Head of Supporter Engagement, £64,000, International Charity, London

• Are you a supporter engagement professional with experience in digital change?
• Do you have a background in audience engagement and supporter loyalty?
• Would you like to work for an international charity?

Pro-Marketing are working with an international charity who are looking for a Head of Supporter Engagement. This role will be joining the Senior Leadership team in the Fundraising and Communications department to lead first-class supporter journeys to drive greater impact to the charity.

Key responsibilities include…

• Managing three skilled teams which include: First Engagement, Journey Optimisation, and Supporter Engagement & Development
• Creating and delivering digital and traditional channel campaigns for new and existing audiences
• Monitoring and reporting on progress with engagement strategy plan
• Always staying on top of campaign budgets
• Championing data driven approaches to help develop a comprehensive understanding and analysis of supporter behaviour
• Ensuring all channel infrastructure and technology is fit for purpose

You will be perfectly suited for this role if you have…

• A successful background as a senior digital fundraiser or marketeer
• Experience in digital optimisation / supporter engagement and oversight of implementation
• Previously lead and developed successful supporter journeys
• Excellent people skills and is an analytical thinker
• Experience of working for an international NGO or charity would be very desirable
• Generated an income of over £20million would be very appealing
• Worked with Gift Aid related income streams (desirable)

What next?

An appointment is looking to be made quickly, with applications being reviewed on a rolling basis. As such this opportunity is liable to close at short notice so apply now to avoid disappointment! If you wanted to find out more about this Head of Supporter Engagement position, get in touch ASAP on the below:

Tel: 0207 269 6338

Email:

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As an employer, we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.

If you know anyone looking for a new role, your referral could earn you £250

The consists of five distinct brands: , , , and . If you or anyone you know is looking to join our growing recruitment team, speak to us today. £250 is on offer for any referrals we successfully hire.

Main Responsibilities

Would you like to coordinate recruitment strategies and harness personalised relationships with a growing movement of animal lovers in the UK and beyond?

At Brooke, we are going through a very exciting digital change process across our Fundraising and Comms Directorate. You will be working in a brand new team that has been shaped around the audience engagement funnel with each team set up to play a crucial role in engaging audiences and supporters - from the point of awareness, to interest, to engagement through to supporter loyalty.

The role will be instrumental in responding to new opportunities and creating new financial and non-financial products that mobilise, recruit and engage large numbers of new supporters. You’ll work mainly using digital recruitment channels – paid social, PPC etc but you’ll develop integrated campaigns with more traditional channels – DRTV, and direct mail etc.

You will work closely with Optimisation specialists, to ensure your team puts data, insights and optimisation at the heart of recruitment and mobilisation strategy.

Skills and Experience required

You should apply if you have an experienced digital fundraiser, digital campaigner or digital marketing professional, who loves working across different specialism to drive a first class supporter engagement and development programme. You’ll definitely need lots of digital experience, specifically using Facebook ads manager, Google ads and managing display campaigns for the purposes of recruitment, acquisition and fundraising. 

If you feel like this could be just the right challenge for you, we’d love to hear from you.

Closing Date: 30 October 2020

Interview date to be confirmed 

28 days annual leave in addition to public holidays, excellent non-contributory pension.

Flexible working considered. All staff are currently working fully from home, with expected 2 days in Godalming office in future.

This brand new role will identify, build, engage and grow an online communities, developing a framework giving people the space and power to influence and play an active role in the League, with the aim to mobilise communities into action, be it donating, campaigning or advocacy. 

You will have an excellent opportunity to develop and deliver the League’s social media and online digital strategy; combining a data driven approach with a passion for multimedia content and storytelling; and to set KPIs and analyse results and campaigns, translating qualitative and anecdotal data into recommendations. 

Managing the Social Engagement Officers, as a team you will develop and communicate the League’s shared vision, through social channels being an advocate for the League, engaging in online dialogues with our communities; and internally, working collaboratively with the marketing, fundraising and campaigns teams to integrate all marketing channels and deliver the campaign activities online. 

You will have at least four years’ experience in a senior media/digital role with demonstrable experience of developing a successful online digital/social engagement strategy, based on testing and metrics and experience using creativity and immersion in social media. Alongside SEO, ‘Search and Social’, content management knowledge you will have strong management skills. 

Our benefits include generous holiday entitlement of 28 days in addition to public holidays, excellent non-contributory pension scheme, discounts on shopping and cinema, working in a dog friendly office amongst others, but most importantly working with a passionate and committed team.

The League Against Cruel Sports is Britain’s leading charity working towards a kinder society where persecuting animals for ‘sport’ is in the past.

Redefining what is acceptable and inspiring change, we were instrumental in helping bring about the landmark Hunting Act 2004. Driven by compassion and empowered by knowledge, we manage sanctuaries to protect wildlife, carry out investigations to expose law-breaking and cruelty to animals, and campaign for stronger animal protection laws and penalties.

United, we will end animal cruelty in the name of ‘sport’.