Brand loyalty marketing manager jobs

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future.

IRC UK
IRC UK is part of the IRC global network, which has its headquarters in New York and London. Our team in the UK works to raise profile, deliver policy and practice change, and increase funding to help restore health, safety, education, economic wellbeing and power to people devastated by conflict and disaster. Since 2021, IRC UK has also provided integration services directly to refugees in England, a programme that is rapidly growing. 

In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm. 

The Purpose of the Role

The Mass Market team’s mission is to inspire the UK public to financially support the IRC to help people impacted by conflict and disaster. The purpose of this role is to support the Director, Mass Markets by implementing the Retention strategy in order to generate long-term sustainable growth, cultivate a loyal and engaged donor base and maximise net revenue. 

As Retention Marketing Manager, you will be responsible for annual operational planning and delivery across for the retention programme, including for emergency appeals. You will work closely with the Director, Mass Markets to create and manage significant annual budgets, ensuring return on investment is maximised at all times. Supported by the Senior Retention Marketing Executive and Retention Marketing Executive, you will oversee all campaign activity, ensuring that it meets the strategic objectives and financial goals of the department.

You will be part of a department focused on excellence, with significant opportunity to lead on change and drive impact and growth.

Key Accountabilities:

Strategy and Planning

• Support the Director, Mass Markets in the development and delivery of the retention strategy and priorities
• Identify, scope and deliver new and innovative opportunities that advance the retention strategy
• Manage retention operational planning, including leading annual, quarterly and monthly planning sessions, defining key deliverables and ensuring all activity supports the aims of the retention strategy
• Manage the monitoring and reporting framework to track performance against strategic objectives
• Identify and brief support requirements with internal and external partners in order to maximise activity and ensure the smooth running of back-office operations
• Build, manage and distribute a detailed marketing plan (refreshed quarterly) in line with strategic priorities and objectives, ensuring activities are co-ordinated, integrated and maximised with other Mass Market UK teams. 

Budget Management

• Manage segments of the annual budgeting and quarterly reforecasting process, identifying opportunities for savings, additional investment, or budget reallocation
• Focus on maximising return on investment at all times, and make suggestions for contingency action as necessary to achieve budgeted income target
• Lead on tracking and reconciling retention income and expenditure budget lines, providing variance reporting to support the Director, Mass Markets regular financial reporting

Campaign Management

• Oversee, plan and deliver multi-channel revenue and engagement campaigns, including emergencies, ensuring all activity is designed to inspire and engage supporters
• Oversee the design and implementation of customer journeys across all segments and products, in order to increase loyalty, average value and product holdings
• Lead the development and management of the mid-level portfolio, including regular communications, donor events, and identification and development of prospects into active donating advocates of the IRC
• Oversee work to ensure it is completed to standard, on time and within budget and act as overflow support during peak times, such as emergencies
• Work closely with equivalent team members in other national markets (i.e. Korea, Germany, Sweden, US) and the Mass Market support team to ensure all activity is coordinated and maximised

Insight, Analysis and Data Management 

• Work closely with the Analytics team to identify and manage analytics requirements and to draw actionable insights from performance data
• Oversee and sign off detailed end of campaign reports, ensuring all relevant information is documented and used to inform future activity
• Monitor day-to-day metrics, identifying and acting on performance issues and opportunities 

Leadership and Management 

• Line manage and develop the Senior Retention Marketing Executive and Retention Marketing Executive, ensuring performance objectives are managed throughout the year and opportunities for training, development and progression are identified and prioritised
• Work closely with other team members to increase connection across Mass Markets, with the ultimate aim of developing a seamless progression for new donors and prospects into further cultivation
• Manage day-to-day relationships with external suppliers, ensuring performance is to standard and opportunities to drive value for money from existing and new suppliers are identified, and supporting with the preparation of quarterly business reviews, as required

