Brand loyalty marketing manager jobs

Charity People is delighted to be partnering with Cancer Support UK to recruit a Digital Communications and Marketing Manager.

Contract: Permanent role working five days per week
Salary: £40,000 full time
Location: Hybrid role between home and South London office, with ideally two days per week in the office at South Wimbledon. The charity is also open to applications from home-based candidates.
Closing date for applications: 9am on Friday 10th July
Interviews: Interviews will be held in person on the 20th and 21st July

About Cancer Support UK
Cancer Support UK exists to tackle the profound sense of isolation many people experience after a cancer diagnosis. While diagnosis and treatment can have significant physical impacts, the emotional toll can be just as challenging, leaving many feeling alone at a time when connection and understanding are essential. The organisation is dedicated to ensuring that anyone affected by cancer feels supported, understood, and never alone, from diagnosis through treatment and into life beyond.

Through practical and emotional support, Cancer Support UK meets a largely unmet need. Its Cancer Kits, thoughtfully created with input from people with lived experience, provide comfort and reassurance at a critical moment, while its Cancer Coach services offer ongoing guidance to help individuals navigate life after treatment. Alongside this, the organisation works with businesses and the health sector to improve support for those affected by cancer. With millions of people in the UK living with a diagnosis, the charity's mission is clear: to reduce loneliness and ensure no one faces cancer alone.

You'll work within a small, dedicated and talented team and will play a central role in shaping how Cancer Support UK tells its story; leading the development of high-quality, impact led content that brings lived experience together to build support loyalty and increase public engagement and understanding.

The role has real scope for impact and innovation and will work closely with colleagues from across the charity, including the CEO, to build on strong foundations. Core responsibilities within the role will include:

• Lead all digital communications, including website, social media and online campaigns
• Manage and create content for the website, overseeing written, visual and video
• Develop and deliver a planned schedule of communications activity across all channels
• Develop and maintain a compelling library of supporter stories (written, film and imagery), ensuring appropriate permissions and coverage across key research areas
• Work with colleagues to source, craft and share stories that demonstrate impact and inspire support
• Collaborate with colleagues to translate unique insight from beneficiaries into engaging stories that demonstrate the positive impact of the services delivered by Cancer Support UK
• Work closely with the fundraising team to optimise digital communications
• Engage with and respond to the organisation's online community in a timely, supportive and professional manner
• Ensure consistent use of brand, tone and values in line with brand guidelines
• Track and analyse digital performance using tools such as Google Analytics and income reports, using insight to continuously improve effectiveness
• Report on how communications activity drives engagement, enquiries, donations and pledges
• Manage relationships with third-party agencies where required, including briefing, objectives and evaluation
• Coordinate corporate communications such as the annual review and impact report

We would love to see applications from candidates with the following skills and experience:

• Previous experience within a communications role within a charity or similar organisation
• Demonstrable experience of leading on storytelling, narrative development or content creation that has driven engagement or fundraising outcomes, with the ability to identify the emotional heart of a story and shape it appropriately for different audiences and channels
• Experience planning and delivering social media content using a structured schedule
• Experience developing e-communications to build loyalty and engagement
• Experience managing website content, ideally WordPress or similar
• Understanding of online community management and supporter engagement
• Confidence using analytics tools to measure and report on digital performance
• Excellent interpersonal skills and ability to build positive relationships with diverse audiences
• Emotional intelligence and sensitivity when engaging with people affected by medical conditions
• Understanding of how to use video and film across digital channels
• High level of attention to detail and accuracy
• Familiarity with CMS platforms, social media channels (e.g. Instagram, Facebook) and e-marketing tools (e.g. Mailchimp, DotDigital)

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance by applying to this advert. 

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Marketing Manager (Supporter Journeys & CRM)

We are recruiting for two complementary roles within our Digital team:

• One focused on multi-channel end-to-end supporter journey delivery and optimisation
• One focused on Email and SMS channel delivery and performance

Salary: £38,000 - £45,000 per annum

Department: Marketing, Fundraising & Engagement

Contract: 12 month fixed-term contract/secondment

Hours: Full time 35 hours per week but we are open to conversations about flexible working i.e., part time or compressed hours

Location: Stratford, London. Office-based with high flexibility (1-2 days per week in the office)

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship. 

External closing date: 23 June 2026, 23:55

Internal closing date: 28 June 2026, 23:55

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to fully complete the application questions and work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.

If you require more time to apply as part of a reasonable adjustment, please contact  as soon as possible.

Interviews: Week of 6 July 2026

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That's why we're looking for someone talented, someone determined, someone like you.

This is an exciting opportunity to join Cancer Research UK as a Marketing Manager in either our Loyalty & Cultivation team or Email & SMS team, where we are recruiting for two complementary roles focused on delivering outstanding supporter experiences. Both roles play a key part in shaping and delivering audience-centric, end-to-end journeys that engage and inspire our supporters. One role focuses on designing, delivering and optimising multi-channel supporter journeys for priority audiences, while the other leads the Email & SMS channel strategy, supports marketing teams from planning to delivery. Together, these roles will help drive a more joined-up, insight-led approach, ensuring we deliver relevant, high-quality communications that deepen supporter engagement and maximise impact.

