Audience Strategist Jobs
Salary: London - £40,927 | Outside of London £38,892
Location: Remote (UK) with travel to our London and Bristol offices when required.
Closing date: Sunday 12 May 2024.
When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to.
At Young Lives vs Cancer, we help children and young people (0-25) and their families find the strength to face whatever cancer throws at them. Join us and your skills will make a real difference to the lives of young cancer patients.
About the role
Are you passionate about making transformational change happen? Experience in marketing strategy and project management? Then this is the perfect role for you.
Here at Young Lives vs Cancer we understand the incredible power our supporters have to make change happen for young cancer patients and their families and this is why it features as one of our core strategic priorities in our current corporate plan.
To support our plans a new audience function has been created within the Brand and Marketing Communications team and we are looking for an experienced and passionate project manager to lead this piece of work and transform the experience our audiences have with us. Our vision is that we become an audience led organisation, driven by insight and outcomes and we can’t wait for you to join our team to make this happen.
Young Lives vs Cancer is open to and in support of flexible working. Your flexibility requirements and that of the role will be discussed at interview stage with you.
This role is remote and can be based anywhere in the UK with occasional visits to our London / Bristol offices.
We would love to hear from you if you have:
• Used project management frameworks, in particular Agile, to successfully manage projects around marketing strategy & activity, audience segmentation, principles of customer relationship management and development of audience journeys.
• A creative thinker, with significant experience of encouraging innovation amongst colleagues with demonstrable results.
• Impact focussed and highly analytical, using data to make smart decisions.
• Experience of influencing, collaborating and negotiating stakeholders at all levels to incite passion and enthusiasm around a strategic cause.
Diversity declaration
At Young Lives vs Cancer, we recognise that opportunities for too many people remain a condition of their race, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to us as an organisation.
We are committed to taking anti-oppressive action and removing barriers in our recruitment practices. We particularly welcome applications from members of minoritised communities and creating equitable opportunities for all. We are passionately committed to taking actions and making changes to be a truly diverse, inclusive and equitable organisation, as well as reflective of the diverse children and young people we support. Click here to find out more about our Diversity, Inclusion, Equity and Belonging strategy.
Accessibility
We are committed to providing reasonable adjustments throughout our recruitment process and we’ll always endeavour to be as accommodating as possible. Please get in touch with us if you would like to discuss any specific requirements.
What we offer
In return for your commitment, we offer a great reward package, which includes generous annual and family/ caring leave entitlements, enhanced pension and employee savings scheme. To find out more about our benefits package, have a look on our website.
If you join us, you will be part of a community that is committed make a difference to the lives of children and young people with cancer. Young Lives vs Cancer is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.
You may have experience of the following: Audience Engagement Strategy Manager, Marketing Transformation Lead, Audience Experience Project Lead, Marketing Insight Manager, Stakeholder Engagement Specialist, Audience Insight Project Manager, Marketing Innovation Coordinator, Agile Marketing Strategist, Customer Relationship Development Manager, Audience Transformation Specialist, etc.
REF-213 327
Job Title: Digital Content Strategist
Hours: Full-time or Part-time options will be considered
Type of Employment: Permanent
Salary: £40,809 (remote); £44,892 (office-based at our London office four times per month)
Department: Marcomms (Engagement Directorate)
Location: We can be flexible as to whether the role is based in the office 1 day per week and the rest from home (hybrid)
Line Manager: Head of Communications
Direct Reports: Social Media Lead, Digital Content Executive
About this role:
This is a key role working with teams from across Teenage Cancer Trust to shape our digital content strategy. By collaborating with colleagues and demonstrating a deep understanding of our audiences you will manage a small team of social media and digital content creators to amplify the voices of the young people we support, advocate for change and engage and develop supporters to ensure that young people with cancer have the best treatment, care and support, so that cancer doesn’t stop them from living their lives.
What you’ll be doing:
- Working collaboratively with colleagues from across the organisation you will be responsible for the strategic planning of Teenage Cancer Trust owned and shared editorial content across all digital platforms.
- You will be working closely with colleagues from our marketing and digital products teams to identify and analyse relevant data to inform an agile content strategy that elevates the voices of young people and engages our supporters
- Considering the role content plays in supporter journeys, and working closely with marketing team to build these journeys
- Work closely with the supporter journeys team and digital content executive to develop successful email stewardship programmes using an ESP
- Liaising with colleagues from across our services teams, including the clinical information lead, to ensure our online content is servicing the needs of young people, utilising quantitative and qualitative data to inform content strategy
- Researching audience trends and ensuring that our digital content creation and curation plans align with audience needs. Providing a deep understanding of our audiences and how we grow our digital platforms to provide the best possible experience for these
- Ensuring storytelling opportunities are integrated and maximised across the platforms that are most important to our audiences.