General

• Keep up to date with the sector developments in individual giving to ensure IRC is at the forefront of fundraising developments
• Maintain an up-to-date knowledge of current legislation, best practice and industry standards and adhere to all relevant regulation including the Fundraising Regulator and ICO.
• Ensure all fundraising and marketing is ethical, effective and supporter centric
• This post may involve some travel, overnight stays and very occasional working outside core office hours, e.g. during an emergency appeal
• Undertake any other additional tasks as requested by the Director, Mass Markets

Person Specification:

Experience: 

• Experience and understanding of Individual Giving and retention programmes, with a proven track record of successfully delivering revenue and engagement activities across multiple channels**
• Experience of line management**
• Experience and understanding of creative process and relationship with brand identity through different channels and audiences**
• Experience of operational planning and campaign management**
• Experience of working in a fast-paced, high performing team
• Experience working for a centralised, international organisation would be an advantage

Skills, Knowledge and Qualifications:

• Understanding of cash and recurring revenue business models**
• Proven experience of audience and donor segmentation, analytical modelling such as LTV and use of insights to drive campaign and programme performance
• Driven and proactive with a solutions-based approach
• Excellent verbal and written English and the ability to produce high-quality reports
• Commercially minded, with the ability to balance both long-term and short-term activity and objectives
• Excellent IT skills across Microsoft Office (Word, Excel, PowerPoint and Outlook)
• Numerate with excellent data analysis and interpretation skills, ideally with understanding of analytical software such as PowerBI
• Excellent organisational skills, especially the ability to manage a complex, varied and substantial workload
• Strong interpersonal skills, with the ability to influence and negotiate with stakeholders at all levels 

Language Skills: English (fluent). No other languages necessary.

Use your leadership in marketing to help bring freedom from slavery and violence.

At IJM, we’re seeing the impossible become reality: entire justice systems transformed, violence reduced by up to 85%, and thousands of lives transformed. Now we’re stepping into a new season—scaling to rescue and protect millions.

To get there, we’re looking for a Director of Marketing —a leader who can turn conviction into movement, and movement into lasting change.

This role isn’t just about revenue. It’s about shaping the way supporters in the UK engage with justice:
 
• Leading the strategic development of campaigns that awaken hope and inspire action.

• Building journeys that move people from awareness to lifelong partnership.

• Catalyzing a transformational movement with insights, creativity, and courage to innovate and drive impact at scale.

If you’re ready to put your marketing and leadership to work so that all may be free, please see the job pack attached and prayerfully consider joining us. Closing date 3rd December.

Help us secure the funds needed to save lives.​

We are looking for a passionate Senior Direct Marketing Officer to join our Individual Giving team at Samaritans. This role will create, manage and implement key campaigns and projects across the Individual Giving (IG) programme to recruit and retain supporters maximising loyalty and lifetime value.​

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Contract​

£38,000 - £40,000 per annum plus benefits

Full time (35hrs per week) 

Fixed Term Contract (12 months)

Hybrid working with link to Ewell office

In-person working: Meeting in person and working collaboratively are things we value. We work in person around 2 days or more per month.​

We are passionate about flexible working, talk to us about your preferences 

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What you’ll do 

Craft creative direct marketing campaigns across a range of channels

Manage campaigns from concept to fulfilment and analysis

Develop long-term marketing strategies to maximise income

Work with staff across the organisation to deliver high class supporter experience

Review and analyse campaign effectiveness

Build strong relationships with external suppliers and agencies​

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What you’ll bring

Proven experience of direct marketing campaign management

Sound understanding of customer relationship marketing and integrated marketing communications

Experience of managing online and offline campaigns

Strong project management skills

Ability to communicate with a wide range of stakeholders

Excellent copywriting and proof-reading skills​

Full Job Description and Person Specification here

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Why Samaritans?​

At Samaritans, you’ll be part of a people-first organisation deeply committed to inclusion, compassion and learning. You’ll contribute to a team where your voice matters, your expertise makes a difference, and your work helps save lives.

