Brand loyalty marketing manager jobs

Use your leadership in marketing to help bring freedom from slavery and violence.

At IJM, we’re seeing the impossible become reality: entire justice systems transformed, violence reduced by up to 85%, and thousands of lives transformed. Now we’re stepping into a new season—scaling to rescue and protect millions.

To get there, we’re looking for a Director of Marketing —a leader who can turn conviction into movement, and movement into lasting change.

This role isn’t just about revenue. It’s about shaping the way supporters in the UK engage with justice:
 
• Leading the strategic development of campaigns that awaken hope and inspire action.

• Building journeys that move people from awareness to lifelong partnership.

• Catalyzing a transformational movement with insights, creativity, and courage to innovate and drive impact at scale.

If you’re ready to put your marketing and leadership to work so that all may be free, please see the job pack attached and prayerfully consider joining us. Closing date 3rd December.

Join the Learning with Parents team to develop our school marketing and sales programmes, helping us to reach more schools so that one day every child is supported at home to fulfil their potential.

About Us

Learning with Parents supports all families to have positive learning interactions together. We drive inclusive parental engagement by partnering with schools and leading the sector through learning what works.

By partnering with primary schools, we support thousands of families across the UK to enjoy learning together at home. Our child-led videos and hands-on family activities replace traditional homework. Through behavioural insight research, innovative technology and teacher training we ensure that as many families as possible are supported effectively.

We are working to improve parental engagement across the sector, by producing evidence of parents’ impact and generating insights into how schools can best support them. Learnings are disseminated through the Parental Engagement Forum and amplified through the Fair Education Alliance.

About the Role

The Marketing and Sales Lead will be the driving force behind our marketing and sales programmes for schools, bringing their creative flair, marketing expertise and sales understanding to help Learning with Parents engage more schools across the UK.

We see there being three strands of marketing to this role: awareness raising marketing to both cold and warm contacts that drives attendance to events such as webinars and our parental engagement forum, sales marketing to new schools that drives sales of our programmes and marketing that supports the schools team to develop deeper school partnerships and grows the impact of our programmes in schools.

Alongside this marketing we also would like this role to shepherd our schools through the sales pipeline ready for onboarding.

Areas of Responsibility

School marketing strategy support

• Review, evolve and implement our marketing to schools approach, with the support of our Programme Director, taking it beyond email to other channels

• Analyse and report on our marketing performance to the Programme Director, making clear and actionable recommendations for improvements 

• In collaboration with our Communications Officer, ensure our brand guidelines are used effectively and kept up to date for all staff to use as required. 

Awarenss Raising Marketing

• Help us reach new schools by designing eye-catching marketing assets that communicate the benefits of Learning with Parents and match audience needs

• Collaborate with our Communications Officer to create values-led content for our website and social platforms that will engage and inspire school leaders and teachers

• Create marketing to new and current schools that drive attendance to events such as webinars and the parental engagement forum

Sales Marketing 

• Review and evolve our email marketing to schools in our sales pipeline and new school to support sales with action-orientated marketing messages and materials 

• Support the cross-sell of programmes to existing schools by optimising marketing messages and timing 

• Create engaging newsletter content that communicates our brand personality, support schools with parental engagement and builds school loyalty

Sales Pipeline Management

• When needed, deliver sales to demos to prospective schools

• Manage the follow up emails to teachers and school leaders after sales demos to move them through the pipeline.

• Log emails and correspondence with prospective schools.

• Send reminders to schools on their next actions

• Track and analyse data on school sales and report to Programme Director

About You 

A successful Marketing and Sales Lead will be eager to work in a small team, have a can-do attitude, and be keen to get stuck in to support the charity’s growth and impact. 

Our ideal candidate would also be able to provide examples of when they have used the following skills and experience: 

• Previous success in marketing to educational institutions such as schools / colleges etc

• Creative storyteller with a passion for creating content

• Excellent copywriting skills 

• Exceptional abilities on Canva or similar

• Confident use of a CRM system, such as HubSpot, to manage sale leads 

• Strong organisational and planning skills

• Ability to work independently and in collaboration with teams

• Working to Key Performance Indicators linked to both the performance of marketing and sales numbers

• A desire to champion and uphold our organisation’s vision, mission and values

Our ideal candidate might also be able to provide examples of when they have used  some of the following skills and experience, although these are not essential: 

• An understanding of the state education system in the UK

• An understanding of education inequality or experience of supporting disadvantaged families in the UK

• Lived experience of some of the barriers that families from disadvantaged communities face in engaging with children’s learning.

