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JOB TITLE: Marketing Lead
ACCOUNTABLE TO: Leadership Team
REPORTS TO: Director of Organisational Development.
LOCATION: Dorset with home working
CONTRACT: Permanent
SALARY: FTE £40,175 per annum (£24,430 pro-rata for working 22.5 hours per week)
HOURS: 22.5 hours per week
Job Context
Help & Care is passionate about making a difference and enabling people and communities to live the lives they choose.
We do this by delivering a number of high-profile services across South Central England and have been doing this for over 30 years.
We are particularly focused on providing support to people living with a long-term health condition, carers and those who are isolated or housebound. What makes us different is our person-centred approach. We understand that each individual has different needs, so we work closely with people to understand what really matters for them and to help them lead independent and fulfilling lives for as long as possible.
We are eager to play a leading role in improving the delivery of health services for the community and we work closely with 3 individual Healthwatch organisations across South England. This partnership ensures that health services are held accountable and the views of the people who use and need these services most are given a platform to have their voices heard.
We support people by providing information, advice and support that enables them to take control of their lives, make decisions and find support that is right for them.
Help & Care have a strategic priority to improve their marketing and communications activity in order to raise our profile and support more people. As part of this we have created a senior role of Marketing Lead, responsible for creating and executing strategic marketing and communications activities and steadily increasing awareness and engagement with Help & Care across all channels.
We encourage applications from people who have most but not necessarily all of our essential criteria. We are committed to supporting and developing our staff.
Job Purpose
Help & Care have an excellent reputation as a service provider and therefore the purpose of this role is to help shape Help & Care’s identity and to further build reputation through branding, awareness and reach.
The Marketing Lead will work to drive cross-channel visibility for Help & Care, to demonstrably support the values of the organisation and to work in a self-driven, inter-departmental way at all levels from strategy to detailed execution of plans.
The postholder will take responsibility for reviewing our ambitious marketing strategy, completing and implementing this in order to significantly grow our impact, reach and brand awareness.
Job Description
Strategy & Oversight
1. To review our marketing strategy in conjunction with key internal stakeholders an ambitious and effective marketing strategy and to oversee the implementation of this plan.
2. Communications – crafting a consistent narrative across all of Help & Care’s external messaging.
Campaigns & Content
1. Planning and developing campaigns and content in order to raise awareness, understanding, interest, engagement, and growth amongst key audiences for Help & Care.
2. Working in a collaborative way to design and deliver campaigns and content across digital and traditional channels ensuring all communications are engaging, accessible and consistent.
Social Media
1. Develop and implement a multi-channel, year round digital marketing growth strategy that ensures Help & Care are consistently reaching more people for their service delivery, campaigning, profile raising and fundraising activities.
2. Design, implement and evaluate successful digital marketing campaigns on full range of channels – LinkedIn, Twitter, Facebook - ensuring they are engaging, accessible and consistent.
Website and E-Marketing
1. Refreshing content on website to greater support visitor journeys and enable collection of visitor data.
2. Improve and develop the user experience on the website, linking robustly to other channels.
3. Manage the delivery of e-marketing campaigns, ensuring Help & Care improve retention and outcomes.
Press and PR
1. Acting as Help & Care’s point of contact for all media inquiries, including preparing press releases, and cultivating Help & Care’s relationship with journalists.
2. Develop and nurture relationships with media, influencers and stakeholder partners.
Line Management
- Provide line management to Help & Care’s Marketing Assistant, ensuring high quality and encouraging support and guidance.
- Manage the workload of the Marketing Assistant, ensuring delegation of appropriate tasks.
General:
1. Act as key point of contact and expert advisor in all things marketing and external communications.
2. To develop an effective process for managing Help & Care print and digital requirements and requests from all teams, maintaining excellent customer service and ensuring consistency of branding at all times.
3. To ensure a cross-organisational approach to marketing and communications.
4. To undertake research using appropriate tools, analytics and data sources to create reports and recommendations which drive continuous improvement
5. To develop a consistent narrative, language and brand consistency for Help & Care across all channels.
6. To ensure that legal notices, disclaimers and copyright information is used as appropriate and all Help & Care content is fully compliant.
7. To ensure that all data is held in a confidential way and personal information is processed securely and in compliance with GDPR and Help & Care’s privacy policy.
