Brand loyalty marketing manager jobs

About Us 
British Horse Society (BHS) is the UK’s largest equine charity, helping horses and everyone who cares for them enjoy the best possible life together. We make riding safer, champion the welfare of horses, protect off road riding routes, encourage participation and increase education and understanding around horses. Whether your time with horses is a bit of fun, a life’s passion or a life’s work, we make sure you can always find happiness, confidence and contentment together.

In this role, you will play a key part in engaging our key audiences, bringing BHS’ impact and benefits to life for supporters, members, volunteers, and partners to build a growing and loyal community.

Job Purpose 
We’re looking for a creative and passionate Marketing Executive to ensure BHS supporters and partners feel thanked, informed and proud to be part of our community. As part of the performance marketing team, and reporting into the Campaign Manager- Supporter Engagement & Retention, you will help deliver email campaigns, supporter journeys and content that strengthens loyalty, supports our charitable work and improves the supporter experience.

What you’ll be doing: 

Creating and writing engaging email campaigns, newsletters and supporter updates that inform and involve audiences in our work.

Helping to build supporter journeys that thank, inspire and keep people connected to grow our community.

Working with teams across marketing, membership, fundraising, volunteers, education and charitable impact areas.

Using data and testing to understand and improve the supporter journey to grow engagement and retention.

Bringing our brand and values to life through key supporter communications and touch points to deepen connection to BHS and our cause.

What you won’t be doing: 

You won’t be working with a single audience- you’ll support a range of BHS supporters and partners including members, donors, coaches and volunteers and be involved in many areas of BHS.

You won’t be working alone. You will be working within a supportive performance marketing team and collaborating closely with the wider marketing, communications and fundraising department.

You won’t need charity or equestrian experience, although either would be helpful.

 This is a great role for you if: 

You want to use your marketing experience and skills to make a positive difference.

You are confident in writing emails, copy and content that builds loyalty, trust and inspires to action.

You are audience focussed, passionate about understanding what makes our supporters tick and how to engage them.

You are confident using email marketing, CRM or digital tools

You like using data to understand performance and using it to improve what comes next.

You like coming up with ideas, then making them happen

You want to work in an organisation that supports you to bring your full, authentic self to work and is working really hard to be a beacon of inclusion in the equestrian sector.

Why Join Us? 
At BHS, you’ll be part of a passionate team working towards making a real difference for horses and riders. We offer a collaborative environment, opportunities for personal and professional growth, and the chance to have a lasting impact on the equine and wider community. 

We also offer 26 days annual leave (+ public holidays) on starting, matched pension contributions up to 5%, enhanced pay when taking leave as your family grows, income protection insurance, a health-cash plan and a wide range of wellbeing and mental health support services. 

Location: Our office is based near Stoneleigh in Warwickshire, and this role will typically work from there 2 days a week with flexibility to work remotely. You’re also welcome to work in the office more frequently. 

Hours: 35 a week – with an early finish on a Friday!

Are you an experienced relationship fundraiser who can build trusted partnerships and identify opportunities for fundraising growth? 

We are looking for a Senior Hospital Engagement Manager to lead our Hospital Engagement Team and strengthen GOSH Charity’s presence across the hospital. You will lead a team to build relationships with hospital staff, increase awareness of the Charity’s impact and create appropriate opportunities for patients and families to engage with and support the Charity. 

You will lead a team of three, oversee the Charity Hub and develop plans that support GOSH Charity’s organisational strategy and ambitious ten-year fundraising strategy. The role is available due to the postholder taking up a 12 month secondment elsewhere within GOSH Charity. 

Salary
The salary for this role is £48,690 per annum and you are required to work in either the London office or hospital for a minimum of 2 days per week.

In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate. 

Key Responsibilities

• Lead the Hospital Engagement function within the team, whose purpose is to drive the charity's presence in the hospital to build key relationships and increase income from patient families. 
• Manage a team of 3 and oversee the running of the charity hub in the hospital.
• Assist the Head of Community Fundraising in developing the annual business plan and budget for Hospital Engagement and contribute to wider departmental strategic planning to meet the priorities as set out in the fundraising strategy.
• Translate strategic priorities into clear plans for the Hospital Engagement Team, identifying opportunities to strengthen awareness of the Charity’s impact, deepen relationships with hospital staff and create appropriate pathways for patients and families to engage with and support the Charity.
• Work collaboratively with the Grants, Brand Marketing, Special events and Hospital Internal Communications teams to align and implement hospital engagement and communications plans.
• Support the team to develop and expanding the charity champions programme which includes providing dedicated fundraising training and ongoing support to hospital staff to increase the number of potential patient and family referrals.

Please refer to the role profile for full information 

Skills, Knowledge and Expertise

• Experience developing and delivering stakeholder engagement strategies and generating income from families and groups (preferably within a hospital setting)
• Experience of managing stakeholders at various levels of seniority, developing relationships to establish trust.
• Experience of managing multiple projects, delivering to plan, to timeframes and achieving objectives. 
• Proven ability in successfully delivering against fundraising plans and targets.
• A real passion for working in public fundraising and delivering engaging and inspiring supporter experiences.
• Effective communication skills and will be comfortable working with patient families in a hospital environment.

DBS - a basic DBS check is required for this role.

The Head of Public Fundraising is a new role at Coeliac UK leading the charity’s public fundraising function. The role focusses on driving sustainable growth across individual giving, community fundraising, events, lottery, raffle, digital fundraising and merchandise. This role is responsible for delivering Coeliac UK’s 5-year fundraising strategy to maximise return-on-investment, grow long term supporter value, and contribute to the charity’s mission. 

The Head of Public Fundraising will embed and deliver comprehensive fundraising strategies, growing Coeliac UK’s supporter base and income, building up new and under-developed income streams and communicating effectively with their audiences to expand their reach, and encourage financial and non-financial support to deliver the organisations mission.

Who are we looking for?

Key to the success of this role is a strong understanding of individual giving fundraising. This role blends the strategic oversight and leadership of a Head of role across multiple income streams, with the hands-on expertise of an IG fundraiser. Experience across other income streams and areas of fundraising delivery would be a huge benefit as the role leads community fundraising and events, will take on digital fundraising - currently led by the Chief Engagement Officer, as well as manage the data and supporter care functions, but experience in individual giving is essential as Coeliac UK has defined that as an area of priority income. To progress to a screening call with THINK Recruitment, your CV must demonstrate evidence of delivering individual giving income in a UK charity environment. 

The successful candidate for this role will be someone who has already operated at a senior level within a charity such as at Senior Manager level, or Head of in a specific income stream.

Hybrid working

The role has a hybrid expectation of a minimum of a day a week in the High Wycombe office (HP11 2QW) to build relationships and provide support to the fundraising team, and there will be flexibility required for other in person meetings and events. However, Coeliac UK are keen to secure the very best candidate, if the hybrid expectation presents challenge for you but you otherwise meet the requirements of the role, please do get in touch with THINK to discuss. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment to organise an informal screening call. Please note, we cannot shortlist candidates who have not had a screening call so please allow enough time to have a call before the closing date.  You will be provided with information on how to complete your full application on the call. 

If you need assistance with downloading the pack or any reasonable adjustments to ensure you can engage with the selection process, please contact THINK Recruitment and our team will support you.

Closing date for expressions of interest: Midday Friday 21st August

Closing date for full applications: Midnight Sunday 23rd August