Brand loyalty marketing manager jobs
Membership Marketing Manager
Location: Head Office, Regents Park, London NW1 – Hybrid
Contract: 12-months Fixed Term (Maternity Cover)
Hours: Full Time
Salary: £47,250 per annum
Purpose of the role
The Zoological Society of London (ZSL) is an international conservation charity, driven by science, working to protect and restore wildlife in the UK and around the world. Our vision is a world where wildlife thrives and every role, every person in every corner of ZSL has one thing in common – we are all conservationists, and passionate about restoring wildlife.
We have nearly 150,000 ZSL Zoo Members, who made over 680,000 visits to our conservation zoos – London and Whipsnade Zoo, last year, bringing us over £10 million of income; so they play a key role in supporting ZSL’s important conservation work.
The Membership Marketing Manager leads the growth and engagement of the organisation’s Zoo membership base, developing and delivering strategies that drive acquisition, retention, and long-term value. Working collaboratively across teams, the role ensures seamless, insight-led journeys that convert visitors into loyal members and supporters, underpinned by effective CRM communications and data-driven campaign delivery to maximise income and lifetime value.
This is a 12-month maternity cover role with the emphasis on the membership management elements. The position offers hybrid working, with at least one day per week spent in the office to connect with the team (Tuesdays).
Key responsibilities:
- Strategy and growth: Lead the development and delivery of a data-driven membership marketing strategy to grow acquisition, retention, and member value across all channels.
- Collaboration and partnerships: Build strong cross-team and supplier partnerships to enhance supporter experiences, operational efficiency, and member value.
- Performance and insights: Monitor and report on membership performance, providing insights and leadership to drive continuous improvement and team success.
- Fundraising alignment: Collaborate with Fundraising to nurture member-to-donor pathways through targeted segmentation and coordinated communications.
- CRM and retention: Drive personalised, insight-led CRM and retention strategies that deepen engagement and foster long-term supporter loyalty.
- Digital and systems optimisation: Partner with digital and operational teams to optimise online journeys, systems, and data structures for seamless supporter experiences and retention growth.
About You
- Successfully managed a membership scheme, running both acquisition campaigns and retention programmes.
- Proven experience of developing and implementing marketing campaigns across of variety of media.
- Knowledge of ticketing/CRM platforms (e.g. Spektrix, Tessitura, or Salesforce).
- Confident using performance and customer data to develop actionable marketing plans.
- Familiar with customer databases and developing membership customer journeys.
- Strong interpersonal skills and demonstrable experience of sourcing, managing, negotiating and liaising with suppliers.
About Us
We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.
What do we offer?
At ZSL, we are proud of our approach to employee benefits. Our benefits include:
- Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct
- Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
- Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you
- Holidays – 25 days annual leave allowance, plus UK bank holidays
- Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme
- Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day
- Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops
- Cycle2Work - our cycle to work scheme enables you to lease a bicycle
- Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work
- Family friendly policies – we offer enhanced maternity, paternity, and adoption packages
We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group.
This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.
Closing Date: 16 December 2025
Interviews will be held on 19th December, in person at our head office in Regent's Park, London Zoo.
NB: We reserve the right to close our advertisement early or extend the advertising date until a suitable candidate has been found.
It’s important to highlight your unique skills, experience, and knowledge. Over reliance on AI-generated content may miss key criteria outlined in the job description and reduce the effectiveness of your application.
Interested?
If you would like to find out more, please click the apply button. You will be directed to our website to complete your application for this position.
No agencies please.
Thank you!
Join the Learning with Parents team to develop our school marketing and sales programmes, helping us to reach more schools so that one day every child is supported at home to fulfil their potential.
About Us
Learning with Parents supports all families to have positive learning interactions together. We drive inclusive parental engagement by partnering with schools and leading the sector through learning what works.
By partnering with primary schools, we support thousands of families across the UK to enjoy learning together at home. Our child-led videos and hands-on family activities replace traditional homework. Through behavioural insight research, innovative technology and teacher training we ensure that as many families as possible are supported effectively.
We are working to improve parental engagement across the sector, by producing evidence of parents’ impact and generating insights into how schools can best support them. Learnings are disseminated through the Parental Engagement Forum and amplified through the Fair Education Alliance.
About the Role
The Marketing and Sales Lead will be the driving force behind our marketing and sales programmes for schools, bringing their creative flair, marketing expertise and sales understanding to help Learning with Parents engage more schools across the UK.
We see there being three strands of marketing to this role: awareness raising marketing to both cold and warm contacts that drives attendance to events such as webinars and our parental engagement forum, sales marketing to new schools that drives sales of our programmes and marketing that supports the schools team to develop deeper school partnerships and grows the impact of our programmes in schools.