8. Events – developing and leading on events both on-line and in communities supporting the work and profile of the organisation
9. To undertake other work that may arise on a day-to-day basis to support the service
10. Working in tandem with the Internal Communications post holder, ensuring consistency in tone and message.
11. To work within the values, ethos and vision of Help & Care.
12. To work in accordance with the Policies and Procedures of Help & Care.
13. To work in accordance with all relevant legislation.
14. To undertake any other duties as required, appropriate to the post.
CONDITIONS
Carry out other such duties as may be required by the Leadership Team, Chief Executive and Trustee Management Board which are consistent with the duties and responsibilities of the post.
The working week shall be 22.5 hours during standard office hours over 3 days (to be agreed with line manager.) The postholder may be required to work occasional evenings or weekends to attend events and meetings, for which time off in lieu will be granted.
The nature of the job will require the ability to travel. If the post-holder’s own car is used for travel, expenses will be paid as set by the Trustee Management Board.
There will be an assessment of competence to practice during induction and 6-month probation period.
The other conditions of service and current procedural agreements will be enclosed with the post-holders Contract of Employment.
The post holder will be required to have broadband to be able to work from home.
*This role is based in East Dorset which includes BCP and Purbeck areas. The postholder can claim the full cost of business travel within this geographical area and/or to a place outside of the geographical area.
Help and Care is an established charity and social enterprise working with people and communities. We have a number of projects and services th...
Read moreThe client requests no contact from agencies or media sales.
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Location: Remote (Or London Hybrid)
Bowel Cancer UK is the UK's leading bowel cancer charity. We're determined to save lives and improve the quality of life of everyone affected by bowel cancer. We support and fund targeted research, provide expert information and support to patients and their families, educate the public and professionals about the disease and campaign for early diagnosis and access to best treatment and care.
We currently have around 70 staff based in England, Wales Scotland and Northern Ireland.
Thanks to the generosity of our community, we’re in a privileged position to be able to grow our staff team to deliver our ambitious new strategy, which will be launching in the spring. There are huge challenges facing bowel cancer patients across the UK, and our community needs us now more than ever. We’re building a strong and united team to bring us closer to a world where nobody dies of bowel cancer.
A key focus of our strategy is to reach and engage with as many people as possible, affected by and at risk of bowel cancer, by embedding our information and support services within NHS diagnostic, treatment, and care pathways. As Education Assistant you will play a key role in helping us achieve this, underpinning the day-to-day operations of the Education team by providing outstanding administrative support.
Please apply by sending your CV accompanied by a cover letter (no more than two A4 pages) which explains your interest in this role, addresses how you meet the person specification, and demonstrates how your experience and knowledge fulfil the criteria.
If you'd like an informal chat about this role please contact Beth Jones, Health Professional Education and Engagement Manager via the careers section located on our website.
Closing date: 9am, Monday 11 December 2023
Interviews: Week commencing 8 January 2024
Bowel Cancer UK is the UK’s leading bowel cancer charity. We’re determined to save lives and improve the quality of life of everyon...
Read moreThe client requests no contact from agencies or media sales.
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Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Overview
If you have experience of Business Development within a charity or people-facing role, this is a brilliant opportunity to develop your career with a fresh-thinking organisation. Royal Voluntary Service is an innovative charity who mobilise volunteers in every corner of Britain to support people in need, the NHS and Social Care systems. We inspire and enable people to give the gift of voluntary service to meet the needs of the day. Through the power of volunteering, we provide one-to-one, group and online services that improve health and wellbeing, resilience, confidence and connections.
We are now looking for a Business Development Lead to join the Business Development team on a full-time, permanent basis.
The Role
As a Business Development Lead, you will work under the direction of the Head of Business Development to:
- Increase the number, range and value of contracts and services secured, in line with our strategic objectives
- Build and maintain a range of relevant partnerships to support the winning of new business
- Maintain up-to-date market and academic research available to the team on the CRM or other systems
- Develop and conduct effective business pitches to key decision makers and ensure that they are kept relevant by regular reviews and updates
- Lead on the preparation and writing of tender responses
Working Hours
This is a full-time, permanent role, working 35 hours per week.
