Brand loyalty marketing manager jobs

Crisis is the national charity for people experiencing homelessness. We have embarked on our 10-year strategy for ending homelessness. We know it is not inevitable. We know together we can end it.

Location: Based in London E1, with the team meeting minimum twice per month to collaborate in person. Homeworking options available in line with Crisis’ Hybrid Working Policy.

About the role

With a clear directorate strategy and refreshed team structure, Individual Giving sits at the heart of our plans to grow sustainable income and inspire lasting support. We’re continuing to strengthen how we connect people with our mission to end homelessness - building a more integrated, insight-led approach to brand and supporter engagement.

The Individual Giving team plays a central role in delivering our ambitions: maximising the power of our sector-leading Christmas appeal while driving year-round growth across our “Fab Three” income priorities — Regular Giving, Mid Value and Legacies.

This role sits within our Development Team and offers an exciting opportunity to help shape the future of supporter engagement at Crisis. You will create powerful, emotionally resonant campaigns for our existing supporters, inspiring them to connect with our mission and help end homelessness for good, while contributing to the Development team’s goal of raising £9m in income. The role plays a key part in shaping the future supporter experience at Crisis by delivering campaigns that connect people to our mission and inspire them to help end homelessness for good.

About you

Play a vital role in deepening supporter relationships - and help turn generosity into lasting impact. We’re looking for ambitious fundraisers to help deliver campaigns and communications that deepen supporter relationships, grow long-term income, and ensure every Crisis donor feels valued.

You will work across integrated multi-channel development campaigns, including email, mail, SMS, telemarketing, and online, creating compelling stewardship and retention experiences that make every supporter feel valued and inspired to stay with Crisis. With a clear focus on data, insight and test-and-learn, you’ll help shape donor journeys that increase loyalty and lifetime value, ensuring the power of Christmas translates into long-term support for our mission.

Please see the full Job Pack linked below, for a full list of requirements for the roles. We realise that long lists of criteria can be daunting, and you may not want to apply for a role unless you feel 100% qualified. However, if you feel you have relevant examples to answer the screening questions, we encourage you to apply.

We believe diversity is a strength, and our aim is to make sure that Crisis truly reflects the communities we serve. We are actively working towards our organisation being a place where everyone can thrive and make their best contribution to our mission of ending homelessness for good. We know that the more perspectives, voices, and experiences we can bring to this work, the better. We particularly welcome applications from people who have lived experience of homelessness, and people from all marginalised groups, communities, and backgrounds.

Working at Crisis

Our values, Bold, Impactful, Collaborative and Equitable, are at the heart of everything we do as we continue in our mission to end homelessness.

Our staff, members and volunteers are vital to getting the right government policies in place, providing breakthrough services, and building a supportive community. We’ll lead by example to nurture a positive and ambitious workplace guided by ending homelessness.

As a member of the team, you will have access to a wide range of employee benefits including:

• A competitive salary. Please note our salaries are fixed to counter inequity and we do not negotiate at offer stage.

• Interest free loans for travel season ticket, cycle to work, and deposit to secure a tenancy.

• Pension scheme with an employer contribution of 8.5%

• 28 days’ annual leave (pro rata) which increases with service to 31 days and the option to purchase up to 10 additional days leave.

• Enhanced maternity, paternity, shared parental, and adoption pay.

• Flexible working around the core hours 10am-4pm

• Wellbeing Leave to be used flexibly

• And more! (Full list of benefits available on website)

Alongside our excellent staff benefits, we will support your ongoing development to build your skills, experience, and career.

When you join us, you will have the opportunity to join our staff diversity networks, which aim to champion issues across the organisation, enable staff to be their authentic and best selves and contribute to making Crisis a truly diverse organisation.

How do I apply?

Please click on the 'Apply for Job' button below.Our shortlisting process is anonymised as part of our commitment to equality, diversity, and inclusion. We do not ask for CVs, instead we ask you complete the work history section and answer the screening questions for us to be able to assess you fairly and objectively. At least two members of staff score all applications.

Closing date: Sunday 16 August 2026 in 23:59

Interview date and location: Wednesday 26, Thursday 27 and Friday 28 August 2026 via Microsoft Teams

AI in Job Applications

We understand some candidates use AI tools when applying. Whilst we welcome the use of technology to support clear communication and structure, we want to learn more about you, so please ensure that your application reflects your own skills, knowledge and experiences

This is a new role within the Individual Giving team, supporting our ambition to grow and develop unrestricted income. The Fundraising Assistant will help plan and deliver high-quality print and digital communications that recruit new supporters, engage existing donors, and promote a range of ways to give, including regular giving, gifts in Wills, and DIY fundraising.

Working closely with colleagues across Individual Giving and the wider organisation, you will gain hands-on experience of a broad range of fundraising and marketing techniques. You will support the delivery of fundraising activity while contributing ideas that help shape future Individual Giving approaches, improve supporter experience, and maximise long-term giving.