Alongside this marketing we also would like this role to shepherd our schools through the sales pipeline ready for onboarding.
Areas of Responsibility
School marketing strategy support
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Review, evolve and implement our marketing to schools approach, with the support of our Programme Director, taking it beyond email to other channels
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Analyse and report on our marketing performance to the Programme Director, making clear and actionable recommendations for improvements
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In collaboration with our Communications Officer, ensure our brand guidelines are used effectively and kept up to date for all staff to use as required.
Awarenss Raising Marketing
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Help us reach new schools by designing eye-catching marketing assets that communicate the benefits of Learning with Parents and match audience needs
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Collaborate with our Communications Officer to create values-led content for our website and social platforms that will engage and inspire school leaders and teachers
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Create marketing to new and current schools that drive attendance to events such as webinars and the parental engagement forum
Sales Marketing
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Review and evolve our email marketing to schools in our sales pipeline and new school to support sales with action-orientated marketing messages and materials
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Support the cross-sell of programmes to existing schools by optimising marketing messages and timing
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Create engaging newsletter content that communicates our brand personality, support schools with parental engagement and builds school loyalty
Sales Pipeline Management
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When needed, deliver sales to demos to prospective schools
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Manage the follow up emails to teachers and school leaders after sales demos to move them through the pipeline.
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Log emails and correspondence with prospective schools.
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Send reminders to schools on their next actions
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Track and analyse data on school sales and report to Programme Director
About You
A successful Marketing and Sales Lead will be eager to work in a small team, have a can-do attitude, and be keen to get stuck in to support the charity’s growth and impact.
Our ideal candidate would also be able to provide examples of when they have used the following skills and experience:
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Previous success in marketing to educational institutions such as schools / colleges etc
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Creative storyteller with a passion for creating content
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Excellent copywriting skills
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Exceptional abilities on Canva or similar
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Confident use of a CRM system, such as HubSpot, to manage sale leads
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Strong organisational and planning skills
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Ability to work independently and in collaboration with teams
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Working to Key Performance Indicators linked to both the performance of marketing and sales numbers
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A desire to champion and uphold our organisation’s vision, mission and values
Our ideal candidate might also be able to provide examples of when they have used some of the following skills and experience, although these are not essential:
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An understanding of the state education system in the UK
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An understanding of education inequality or experience of supporting disadvantaged families in the UK
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Lived experience of some of the barriers that families from disadvantaged communities face in engaging with children’s learning.
Our Values
Our Learning with Parents values are key to how we work and inform our strategy, programme, and how we collaborate.
Ambition - We strive do more for the families, schools and organisations we work with
Collaboration - We value the voices of others and achieve more by working together
Exploration - We are curious and seek evidence to inform our work
Innovation - We test, learn, adapt and embrace failure in our pursuit of progress
Integrity - We act responsibly and honestly, and default to transparency
Supportive environment - We work to create an environment which supports growth, belonging and wellbeing for everyone
Benefits
We have a passionate team and supportive culture. We have supportive policies and offer a number of benefits including:
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Generous annual leave allowance (35 days, including bank holidays)
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Your birthday off and additional holiday reward for every year employed with us (up to five days pro rata)
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Enhanced maternity, paternity and family-related leave policy from day one
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Income protection in case of sickness
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Flexible working times
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Social events
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Environmental (Net Zero) Pension
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Cycle to work scheme
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Benefit Hub, including virtual GP and discount scheme
Registered Charity
11 - 20
Our vision is that every child is supported at home to fulfil their potential.
The client requests no contact from agencies or media sales.
Thank you!
�� Help give animals in Sussex a good life — and shape the future of one of the most-loved local charities ��
Raystede is one of Sussex’s most loved animal charities, caring for over 400 animals every day. We're investing in our future — and fundraising is at the heart of that journey.
We’re looking for an experienced Individual and Community Giving Manager to lead and grow our public fundraising programme across Regular Giving, Community Fundraising, Events, Appeals, Legacies, Lottery, Sponsorship and Digital.
You’ll manage a talented team, develop supporter journeys, embed data-led decision making and drive income growth to help secure Raystede’s long-term future.
We’re looking for someone with:
· A strong track record in public fundraising
· Experience managing multiple fundraising streams
· Leadership and team development skills
· Excellent storytelling, relationship-building and data literacy
· A passion for ethical fundraising and animal welfare
Some evening/weekend work required (TOIL provided). Full driving licence is essential.