We welcome applications from individuals with lived experience and encourage those from underrepresented communities to apply. We are committed to creating an environment where all our people feel seen, heard and supported.

You’ll join a values-led organisation with a powerful mission and a collaborative culture. We offer flexible hybrid working, excellent benefits, and the chance to make a tangible difference in suicide prevention across the UK and Ireland.​

For further information about Samaritans, including our charity structure, values, employee benefits, and application process, please read our recruitment brochure available here. You can also visit our careers website to access this.​

We recognise the enormous benefits and the social justice imperatives of ensuring diversity at every level of our organisation. Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. To ensure Samaritans is representative of those we support and who support us, we particularly welcome applications from disabled, racialised minority and LGBTQ+ candidates, as these people are under-represented at Samaritans.

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Apply now​

If this sounds like the opportunity for you, please apply. You will be asked to some answer short application questions and to upload your CV.​

We kindly ask that you don’t rely on AI tools for your application answers, or to generate interview answers. We want to see your own unique ideas and writing skills. We want your application to stand out from the rest and showcase your own strengths.​

​Applications close: Friday 5th December @ 09:00am

Interviews: w/c 8th December 2025. Second round interviews will be held on 15th and 16th December.

Join the Learning with Parents team to develop our school marketing and sales programmes, helping us to reach more schools so that one day every child is supported at home to fulfil their potential.

About Us

Learning with Parents supports all families to have positive learning interactions together. We drive inclusive parental engagement by partnering with schools and leading the sector through learning what works.

By partnering with primary schools, we support thousands of families across the UK to enjoy learning together at home. Our child-led videos and hands-on family activities replace traditional homework. Through behavioural insight research, innovative technology and teacher training we ensure that as many families as possible are supported effectively.

We are working to improve parental engagement across the sector, by producing evidence of parents’ impact and generating insights into how schools can best support them. Learnings are disseminated through the Parental Engagement Forum and amplified through the Fair Education Alliance.

About the Role

The Marketing and Sales Lead will be the driving force behind our marketing and sales programmes for schools, bringing their creative flair, marketing expertise and sales understanding to help Learning with Parents engage more schools across the UK.

We see there being three strands of marketing to this role: awareness raising marketing to both cold and warm contacts that drives attendance to events such as webinars and our parental engagement forum, sales marketing to new schools that drives sales of our programmes and marketing that supports the schools team to develop deeper school partnerships and grows the impact of our programmes in schools.

Alongside this marketing we also would like this role to shepherd our schools through the sales pipeline ready for onboarding.

Areas of Responsibility

School marketing strategy support

• Review, evolve and implement our marketing to schools approach, with the support of our Programme Director, taking it beyond email to other channels

• Analyse and report on our marketing performance to the Programme Director, making clear and actionable recommendations for improvements 

• In collaboration with our Communications Officer, ensure our brand guidelines are used effectively and kept up to date for all staff to use as required. 

Awarenss Raising Marketing

• Help us reach new schools by designing eye-catching marketing assets that communicate the benefits of Learning with Parents and match audience needs

• Collaborate with our Communications Officer to create values-led content for our website and social platforms that will engage and inspire school leaders and teachers

• Create marketing to new and current schools that drive attendance to events such as webinars and the parental engagement forum

Sales Marketing 

• Review and evolve our email marketing to schools in our sales pipeline and new school to support sales with action-orientated marketing messages and materials 

• Support the cross-sell of programmes to existing schools by optimising marketing messages and timing 

• Create engaging newsletter content that communicates our brand personality, support schools with parental engagement and builds school loyalty

Sales Pipeline Management

• When needed, deliver sales to demos to prospective schools

• Manage the follow up emails to teachers and school leaders after sales demos to move them through the pipeline.

• Log emails and correspondence with prospective schools.

• Send reminders to schools on their next actions

• Track and analyse data on school sales and report to Programme Director

About You 

A successful Marketing and Sales Lead will be eager to work in a small team, have a can-do attitude, and be keen to get stuck in to support the charity’s growth and impact. 