This role is ideal for someone looking to build a career in fundraising, with opportunities to develop skills across campaigns, communications, events, and supporter stewardship

About you

Experience / Qualifications:

· Educated to degree level or able to demonstrate relevant transferable experience in fundraising, marketing, communications, administration or a related field.

· Experience supporting projects or campaigns within fundraising, marketing, communications or events, either through paid employment, volunteering or placements.

· Experience working collaboratively as part of a team to deliver activities to agreed deadlines.

· Experience following administrative processes, managing multiple priorities and maintaining accurate records.

· Experience using Microsoft Office and confidence learning to use new systems and digital platforms. Experience of working with databases or CRM systems would be an advantage.

· An interest in fundraising, marketing and the charity sector, with a willingness to develop knowledge of Individual Giving.

Behaviours / Personal Attributes:

· Well organised and agile, able to manage competing priorities with appropriate support.

· Motivated and enthusiastic, with a proactive approach to learning and personal development.

· Collaborative and supportive, with the ability to work effectively across teams and with a range of colleagues.

· Friendly and professional, with a positive approach to building relationships.

· Curious, creative, and open to new ideas, with a willingness to contribute suggestions and learn from others.

Why join us?

The opportunity to work for an organisation that is taking practical action against poverty and the environmental crises to start the big changes the world urgently needs. A friendly and supportive culture, working with values driven and highly engaged colleagues, work life balance and flexible working – these are just some of the reasons we think Practical Action is a great place to work.

In the UK, our open plan offices are located in the centre of Rugby and near to Rugby train station but we also offer free parking.

In addition, we offer the following benefits:

· Full time roles are contracted at 35 hours per week.

· It is our normal practice to operate a hybrid working policy, where flexible working hours are enabled as well as remote working.

· 27 days holiday rising with continuous service, in addition to public holidays

· Pension scheme - employer contributes 10.5% of salary and the employee contributes 5%.

· Enhanced family friendly policies, including maternity, adoption, paternity, and shared parental leave.

· Life assurance (3 x annual salary).

· Cycle to Work scheme

· Employee Assistance Programme – access to our Wellbeing platform

· Learning and Development Opportunities

· Sit / Stand desks available in our modern offices.

About us

We are a global community taking practical action against poverty and today’s environmental crises. Across Africa, Asia and Latin America we partner with people experiencing these challenges, especially those who are unheard and excluded. Our approach is to identify what works on a local level, then adapt and amplify it across different regions, countries and continents. All of Practical Action’s work is focused on two connected areas for action - livelihoods and climate resilience – and we’re working to deliver three big, global changes:

Big change on food – to sustain people and planet

Big change on energy – clean and accessible for everyone

Big change on climate risk – safer lives, stronger livelihoods

The Head of Public Fundraising is a new role at Coeliac UK leading the charity’s public fundraising function. The role focusses on driving sustainable growth across individual giving, community fundraising, events, lottery, raffle, digital fundraising and merchandise. This role is responsible for delivering Coeliac UK’s 5-year fundraising strategy to maximise return-on-investment, grow long term supporter value, and contribute to the charity’s mission. 

The Head of Public Fundraising will embed and deliver comprehensive fundraising strategies, growing Coeliac UK’s supporter base and income, building up new and under-developed income streams and communicating effectively with their audiences to expand their reach, and encourage financial and non-financial support to deliver the organisations mission.

Who are we looking for?

Key to the success of this role is a strong understanding of individual giving fundraising. This role blends the strategic oversight and leadership of a Head of role across multiple income streams, with the hands-on expertise of an IG fundraiser. Experience across other income streams and areas of fundraising delivery would be a huge benefit as the role leads community fundraising and events, will take on digital fundraising - currently led by the Chief Engagement Officer, as well as manage the data and supporter care functions, but experience in individual giving is essential as Coeliac UK has defined that as an area of priority income. To progress to a screening call with THINK Recruitment, your CV must demonstrate evidence of delivering individual giving income in a UK charity environment. 

The successful candidate for this role will be someone who has already operated at a senior level within a charity such as at Senior Manager level, or Head of in a specific income stream.

Hybrid working

The role has a hybrid expectation of a minimum of a day a week in the High Wycombe office (HP11 2QW) to build relationships and provide support to the fundraising team, and there will be flexibility required for other in person meetings and events. However, Coeliac UK are keen to secure the very best candidate, if the hybrid expectation presents challenge for you but you otherwise meet the requirements of the role, please do get in touch with THINK to discuss. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment to organise an informal screening call. Please note, we cannot shortlist candidates who have not had a screening call so please allow enough time to have a call before the closing date.  You will be provided with information on how to complete your full application on the call. 

If you need assistance with downloading the pack or any reasonable adjustments to ensure you can engage with the selection process, please contact THINK Recruitment and our team will support you.

Closing date for expressions of interest: Midday Friday 21st August

Closing date for full applications: Midnight Sunday 23rd August