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Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Social Media Officer at Freedom for Animals
Salary: £5,245.50 per annum
Contract: Part-time (7.5 hours per week), Temporary (12-month contract with the possibility of extension)
Location: Remote, with travel across the UK as required
Closing date: 31st July 2026 (We may appoint before the closing date, so early applications are encouraged)
Job Description
Freedom for Animals is one of the UK's longest-running animal rights organisations. Since 1957, we have been working to end the exploitation of animals through undercover investigations, research, campaigns, political lobbying, education and grassroots activism. Our vision is simple: Freedom for all animals.
We are now seeking an experienced Social Media Officer to help grow our online community, inspire action and strengthen Freedom for Animals' digital presence.
This is an exciting opportunity to play an important role in sharing powerful stories, promoting campaigns and engaging supporters across our social media channels. Working closely with our Co-Directors, Campaigns and Fundraising teams, and Graphic Designer, you will help communicate our work across our key campaign areas, including zoos, aquariums, mobile zoos, circuses, bird of prey centres and the exotic pet trade.
The successful candidate will join a small, dedicated and ambitious team where every member has the opportunity to make a real impact. You will plan and schedule engaging social media content, write compelling copy, help deliver coordinated campaign and fundraising activity, monitor performance and identify opportunities to increase engagement and reach.
We're looking for someone who understands how to use social media to inform, inspire and mobilise audiences. You'll be confident planning content, writing engaging copy, identifying trends and opportunities, and ensuring our social media channels reflect Freedom for Animals' voice, values and mission.
You will have experience managing social media accounts, excellent copywriting and communication skills, and the ability to work independently while collaborating effectively with colleagues. A strong understanding of social media platforms, analytics and audience engagement is essential, together with a genuine commitment to animal rights.
This is an excellent opportunity for an experienced social media professional looking to use their skills to create meaningful change for animals. Your work will help expose cruelty, inspire action, grow our movement and support campaigns that challenge the exploitation of animals across the UK.
To apply, please submit your CV together with a covering letter explaining how your skills, knowledge and experience meet the requirements of the role and person specification.
Freedom for Animals is committed to being an equal opportunities employer and to creating a diverse, equitable and inclusive workplace. We welcome applications from people of all backgrounds and communities.
The successful candidate will be expected to share Freedom for Animals' vision, values and commitment to ending the exploitation of animals.
Registered Charity
1 - 5
Freedom for Animals is one of the UK's longest-running animal rights organisations, dedicated to ending the exploitation of animals for entertainment.
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Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.
The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children.
The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.
The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.
Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.
The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.
Key responsibilities include
- Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
- Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
- Direct line management of the Acquisition Marketing Officer and volunteers as required.
- Manage agencies and freelancers as required.
- Ensure activities follow fundraising and data regulations, and marketing best practice.
- Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
- Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
- Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
- Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
- Build performance-driven channel plans across, organic and paid social media channels such as Meta.
- Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
- Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.
- Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
- Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
- Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
- Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.
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