- Working with the Digital Experience Manager and Clinical Information Lead, develop exceptional search friendly content based on user search volume and developing the charity’s keyword research to drive growth across our digital products
- Developing your team and advocating for digital content widely across the organisation to foster a culture of curiosity and innovation around digital storytelling
- Providing advice to colleagues across the organisation on how to leverage digital platforms to achieve their desired outcomes to support Teenage Cancer Trust.
- Demonstrating technical excellence in planning, writing, content design, SEO & keyword research
- Understanding analytics platforms and making recommendations based on their data
- Building a culture of storytelling that resonates with supporters and young people to drive a deeper emotional connection to Teenage Cancer Trust
- Decision-making around budgets, including providing strategic advice to Social Media Lead to help decide where to spend the devolved social budget
- Demonstrating an understanding of digital PR and ability to work closely with PR & Media team to drive content and engagement
You may be asked to undertake any other duties that are commensurate with the post as
requested by your manager and you must carry out the duties of post in accordance with
Teenage Cancer Trust policies and procedures
What you’ll bring to the team:
- Passion for the power of digital storytelling to improve the lives of young people with cancer and drive action and engagement among our supporters
- Curiosity and the ability to sell others on your vision
- A thirst for audience-centric thinking, social media trends and planning using a variety of research methods
- Excellent communication, negotiation and advocacy skills including the ability to manage internal stakeholders
- An ability to work with key business stakeholders to understand their marketing objectives and build confidence with your knowledge on how to shape content strategies
- A proactive approach to problem solving.
- A collaborative approach that is grounded in the Teenage Cancer Trust values
The client requests no contact from agencies or media sales.
Location: City Cambridge
Salary: £58,351- £64,834
Contract Type: Permanent Full-Time
The Royal Society of Chemistry (RSC) has a great opportunity for a Senior Demand Generation Manager to join us on a permanent full-time basis.
At the RSC we embrace flexibility and offer hybrid working, which means our teams come together when they need to collaborate. Although this role is contractually based at our Cambridge office, you will also be able to work from home within the UK, with the expectation that you will attend our offices and travel as needed for your role. In this role, you will attend our Cambridge office twice a week. If you need flexible working arrangements, please outline this in your application.
The RSC has an exceptional diversity of audiences - from employees across the world, teachers, scientists and academics, librarians and corporates to politicians and the public. Our work includes activities focused on our role as a support service to UK and international staff, a data source (e.g. for developers consuming data via APIs), a professional body (e.g. supporting members), a publisher (e.g. selling journals, books and databases), and an education resource (e.g. providing content to teachers, students and professionals). Our technology services underpin the operations of all staff members and of our websites and services.
As a Senior Demand Generation Manager for the Royal Society of Chemistry, you will lead our demand gen efforts overseeing the planning and in-house execution of our digital programs which will be a new approach for the RSC.
This role is about bringing all digital channels together to drive demand and acquisition generate qualified leads and drive revenue growth. You will help us define, execute, measure and refine a compelling and effective revenue plan for our x4 key RSC strategies, and will own the delivery of top-of-the-funnel activity, MQL goals and revenue contribution attributed to marketing. The role will balance the need for driving often competing strategies and customer audiences’ outcomes, in an effective manner, creating a plan to deliver all acquisition targets, but publishing having a critical focus. You will ensure there is a balance between wider organisational needs versus ensuring local teams meet their objectives, customising strategy by region, to offer optimum conversion, nurturing and converting leads to ensure RSC achieves the end commercial outcomes.
We are looking for:
• Degree in a related field with significant relevant experience in demand generation, lead management or marketing automation roles
• Extensive technical skills and experience and grown digital native i.e. ability to code webpages, use Google AdWords, write up SEO pages based on Google prioritisation and extensive GA reading and application experience
• Significant knowledge of PPC and Website
• Significant experience or understanding of working in digital services or similarly highly complex industries with multi-product online portfolios and complex customer journeys
• Demonstrable diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers and create business impact
• Experience in defining and implementing regional strategies and scaling international strategies and capabilities to local markets
• Experience with navigating large matrixed organisations and governance
• Experience of Publishing
• Commercially savvy and able to understand the value of brand spend and showcase that to the business. Work hard with the digital channels to grow the funnel against all x4 strategies
• Strong people management skills, with developed coaching skills
When applying, please provide an up-to-date CV and a supporting statement (no more than 500 words) indicating how your skills, knowledge and competencies match the requirements outlined in the job description.