The client requests no contact from agencies or media sales.
Thank you!
The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future.
Job Overview
The Mass Market team’s mission is to inspire the UK public to financially support the IRC in order to help people impacted by conflict and disaster. The main purpose of this role is to deliver engaging campaigns across our cause-led and prize-led products to generate long-term sustainable growth maximise income from existing supporters and develop a supporter-centric fundraising model.
As the Retention Marketing Executive, you will play a key role in delivering marketing activity across both the standard and mid-level audiences across regular giving and cash products. You will be responsible for developing and deepening supporter relationships by delivering a wide range of activities, including developing supporter journeys, regular giving development, cash appeals, and any other activity that increases lifetime value for the charity.
IRC Background
Over the past 90 years, the International Rescue Committee (IRC) has developed unparalleled expertise in responding to emergencies and helping uprooted communities to rebuild. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. The IRC is on the ground in more than 40 countries, providing emergency relief, relocating refugees and rebuilding lives in the wake of disaster. The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative partnerships and, most crucially, accountability to those we serve. The IRC is a tireless advocate for the most vulnerable.
IRC-UK
IRC UK is part of the IRC global network, which has its headquarters in New York. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster. Since 2021, IRC UK has also provided integration services directly to refugees in England, a programme that is rapidly growing.
In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm.
Key accountabilities:
Programme execution and development
- Deliver revenue-generating standard value and mid-level appeals, across direct mail, email and SMS ensuring all activity is designed and tailored to inspire and engage supporters
- Deliver upgrade, cross-sell and reactivation activity across multiple channels and products, including email, telemarketing and SMS
- Design and implement supporter journeys and cultivation communications across all segments and products, in order to increase loyalty and supporter lifetime value
- Work closely with designers, copywriters, content producers and agencies, producing accurate and inspiring briefs and providing regular feedback to ensure they’re delivering effective, supporter-centric communications
- Responsible for activity being produced on time and within budget, including liaising with mailing houses, telemarketing agencies and internal support teams to oversee their activities
- As needed, deliver emergency appeals, including as a member organisation of the Disasters Emergency Committee, acting quickly to enable our donors to understand rapidly changing crises across the world and financially support our emergency response
- Work closely with equivalent teams in other national markets (i.e. Germany, Sweden, US) and the Global Retention support team to ensure all engagement is coordinated, and where appropriate, synchronised
Budget management, planning and reporting
- Accurately track and report on campaign income and expenditure, ensuring projects are delivered within budgeted expenditure
- Focus on maximising return on investment at all times, and make suggestions for contingency action as necessary to achieve budgeted income targets
- Feed into quarterly planning sessions, ensuring all work is aligned with UK Mass Markets strategic objectives
- Feed into a monitoring and reporting framework for retention activity, to track performance against KPI targets and strategic objectives
Insight, analysis and data management
- Ensure all work undertaken is insight-driven
- Create detailed end-of-campaign reports to ensure all relevant information is documented and used to inform future activity
- Work closely with the data team in order to market to different audience segments and enable accurate targeting of tailored campaigns and appeals
- Maintain an up-to-date knowledge of current GDPR data protection legislation and ensure all activity you manage is compliant
General
- Keep up to date with the sector developments in individual giving and digital fundraising to ensure IRC is at the forefront of fundraising developments.
- Maintain an up-to-date knowledge of current legislation, best practice and industry standards and adhere to all relevant regulation including the Fundraising Regulator and ICO. Work to ensure all fundraising and marketing is ethical, effective and supporter-centric
- This post may involve some travel, overnight stays and very occasional working outside core office hours, e.g. during an emergency appeal
- Act as cover for other team members as needed and undertake any other additional tasks as requested by the Director of Mass Markets or the Retention Marketing Manager
Person specification:
Skills, Knowledge and Qualifications:
- Driven and proactive with a solutions-based attitude
- Excellent verbal and written English and the ability to produce well-designed and high-quality fundraising copy and appeals
- Numerate with excellent data analysis and interpretation skills
- Commercial mindset, with the ability to balance both long-term and short-term activity and objectives
- Excellent organisational and prioritisation skills, especially the ability to manage a complex and varied workload
- Strong interpersonal skills, with the ability to influence and negotiate with stakeholders at all levels
- Excellent IT skills including digital marketing tools such as email marketing software and website content management software as well as Microsoft packages (Word, Excel, PowerPoint and Outlook)
Experience:
- Experience and understanding of Individual Giving programmes, with a proven track record of successfully delivering retention activity across a variety of channels
- Understanding and experience of audience and donor segmentation and use of insights to drive campaign and programme performance
- Experience and understanding of creative process and relationship with brand identity through different channels and audiences
- Experience using a CRM system
- Experience of working in a fast-paced, high performing team
- Experience working for a centralised, international organisation (desirable)
- Experience of print management for direct mail campaigns (desirable)
Language Skills: English (fluent).