Our ideal candidate would also be able to provide examples of when they have used the following skills and experience: 

• Previous success in marketing to educational institutions such as schools / colleges etc

• Creative storyteller with a passion for creating content

• Excellent copywriting skills 

• Exceptional abilities on Canva or similar

• Confident use of a CRM system, such as HubSpot, to manage sale leads 

• Strong organisational and planning skills

• Ability to work independently and in collaboration with teams

• Working to Key Performance Indicators linked to both the performance of marketing and sales numbers

• A desire to champion and uphold our organisation’s vision, mission and values

Our ideal candidate might also be able to provide examples of when they have used  some of the following skills and experience, although these are not essential: 

• An understanding of the state education system in the UK

• An understanding of education inequality or experience of supporting disadvantaged families in the UK

• Lived experience of some of the barriers that families from disadvantaged communities face in engaging with children’s learning.

Our Values 

Our Learning with Parents values are key to how we work and inform our strategy, programme, and how we collaborate.

Ambition - We strive do more for the families, schools and organisations we work with

Collaboration - We value the voices of others and achieve more by working together

Exploration - We are curious and seek evidence to inform our work

Innovation - We test, learn, adapt and embrace failure in our pursuit of progress

Integrity - We act responsibly and honestly, and default to transparency

Supportive environment - We work to create an environment which supports growth, belonging and wellbeing for everyone

Benefits

We have a passionate team and supportive culture. We have supportive policies and offer a number of benefits including:

• Generous annual leave allowance (35 days, including bank holidays)

• Your birthday off and additional holiday reward for every year employed with us (up to five days pro rata)

• Enhanced maternity, paternity and family-related leave policy from day one

• Income protection in case of sickness

• Flexible working times

• Social events

• Environmental (Net Zero) Pension

• Cycle to work scheme

• Benefit Hub, including virtual GP and discount scheme

We are seeking a values-driven professional for a 12-month role (open to employees or freelancers) to lead income generation and marketing that grows our social businesses and deepens our impact on women’s health and wellbeing. 
By driving growth across our women’s-only gym and studio, café, and meeting spaces, you’ll help create more opportunities for women to thrive and support our goal of achieving long-term financial sustainability by 2029. 

Job title Head of Income Generation and Marketing

Salary £60,000 

Reports to  CEO 

Time commitment Full-time (35 hours per week) with some evening and weekend work 

Start date  5th January 2025 

Contract type - 12 months

Applicants must have the right to work in the UK.

We would consider a freelance contract

Location  - London Bridge – option to work 1 day a week from home

About the organisation 

Our vision is a society where equity is the norm, where all women’s voices are heard, and where their health and wellbeing rights are respected and met.

Our mission is to create kind spaces where, as women, we focus on our health and wellbeing, support each other and challenge injustice 

Strategic objective goals: 

Together as women: 

We create kind, nurturing spaces where we connect and improve our health and wellbeing 

We create bespoke opportunities where we improve our understanding of ourselves and support each other through life’s big changes 

We support each other to build confidence in our voice, use it to transform our lives and challenge the injustices we experience 

The Bridge is a women’s health and wellbeing charity based in Southwark, one of London’s most diverse yet disadvantaged boroughs. Founded over 90 years ago, our purpose is to create spaces where women of all ages and backgrounds can connect, improve their health, and build resilience. 

Our building brings everything under one roof: a women-only gym, a welcoming café, a range of wellbeing programmes covering all aspects of women’s lives, and specialist support groups for all sections of the community. Together these services offer accessible, affordable opportunities to look after both body and mind, while tackling social isolation and inequality. 

We work together with communities who often feel left behind, offering a friendly, accessible place to turn to whatever their individual needs or circumstances. Over the decades, The Bridge has been a constant in people’s lives, even as the area around us has faced both growth and hardship. 