What will I be doing?

• Work collaboratively with the Proposition and Audience Marketing functions to translate strategy into tactical delivery plans
• Work closely with internal teams such as Data Selections and Campaign Planning to continually make improvements to processes to ensure the smooth delivery of campaigns.
• Be a key driver to building our data and technology capability to deliver more efficient and audience led journeys
• Bringing together teams across the organisation to deliver a joined-up supporter experience
• Using a test-and-learn approach to optimise performance
• Monitoring and reporting on performance against KPIs

Role-specific focus (depending on post):

Journey Delivery role:

• Work with stakeholders across Design, Product, Creative, Data and Technology teams to design, build and optimise outstanding, supporter-led journeys focusing on priority audiences.
• Delivering high quality end-to-end journeys across multiple channels, with a focus on campaigns using first party data
• Ensuring engaging content and creative is aligned across channels and with brand messaging

Email & SMS role:

• Leading the delivery of email and SMS campaigns, including
• team management and channel optimisation
• Manage a team of 5 Executives (3 Senior Executives, 2 Executives) to deliver email and SMS marketing campaign plans on time and meet agreed KPIs
• Be a channel expert for email & SMS delivery and work with marketing teams across the charity to implement improvements to email and SMS campaigns and supporter journeys.
• Gather learnings of digital marketing trends or changes and work to implement these at Cancer Research UK
• Work closely with the Product Manager for Adobe Campaign to maximise the potential of the tool and ensure its smooth running
• Work closely with the Senior Channel Manager for Email & SMS to bring together an Email and SMS Community of Practice, a place where all marketers at the charity can share learnings and encourage testing to help optimise campaigns

What skills are we looking for?

• Experience in a customer/supporter-focused marketing role
• Strong experience delivering cross-functional projects and managing stakeholders
• Understanding of end-to-end journeys and integrated campaigns
• Data-driven with experience using insight to improve performance
• Strong collaboration and influencing skills
• Solid grasp of data protection and consent regulations (GDPR, PECR), with awareness of how these impact fundraising and supporter communications
• Passion for delivering excellent supporter experiences

Additional experience (depending on role):

Journey Delivery role:

• Experience of journey mapping, lifecycle planning or personalisation.
• Experience of delivering journeys that drive loyalty or meet non-financial customer/supporter needs, such as providing information and support, would be beneficial but not essential.

Email & SMS role:

• Experience delivering email/SMS campaigns and using tools such as Adobe Campaign, including line management
• Relevant line-management experience with proven leadership skills and the ability to manage competing priorities for yourself and others
• Significant experience of using Adobe Campaign to deliver and report on best-in-class email and SMS campaigns
• Experience of translating marketing strategy into tactical delivery plans
• Passionate digital marketer knowledgeable in email and SMS marketing trends and developments
• Data-driven with an understanding of UX principles and relevant experience of improving email and SMS marketing through insight and innovation Excellent project management skills including resource and risk management
• Proven track record of building and maintaining strong and collaborative relationships with a wide range of stakeholders.
• Proven ability to manage own workload and meet deadlines with little reference to line manager

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our .

Internal Eligibility criteria

Internal candidates should ideally have completed their 6-month 'getting started' period before applying for other roles. You should also advise your current line manager at the point you make an internal application, or at the latest, at the point of being invited for an interview.

All internal candidates applying for a secondment, must have:

o completed their getting started period

o discussed their intention to apply and gained approval to apply with their line manager

o been in their substantive (home) role for at least 6 months (this is only applicable if you have previously been on secondment)

If you do not confirm that you meet these requirements, we will not be able to progress your application.

Additional information

For more information about working with us please or contact us at .

For more updates on our work and careers, follow us on: , , , and .

What we do 

For one in two of us, cancer will change everything.

When it does, so can we.

Weston Park Cancer Charity is here to face cancer with you.  Our services, advise and support are for you and the people close to you, helping everyone to live with and beyond cancer. The funds we raise also support vital, pioneering research and clinical trials led by the exceptional medical experts at Weston Park Cancer Centre.  It’s our job to care in every sense for our patients and their families.  Our help is free, and we’re here for you, together every step.

What you do 

Main purpose of post

The Campaign Manager will lead the development and delivery of engaging, audience-focused campaigns that raise awareness of the charity, increase understanding of cancer support services, promote grant-giving programmes, and help drive fundraising growth across the region.

The role will focus on bringing the charity’s impact to life through powerful storytelling, creative campaigns, and compelling content that demonstrates how the charity supports people affected by cancer and invests in hospitals, healthcare services, and local communities.

Working across fundraising, services, and communications, the Campaign Manager will develop integrated campaigns that inspire support, strengthen community engagement, and increase the visibility and reach of the charity.