Our Values 

Our Learning with Parents values are key to how we work and inform our strategy, programme, and how we collaborate.

Ambition - We strive do more for the families, schools and organisations we work with

Collaboration - We value the voices of others and achieve more by working together

Exploration - We are curious and seek evidence to inform our work

Innovation - We test, learn, adapt and embrace failure in our pursuit of progress

Integrity - We act responsibly and honestly, and default to transparency

Supportive environment - We work to create an environment which supports growth, belonging and wellbeing for everyone

Benefits

We have a passionate team and supportive culture. We have supportive policies and offer a number of benefits including:

• Generous annual leave allowance (35 days, including bank holidays)

• Your birthday off and additional holiday reward for every year employed with us (up to five days pro rata)

• Enhanced maternity, paternity and family-related leave policy from day one

• Income protection in case of sickness

• Flexible working times

• Social events

• Environmental (Net Zero) Pension

• Cycle to work scheme

• Benefit Hub, including virtual GP and discount scheme

Head of National Art Pass Marketing
Location: King's Cross, London
Contract length:12-month FTC
Salary: £54,600

Art Fund is the national fundraising charity for art. With over 142,000 members, we are leading the way in pioneering support for an inclusive and welcoming museum and gallery sector across the UK.

We work closely with a network of 900 museums and respond to their needs and aspirations. We're excited to see how they want to develop: to expand and diversify their collections and workforce, develop curatorial skills, make ambitious acquisitions, and create a welcoming, inclusive space for communities. With the support of over 140,000 members who buy a National Art Pass, patrons, and donors we can provide grants, encourage visiting and advocate for museums' essential role and value.

We have diversity, inclusion, and sustainability central to our thinking and the opportunity to be a force for good, galvanise support and help change things for the better inspires our team.

The role

Art Fund is seeking an experienced marketing and brand leader to drive membership for The National Art Pass.

As Head of Marketing for the National Art Pass, you’ll take ownership of a strategic, data-driven programme to recruit, engage and retain members, shaping the reach and impact on a national scale. You’ll lead major integrated campaigns, develop creative concepts and oversee digital & CRM marketing that inspires, deepens loyalty and delivers commercial results.

You’ll be both creative and data-driven, combining audience insight, innovative thinking and digital expertise to deliver measurable ROI. You’ll also play a key leadership role across teams - guiding team members and collaborating closely with colleagues across the organisation.

What you’ll do:

• Lead large-scale, integrated campaigns to grow National Art Pass membership
• Oversee CRM, email and programme of activity to improve engagement, retention and lifetime value
• Shape and deliver fundraising campaigns in partnership with internal teams
• Manage media and creative agencies, ensuring strong performance and ROI
• Contribute to Art Fund’s next five-year strategy and CRM transition project

What you’ll bring:

• Proven success in delivering high-performing, multi-channel campaigns
• Experienced in using data and insight to drive decisions and innovation
• Experience with customer journey optimisation within marketing
• Strong grasp of audience segmentation, data insights, and brand strategy
• Experience in owning and leading content marketing plans that inspire
• Excellent stakeholder management and leadership skills
• Experience managing budgets, agencies, and senior reporting

Key Employee Benefits

• Generous Annual leave– 25 days annual leave and bank holidays, with additional non-contractual office closure dates at Christmas.
• Free National Art Pass (NAP)- for yourself and another person of your choice.
• Free Entry to Exhibitions
• Life Assurance- cover for up to three times your basic salary.
• Season Ticket Loan

Pensions - Eligible employees are enrolled into the scheme with the exception of those who have contracts of three months or less. Art Fund contributes 8% of the basic annual salary during the first six months of employment or until probation is successfully completed, whichever is the later. At that point the contribution is increased to 10%.

Closing deadline: 23.59pm on 24 November 2025

Interested?

If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.

We are committed to building our team and trustees from the broad range of backgrounds and experiences across the UK, valuing difference and diversity, and building a workplace based on shared values of equality and mutual respect.