What you’ll need
To be considered as a Business Development Lead, you will need:
- Demonstratable relationship and/or stakeholder management experience
- Sales conversations and sales conversion experience
- Financial modelling experience
- Experience of leading on business development opportunities across a charity
- A strong understanding of the Health & Social Care sector with the ability to identify business opportunities
- The ability to conduct PESTLE Analysis, research, and identification of opportunities for development
- Proven experience in preparing and writing successful tender responses
- To be educated to degree level or have experience gained within the voluntary sector or similar industry
What you get in return
We’re proud to be in the top 25 not-for-profit organisations to work for in the UK, based on ratings from Indeed. As a valued employee at Royal Voluntary Service, you will benefit from:
- Salary of £41,970 per annum, plus car allowance
- 26 days’ holiday plus paid statutory Bank Holidays
- Ten weeks’ company sick pay following successful completion of probation
- A great pension scheme
- 2 x Salary Death in Service Benefit, subject to qualification
- Enhanced Family Leave schemes
- An employee benefits package that gives access to an exclusive rewards website to get discounts and cashback online
- A 24-hour doctor line, financial support with dental/optical and other therapies
- A free and confidential employee assistance programme with up to six face-to-face counselling sessions included
- Extensive online and on the job training to ensure you will succeed in your role
- Opportunities to discuss flexible working
- Opportunities to develop new skills and progress your career
- The chance to make a positive, lasting impact that changes lives, communities and society
Royal Voluntary Service is committed to building inclusive and diverse teams across the charity. To find out more about our commitment to EDI, visit our website.
How to apply
Please select the apply button shown to be taken through to the application process. You will need to answer some screening questions as well as uploading your CV. You will be contacted by a member of the team once your application has been reviewed.
Here at Royal Voluntary Service, we're committed to equality, diversity and inclusion. We want to be a charity that's representative of the communities we serve, which is why we strive for diversity of age, gender identity, sexual orientation, physical or mental ability, ethnicity and perspective.
Join Royal Voluntary Service and together we can change lives, change communities and change society.
Dates to bear in mind
The closing date for this role is 21st December 2023. However, we reserve the right to close this vacancy early should sufficient applications be received.
Other organisations may call this role BDM, Business Development Manager, Sustainable Solutions Sales Manager, Regional Sales Manager, Regional Client Manager, Area Sales Manager, Territory Sales Manager, Regional Business Manager, or Development Manager.
About us
We inspire and enable people to give the gift of voluntary service to meet the needs of the day. Through th...
Read moreThe client requests no contact from agencies or media sales.
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Community and Events Fundrasising Officer
We are looking for an enthusiastic individual with a can-do attitude to help us deliver our exciting Community and Events Fundraising programme. No previous fundraising experience is required, just an organised individual with a knack for building relationships, a passion for exceptional ‘customer service’ and a drive for uniting communities and raising money for charitable causes.
You’ll work within the charity’s passionate Fundraising and Engagement Team to raise funds to support children and families affected by the childhood cancer neuroblastoma and our vision, for a future where no child dies of neuroblastoma or suffers due to the treatment they receive.
This extremely rewarding role would suit anyone looking to take their first step in their fundraising, marketing or charity career. Don’t think your experience directly aligns? Don’t worry; we’re interested in transferable skills and attitude, so consider and show us how these apply to this role.
Summary of role responsibilities
- To help deliver the charity’s Community and Events Fundraising Programme, including special events, community fundraising, challenge events, individual giving, and fundraising appeals.
- To ensure excellent supporter and donor care and build long-term valued relationships to optimise income generation.
This is a fixed-term role offered on a one-year contract. We are looking for the successful candidate to ideally start in January 2024, but there is flexibility with this.
For more detailed information about the role, charity and team, take a look at the Recruitment Pack.
Recruitment timetable
We aim to follow the schedule outlined below:
Applications opens: 22 November 2023
Applications closes: 10 December 2023, 11:59pm
Shortlisting: 11 December 2023
Interviews: 15 December 2023 (in person in London)
If there are any adjustments that would help you engage with the recruitment process, please let us know.
We actively encourage applications from those with lived experience of neuroblastoma and/or other childhood cancers. As an equal opportunity employer, we also welcome applications from all suitably qualified candidates, regardless of age, disability, gender, gender reassignment, marriage/civil partnership, pregnancy, maternity, race, religion or belief, sex or sexual orientation.
As a safeguarding charity whose work and practice are underpinned by safeguarding principles to protect children and young people and enhance their welfare, we always work in accordance with legislation, statutory guidance, and best safeguarding practices. All our roles require a basic criminal record check.
Solving Kids' Cancer UK is a small but mighty charity with children firmly at its heart. We are fighting for a future where no child dies o...
Read moreThe client requests no contact from agencies or media sales.
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