About the role

The Head of Income Generation and Marketing will play a pivotal role in strengthening the financial sustainability and social impact of our organisation. This 12-month position—open to both employees and consultants—will lead the development and implementation of a comprehensive income generation strategy across our three social businesses: our women’s-only gym and studio, our community café, and our meeting room hire service. 

Working closely with the leadership team, the postholder will identify new income opportunities, enhance the visibility and market reach of our social enterprises, and ensure that all business activity aligns with our mission to improve women’s health and wellbeing. They will also support marketing and outreach for our wider women’s health and wellbeing programmes, helping to grow participation and community engagement. 

This role is both strategic and hands-on—ideal for a results-driven professional who combines commercial acumen with a deep commitment to social purpose. By driving growth in our social businesses and expanding our audience reach, the Head of Income Generation and Marketing will directly contribute to closing our organisational deficit by 2029 and amplifying our social impact 

Our social businesses: 

The Gym – Movement, Confidence, and Connection 

Our women-only gym provides a safe and empowering environment for over 600 women to move, learn, and thrive. Led by trauma-informed trainers with expertise in women’s health, it offers 29 weekly classes that prioritise confidence, joy, and holistic wellbeing rather than weight loss. The gym embodies our commitment to preventative health and creates an inclusive community where women of all ages and backgrounds can focus on their strength, resilience, and self-care. As a cornerstone of our trading model, it sustains our mission while directly advancing it. 

The gym has seen significant growth in both membership and the breadth of its offer, establishing itself as a trusted and empowering space for women’s health and wellbeing. With excellent member retention rates and a strong reputation for inclusivity, safety, and quality, the gym is now well positioned for its next stage of development. We see substantial potential to expand its reach, increase profitability, and deepen its social impact by engaging more women from our local and wider communities. A key focus will be on leveraging our existing member community to support peer recruitment and referral, strengthening the sense of belonging while driving sustainable growth. This next phase will build on the gym’s solid foundations to enhance both its commercial success and its contribution to The Bridge’s mission 

The Café – Nourishing Food, Nurturing Community 

Our café is the social heart of The Bridge — a welcoming, accessible, and inclusive space where everyone can connect, share, and feel at home. Serving seasonal, plant-based meals prepared in-house, the café champions women-led enterprises and affordable, healthy food. It hosts many of our wellbeing and creative programmes, and through initiatives like the Pay-What-You-Can Supper Club, supports emerging women chefs and builds everyday acts of care and solidarity. The café has the opportunity to not only advances our mission of improving women’s health and wellbeing but also generates vital trading income and partnership opportunities.

While it currently operates at a deficit, it plays a vital role in advancing our wellbeing and community objectives. We are now focused on realising its full commercial potential. A feasibility study is underway to explore a range of operational and business models that will transition the café into a sustainable, profit-making enterprise. Plans include expanding income-generating opportunities through hosting more events, developing an external catering offer, and maximising use of the space for private hire and functions during weekends. This work will ensure the café continues to embody our values while contributing significantly to the financial sustainability of The Bridge 

Room Hire – Spaces that Enable Collaboration and Impact 

Our professional meeting and event spaces are used by charities, community groups, and corporate partners for workshops, training, and strategic planning. With over 500 bookings a year and a 89% return rate, these rooms are known for their quality, warmth, and service. The income they generate supports our wider mission, while also acting as a catalyst for new partnerships and collaborations.

We now aim to build on this success by increasing utilisation on our most popular days (Tuesday to Thursday) and attracting new clients to fill capacity on Mondays, Fridays, evenings, and weekends. Plans include developing loyalty packages for regular clients and introducing new offers such as team wellbeing days that align with our health and wellbeing ethos. This approach will not only maximise income potential but also strengthen The Bridge’s role as a space where organisations connect, collaborate, and thrive. 

Key responsibilities:

1. Income Generation Strategy 

• Develop and implement a comprehensive income generation strategy for our social businesses (women’s-only gym and studio, café, and meeting room hire). 

• Identify and pursue new revenue opportunities while aligning with the organisation’s mission and values. 