We have ambitious plans for the future and will be holding ourselves to account and putting our principles into action, as we all work together to help bring about positive change and a fairer future for everyone. We therefore want to encourage applications from all races, ages, religions and sexual orientations, as well as parents, veterans, people living with any kind of disabilities and any other groups that could bring diverse perspectives to our organisation.

Non-UK nationals will require current and valid permission to work in the UK.

Please note that any suspected use of AI in relation to answering sift questions will be marked down.

No agencies please.

We are seeking a values-driven professional for a 12-month role (open to employees or freelancers) to lead income generation and marketing that grows our social businesses and deepens our impact on women’s health and wellbeing. 
By driving growth across our women’s-only gym and studio, café, and meeting spaces, you’ll help create more opportunities for women to thrive and support our goal of achieving long-term financial sustainability by 2029. 

Job title Head of Income Generation and Marketing

Salary £60,000 

Reports to  CEO 

Time commitment Full-time (35 hours per week) with some evening and weekend work 

Start date  5th January 2025 

Contract type - 12 months

Applicants must have the right to work in the UK.

We would consider a freelance contract

Location  - London Bridge – option to work 1 day a week from home

About the organisation 

Our vision is a society where equity is the norm, where all women’s voices are heard, and where their health and wellbeing rights are respected and met.

Our mission is to create kind spaces where, as women, we focus on our health and wellbeing, support each other and challenge injustice 

Strategic objective goals: 

Together as women: 

We create kind, nurturing spaces where we connect and improve our health and wellbeing 

We create bespoke opportunities where we improve our understanding of ourselves and support each other through life’s big changes 

We support each other to build confidence in our voice, use it to transform our lives and challenge the injustices we experience 

The Bridge is a women’s health and wellbeing charity based in Southwark, one of London’s most diverse yet disadvantaged boroughs. Founded over 90 years ago, our purpose is to create spaces where women of all ages and backgrounds can connect, improve their health, and build resilience. 

Our building brings everything under one roof: a women-only gym, a welcoming café, a range of wellbeing programmes covering all aspects of women’s lives, and specialist support groups for all sections of the community. Together these services offer accessible, affordable opportunities to look after both body and mind, while tackling social isolation and inequality. 

We work together with communities who often feel left behind, offering a friendly, accessible place to turn to whatever their individual needs or circumstances. Over the decades, The Bridge has been a constant in people’s lives, even as the area around us has faced both growth and hardship. 

About the role

The Head of Income Generation and Marketing will play a pivotal role in strengthening the financial sustainability and social impact of our organisation. This 12-month position—open to both employees and consultants—will lead the development and implementation of a comprehensive income generation strategy across our three social businesses: our women’s-only gym and studio, our community café, and our meeting room hire service. 

Working closely with the leadership team, the postholder will identify new income opportunities, enhance the visibility and market reach of our social enterprises, and ensure that all business activity aligns with our mission to improve women’s health and wellbeing. They will also support marketing and outreach for our wider women’s health and wellbeing programmes, helping to grow participation and community engagement. 

This role is both strategic and hands-on—ideal for a results-driven professional who combines commercial acumen with a deep commitment to social purpose. By driving growth in our social businesses and expanding our audience reach, the Head of Income Generation and Marketing will directly contribute to closing our organisational deficit by 2029 and amplifying our social impact 

Our social businesses: 

The Gym – Movement, Confidence, and Connection 

Our women-only gym provides a safe and empowering environment for over 600 women to move, learn, and thrive. Led by trauma-informed trainers with expertise in women’s health, it offers 29 weekly classes that prioritise confidence, joy, and holistic wellbeing rather than weight loss. The gym embodies our commitment to preventative health and creates an inclusive community where women of all ages and backgrounds can focus on their strength, resilience, and self-care. As a cornerstone of our trading model, it sustains our mission while directly advancing it. 

The gym has seen significant growth in both membership and the breadth of its offer, establishing itself as a trusted and empowering space for women’s health and wellbeing. With excellent member retention rates and a strong reputation for inclusivity, safety, and quality, the gym is now well positioned for its next stage of development. We see substantial potential to expand its reach, increase profitability, and deepen its social impact by engaging more women from our local and wider communities. A key focus will be on leveraging our existing member community to support peer recruitment and referral, strengthening the sense of belonging while driving sustainable growth. This next phase will build on the gym’s solid foundations to enhance both its commercial success and its contribution to The Bridge’s mission 

The Café – Nourishing Food, Nurturing Community 

Our café is the social heart of The Bridge — a welcoming, accessible, and inclusive space where everyone can connect, share, and feel at home. Serving seasonal, plant-based meals prepared in-house, the café champions women-led enterprises and affordable, healthy food. It hosts many of our wellbeing and creative programmes, and through initiatives like the Pay-What-You-Can Supper Club, supports emerging women chefs and builds everyday acts of care and solidarity. The café has the opportunity to not only advances our mission of improving women’s health and wellbeing but also generates vital trading income and partnership opportunities.