Key Responsibilities 

Campaign Development & Delivery

• Develop and deliver multi-channel campaigns that support the charity’s strategic priorities and objectives.

• Create awareness campaigns that promote the charity brand, support services, fundraising activities, and grant-giving programmes.

• Lead campaign planning from concept through to delivery and evaluation.

• Ensure campaigns are audience-focused, emotionally engaging, and aligned with the charity’s values and tone of voice.

• Coordinate campaign timelines, budgets, assets, and stakeholder input to ensure successful delivery.

Demonstrating Impact Through Storytelling

• Develop compelling campaign content that demonstrates the real-life impact of the charity’s work.

• Showcase how fundraising supports people affected by cancer, healthcare improvements, hospital services, community initiatives, and wellbeing programmes.

• Gather and develop case studies, patient stories, supporter testimonials, videos, photography, and impact data.

• Work sensitively with beneficiaries, families, healthcare professionals, and grant recipients to capture authentic stories.

• Translate complex healthcare or grant information into accessible and engaging public-facing content.

Supporting Fundraising Growth

• Create campaigns that help increase fundraising income and supporter engagement.

• Support community fundraising, events, corporate partnerships, individual giving, and appeals through targeted campaign activity.

• Develop supporter journeys and engagement campaigns that encourage donations, participation, and long-term loyalty.

• Identify opportunities to broaden audience reach and attract new supporters.

Awareness of Services & Grant-Giving

• Increase awareness of the charity’s support services among people affected by cancer, carers, healthcare professionals, and local communities.

• Promote grant-funded projects and partnerships across hospitals and community settings.

• Work collaboratively with service delivery teams and healthcare partners to communicate outcomes and opportunities effectively.

• Support campaigns that improve access to services and reach underserved audiences.

Content & Communications

• Develop campaign content across digital, print, social media, email, video, PR, and advertising channels.

• Work with designers, photographers, videographers, agencies, and suppliers where required.

• Ensure all campaign materials are accurate, accessible, inclusive, and on brand.

• Contribute to website content, newsletters, impact reports, and social media storytelling.

Monitoring & Evaluation

• Monitor campaign performance and provide regular reporting on engagement, reach, conversions, and impact.

• Use audience insights, analytics, and feedback to optimise campaign effectiveness.

• Evaluate return on investment and identify opportunities for continuous improvement.

Relationship Management

• Build strong relationships across fundraising, services, healthcare partners, community organisations, and external suppliers.

• Act as a positive ambassador for the charity at events, meetings, and partnership activities.

• Support collaborative working across teams to maximise campaign impact.

General Responsibilities

Every employee is required to:

• Adhere to, and comply with, organisational policies, procedures and guidelines at all times. 

• Take all reasonable steps to manage and promote a safe and healthy working environment which is free from discrimination.

• Comply with the organisational policy on confidentiality, and the General Data Protection Regulations 

• Respect the confidentiality and privacy of donors, guests and staff at all times. 

• Maintain a constant awareness of health, welfare and safety issues affecting colleagues, patients, volunteers, visitors and themselves. 

• Participate in personal and organisational training and development and performance framework meetings

The above is not an exhaustive list of duties and you will be expected to perform different tasks as necessitated by your changing role within the organisation and the overall business objectives of the organisation.

Who you are

We are seeking a highly motivated individual who shares our values to join Weston Park Cancer Charity’s busy charity team. Our Campaigns Manager will play a vital part in our team and help us to deliver our vision: a better life for those living with, and beyond, cancer in our region. If you are interested in progressing your career within an organisation which makes a real difference to the lives of thousands of people, we’d love to hear from you. 

About you:

• You are a compassionate communicator: able to communicate sensitive stories with empathy, authenticity, and respect.

• You are a strategic thinker: understands how marketing supports fundraising, awareness, and community impact.

• You are creative & innovative: generates fresh campaign ideas that engage diverse audiences across the region.

• You are a collaborative relationship builder: works effectively with patients, staff, volunteers, supporters, healthcare partners, and media.

• You are results-driven & organised: uses insight, data, and strong project management to deliver measurable outcomes.

• Act as an ambassador for Weston Park Cancer Charity, reflecting the objectives and values, and to always work in the best interests of the charity. 

• Support and encourage harmonious internal and external working relationships

• Make a positive contribution in delivering the charity’s strategy and raising the profile of Weston Park Cancer Charity.

Our Total Rewards Package

Our Total Rewards Package is the result of staff feedback and best practice across the charity, public and private sectors. Some of our key benefits, depending on eligibility, include: 

• 27 days (plus bank holidays) annual leave 

• Option to purchase additional five working days per year

• Westfield Health level 4 coverage 

• 12 weeks maternity leave at 100% pay and an additional 6 weeks at 50% 

• Up to 2 weeks full paternity pay 

• NHS benefits

• Hybrid working 

• A minimum 4% employee / 6% employer contribution through our Auto Enrol private pension scheme. *Tax relief is automatically claimed for the staff member. 

• Death in service cover

• Birthday Leave