• Monitor financial performance and make recommendations to meet growth and sustainability targets.

• Monitor return on investment of additional marketing spend 

• Budget setting and management of cafe, gym and marketing budgets

• Support the development of medium-term (3-5 year) income generation roadmap to support sustainability, recommending organisational changes and scalable models beyond the 12 months. 

2. Marketing and Communications 

• Lead marketing initiatives to increase awareness, engagement, and participation in our social businesses and programmes. 

• Develop campaigns and promotional materials that reflect the organisation’s mission, values, and social impact. 

• Lead brand and audience segmentation strategy for each business and tailor marketing/communications accordingly

• Oversee digital marketing, social media, and community engagement strategies. 

3. Outreach and Programme Support 

• Support outreach and engagement for women’s health and wellbeing programmes to increase participation and impact. 

• Collaborate with programme teams to ensure marketing and communication efforts align with organisational goals. 

• Contribute to measurement and communication of our social impact

4. Business Development and Partnerships 

• Together with the CEO, build and maintain relationships with local businesses, community organisations, and stakeholders to drive collaboration and income growth. 

• Explore new partnership opportunities that enhance both revenue and social impact. 

5. Line and Task Management 

• Line manage the Café Manager, Health and Wellbeing Manager, Social Media Lead, and Marketing Manager, providing leadership, guidance, and performance management. 

• Task manage the Head of Operations, who oversees room hire services, ensuring alignment with income generation and marketing priorities. 

6. Performance Monitoring and Reporting 

• Set measurable targets for income generation and marketing activity and track progress regularly. 

• Implement a CRM and/or data-dashboard system to track customer/member acquisition, retention, income per stream, marketing campaign performance, and present monthly/quarterly reports to CEO and Board. 

• Report to the leadership team on performance, insights, and opportunities for improvement. 

7. Values-Driven Leadership 

• Embed the organisation’s mission and values into all business and marketing activities. 

• Serve as a member of the Senior Leadership Team, contributing to organisational strategy, decision-making, and long-term planning. 

Person Specification

Qualifications 

• Relevant degree or professional qualification in business, marketing, social enterprise, or a related field. 

• Professional development in leadership, marketing, or business management is desirable. 

Experience 

• Proven experience of running or scaling a trading/social enterprise business (profit and loss accountability, membership acquisition/retention, pricing strategy, customer marketing). Ideally, specifically in at least one of the key areas of the business.

• Demonstrated track record of successfully managing multiple business streams or revenue-generating projects. 

• Experience of developing and implementing a marketing strategy and implementation plan for an organisation/social enterprise or social business 

• Strong experience in digital marketing channels (paid social, search engine marketing, email automation, CRM segmentation, Google Analytics) and comfortable analysing digital campaign performance. 

• Experience of embedding equity, diversity and inclusion (EDI) in marketing and service planning 

• Demonstrable ability to build, develop and lead a multi-disciplinary team (across café, gym, marketing/social media) and foster a culture of innovation and continuous improvement. 

• Experience in developing partnerships and networks with other businesses and organisation that generate revenue and social impact. 

Skills and Competencies 

• Strong strategic thinking and planning skills with the ability to translate strategy into actionable plans. 

• Excellent leadership, team management, and people development skills. 

• Excellent interpersonal and influencing skills – able to engage with senior stakeholders (local businesses, funders, community organisations), and act as an ambassador for the organisation. 

• Commercial acumen with strong analytical skills to monitor performance and make data-driven decisions. 

• Ability to balance financial objectives with social mission, embedding values in all activities. 

• Proficiency in digital marketing, CRM systems, and business reporting tools. 

Personal Attributes 

• Values-driven, with a genuine commitment to women’s health, wellbeing, and social impact. 

• Creative, proactive, and results-oriented, with the ability to identify and pursue new opportunities. 

• Collaborative and adaptable, able to work across teams and contribute to senior leadership decision-making. 

• Resilient and solutions-focused, able to navigate challenges and achieve targets in a fast-moving environment