While it currently operates at a deficit, it plays a vital role in advancing our wellbeing and community objectives. We are now focused on realising its full commercial potential. A feasibility study is underway to explore a range of operational and business models that will transition the café into a sustainable, profit-making enterprise. Plans include expanding income-generating opportunities through hosting more events, developing an external catering offer, and maximising use of the space for private hire and functions during weekends. This work will ensure the café continues to embody our values while contributing significantly to the financial sustainability of The Bridge 

Room Hire – Spaces that Enable Collaboration and Impact 

Our professional meeting and event spaces are used by charities, community groups, and corporate partners for workshops, training, and strategic planning. With over 500 bookings a year and a 89% return rate, these rooms are known for their quality, warmth, and service. The income they generate supports our wider mission, while also acting as a catalyst for new partnerships and collaborations.

We now aim to build on this success by increasing utilisation on our most popular days (Tuesday to Thursday) and attracting new clients to fill capacity on Mondays, Fridays, evenings, and weekends. Plans include developing loyalty packages for regular clients and introducing new offers such as team wellbeing days that align with our health and wellbeing ethos. This approach will not only maximise income potential but also strengthen The Bridge’s role as a space where organisations connect, collaborate, and thrive. 

Key responsibilities:

1. Income Generation Strategy 

• Develop and implement a comprehensive income generation strategy for our social businesses (women’s-only gym and studio, café, and meeting room hire). 

• Identify and pursue new revenue opportunities while aligning with the organisation’s mission and values. 

• Monitor financial performance and make recommendations to meet growth and sustainability targets.

• Monitor return on investment of additional marketing spend 

• Budget setting and management of cafe, gym and marketing budgets

• Support the development of medium-term (3-5 year) income generation roadmap to support sustainability, recommending organisational changes and scalable models beyond the 12 months. 

2. Marketing and Communications 

• Lead marketing initiatives to increase awareness, engagement, and participation in our social businesses and programmes. 

• Develop campaigns and promotional materials that reflect the organisation’s mission, values, and social impact. 

• Lead brand and audience segmentation strategy for each business and tailor marketing/communications accordingly

• Oversee digital marketing, social media, and community engagement strategies. 

3. Outreach and Programme Support 

• Support outreach and engagement for women’s health and wellbeing programmes to increase participation and impact. 

• Collaborate with programme teams to ensure marketing and communication efforts align with organisational goals. 

• Contribute to measurement and communication of our social impact

4. Business Development and Partnerships 

• Together with the CEO, build and maintain relationships with local businesses, community organisations, and stakeholders to drive collaboration and income growth. 

• Explore new partnership opportunities that enhance both revenue and social impact. 

5. Line and Task Management 

• Line manage the Café Manager, Health and Wellbeing Manager, Social Media Lead, and Marketing Manager, providing leadership, guidance, and performance management. 

• Task manage the Head of Operations, who oversees room hire services, ensuring alignment with income generation and marketing priorities. 

6. Performance Monitoring and Reporting 

• Set measurable targets for income generation and marketing activity and track progress regularly. 

• Implement a CRM and/or data-dashboard system to track customer/member acquisition, retention, income per stream, marketing campaign performance, and present monthly/quarterly reports to CEO and Board. 

• Report to the leadership team on performance, insights, and opportunities for improvement. 

7. Values-Driven Leadership 

• Embed the organisation’s mission and values into all business and marketing activities. 

• Serve as a member of the Senior Leadership Team, contributing to organisational strategy, decision-making, and long-term planning. 

Person Specification

Qualifications 

• Relevant degree or professional qualification in business, marketing, social enterprise, or a related field. 

• Professional development in leadership, marketing, or business management is desirable. 

