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About Us
British Horse Society (BHS) is the UK’s largest equine charity, helping horses and everyone who cares for them enjoy the best possible life together. We make riding safer, champion the welfare of horses, protect off road riding routes, encourage participation and increase education and understanding around horses. Whether your time with horses is a bit of fun, a life’s passion or a life’s work, we make sure you can always find happiness, confidence and contentment together.
In this role, you will play a key part in engaging our key audiences, bringing BHS’ impact and benefits to life for supporters, members, volunteers, and partners to build a growing and loyal community.
Job Purpose
We’re looking for a creative and passionate Marketing Executive to ensure BHS supporters and partners feel thanked, informed and proud to be part of our community. As part of the performance marketing team, and reporting into the Campaign Manager- Supporter Engagement & Retention, you will help deliver email campaigns, supporter journeys and content that strengthens loyalty, supports our charitable work and improves the supporter experience.
What you’ll be doing:
Creating and writing engaging email campaigns, newsletters and supporter updates that inform and involve audiences in our work.
Helping to build supporter journeys that thank, inspire and keep people connected to grow our community.
Working with teams across marketing, membership, fundraising, volunteers, education and charitable impact areas.
Using data and testing to understand and improve the supporter journey to grow engagement and retention.
Bringing our brand and values to life through key supporter communications and touch points to deepen connection to BHS and our cause.
What you won’t be doing:
You won’t be working with a single audience- you’ll support a range of BHS supporters and partners including members, donors, coaches and volunteers and be involved in many areas of BHS.
You won’t be working alone. You will be working within a supportive performance marketing team and collaborating closely with the wider marketing, communications and fundraising department.
You won’t need charity or equestrian experience, although either would be helpful.
This is a great role for you if:
You want to use your marketing experience and skills to make a positive difference.
You are confident in writing emails, copy and content that builds loyalty, trust and inspires to action.
You are audience focussed, passionate about understanding what makes our supporters tick and how to engage them.
You are confident using email marketing, CRM or digital tools
You like using data to understand performance and using it to improve what comes next.
You like coming up with ideas, then making them happen
You want to work in an organisation that supports you to bring your full, authentic self to work and is working really hard to be a beacon of inclusion in the equestrian sector.
Why Join Us?
At BHS, you’ll be part of a passionate team working towards making a real difference for horses and riders. We offer a collaborative environment, opportunities for personal and professional growth, and the chance to have a lasting impact on the equine and wider community.
We also offer 26 days annual leave (+ public holidays) on starting, matched pension contributions up to 5%, enhanced pay when taking leave as your family grows, income protection insurance, a health-cash plan and a wide range of wellbeing and mental health support services.
Location: Our office is based near Stoneleigh in Warwickshire, and this role will typically work from there 2 days a week with flexibility to work remotely. You’re also welcome to work in the office more frequently.
Hours: 35 a week – with an early finish on a Friday!
Registered Charity 
101 - 500
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We offer more than just a career, we offer the opportunity to support our global movement in a dynamic and inclusive environment with a real focus on personal development.
The Acquisition Marketing Manager attracts new UK supporters and generates income for Mary’s Meals’ school meals programme through effective and inspiring marketing across online and offline channels. This is a fast paced and hands on role for someone who loves to collaborate, problem solve and drive growth while keeping focused on our mission to feed hungry children.
The role primarily raises income (but also awareness) through multi-channel marketing activity with a clear focus on maximising ROI and delivering supporter growth at scale. The focus of the role is on online marketing opportunities and includes managing our organic and paid social channels, overseeing social media influencer strategy and identifying emerging digital channels. The Manager works closely with the Mary’s Meals International team and its agency to deliver Google and Bing Paid Search, Google Grant, Display, and YouTube.
The role will also identify and manage the most effective offline marketing opportunities to maximise ROI from small budgets and pro bono opportunities, such as TV, Radio and OOH advertising. The Manager will ensure online and offline marketing opportunities complement each other (and link seamlessly to our retention strategies) as part of an integrated multi-channel marketing strategy.
Keeping our values led approach at the central focus is essential as is harnessing technology and good fundraising practice. We believe that how we do things is just as important as the end results.
The Acquisition Marketing Manager works side-by-side with colleagues from across the Supporter Experience and Communications directorate, ensuring a joined-up approach to all communications activities, through the integration of strong storytelling, marketing expertise and supporter engagement. The role has line management responsibility for the Acquisition Marketing Officer.
Key responsibilities include
- Ensure Mary’s Meals’ mission remains central to all Acquisition Marketing work.
- Work in ways which embody the team’s culture of empowerment, innovation and collaboration ensuring that Mary’s Meals’ values remain central.
- Direct line management of the Acquisition Marketing Officer and volunteers as required.
- Manage agencies and freelancers as required.
- Ensure activities follow fundraising and data regulations, and marketing best practice.
- Contribute to the creation of fundraising and awareness raising campaigns that build support for our vision including being part of cross-organisation project groups.
- Develop and execute a results-driven digital marketing strategy focused on income generation, conversion, and lifetime supporter value.
- Identify, manage and deliver media buying opportunities, ensuring that there is a strong creative execution, measurable ROI and cost-effective impact.
- Identify opportunities for pro bono media partnerships and manage relationships with agencies and external partners.
- Build performance-driven channel plans across, organic and paid social media channels such as Meta.
- Utilise audience insights and data to ensure all activities are effectively targeted and evaluated.
- Deliver multi-channel marketing campaign strategies making use of the full range of online and offline channels available to Mary’s Meals. Seeking out the most effective channels based on strong ROI results.
- Set up manage, and optimise Meta Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA).
- Support the Website Marketing Manager to help deliver, manage, and continuously optimise Paid Search campaigns on Google Ads, Google Grant, and Bing Ads with a focus on return on ad spend (ROAS) and cost per acquisition (CPA. Also be able to manage this work independently as required.
- Track and report on key income metrics using GA4, Meta Ads Manager, Power BI, GTM, and UTM tagging, with a focus on ROI, revenue per click, and conversion rates.
- Evaluate marketing campaigns and channel specific activities, sometimes as part of wider organisational activities.
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