership across The Bikeability Trust:
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Champion and advocate the brand, supporting and motivating teams across the organisation to adopt our tone of voice and messaging
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Track communications performance management and make recommendations for improvement
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Deputise for the Director of Strategy in reporting to Board and attending Board meetings.
Essential Skills and Experience
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Minimum of 2 years leadership experience in communications, PR or marketing, including management of a small team.
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Experience of communications and marketing, including promotional campaigns
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Experience of website management
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Strong leadership and collaborative working style
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Self-motivated with positive mindset
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Excellent communication and analytical skills
Desirable Skills and Experience:
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Experience working in charity or non-profit sector
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Experience working in cycling industry
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Experience working with local and national government
About The Bikeability Trust
The Bikeability Trust’s purpose is to ensure that all cycle training is delivered to a gold standard, inspiring everyone to cycle with competence and confidence.
We are:
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Expert: The Trust has successfully administered the Bikeability programme on behalf of government since 2018, delivering high-quality delivery guides and instructor training, and our workforce has thousands of years combined experience teaching people to cycle.
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Inspiring: Every rider completes our training feeling able, confident and motivated to cycle safely on the roads for short journeys. Transforming the traditional image of cycling to an everyday, everyone activity.
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Quality focussed: Our instructors deliver high-quality, consistent and standardised cycle training. We aim to ensure that every rider achieves the same outcomes to the same standard, taking into account their individual capabilities, including special educational needs and disabilities (SEND).
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Inclusive: We take action to reduce barriers to participation, support underrepresented groups and ensure that anyone who wishes to access Bikeability cycle training is able to do so, and cycling is seen as an activity for all.
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Efficient: Our delivery programme offers value for money and is delivered in an economic, proportional and efficient way.
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Influential: We share our evidence of the impact of cycle training across a variety of sectors (transport, education, environment, health, leisure, etc) and work collaboratively with stakeholders, partners and commercial organisations to achieve our vision and influence behaviour change.
Equipping more than five million children with the skills and confidence to cycle on today’s roads

The client requests no contact from agencies or media sales.
This new role at Young Sounds UK will provide a wide range of support across the organisation, managing the logistics for our events, assisting our Development team with vital fundraising tasks, and handling a wide range of organisational administration.
You'll need to be proactive, highly organised, and looking for a busy role within a passionate team. With at least 3 years experience you'll be keen to use your strong communication skills and attention to detail to provide high standards of administrative support.
For full information on this role, including key responsibilities and person specification, please view the job pack.
The closing date for applications is Tuesday 15 July 2025 at 12 noon.
About Young Sounds UK
Young Sounds UK exists because musical talent is everywhere but opportunity isn’t: family finances and other obstacles too often get in the way. We’re here to change this in two key ways:
- We support young musicians from low-income families with funding and other help
- We support music education through training, advocacy and research.
Established in 1998 we work across genres and across the UK. Our four programme areas are:
- Discover: training teachers in how to spot young people’s musical potential
- Connect: targeting and sustaining young people’s emerging talent through strategic support
- Thrive: funding young talent UK wide through annual grants and tailor-made help for individual musicians
- Innovate: leading new thinking and action on talent development
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
The National Rheumatoid Arthritis Society (NRAS), is the only patient-led organisation in the UK specialising in rheumatoid arthritis (RA) and juvenile idiopathic arthritis (JIA). Due to its targeted focus on RA and JIA, NRAS provides truly expert and wide-ranging services to support, educate and campaign for people living with these complex autoimmune conditions, their families and the health professionals who treat them.
1. Main Purpose of Job
To drive referrals to and use of, NRAS services from NHS relationships across the UK.
Identify, build and maintain relationships with Rheumatology and other multidisciplinary teams to ensure relevant healthcare professionals are aware of the support that NRAS provides to people with Rheumatoid Arthritis and Adult Juvenile Idiopathic Arthritis.
To work with those healthcare professionals to maximise uptake of their referrals to our services.