Registered Charity
101 - 500
The mission of the IRC is to help people whose lives and livelihoods are shattered by conflict and disaster.
Thank you!
Help us inspire supporters and transform the lives of animals in need.
Raystede is one of Sussex’s most loved and respected animal welfare charities. Every day, more than 400 animals depend on us for rehoming, rehabilitation, sanctuary and a second chance. We are entering an exciting period of growth — investing in our people, systems and supporter relationships — to secure our impact for decades to come.
We’re looking for a passionate and data-savvy Individual Giving Fundraiser to lead and grow our Individual Giving programme. This is a fantastic opportunity for someone who loves creating engaging campaigns, improving supporter experience and using insight to drive results.
About the Role
As Individual Giving Fundraiser, you will:
- Deliver and continuously improve Raystede’s Individual Giving programme.
- Plan and manage multi-channel campaigns including regular giving, cash appeals, digital fundraising and stewardship journeys.
- Use data and insight to segment audiences, test approaches and optimise performance.
- Oversee supporter journeys to ensure communications are timely, engaging and emotionally compelling.
- Collaborate closely with Marketing and external agencies to deliver joined-up campaigns.
- Produce campaign reports, forecasts and actionable insights to support income growth.
- Line-manage a small team, supporting their development and wellbeing.
This role is perfect for someone who enjoys both creativity and analysis and thrives on delivering high-quality campaigns that inspire people to give.
About You
We’re looking for someone who has:
- Experience in Individual Giving or fundraising/marketing campaign delivery.
- Strong project management skills and confidence managing multiple deadlines.
- Good CRM/data skills and experience using insight to guide decisions.
- Excellent written and verbal communication skills.
- A collaborative approach and the ability to support and motivate others.
- A compassionate, supporter-centred mindset and genuine interest in animal welfare.
Desirable:
- Experience of Regular Giving programmes, email marketing and digital fundraising.
- Experience managing agencies, budgets and reporting processes.
- Relevant fundraising or digital qualifications.
Why Raystede?
- Join a warm, mission-driven charity full of passionate people.
- Play a key role in shaping our future fundraising strategy.
- Work in a unique 43-acre site surrounded by animals and nature.
- Benefit from training, development and a supportive culture.
If you’re excited by the idea of growing supporter relationships and helping secure a better future for animals in Sussex, we’d love to hear from you.
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Head of Fundraising
£45,000 - £50,000 per annum, plus 8% pension contribution
35 hours per week
Permanent role
Hybrid working – homebased working for the majority of time with a need to attend head office in Godalming on occasions, plus a requirement to travel for events
What You’ll Do:
As our Head of Fundraising, you will play a vital role to help deliver the League’s vision of a kinder society where animals are no longer persecuted in the name of ‘sport’. Your responsibilities will include:
- Driving the development and delivery of the charity’s individual giving programme and all related activities, projects and materials (both offline and digital)
- Maintaining and growing income, ensuring income targets are met while expenditure runs within budget
- Managing and co-ordinating planning and reporting across the Fundraising department
- Ensuring excellent service is delivered to supporters
Who You Are:
We need a strategic-thinking and inspirational leader with a passion for animal welfare, who possesses:
- Significant experience in a fundraising or marketing role within a comparable organisation
- Experience of developing and managing income generating campaigns
- Proven experience of leading teams
- Proven experience of CRM systems, HMRC and gift aid regulations
- Excellent project management skills
Why Join Us:
We understand the importance of a healthy work-life balance, enjoy flexible working arrangements, including options for compressed hours and remote work from day one. With 28 days of annual leave, plus public holidays, and a generous employer contribution of eight percent towards your pension scheme, we prioritise your well-being. Additionally, our benefits package includes discounts on shopping, electronics, hospitality and leisure. Find out more about working at the League.
The League Against Cruel Sports is committed to inclusivity and diversity, and we welcome candidates from all backgrounds to apply.
We believe that together we can end animal cruelty in the name of sport. Join us in our purposeful mission to redefine what is acceptable and inspire positive change in animal welfare legislation.
Ready to make a real difference? Don't wait - apply now! We're looking to fill this position quickly and will be reviewing applications on a rolling basis. To apply, please submit your CV along with a covering letter.
The client requests no contact from agencies or media sales.