Experience 

• Proven experience of running or scaling a trading/social enterprise business (profit and loss accountability, membership acquisition/retention, pricing strategy, customer marketing). Ideally, specifically in at least one of the key areas of the business.

• Demonstrated track record of successfully managing multiple business streams or revenue-generating projects. 

• Experience of developing and implementing a marketing strategy and implementation plan for an organisation/social enterprise or social business 

• Strong experience in digital marketing channels (paid social, search engine marketing, email automation, CRM segmentation, Google Analytics) and comfortable analysing digital campaign performance. 

• Experience of embedding equity, diversity and inclusion (EDI) in marketing and service planning 

• Demonstrable ability to build, develop and lead a multi-disciplinary team (across café, gym, marketing/social media) and foster a culture of innovation and continuous improvement. 

• Experience in developing partnerships and networks with other businesses and organisation that generate revenue and social impact. 

Skills and Competencies 

• Strong strategic thinking and planning skills with the ability to translate strategy into actionable plans. 

• Excellent leadership, team management, and people development skills. 

• Excellent interpersonal and influencing skills – able to engage with senior stakeholders (local businesses, funders, community organisations), and act as an ambassador for the organisation. 

• Commercial acumen with strong analytical skills to monitor performance and make data-driven decisions. 

• Ability to balance financial objectives with social mission, embedding values in all activities. 

• Proficiency in digital marketing, CRM systems, and business reporting tools. 

Personal Attributes 

• Values-driven, with a genuine commitment to women’s health, wellbeing, and social impact. 

• Creative, proactive, and results-oriented, with the ability to identify and pursue new opportunities. 

• Collaborative and adaptable, able to work across teams and contribute to senior leadership decision-making. 

• Resilient and solutions-focused, able to navigate challenges and achieve targets in a fast-moving environment 

Join Our Team!

This is a great role for someone looking to join the charity sector. You will work as part of our Supporter Care team to provide excellent customer care, and engage, involve and inspire all supporters of Crohn’s & Colitis UK through building excellent relationships via a variety of communication channels.

About Us

We're the UK's leading charity for Crohn's Disease and Ulcerative Colitis.

A diagnosis of Crohn’s or Colitis is life-changing. Over 500,000 people in the UK are living with a lifelong disease many people have never heard of, and for which there is no known cure.

Crohn’s & Colitis UK funds research, provides award winning information and support and raises vital awareness by increasing the public’s understanding of the conditions, and what it means to live with debilitating symptoms. But we need to do more. We need to be a louder voice in the marketplace. Our ambitious plans for 2026 will help to make a real difference to every supporter’s journey with us. If this excites you - join us!

Role Overview

The Supporter Care Team are looking to hire two Supporter Care Assistant posts who’ll provide excellent customer care; engaging, involving and inspiring all supporters of Crohn’s and Colitis UK through building excellent relationships via a variety of communication channels. The role will involve dealing with donations, ensuring that our records are kept updated on our database, running reports, and undertaking general admin duties.

About You

You’ll have experience of working in a similar role, providing a high standard of customer care in a fast-paced environment, handling supporter queries and providing information in a concise and comprehensive manner. You'll need strong written and verbal communication skills to write engaging and inspiring content and messaging, you'll also be skilled at listening and responding to queries appropriately and be comfortable and effective at managing challenging situations.

You will have the ability to manage a busy workload and deadlines whilst taking ownership of problems to find a solution where possible, escalating to a manager where required. 

Experience of Microsoft office is essential, as well as excellent administration skills and high levels of accuracy and attention to detail.

Please see our Recruitment Pack for details of our full Job Description and Person Specification.

Our Location

We are based in Hatfield, Hertfordshire, so we are easily accessible by road and rail. In this role, there is plenty of scope for working from home,  although you will need to be in the office for two days a week minimum. There will also be other times when you’ll need to be in the office for fulfilment tasks or to attend meetings such as our ‘All Staff Together’ days four times a year and you will also be required to attend fundraising events.

Benefits

• 25 days’ annual leave plus bank holidays, increasing one day per year up to 30 days
• Salary Sacrifice Pension scheme
• Flexible working options
• Enhanced maternity, adoption and paternity pay
• 24/7 Employee Assistance Programme
• Wellbeing programme
• Interest free loan for season tickets
• Cycle to work scheme
• Free parking and secure bike locks
• Training and development financial support and/or study leave
• Performance review and development scheme