Attend events around the UK and online to promote NRAS Services.
Support the I&SD Director and other senior team leaders to design, develop and implement new services and to reach new audiences for existing services.
2. Business development & Strategy
2.1. Identify, develop, and secure new opportunities for NRAS services within the NHS.
2.2. Create and implement business/service development strategies to expand the service user base, and service offering within NHS Rheumatology departments and connected healthcare teams.
2.3. Analyse market trends, identify emerging opportunities, and stay ahead of industry developments to recommend strategies for further growth of NRAS services.
3. Relationship development and management around the UK
3.1. Build and maintain strong, long-lasting relationships with existing and potential referrers or influencers and healthcare providers often travelling to attend clinic/location meetings.
3.2. Act as the primary point of contact for key referring organisations, ensuring referrer satisfaction and identifying opportunities for additional services or project work.
3.3. Understand HCP needs, provide tailored solutions, and work closely with the project managers to ensure successful delivery.
4. Proposition and presentation development
4.1. Lead the creation of compelling proposals, and presentations to drive new service user volumes.
4.2. Work with internal teams to gather technical and operational input to develop competitive, high-quality proposals.
4.3. Present to referrers and influencers articulating NRAS’ value proposition, differentiators, and capabilities.
5. Project Management Oversight
5.1. Support senior/project managers in the planning and execution of projects, ensuring alignment with referrer and influencer expectations.
5.2. Monitor the progress of key projects, providing necessary updates to clients and senior management on milestones, deliverables, and performance metrics.
5.3. Facilitate communication between referrers, internal teams, and external stakeholders throughout the lifecycle of projects.
6. Monitoring and Evaluation and “market” intelligence
6.1. Monitor the rheumatology service landscape, industry trends, new regulations and innovation.
6.2. Provide insights and recommendations to leadership regarding potential strategic partnerships, services or new audiences.
6.3. Prepare regular reports on performance, development activities, and client feedback.
7. Networking & industry representation
7.1. Attend/undertake promotional relevant conferences, seminars, and networking events to build NRAS’ visibility and attract new service users
7.2. Cultivate a professional network within Rheumatology and MDT arena, leveraging connections for potential opportunities.
7.3. Cross-Functional Collaboration:
7.3.1.Collaborate with senior management to align development goals with organisational strategy.
7.3.2. Work with other departments providing insight and content used to promote our services to Healthcare professionals
8. General responsibilities
Positively promote NRAS at all times.
Support Fundraising Team with applications for funding for the Information & Support team through charitable grants and other avenues.
Undertake other duties as appropriate when required.
Person specification:
Qualifications: A-level or qualified by experience
Experience:
- Demonstrable experience working in a similar environment such as charity/public sector or pharmaceutical etc. into NHS
- Health related services experience
- Proven track record of securing new business for service delivery
- Excellent interpersonal and presentation skills
- Ability to initiate, analyse, monitor and evaluate outcomes
- Experience of delivering at a senior level.
- Experience in overseeing multiple projects with the ability to manage timelines, budgets, and expectations.
Knowledge and skills:
- Highly developed relationship development skills
- Excellent written and oral communication skills in English
- Proficient use of Microsoft Word; Excel; PowerPoint
- Ability to collaborate with cross-functional teams to ensure seamless project execution.
- Understanding of the health environment
- Understanding of Rheumatoid Arthritis and its treatment
Personal Circumstances & Attributes
- Ability to work under pressure and to deadlines
- Highly motivated and committed
- Positive outlook and approach
- Willingness to travel and work out of hours when required
- Full driving licence and car owner.
Reporting to: Innovation & Service Delivery Director
Salary: £39,000-£42,000 dependent on experience
Location: Hybrid or remote flexible working
Hours: 35 hours pw
Car driver and clean licence required.
Please send a covering letter with your application.
Please provide a covering letter to confirm how your experience to date would benefit our organisation and enable you to achieve success within this role.
The client requests no contact from agencies or media sales.