At the RSC, we recognise the benefits of a diverse workforce and welcome applicants from a range of backgrounds to apply. We particularly encourage applications from disabled and ethnic minority candidates. As a part of the Disability Confident Scheme, we endeavour, where possible, to offer an interview to candidates meeting the essential criteria of the role, who have a substantial physical/mental impairment which impacts their ability to carry out day-to-day tasks.
You may have experience in the following: Senior Marketing Strategist, Lead Generation Manager, Senior Growth Marketer, Demand Generation Lead, Marketing Campaign Manager, Senior Acquisition Manager, Marketing Operations Manager, Senior Lead Generation Strategist, Senior Digital Marketing Manager, Marketing.
REF-213283
Anna Freud is a world-leading mental health charity for children, young people and families. Our mission is to close the gap in wellbeing and mental health by advancing, translating, delivering, and sharing the best science and practice with everyone who impacts the lives of children, young people and their families.
We are seeking an experienced and influential leader to join us as our new Chief Executive Officer. You will provide leadership of the organisation and be the lead advocate for the charity with the government, the media, senior stakeholders, supporters and other external partners. You will also oversee key partnerships, most notably with University College London (UCL).
Working closely with the Board of Trustees, the Chief Executive Officer will develop the organisation’s long-term strategy, budget and business plan to secure organisational sustainability and compliance.
The role requires someone with visionary leadership who can demonstrate their commitment to shaping and nurturing a collaborative and open-minded culture. We’re known for the quality of our research and education & training provisions.
Candidates should have significant leadership experience in children and young people’s mental health, and a solid grasp of research in the field of child and adolescent mental health.
Find a full list of responsibilities, person specification and list of benefits on the job pack for the role.
Our commitment to EDI
We welcome individuals from all backgrounds and are committed to cultivating a diverse and inclusive workplace. Applicants who meet the criteria will be considered for employment, regardless of race, religion, gender, gender identity or expression, sexual orientation, disability, age or veteran status.
Applicants are invited to share information about their diversity dimensions to help us address biases and provide any additional support by completing the attached Diversity Monitoring form. Your responses remain confidential and have no bearing on the selection process.
How to apply and recruitment schedule
Please click on the apply section and you will be directed to our vacancies page for more details on how to apply.
Closing date for receipt of applications is midday (12pm) Monday 29 April 2024.
We kindly request no contact from agencies.
The client requests no contact from agencies or media sales.
Contract Type: Temporary
Contract Length: 18 months
Hours per week: 35
Salary: £36,352 - £38,300 (Depending on location)
Closing Date: 6 May 2024
Interview dates start from: 20 May 2024
When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to. At Young Lives vs Cancer, we help children and young people (0-25) and their families find the strength to face whatever cancer throws at them. Join us and your skills will make a real difference to the lives of young cancer patients.
About the role
This is an exciting time to join Young Lives vs Cancer as we set up a new Brand Marketing and Communications function including a team of digital experts.
As the Digital Product Officer, you will support the ongoing development and management of the organisation’s website. Help to manage the process for reporting, testing and deploying updates to the functionality. Improve the processes around the creation of content on the website and help manage the back end of the CMS to ensure it is clear and functional.
We would love to hear from you if you have:
• Experience of developing and maintaining a website to deliver excellent user journeys that meets the needs of our audience
• The ability to manage stakeholders to capture requirements, partnering with teams and offering advice and technical expertise to shape our development needs
• An understanding of the back end of the CMS to create content, build forms, use third party plugins and identify bugs
• Experience or understanding of the processes required for developing and updating content on the website. This includes effective management of the site structure and archiving processes for old content.
At Young Lives vs Cancer, we recognise that opportunities for too many people remain a condition of their race, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to us as an organisation.
We are committed to taking anti-oppressive action and removing barriers in our recruitment practices. We particularly welcome applications from members of minoritised communities and creating equitable opportunities for all. We are passionately committed to taking actions and making changes to be a truly diverse, inclusive and equitable organisation, as well as reflective of the diverse children and young people we support. Click here to find out more about our Diversity, Inclusion, Equity and Belonging strategy.
Accessibility
We are committed to providing reasonable adjustments throughout our recruitment process and we’ll always endeavour to be as accommodating as possible. Please get in touch with us if you would like to discuss any specific requirements.
What we offer
In return for your commitment, we offer a great reward package, which includes generous annual and family/ caring leave entitlements, enhanced pension and employee savings scheme.
If you join us, you will be part of a community that is committed make a difference to the lives of children and young people with cancer. Young Lives vs Cancer is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.
You may have experience of the following: Digital Content Manager, Website Development Coordinator, Digital Experience Specialist, Online Content Administrator, Web Content Coordinator, Digital Engagement Officer, Digital Content Strategist, Website Operations Coordinator, Digital Solutions Specialist, Online Experience Manager, etc.
REF-213 017